FLX
- Company typePrivate
- Founded2008
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
FLX firmographics
Firmographics- Name
- FLX
- Legal name
- FLX
- Website
- https://flx.se
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where FLX is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
FLX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Television Production: FLX produces scripted and non-scripted television content commissioned by Swedish public and commercial broadcasters (SVT, TV4, Kanal 5, TV3) and international streaming platforms (Netflix, Viaplay, Amazon Prime Video, SkyShowtime, Discovery+). Revenue is generated through production fees and licensing deals.
- Feature Film Production: FLX produces feature films for theatrical release and streaming distribution, including adaptations of bestselling novels and original Swedish comedy and drama content. Films are co-produced with partners and distributed internationally.
- Commercial Production: FLX produces advertising commercials for brands including Hemköp, Haribo, Kavli, Visit Sweden, K-Bygg, Adidas, and others. Directors working with FLX create commercial content for various brands.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels3 records
FLX product offering
Product offeringCore offering
FLX is a Swedish full-service production company that produces scripted drama, dramedy, comedy, family content, feature films, non-scripted programming, and advertising commercials. The company creates content commissioned by Swedish broadcasters (SVT, TV4, TV3, Kanal 5) and international streaming platforms (Netflix, Viaplay, SkyShowtime, Amazon Prime Video, Discovery+), while also producing commercials for Swedish and international brands.
Product overview
FLX is a Swedish production company operating as a full-service studio producing feature films, television dramas, dramedies, comedies, family entertainment, non-scripted content, and commercials. The company organizes its portfolio into five main production categories: Feature Films (theatrical releases), Scripted Drama & Dramedy (original TV series), Scripted Comedy & Family (sitcoms, sketch shows, children's programming), Non-Scripted Content (documentaries, reality, variety), and Commercials & Branded Content (advertising productions). FLX works with major Swedish and international broadcasters including SVT, TV4, SkyShowtime, Netflix, Viaplay, Amazon Prime Video, and Discovery+.
Differentiator
Problem solved
Functional benefit
Products and services
- Feature Films End-to-end production of Swedish feature films for theatrical release and international streaming distribution, including adaptations of bestselling novels and original comedy and drama content. Films are co-produced with partners such as Nice Drama and Jarowskij and distributed globally.
- Scripted Drama & Dramedy Series Production of scripted television dramas and dramedies commissioned by Swedish broadcasters (SVT, TV4) and international streaming platforms (Netflix, Viaplay, SkyShowtime, Amazon Prime Video, Discovery+). Titles include Golden Boys, Fartblinda, Stenbeck, Genombrottet, Jana - Märkta för livet, Störst av allt, Kärlek & Anarki, Folk med Ångest, and Den osannolika mördaren.
- Scripted Comedy & Family Programming Production of scripted comedies, sitcoms, and family entertainment for broadcasters including SVT, TV4, Viaplay, Amazon Prime Video, and UR. Titles include Solsidan, Meningen med Livet, Lajka, Sjölyckan, Toppen, Bert, Welcome to Sweden, Boy Machine, Grotesco, Fallet, Hallberg, and LasseMajas Detektivbyrå.
- Non-Scripted Programming Production of non-scripted content including documentaries (Felix möter Ingvar Kamprad), reality shows (En Clown till Kaffet), competition formats (Inte OK / So Not OK), and variety programming (Palmemordets dolda spår, UFO-Mysteriet med Felix Herngren) for SVT, TV4, UR, Kanal 5, TV3, Discovery+, and Aftonbladet TV.
- Commercials & Branded Content Production of advertising commercials and branded video content for clients including Hemköp, Haribo, Kavli, Visit Sweden, K-Bygg, Adidas, Kolmården, Norrlands Guld, and Pucko. Directors such as Daniel Hallberg, Jon Holmberg, Bill Schumacher, Gustaf Åkerblom, Linda Callenholt, and Crazy Pictures create commercial content for various brands.
Quantifiable outcome
- Hundraåringen som klev ut genom fönstret was nominated for Best Make-up Design at the Academy Awards 2015
- +2 more outcomes
Companies that use FLX
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
FLX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FLX partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Nice DramacoreNice Drama is a co-producer on several FLX productions including 'Hundraåringen som klev ut genom fönstret och försvann' and 'Hundraettåringen som smet från notan och försvann'. The co-production partnership enables FLX to produce larger-scale feature films with shared investment and resources.
- JarowskijcoreJarowskij is listed as a co-producer on 'Solsidan-filmen'. The partnership enables FLX to co-produce television and film content with shared investment.
- Swedish Film InstitutecoreThe Swedish Film Institute collaborated with FLX and SVT on 'Bauta' as part of the Moving Sweden campaign. The institute provides funding and support for Swedish film and television production.
- Elk EntertainmentminorElk Entertainment handles international sales for 'Inte OK' (also known as 'So Not OK'). This distribution partnership enables FLX content to reach international markets.
- FremantleMedia InternationalminorFremantleMedia International handles international sales for 'Torpederna' (also known as 'Trigger Men'). This distribution partnership enables FLX content to reach international markets.
- Freemantle Media InternationalminorFreemantle Media International handles international sales for 'Enkelstöten' (also known as 'The Simple Heist').
- E OneminorE One handles international sales for 'Welcome to Sweden', enabling distribution to international markets.
- Keshet InternationalminorKeshet International handles international sales for 'Fallet', enabling FLX content to reach global markets.
- Elk EntertainmentminorElk Entertainment handles international sales for 'En Clown till Kaffet'.
- FeelgoodminorFLX collaborated with Feelgood on 'Udda veckor' as part of the creative team. Feelgood is a production company that co-develops content with FLX.
- Viaplay Content DistributionminorViaplay Content Distribution handles international sales for TV4's 'Golden Boys', positioning it as a key title in their distribution slate.
Scale indicators1 record
FLX competitors and assessment
Company assessmentOthers
- Fremantle: Global content producer and international distributor; functions as both a buyer of FLX content (via FremantleMedia International handling international sales of 'Torpederna' and 'Enkelstöten') and a broad competitor in Nordic and international scripted production.
Direct peers
- Anagram: Swedish production company developing scripted drama and feature films for Nordic broadcasters and international streamers; closely comparable peer competing for similar projects and talent.
- Nice Drama: Swedish production company and direct competitor producing scripted drama and feature films; already a co-production partner with FLX on the 'Hundraåringen' franchise, indicating overlapping creative networks and similar broadcaster/streamer relationships in the Nordic market.
- Jarowskij: Swedish production house producing drama, comedy and entertainment for SVT and other Nordic broadcasters; co-producer with FLX on 'Solsidan-filmen', positioning it as a direct peer in the Swedish scripted and film production space.
- Tre Vänner: Stockholm-based production company producing television drama and feature films for Swedish broadcasters and international platforms; competes directly with FLX for Swedish scripted commissions and talent.
- Yellow Bird: Sweden-based production company known for the 'Millennium' film series and international crime drama; competes with FLX for high-end Swedish drama commissions and global streaming distribution deals.
- Filmlance International: Swedish production company producing internationally successful drama (e.g., 'Bron/Bridge') for SVT and global streamers; a direct Nordic competitor for high-budget drama commissions and streaming co-productions.
Broad incumbents
- Nordisk Film: Major Scandinavian film and TV producer/distributor and part of Egmont; operates at greater scale than FLX across feature film, drama and children's content, competing for talent and commissions in the Nordic market.
- SF Studios: Sweden's largest film and TV studio with broader portfolio across production, distribution and theatrical release; overlaps with FLX's feature film business but operates at significantly larger scale and with own distribution infrastructure.
- Banijay Nordic (Endemol Shine Nordics): Global production group with significant Nordic operations (including Endemol Shine Nordics); competes with FLX for major broadcaster and streamer commissions and consolidates independent producers across the region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
FLX social profiles
Digital presenceFLX financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLX leadership team
Management profileNumber of profiles
Profiles1 record
FLX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLX
What does FLX do?
FLX is a Swedish full-service production company that produces scripted drama, dramedy, comedy, family content, feature films, non-scripted programming, and advertising commercials. The company creates content commissioned by Swedish broadcasters (SVT, TV4, TV3, Kanal 5) and international streaming platforms (Netflix, Viaplay, SkyShowtime, Amazon Prime Video, Discovery+), while also producing commercials for Swedish and international brands.
Is FLX a public or private company?
FLX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FLX founded?
FLX was founded in 2008. It employs 11 to 50 people.
Where is FLX based?
FLX is headquartered in Stockholm, Sweden, in the Europe region.
How does FLX make money?
Three revenue lines are on record. Television Production is the primary driver. The others are feature Film Production and commercial Production.
Who are FLX's main competitors?
Fremantle is listed as an others. Direct peers are Anagram, Nice Drama, Jarowskij, Tre Vänner, Yellow Bird and Filmlance International. Broad incumbents are Nordisk Film, SF Studios and Banijay Nordic (Endemol Shine Nordics).
Does FLX have an API?
No public API is recorded for FLX.