Hotel Weyanoke

What Hotel Weyanoke does

Hotel Weyanoke is a boutique hotel located at 202 High Street in downtown Farmville, Virginia, managed by Taylor Hospitality. The historic 1925 property operates from the Historic and Cumberland buildings with views of Longwood University and downtown Farmville, and is described in source material as the only downtown hotel within walking distance of local shops, dining, and attractions. Accommodations span Single King, Single Queen, Double Queen, King Balcony, Double Queen Balcony, King Jr Suite variants, and King Suite 2 Room configurations, including handicap-accessible options; the Cumberland Building is pet-friendly. The company is ADA-compliant and its website conforms to WCAG 2.0 Level AA.

The commercial offering integrates lodging with four on-site food and beverage outlets — Taproot Tavern (ranked the #1 restaurant in Farmville), Catbird Rooftop Terrace (cocktails and small plates with panoramic views), Effingham's First Call Coffee Bar (exclusive Carytown Coffee blends), and Catbird To-Go (coal-fired pizza) — supported by catering across six event venues totaling over 3,000 square feet of meeting and wedding space. Revenue mechanics include room rentals, F&B sales, event and corporate meeting packages (Good/Better/Best), wedding venue services, and ancillary add-ons such as the Dine Your Way Card, Sweetheart Package, Furry Friend Essentials, Summer Sizzle, Independence Day Celebration, and Enhance Your Stay options. Distribution runs through direct website/phone booking, TravelClick, Toast Tab for F&B, and a dedicated corporate sales contact (Jennifer Louden, Director of Sales & Events).

The customer base is segmented across leisure and university travelers (Longwood University, Hampden-Sydney College), corporate and meeting groups, wedding and social events, and AAA/military leisure, with pricing on a per-room or per-event basis. The company has 11–50 employees, is privately held under Taylor Hospitality, has no disclosed funding rounds in structured data, and reports no revenue figures; marketing relies on Facebook, Instagram, TripAdvisor, the Virginia Tourism Corporation, email, SEO, Google AdWords, and Facebook remarketing.

Name

Hotel Weyanoke

Legal name

Hotel Weyanoke

Website

https://hotelweyanoke.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Weyanoke is a boutique hotel in downtown Farmville, Virginia, managed by Taylor Hospitality, offering guest rooms and suites alongside four on-site dining venues, event and wedding spaces, and corporate meeting packages for university travelers, corporate groups, and leisure guests.

Ownership category

akta.pro rank

Product category

Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Lounge Bars & Hotel Bars (THAFAEAI), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

Keywords

• Boutique hotel rooms
• Rooftop dining venue
• Corporate meeting packages
• Wedding event catering
• Pet friendly lodging

Headquarters

HQ city

Farmville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hotel Room Rentals: Primary revenue stream from guest room rentals across multiple room types including Single King, Single Queen, Double Queen, King Balcony, Double Queen Balcony, King Jr Suite Balcony, King Jr Suite Handicap Accessible, King Suite 2 Room, and King Suite 2 Room Balcony. Rooms are located in Historic and Cumberland buildings.
2. Food & Beverage: On-site dining outlets including Taproot Tavern (upscale dinner restaurant ranked #1 in Farmville), Catbird Rooftop Terrace (cocktails and small plates), Effingham's First Call Coffee Bar (morning coffee and happy hour), and Catbird To-Go (coal fired pizzas). Revenue from restaurant sales, catering services, and the Dine Your Way Card program.
3. Meeting & Event Space Rental: Revenue from renting event venues including Boardroom (380 m2, max 38), Taproot Cellar (896 m2, max 89), Taproot Tavern (854 m2, max 86), Keller's (236 m2, max 22), and Catbird Rooftop Terrace (1658 m2, max 125). Corporate packages include Good ($250 room rental + $200 F&B minimum), Better (room rental waived + $800 F&B minimum), and Best ($500 room rental + $1,500 F&B minimum with 10-room block).
4. In-Room Amenities & Packages: Additional revenue from enhancement packages including Sweetheart Package ($70 dining credit + bottle of wine), Furry Friend Essentials (pet amenities), Summer Sizzle (30% off for 2+ weeknight stays), Independence Day Celebration (10% off with rooftop roast ticket), AAA & Military rates, and Enhance Your Stay add-ons (Charcuterie Basket $25, Sweet Heart $25, Beer & Peanuts $25, Movie Night $20, Morning Boost $20, Boardroom rental $75/hour).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Hotel Weyanoke offers a combined mid-century modern design with a timeless setting and accommodations that include guest rooms and suites across Historic and Cumberland buildings. The property features four on-site dining venues (Taproot Tavern, Catbird Rooftop Terrace, Effingham's First Call Coffee Bar, and Catbird To-Go), 3,000+ square feet of meeting and event space across six venues, catering services, and curated guest experience packages for leisure travelers, corporate groups, and wedding parties.

Product overview

Hotel Weyanoke is a boutique hotel in downtown Farmville, Virginia, operated by Taylor Hospitality. The property offers a unified hospitality experience combining luxurious accommodations (various room types from Single Queen to King Suite 2 Room with Balcony) with distinctive on-site dining venues: Taproot Tavern (upscale restaurant), Catbird Rooftop Terrace (rooftop bar with panoramic views), Effingham's First Call Coffee Bar, and Catbird To-Go pizza service. Additional offerings include catering services across 6 event venues, meeting packages (Good/Better/Best Corporate Package), romantic packages (Sweetheart Package), pet-friendly amenities (Furry Friend Essentials), seasonal promotions (Summer Sizzle, Independence Day Celebration), and a Dine Your Way Card program. The hotel leverages TravelClick for reservations and Toast Tab for food ordering integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Taproot Tavern: Upscale dinner restaurant at Hotel Weyanoke, Farmville VA's #1 restaurant with upscale dining at comfortable prices.
• Catbird Rooftop Terrace
• Effingham's First Call
• Catbird To-Go
• Dine Your Way Card

Products and services

• Hotel Rooms and Suites Luxurious boutique hotel accommodations across multiple room types in the Historic and Cumberland buildings, offering mid-century modern design with views of Longwood University campus or downtown Farmville. Includes balcony options, junior suites, two-room suites, and a King Jr Suite Handicap Accessible configuration. Complimentary amenities include WiFi, parking, and access to Longwood Fitness Center bundled in the $11 daily Historic Fee.
• Taproot Tavern Farmville VA's #1 ranked upscale dinner restaurant offering polished, cozy dining with a seasonally changing menu, full bar, and private dining options. Also functions as an event venue (854 m2, 86 capacity) for corporate meetings and social gatherings. Accepts reservations through Toast Tab.
• Catbird Rooftop Terrace Premier rooftop bar and event venue with panoramic views of downtown Farmville and Longwood University, serving cocktails, craft beer, wine, and small plates. Open for daily dining Tuesday-Saturday 5PM-10PM and available for weddings, corporate events, and private functions at 1658 m2 with up to 125 guests.
• Effingham's First Call Coffee Bar On-site coffee bar inside Hotel Weyanoke offering handcrafted espresso drinks, teas, fresh juices, and coffee cocktails, plus daily happy hour with craft cocktails and shareable small plates from 3:30PM-6:30PM. Also serves as the pickup point for Catbird To-Go pizza orders from 3:00PM-9:00PM and is the redemption point for the Dine Your Way Card complimentary breakfast item.
• Catbird To-Go Year-round coal fired pizza takeout service available for pickup daily from 3:00 PM to 9:00 PM at Effingham's First Call Coffee Bar. Orders placed via Toast Tab at order.toasttab.com allow guests to enjoy Catbird menu items at home or as room service.
• Catering Services Elevated catering service for business meetings, intimate dinners, weddings, and large celebrations, available across six on-site venues or off-site locations. Menu blends local flavor with elevated presentation and is tailored to the event scale.
• Dine Your Way Card Complimentary F&B credit card program for hotel guests, redeemed at check-in for one complimentary breakfast item per guest per day at Effingham's First Call Coffee Bar, or for 15% off the total food bill at on-site restaurants including Taproot Tavern.
• Good, Better, Best Corporate Meeting Package Three tailored corporate meeting packages: Good Matinee Special ($250 room rental plus $200 F&B minimum, Mondays-Thursdays); Better One-Day Conference (room rental waived, $800 F&B minimum, free AV, Mondays-Thursdays 9AM-3PM); and Best Overnight Rooms & Meeting Space ($500 room rental, $1,500 F&B minimum, 10-room block minimum, includes linens, setup, coffee/tea/water and one snack break, available 7 days/week). Available May 25 - August 1.
• Sweetheart Package Romantic getaway package including one night stay, a $70 dining credit at Taproot Tavern, and a complimentary bottle of house wine delivered at check-in. Must be booked by phone at 434-658-7500.
• Furry Friend Essentials Pet-friendly welcome package for guests staying in the Cumberland Building, including a plush pup bed to borrow, water and food bowls in the room, and a puppy snack at check-in. One-time non-refundable pet fee of $75 required.
• Summer Sizzle Package Seasonal promotional package offering 30% off stays when booking two consecutive weeknights (Sunday-Thursday) between June 1 and August 10. Use code SIZZLE at booking. Minimum two-night stay required; cannot be combined with other offers.
• Enhance Your Stay Curated amenity add-ons to elevate any stay, including Charcuterie Basket ($25), Sweet Heart basket ($25), Beer & Peanuts ($25), Movie Night ($20), Morning Boost ($20), $50 Food & Beverage Credit, and discounted Boardroom meeting space at $75/hour for hotel guests.
• Independence Day Celebration Package July 3rd overnight stay package offering 10% off the room rate for ticket holders to the Catbird Rooftop Roast event, featuring a whole-hog pig roast and front-row fireworks view. Valid for night of July 3rd only; direct bookings required and subject to availability.
• Wedding Venue Services Full-service wedding amenities including dedicated event planner services, 3,000+ square feet of combined event space, on-site restaurant catering, flexible seating, room blocks, A/V equipment, and complimentary Wi-Fi. Wedding venues span Taproot Cellar & Tavern and the elevated Catbird Rooftop Terrace.
• Meeting & Event Spaces Six on-site event venues available for meetings, conferences, catering, and private functions: Boardroom (380 m2, 38 capacity), Taproot Cellar (896 m2, 89 capacity), Taproot Tavern (854 m2, 86 capacity), Keller's (236 m2, 22 capacity), and Catbird Rooftop Terrace (1658 m2, 125 capacity). Features A/V equipment, flexible seating, and event planner services.
• Effingham's First Call Coffee Loyalty Program Coffee loyalty program attached to the existing Effingham's First Call Coffee Bar within Hotel Weyanoke, rewarding repeat purchases of handcrafted espresso drinks, teas, fresh juices, and coffee cocktails at the on-site coffee bar.

Quantifiable outcome

• Dine Your Way Card provides one complimentary breakfast item per guest per day or 15% off total food bill at on-site restaurants

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Taylor HospitalitycoreStrategic or Co-development PartnerTaylor Hospitality is the parent company that owns and manages Hotel Weyanoke. The property is listed as a Taylor Hospitality Managed Property on their website. Taylor Hospitality provides centralized management, marketing, and operational support for the hotel.
• Carytown CoffeecoreTechnology or IntegrationCarytown Coffee, a local favorite in Farmville, creates custom coffee blends exclusively for Hotel Weyanoke. Effingham's First Call Coffee Bar serves these custom blends, supporting the local community while providing distinctive coffee offerings to hotel guests.
• Longwood UniversityminorStrategic or Co-development PartnerHotel Weyanoke provides guests with access to Longwood University's Fitness Center (seasonal availability). The hotel is located adjacent to the Longwood campus with views of the university. Longwood University enriches downtown Farmville with art, theater productions, and Division I NCAA sports events.
• TravelClickcoreTechnology or IntegrationTravelClick provides the hotel's reservation management system and booking engine (reservations.travelclick.com). Used for direct room bookings and availability management.
• Toast TabcoreTechnology or IntegrationToast Tab provides restaurant reservation and ordering systems for Taproot Tavern (tables.toasttab.com) and Catbird To-Go online ordering (order.toasttab.com).
• Google Analytics & Google AdWordsminorGTM or Marketing PartnerGoogle Analytics monitors and analyzes website usage. Google AdWords remarketing service delivers targeted advertising based on past website visitors.
• FacebookminorGTM or Marketing PartnerFacebook provides remarketing services and interest-based advertising. Hotel Weyanoke maintains an active Facebook business page for customer engagement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Emma: A boutique hotel in a restored 19th-century brewhouse in San Antonio with multiple on-site restaurants, a rooftop bar, and event space. Comparable for its adaptive-reuse heritage building, multiple F&B outlets, and event-driven revenue model.
• The Inn at Little Washington: A destination luxury country inn and restaurant in Washington, Virginia. Comparable because it is a heritage Virginia property combining upscale boutique lodging with a top-ranked on-site restaurant and event-hosting capabilities.
• The Liberty Hotel: A historic boutique hotel in Boston built inside a converted 19th-century jail, featuring multiple on-site bars and event venues. Comparable for its heritage building, multi-concept F&B program, and rooftop/event space strategy.
• Graduate Hotels (Ajah Hotels): A boutique hotel brand with locations in college towns (e.g., Charlottesville, Blacksburg). Comparable because their model targets university visitors, alumni, and parents with nostalgic collegiate themes, overlapping Hotel Weyanoke's Longwood/Hampden-Sydney traveler base.
• Linden Row Inn: A historic boutique hotel in downtown Richmond, Virginia, operating from restored 19th-century townhouses. Comparable as a heritage boutique hotel in a smaller Virginia downtown market, also offering event and F&B programming.
• The Blackburn Inn & Conference Center: A restored historic hotel and conference center in Staunton, Virginia. Comparable as a Virginia heritage property combining overnight lodging with dedicated meeting/event space and on-site F&B.
• Quirk Hotel Richmond: An independent boutique hotel in downtown Richmond combining gallery-style design, on-site dining, and rooftop/event spaces. Comparable as a Virginia boutique hotel pairing distinctive design, on-site F&B, and event programming.

Broad incumbents

• Hotel Indigo: An upscale boutique hotel brand within IHG focused on heritage buildings and locally inspired design. Comparable because Hotel Indigo routinely occupies restored historic properties with strong neighborhood identity and on-site dining, competing for similar leisure and corporate travelers.

Regional players

• Keswick Hall & Golf Club: A historic Virginia estate property offering luxury accommodations, on-site dining, and event/wedding venues near Charlottesville. Comparable for its heritage positioning in Virginia, on-site F&B and event programming, and leisure/corporate traveler overlap.
• Boar's Head Resort: A Virginia resort property in Charlottesville offering lodging, multiple dining venues, and event/conference space near the University of Virginia. Comparable as a heritage Virginia lodging property coupling multiple F&B outlets with meeting/event business and university-area location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotelweyanoke
• Instagraminstagram.com/hotelweyanoke
• LinkedInlinkedin.com/company/weyanoke

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Weyanoke