Trustmark Voluntary Benefit Solutions

What Trustmark Voluntary Benefit Solutions does

Trustmark Voluntary Benefit Solutions is a private U.S. insurance subsidiary of Trustmark Mutual Holding Company that designs and distributes employer-sponsored supplemental insurance — hospital, accident, critical illness, disability, and life coverage — primarily to small businesses with five or more employees. The product suite includes Hospital StayPay, Paycheck Protect, Universal LifeEvents, Critical HealthEvents, Accident insurance, and the differentiated Trustmark Life + Care, a trademarked permanent term life policy bundled with professional and family care benefits. The company serves three interlocking customer segments — small-business employers, individual employees enrolling through employer programs, and the insurance brokers/agents who place the coverage — and generates revenue through recurring insurance premiums collected via payroll deduction on a monthly billing cadence, with quote-based, non-publicly disclosed pricing tailored to each employer's group size and demographics.

The business is supported by a digital platform comprising the MyVB policyholder self-service portal and Trustmark Online Solutions, an employer-and-broker administration system handling billing, commissions, claims, and policy management. Distribution is primarily domestic, executed through a broker/agent network, direct employer sales, and self-service digital channels; marketing uses organic social (LinkedIn, Twitter/X, Facebook, Instagram, YouTube), SEO, a content blog, and a dedicated broker marketing toolkit. The group's broader ecosystem includes two core underwriting subsidiaries — Trustmark Insurance Company and Trustmark Life Insurance Company of New York — plus HealthFitness, a corporate wellness subsidiary, extending the parent's footprint beyond insurance into employer-sponsored fitness and well-being programs. Founded in or before 1924, Trustmark Voluntary Benefit Solutions is headquartered in Lake Forest, Illinois, and reports a workforce of 1,001–5,000 employees.

Name

Trustmark Voluntary Benefit Solutions

Legal name

Trustmark Voluntary Benefit Solutions, Inc.

Website

https://trustmarksolutions.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Trustmark Voluntary Benefit Solutions is a private U.S. insurance subsidiary that sells employer-sponsored supplemental insurance — hospital, accident, critical illness, disability, and life — to small businesses with 5+ employees via a broker network and digital self-service portals.

Ownership category

akta.pro rank

Product category

Supplemental Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Accident & Health Insurance (6321), Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK)

akta.pro secondary industries

Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

Keywords

• Supplemental insurance products
• Voluntary benefits solutions
• Employer-sponsored benefits
• Group insurance brokerage
• Small business benefits

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Supplemental Insurance Premiums: Trustmark generates revenue through employer-sponsored voluntary benefit insurance products including Hospital StayPay, Paycheck Protect, Universal LifeEvents, Critical HealthEvents, Accident insurance, and Trustmark Life + Care. Premiums are paid by employers and/or employees through payroll deduction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Trustmark Voluntary Benefit Solutions designs, underwrites, and distributes employer-sponsored supplemental insurance products—including hospital, accident, critical illness, disability, and life insurance with care benefits—primarily to small businesses with five or more employees. Products are sold through a network of insurance brokers and supported by self-service digital portals for policyholders, employers, and brokers.

Product overview

Trustmark Voluntary Benefit Solutions offers a portfolio of supplemental insurance products designed to help policyholders cover out-of-pocket expenses when the unexpected happens. The product suite includes Hospital StayPay (hospital bill protection), Paycheck Protect (income protection for illness/injury), Universal LifeEvents (permanent life insurance with added benefits), Trustmark Life + Care® (permanent term life with care benefits), Critical HealthEvents (serious illness coverage), and Accident insurance (injury and care payments). These products are offered as individual standalone policies that can be selected based on employee needs, providing financial protection supplementing primary medical coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Hospital StayPay: Hospital stay insurance providing protection against high hospital bills
• Paycheck Protect
• Universal LifeEvents
• Trustmark Life + Care
• Critical HealthEvents
• Accident insurance

Products and services

• Hospital StayPay insurance Supplemental insurance product that provides protection against high hospital bills, covering out-of-pocket expenses not typically covered by primary medical coverage. Targeted at employees of small businesses with 5+ employees.
• Paycheck Protect insurance Income protection insurance that provides payments for illness or injury, helping policyholders maintain financial security when unable to work. Sold to employer groups for their employees.
• Universal LifeEvents insurance Permanent life insurance protection with added benefits, providing long-term financial security with flexible coverage options for employees.
• Trustmark Life + Care Permanent term life insurance product with benefits for both professional and family care, designed to help policyholders take charge of tomorrow with cash benefits for care.
• Critical HealthEvents insurance Supplemental insurance providing extra financial help when serious illness strikes, covering expenses that may not be covered by primary medical coverage.
• Accident insurance Supplemental insurance that provides payments for injuries and care resulting from accidents, helping cover out-of-pocket expenses for policyholders.
• Small Business Benefits (self-funded health benefit plans) Flexible, self-funded health benefit solutions designed to meet the needs of small businesses with five or more employees, often delivering benefits typically reserved for large groups.
• HealthFitness corporate fitness solutions Comprehensive fitness solutions built and managed for leading companies and organizations, engaging and connecting people both on-site and online to create a strong community of health.

Quantifiable outcome

• Over 100 years of continuous operation in the voluntary benefits industry
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Unum Group: Unum is a major provider of group disability, life, critical illness, and accident insurance sold through brokers to employers of all sizes, including dedicated voluntary/worksite offerings — directly comparable to Trustmark's employer-sponsored voluntary portfolio.
• Aflac: Aflac is the dominant US worksite/voluntary benefits carrier selling accident, critical illness, hospital indemnity, and life insurance largely through employer-sponsored payroll-deduction programs via brokers and agents — closely mirroring Trustmark's product mix and distribution model.
• Sun Life U.S. Sun Life U.S. is one of the largest group disability and voluntary benefits carriers in the United States, selling through brokers and serving small to large employer groups with stop-loss, disability, life, and supplemental health products — a direct competitor to Trustmark in the small-group segment.
• Lincoln Financial Group: Lincoln Financial's Group Protection business sells employer-paid and voluntary disability, life, and critical illness products via brokers across small, mid, and large group markets — overlapping almost line-for-line with Trustmark's product set.
• Voya Financial: Voya's Employee Benefits business distributes group disability, voluntary life, accident, and critical illness insurance through brokers to mid-sized and small employers, providing a near-direct comparison to Trustmark's broker-led worksite model.
• Allstate Benefits (Allstate): Allstate Benefits is a focused voluntary/worksite carrier offering accident, critical illness, hospital indemnity, and life insurance to employer groups through brokers — its go-to-market and product menu are nearly identical to Trustmark's.

Broad incumbents

• Anthem Blue Cross Blue Shield (Elevance Health): Anthem is a major health insurer whose supplemental/voluntary benefits offerings (including accident, critical illness, and hospital indemnity) compete with Trustmark in the employer-sponsored channel, although sold primarily as part of a broader medical benefits relationship.
• Prudential Financial (Group Insurance): Prudential's Group Insurance division sells group life, disability, and voluntary supplemental benefits through brokers to employers, overlapping with Trustmark's offerings but with a much larger and more diversified parent platform.
• Cigna Group (incl. supplemental health): Cigna is a large incumbent that distributes supplemental health and voluntary benefits alongside its core medical business via employer-sponsored programs and brokers — its voluntary benefits unit addresses the same employer buyer as Trustmark, just from a much broader platform.
• MetLife: MetLife is a global insurance incumbent whose Group Benefits division sells voluntary life, disability, accident, and critical illness products through brokers, overlapping significantly with Trustmark but with a far larger overall product portfolio and resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trustmark
• YouTubeyoutube.com/TrustmarkCompanies
• Facebookfacebook.com/trustmark
• LinkedInlinkedin.com/company/trustmark-voluntary-benefit-solutions
• Instagraminstagram.com/trustmarkbenefits

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trustmark Voluntary Benefit Solutions