What Enterprise Marketdesk does

Enterprise Marketdesk (EMD), operating as WDMarketdesk, LLC and headquartered at 5885 Central Ave, Suite A, St. Petersburg, FL, is a certified Workday Services Partner that provides consulting, implementation, and ongoing support for nonprofit and mid-market organizations using Workday. The company was founded in 2019 and operates an employee-owned association model built around a network of more than 950 certified Workday consultants distributed globally, supported by a small core internal team of 11-50 employees. EMD's service portfolio centers on five offerings: EMD Ignite (a fixed-cost, eight-week Workday GO implementation for SMBs), PULSE Managed Services (fully managed Workday support with dedicated solution architects and project managers), Staff Augmentation (placement of certified consultants into client environments), Advisory Services (strategic consulting, governance, and contract vetting), and Adaptive Planning (Workday Adaptive Planning implementation and integration). Pricing is largely quote-based, with EMD Ignite offering a fixed-fee tier and PULSE structured as an annual managed services subscription.

EMD's go-to-market combines direct enterprise outreach to nonprofit and mid-market buyers, referrals from the Workday partner ecosystem, and content marketing through its website, newsletter, and EMD on Workday webinar series. The company is the sole Workday Services Partner claim in its materials, though Workday, Inc. is explicitly not affiliated with or endorsing EMD. On April 14, 2026, Gloo Holdings (Nasdaq: GLOO) announced a definitive agreement to acquire EMD for $9 million to add AI-enabled Workday services to its enterprise technology platform serving the faith and flourishing ecosystem; the transaction closed on May 4, 2026, making EMD a subsidiary of Gloo and creating cross-sell opportunities between EMD's Workday engagements and Gloo's broader nonprofit and mid-market customer base.

Name

Enterprise Marketdesk

Legal name

WDMarketdesk, LLC

Website

https://enterprisemarketdesk.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

Enterprise Marketdesk is a certified Workday Services Partner that delivers consulting, implementation, and managed services to nonprofit and mid-market organizations, leveraging a network of 950-plus certified Workday consultants and acquired by Gloo in May 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: Advisory and consulting services including project management, change management, architecture, coaching, governance, and contract vetting. EMD provides full access to consultants who become part of the client's team.
2. PULSE Managed Services: Fully managed Workday support program providing ongoing tactical and business-as-usual activities. Includes dedicated Solution Architects, Project Managers, and Expert Consultants committed for engagement duration.
3. Staff Augmentation: Flexible placement of Workday consultants into client environments. Scales from single specialist to entire team for short-term needs to long-term partnerships.
4. EMD Ignite (Fixed-Cost Implementation): Fixed-cost, fixed-timeline Workday GO implementation service enabling SMBs to deploy Workday in 8 weeks at a predetermined price point.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Enterprise Marketdesk delivers Workday deployment, support, and optimization solutions through an association of more than 950 independent Workday consultants. Service offerings span fixed-cost 8-week Workday GO implementations for SMBs (EMD Ignite), fully managed dedicated Workday support (PULSE Managed Services), flexible consultant placement (Staff Augmentation), strategic governance and advisory consulting, and Workday Adaptive Planning services for nonprofit and mid-market organizations.

Product overview

Enterprise Marketdesk (EMD) is a Workday Services Partner operating as an employee-owned association model that provides consulting, implementation, and managed services for nonprofit and mid-market organizations using Workday. The company's service portfolio centers on EMD Ignite (fixed-cost 8-week Workday GO deployments), PULSE Managed Services (fully managed ongoing Workday support with dedicated consultants), Staff Augmentation (access to 950+ certified Workday consultants), Advisory Services (strategic consulting and governance), and Adaptive Planning (financial planning implementation). EMD functions as an association of independent consultants, allowing for a low-cost structure while maintaining deep Workday expertise across HCM, Financial Management, Payroll, Talent Management, Integrations, and Analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• EMD Ignite A fixed-cost, expedited Workday GO implementation program that deploys Workday for SMBs in 8 weeks using preconfigured best practices, providing quick time to value.
• PULSE Managed Services A fully managed Workday support program providing dedicated Solution Architects, Project Managers, and Expert Consultants committed for the duration of the engagement to handle day-to-day Workday operations.
• Staff Augmentation Provides immediate access to a network of more than 950 certified Workday consultants who can be embedded directly into client teams for project-based or ongoing Workday support needs.
• Advisory Services Seasoned Workday consulting services including governance setup, contract vetting, project management, change management, architecture, coaching, and strategic guidance.
• Adaptive Planning Workday Adaptive Planning consulting services covering implementation assistance, customization, training, support, and integration solutions to help organizations make data-driven financial decisions.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Gloo Holdings (Nasdaq: GLOO)coreStrategic or Co-development Partner · 14 April 2026Gloo acquired EnterpriseMarketdesk for $9 million as a Workday services partner. The transaction adds AI-enabled Workday services to Gloo's platform, strengthening its consulting capabilities in nonprofit and mid-market sectors. EMD will continue serving existing customers while leveraging Gloo's scale and ecosystem to expand capabilities and pursue broader digital transformation initiatives. The deal closed in Q2 2026.
• Workday, Inc.coreChannel Partner/ Reseller/ DistributorEMD is an official Workday Services Partner that works directly with Workday to provide optimized service solutions to Workday customers of all shapes and sizes. The partnership enables EMD to deliver Workday GO implementations, consulting, and managed services as a certified partner with access to Workday methodologies and resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Slalom: Slalom is a major Workday Services Partner with a large dedicated Workday practice focused on mid-market and enterprise implementations, consulting, and managed services. Closely comparable to EMD in Workday-specific consulting delivery and customer segment overlap.
• Huron Consulting Group: Huron has a dedicated Workday practice focused on higher education, healthcare, and mid-market implementations. Comparable to EMD in Workday-specific consulting depth and segment focus on mission-driven organizations.
• Clarkston Consulting: Clarkston Consulting is a Workday Services Partner focused on consumer products and mid-market HCM/Financials implementations. Comparable to EMD in mid-market Workday consulting focus and boutique service model.
• OneSource Virtual: OneSource Virtual is a Workday-focused services provider specializing in payroll, HCM, and managed services for SMB and mid-market customers. Closely comparable to EMD's Workday specialization and segment focus on organizations without internal Workday expertise.
• Kforce Inc. Kforce is a staffing and professional services firm providing Workday consultants and project-based IT staff augmentation. Comparable to EMD's Staff Augmentation practice in placing certified Workday talent into client environments.
• RGP (Resources Connection): RGP is a global consulting firm providing on-demand functional expertise including Workday and enterprise application consulting. Comparable to EMD in the staff augmentation and consulting-as-a-service model for ERP/HCM platforms.

Broad incumbents

• KPMG LLP: KPMG is a Big Four firm with one of the largest global Workday alliances, providing implementation, managed services, and advisory across HCM, Financials, and Adaptive Planning. Comparable to EMD in Workday service breadth but operates at much larger enterprise scale.
• Deloitte: Deloitte operates a top-tier global Workday practice delivering enterprise-scale implementation and transformation. Overlaps with EMD in core Workday deployment and managed services but serves larger enterprise clients and offers broader transformation services.
• Accenture: Accenture is a global Workday alliance partner delivering large-scale implementations, managed services, and AI-enabled transformations. Comparable to EMD in Workday delivery but addresses the largest enterprise accounts with cross-platform transformation offerings.
• Workday, Inc. Workday is the underlying SaaS platform for which EMD provides implementation and managed services. While not a direct competitor, Workday's own services organization and partner ecosystem strategy directly determines EMD's addressable market and partner economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Marketdesk