Beaumont Products, Inc.

What Beaumont Products, Inc. does

Beaumont Products, Inc. is a privately held consumer products manufacturer founded in 1991 and headquartered at 1540 Big Shanty Drive, Kennesaw, Georgia. The company operates nine sub-brands spanning air care (Citrus Magic, Citrus II), produce cleaning (Veggie Wash), personal care (Clearly Glycerin), laundry and gear odor elimination (Hero Clean), insect protection (BiTE ME NOT!), pet food toppers (Flavors), industrial cleaning wipes (Grease Monkey Wipes), and floor care (Trewax, originally established in 1935). All brands share a green-focused positioning centered on natural, non-toxic, and eco-friendly formulations.

The company's product portfolio rests on a small set of proprietary formulation technologies: a 6-enzyme Odor Defeater Technology for laundry (Hero Clean), probiotic-based odor elimination for non-washable gear, vegetable-derived non-GMO produce-wash chemistry (Veggie Wash), EPA-registered germicidal formulas under Citrus II for healthcare and CPAP mask cleaning applications, and DEET-free natural insect repellent actives including geraniol, peppermint, lemongrass, and geranium oil. Several product lines carry Prop 65, VOC, and CARB compliance certifications, providing regulatory differentiation in air care and cleaning categories.

Beaumont Products generates revenue through direct-to-consumer e-commerce on dedicated brand websites and a central BeaumontProducts.com storefront, complemented by B2B wholesale distribution with a $750 minimum order threshold. Distribution covers US states and territories, Canada, and Mexico, with international orders handled by direct contact. The company employs 101-250 people and is led by founder and president Hank Picken. It has no disclosed institutional investors, no funding rounds, and no subsidiary or parent company relationships, consistent with an independently owned, bootstrapped operating profile.

Name

Beaumont Products, Inc.

Legal name

Beaumont Products, Inc.

Website

https://beaumontproducts.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Beaumont Products, Inc. is a privately held Georgia-based manufacturer of green-focused consumer products, operating nine brands including Citrus Magic, Veggie Wash, Citrus II, Hero Clean, and Flavors across air care, cleaning, personal care, laundry, pet, and insect repellent categories.

Ownership category

akta.pro rank

Product category

Household Cleaning & Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Eco All-Purpose Cleaners (CRAJAMAM)

akta.pro secondary industries

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ), Natural/Green Pest Control Products (CRAJAHAK), Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal) (CRAJAOAK)

Keywords

• Household cleaning products
• Natural air fresheners
• Produce wash solutions
• Laundry detergent products
• Pet food toppers

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Product Sales: Direct-to-consumer and wholesale sales of green-focused consumer products including air fresheners, cleaning products, personal care, pet products, and home care items. Products sold through e-commerce and retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Beaumont Products, Inc. manufactures and sells green-focused consumer products under multiple owned brands, including air fresheners (Citrus Magic, Citrus II), produce washes (Veggie Wash), glycerin bar soaps (Clearly Glycerin), EPA-registered germicidal cleaners and CPAP mask wipes (Citrus II), laundry detergents and odor eliminators (Hero Clean), DEET-free insect repellents (BiTE ME NOT!), dog food toppers (Flavors), industrial cleaning wipes (Grease Monkey Wipes), and floor care waxes (Trewax). The company sells direct-to-consumer through its e-commerce platform and through wholesale/retail distribution across North America.

Product overview

Beaumont Products, Inc. is a green-focused consumer products manufacturer operating since 1991, offering a diverse portfolio of household and personal care brands. The company produces air care products (Citrus Magic, Citrus II), cleaning solutions (Veggie Wash, Trewax, Grease Monkey Wipes), personal care (Clearly Glycerin soaps), laundry and odor elimination (Hero Clean), pet products (FLAVORS), and insect protection (BiTE ME NOT!). The product line spans multiple categories including air fresheners, fruit/vegetable washes, bar and liquid soaps, floor care products, laundry detergents, pet food toppers, and insect repellents, all emphasizing natural ingredients and eco-friendly formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Citrus Magic: Naturally-based, odor eliminating air fresheners and cleaning products free from harsh chemicals, Prop 65, VOC, and CARB compliant
• Veggie Wash
• Clearly Glycerin
• Citrus II
• Hero Clean
• BiTE ME NOT!
• Flavors
• Grease Monkey Wipes
• Trewax

Products and services

• Citrus Magic Naturally-based air care brand offering solid and spray air fresheners and odor eliminators that are Prop 65, VOC, and CARB compliant and free from harsh chemicals. For consumers seeking natural home fragrance.
• Veggie Wash Fruit and vegetable wash that removes agricultural chemicals, dirt, people-handling residue and waxes from produce using vegetable-derived, non-GMO ingredients. For health-conscious consumers seeking to clean produce.
• Clearly Glycerin High glycerin content personal care soaps providing gentle, moisturizing cleans for sensitive skin; cruelty-free, paraben-free, gluten-free, non-GMO, made with essential oils and vegetable glycerin.
• Citrus II Health protection products including EPA-registered germicidal cleaners, spray and solid odor eliminating air fresheners, and CPAP mask cleaning solutions for healthcare and consumer use.
• Hero Clean Laundry detergents and odor elimination products featuring Odor Defeater Technology with 6-enzyme formula for sweat odors and stains, plus probiotic-powered solutions for non-washable gear. For athletes and active lifestyle consumers.
• BiTE ME NOT! DEET-free insect repellent products using natural active ingredients such as geraniol, peppermint, lemongrass, and geranium oil. Offers lotions and wristbands for families seeking chemical-free insect protection.
• FLAVORS Dog food toppers and treat mixes made with natural, human-grade ingredients that are low sodium, low calorie, and grain-free. For pet owners seeking dietary variety for dogs.
• Grease Monkey Wipes Heavy duty, multi-purpose, pre-moistened disposable cleaning wipes for removing grease, oil, lubricants, grime and dirt from skin and surfaces without harsh chemicals.
• Trewax Surface protection and restoration products including paste wax and floor cleaning/sealer wax for wood, stone, resilient floors, and tile, following a 3-Step Floor Care Process (Strip, Seal & Finish, Maintain). Brand established in 1935.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Church & Dwight (Arm & Hammer): Church & Dwight is a multi-billion-dollar consumer products company with Arm & Hammer and OxiClean product lines spanning laundry, household cleaning, personal care, and air care. It is a broad incumbent that competes with multiple Beaumont brands and increasingly markets natural variants of its core categories.
• The Honest Company: The Honest Company produces eco-friendly baby, personal care, and household cleaning products emphasizing plant-based, non-toxic ingredients. It is a much larger but thematically comparable peer across multiple of Beaumont's categories (cleaning, personal care, baby-adjacent).
• Mrs. Meyer's Clean Day (SC Johnson): Mrs. Meyer's is SC Johnson's natural, cruelty-free cleaning and air-care brand featuring garden-inspired fragrances. It is a broad incumbent directly competing with Beaumont's Citrus Magic air-care and cleaning lines, but with the backing and distribution scale of SC Johnson.

Direct peers

• ECOS (Earth Friendly Products): ECOS manufactures plant-based, EPA Safer Choice-certified laundry detergents, dish soaps, and all-purpose cleaners. It is a direct competitor to Beaumont's Hero Clean laundry detergent and broader eco-cleaning lines.
• EO Products: EO Products makes natural personal care products including bar soaps, liquid hand soaps, and body care with essential oils and botanical ingredients. It is a comparable niche peer to Beaumont's Clearly Glycerin brand in plant-based bar/hand soaps sold through natural retail and D2C.
• Seventh Generation: Seventh Generation sells plant-based, eco-friendly household cleaning, laundry, and personal care products across multiple retail and D2C channels. It is the closest direct competitor to Beaumont's Citrus Magic and Hero Clean brands in the natural household products space, operating a comparable multi-category green CPG model.
• Repel (DEET-free and natural repellent brands): Repel produces plant-based and DEET-free insect repellents including lemon-eucalyptus formulations, directly overlapping with Beaumont's BiTE ME NOT! brand in the natural insect repellent category.
• Dr. Bronner's: Dr. Bronner's is an established natural, organic personal care and cleaning soap manufacturer known for castile soaps, bar soaps, and cleaning concentrates. Its bar soap line (e.g., organic bar soaps) competes directly with Beaumont's Clearly Glycerin glycerin-enriched bar soaps.
• Better Life (acquired by JSG): Better Life manufactures plant-derived, non-toxic cleaners, laundry detergents, and dish soaps marketed to health-conscious consumers. It competes head-to-head with Beaumont's Green-focused cleaning portfolio, including the Hero Clean laundry line, on similar natural-positioning D2C and retail channels.

Emerging players

• Nature's Mace: Nature's Mace is a smaller niche player selling natural, plant-based insect repellents for outdoor and family use. It is an emerging competitor in the same DEET-free category occupied by Beaumont's BiTE ME NOT! line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beaumont-products-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaumont Products, Inc.