RollShield
RollShield is a Clearwater, Florida-based manufacturer and installer of custom hurricane shutters, Crimsafe security screens, impact windows and doors, and motorized retractable screens for residential and commercial customers across the Tampa Bay area.
- Company typePrivate
- Founded1999
- HeadquartersClearwater, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What RollShield does
RollShield is a Clearwater, Florida-based manufacturer and installer of hurricane protection and security products serving residential and commercial customers across 19 cities in the Tampa Bay area. Founded circa 1998-1999 and operating as a privately held veteran-owned LLC, the company runs a 15,000-square-foot in-house manufacturing facility that produces custom-fitted hurricane shutters (accordion, Bahama, colonial, rolling, fabric, and panels), Crimsafe stainless steel security screens, impact-resistant windows and patio doors from Custom Window Systems and WinDoor, and proprietary SolarRoll motorized retractable screens. RollShield holds the distinction of being the first and largest manufacturer of Crimsafe security screens in North America under exclusive licensing, and is the largest hurricane shutter manufacturer in Tampa Bay and largest Custom Window Systems dealer in Florida.
The company's commercial model is sales-led and project-based: it generates revenue primarily through one-time sale-and-installation contracts for high-ticket hurricane protection and outdoor living products, supplemented by service-and-maintenance visits starting at $225 per call. Pricing is quote-based, ranging from $5 to $50 per square foot for shutters depending on style and size. RollShield operates a direct sales motion with free on-site and in-office consultations, phone and web-form quote requests, and same-as-cash financing for homeowners. Products meet or exceed Florida High Velocity Hurricane Zone (HVHZ) requirements and Miami-Dade County wind standards. The company holds a Class-A General Contractor license and a BBB A+ rating, and is supported by digital marketing, local media coverage (Fox 13, Spectrum Bay News 9), and a 40+ article blog focused on hurricane preparedness.
RollShield's customer base is dominated by individual residential homeowners, with a smaller commercial segment addressing restaurants, retail, hospitality, industrial, and office buildings. All named customers are one-off SMB residential projects, indicating a long-tail revenue distribution with low concentration risk. Product breadth spans storm protection, forced-entry security, energy efficiency, UV/insect protection, and outdoor living extensions via Renaissance Patio Products, but the company's geographic footprint remains strictly Tampa Bay regional despite holding North American Crimsafe licensing rights.
RollShield firmographics
Firmographics- Name
- RollShield
- Legal name
- RollShield LLC
- Website
- https://rollshield.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RollShield is a Clearwater, Florida-based manufacturer and installer of custom hurricane shutters, Crimsafe security screens, impact windows and doors, and motorized retractable screens for residential and commercial customers across the Tampa Bay area.
- Ownership category
- akta.pro rank
RollShield industry classification
Industry- Product category
- Hurricane Protection Products
- NAICS
- Glass and Glazing Contractors (238150)
- akta.pro primary industry
- Screens, Storm Doors/Windows & Insect Protection Systems (IMADAIAK)
Keywords
Where RollShield is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RollShield business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hurricane Protection Products: Sale of hurricane shutters, security screens, windows, doors, and retractable screens. Products are custom-manufactured and installed. Includes various styles (accordion, roll-down, Bahama, colonial) and materials (aluminum, vinyl, stainless steel).
- Professional Installation Services: Expert installation by licensed Class-A General Contractor team. Installation is included as part of the product offering for hurricane shutters, screens, windows, and doors.
- Repair and Maintenance Services: Service visits for hurricane products starting at $225 for the first 15 minutes of inspection or repair. Provides ongoing maintenance for all types of hurricane shutters.
- Financing Services: Same-as-cash financing options offered to budget-conscious homeowners, enabling installment purchases of hurricane protection products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hurricane shutters - price varies by type |
| Unit Pricing | Pay-as-you-go | Service visits for inspection or repair |
| Transaction based/ take rate | Pay-as-you-go | Credit card payment processing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
RollShield product offering
Product offeringCore offering
RollShield custom-manufactures and installs hurricane protection products, including Crimsafe security screens, hurricane shutters (accordion, Bahama, colonial, roll-down, fabric, panels), impact-resistant replacement windows, sliding glass doors, motorized retractable screens, commercial storm solutions, and patio enclosures. All products are built in-house at a 15,000-square-foot facility in Clearwater, Florida, and professionally installed by a licensed Class-A General Contractor team serving the Tampa Bay area.
Product overview
RollShield is a manufacturer and installer of hurricane protection and outdoor living products based in Clearwater, Florida. The company operates as a single unified product portfolio focused on storm protection and home enhancement, with core products including Crimsafe Security Screens, Hurricane Shutters (in multiple styles: accordion, Bahama, colonial, rolling, fabric, and panels), Replacement Windows (aluminum and vinyl from Custom Window Systems and WinDoor), Sliding Glass Doors, Retractable Screens (including SolarRoll motorized systems), Commercial Solutions, and Patio Enclosures. All products are custom-manufactured at the company's 15,000-square-foot facility to fit precise property measurements, with offerings spanning residential and commercial applications throughout the Tampa Bay area.
Differentiator
Problem solved
Functional benefit
Brands
- Crimsafe: Stainless steel security screen system for hurricane protection and forced-entry defense, manufactured under license by RollShield as the first and largest manufacturer in North America.
- SolarRoll
Products and services
- Crimsafe Security Screens
Quantifiable outcome
- Withstands winds up to 200 mph/322 kph
- +6 more outcomes
Companies that use RollShield
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
RollShield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RollShield partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Custom Window Systems (CWS)coreRollShield is the largest Custom Window Systems dealer in Florida, offering CWS aluminum and vinyl windows in both impact-resistant and non-impact options. Windows are designed for High Velocity Hurricane Zones (HVHZ) with advanced Duraseal spacers and low-E insulated glass.
- WinDoorcoreRollShield offers high-end WinDoor windows and patio doors as premium impact-resistant options. WinDoor products feature superior craftsmanship and customization options for luxury homes, designed to withstand hurricane conditions.
- Renaissance Patio ProductscoreRollShield installs outdoor living products from Renaissance Patio Products including screen rooms, patio covers, patio roofs, pergolas, and sunrooms. Renaissance products feature aircraft-grade extruded aluminum, stainless steel fasteners, and are certified to withstand 175 mph winds.
- CrimsafeflagshipRollShield is the first and largest manufacturer of Crimsafe security screens in North America. Licensed to manufacture and install Crimsafe stainless steel security screen systems featuring patented Screw-Clamp technology and Tensile-Tuff mesh for hurricane and intruder protection.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
RollShield competitors and assessment
Company assessmentDirect peers
- Storm Smart Building Products: Florida-based manufacturer and installer of hurricane shutters, impact windows and doors, and storm protection products. Closest direct peer—overlapping product portfolio, HVHZ-rated offerings, and a regional Florida sales-and-install model serving overlapping coastal homeowner segments.
- Armor Screen Corporation: Manufacturer of hurricane-rated retractable fabric and screen systems marketed through dealer networks across hurricane-prone states. Directly comparable as a specialty hurricane-screen brand competing for the same RollShield-style screen and retractable product sales.
- Eastern Architectural Systems: Florida manufacturer of impact windows, hurricane shutters, and doors distributed through regional dealers. Comparable as a Florida-focused hurricane protection manufacturer competing for the same dealer relationships and end customers as RollShield.
Broad incumbents
- PGT Innovations (PGTI): Public-market leading manufacturer of impact-resistant windows and doors serving Florida and broader U.S. markets via dealers. Comparable on impact window and door lines but operates at national scale with multiple brands; RollShield is one of its authorized installation channels and a direct competitor at the dealer level.
- CGI Windows & Doors: Established impact-resistant window and door manufacturer serving Florida, the Caribbean, and other coastal U.S. markets. Comparable in impact window and door manufacturing and HVHZ-rated product lines; broader geographic reach than RollShield and competing for similar custom window dealer positioning.
- ES Windows (ESW): Large-scale impact window and door manufacturer serving U.S. hurricane-prone markets through dealer networks. Comparable in HVHZ-rated window and door product lines; broader geographic footprint and deeper manufacturing capacity than RollShield.
Regional players
- Mr. Glass Doors and Windows: South Florida-based impact window and door installer and retailer serving Miami-Dade, Broward, and Palm Beach counties. Comparable business model (measure, manufacture, install) and product mix but operating in a different Florida region than RollShield.
- Hurricane Shutters Florida (regional installers): Florida-focused hurricane shutter and storm panel installation services across multiple metros. Comparable as a regional installation competitor with overlapping product categories (accordion, roll-down, panels) but generally without RollShield's in-house manufacturing or proprietary Crimsafe offering.
Others
- Crimsafe (parent brand / global): Australian-origin inventor and licensor of the patented Screw-Clamp security screen technology that RollShield manufactures under license in North America. Adjacent relationship—partner/licensor rather than direct competitor, but critical to RollShield's differentiated product line.
- Renaissance Patio Products: Manufacturer of patio covers, pergolas, and sunrooms installed by RollShield under a core partnership. Adjacent ecosystem participant rather than direct competitor; relevant for understanding RollShield's outdoor-living product extension but primarily a supplier/partner relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
RollShield social profiles
Digital presenceRollShield compliance and trust
Trust signalCompliance4 records
RollShield financial estimates
Financial estimateRevenue estimate
Valuation estimate
RollShield leadership team
Management profileNumber of profiles
RollShield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RollShield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RollShield
What does RollShield do?
RollShield custom-manufactures and installs hurricane protection products, including Crimsafe security screens, hurricane shutters (accordion, Bahama, colonial, roll-down, fabric, panels), impact-resistant replacement windows, sliding glass doors, motorized retractable screens, commercial storm solutions, and patio enclosures. All products are built in-house at a 15,000-square-foot facility in Clearwater, Florida, and professionally installed by a licensed Class-A General Contractor team serving the Tampa Bay area.
Is RollShield a public or private company?
RollShield is a private company. It is classified as family owned and is currently operating.
When was RollShield founded?
RollShield was founded in 1999. It employs 11 to 50 people.
Where is RollShield based?
RollShield is headquartered in Clearwater, United States, in the North America region.
How does RollShield make money?
Four revenue lines are on record. Hurricane Protection Products are the primary driver. The others are professional Installation Services, repair and Maintenance Services and financing Services.
Who are RollShield's main competitors?
Direct peers on record are Storm Smart Building Products, Armor Screen Corporation and Eastern Architectural Systems. Broad incumbents are PGT Innovations (PGTI), CGI Windows & Doors and ES Windows (ESW). Regional players are Mr. Glass Doors and Windows and Hurricane Shutters Florida (regional installers). Others are Crimsafe (parent brand / global) and Renaissance Patio Products.
Does RollShield have an API?
No public API is recorded for RollShield.
What industry is RollShield in?
RollShield's product category is Hurricane Protection Products. Its primary akta.pro industry code is IMADAIAK, Screens, Storm Doors/Windows & Insect Protection Systems. Its NAICS code is 238150.