What Alfahosting does

Alfahosting GmbH is a German full-service web hosting and internet infrastructure provider headquartered in Halle (Saale), Germany, founded in 1999 by Moritz Bartsch. The company operates as a subsidiary of the dogado-Gruppe (since approximately 2017), serving more than 100,000 customer contracts and managing over 200,000 domains while processing 110 million+ web server requests and 2.1 million+ emails daily. Its product portfolio spans shared web hosting (from 5.99 EUR/month), domain registration (from 1.39 EUR/month), WordPress and Magento-optimized hosting, cloud servers (Cloud-Server Pro/Premium from 6.99 EUR/month), dedicated servers (from 69.99 EUR/month), BareMetal servers, SSL certificates, Microsoft 365, cloud backup, and a do-it-yourself homepage builder.

Name

Alfahosting

Legal name

Alfahosting GmbH

Website

https://alfahosting.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Alfahosting is a German web hosting provider founded in 1999, offering shared hosting, domains, cloud/dedicated servers, WordPress and Magento hosting, SSL, and Microsoft 365 to more than 100,000 SMB, mid-market, and private customers under the dogado-Gruppe umbrella.

Ownership category

akta.pro rank

Product category

Web Hosting Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Cloud Networking Core Services (VPC/VNet, Load Balancing, DNS, NAT) (HDABAAAJ)

Keywords

• Web hosting services
• Domain registration
• Cloud server hosting
• Managed dedicated servers
• SSL certificates

Headquarters

HQ city

Halle

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Web Hosting Subscriptions: Monthly/annual recurring subscription fees for shared web hosting packages. Products include Webhosting, WordPress Hosting, and E-Shop Hosting. Tiered plans with different resource allocations (storage, databases, email accounts).
2. Domain Registration: Annual recurring fees for domain name registration and renewal across hundreds of TLDs (.de, .com, .net, new gTLDs). Includes Domain Protection service.
3. Cloud Server & Dedicated Server: Monthly subscription fees for Cloud-Server Pro/Premium, BareMetal servers, and Dedicated servers. Higher price points with full root access and system control.
4. SSL Certificates: Annual fees for SSL certificates from Comodo (Positive SSL, Instant SSL, Premium SSL) with 256-bit encryption.
5. Microsoft 365 & Office Products: Monthly subscription fees for Microsoft 365, Cloud-Backup (Acronis), and Cloud-Speicher (ALFADRIVE).
6. Reseller Program: Monthly subscription fees for Reseller packages enabling partners to act as independent web hosts, including domain management and bulk pricing.
7. Homepage Baukasten: Monthly subscription for do-it-yourself website builder with drag-and-drop templates, apps, and mobile optimization. Available for Private and Business use cases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Alfahosting is a German full-service web hosting provider that sells shared web hosting, WordPress hosting, e-shop/Magento hosting, cloud servers (VPS/VDS), BareMetal and dedicated servers, domain registration, SSL certificates, Microsoft 365, cloud backup, and cloud storage as subscription-based services to individuals, SMBs, mid-market companies, associations, and resellers. All services are operated from German data centers and delivered through the proprietary Kundencenter portal with automated provisioning, one-click installers, and 24/7 multi-channel support.

Product overview

Alfahosting is a full-service German web hosting provider offering a comprehensive portfolio of hosting and internet services. The product family centers on core hosting infrastructure (Webhosting, Cloud-Server Pro/Premium, Dedicated Server, BareMetal Server) complemented by domain services (Domains, SSL-Zertifikate, Nameserver, Alfa-DNS), content management solutions (WordPress-Hosting, Magento-Hosting/Server, Homepage Baukasten with AlfaInstaller), and productivity tools (Microsoft 365, Cloud-Backup, Cloud-Speicher/ALFADRIVE). The company also operates a Reseller program for partners wanting to become web hosts. All servers are located in German data centers with Green-IT commitment to renewable energy. The portfolio positions Alfahosting as a one-stop digital infrastructure provider from entry-level shared hosting to enterprise dedicated solutions, unified by a focus on service quality and German-based support.

Differentiator

Problem solved

Functional benefit

Brands

• Alfahosting: Primary brand for web hosting, cloud servers, domains, and digital business solutions
• Alfa-DNS
• AlfaInstaller
• ALFADRIVE
• Easy PHP Settings
• Alfahosting Green-IT

Products and services

• Webhosting Shared web hosting providing web space for websites with email accounts, databases, and a free domain; suited for beginners, intermediate users, and professionals on 12-month terms starting at 5.99 EUR/month.
• Domains Domain registration across hundreds of TLDs including classic (.de, .com, .net, .org) and new gTLDs (.online, .store, .shop) with an optional Domain Protection add-on; annual subscription starting at 1.39 EUR/month.
• WordPress-Hosting WordPress-optimized hosting with performance and security tuning and pre-configured CMS settings; 12-month minimum term starting at 4.99 EUR/month.
• Homepage Baukasten (Website Builder) Drag-and-drop do-it-yourself website builder with templates, mobile optimization, and add-on apps, available in Private (from 1.99 EUR/month introductory) and Business (from 6.99 EUR/month) editions for non-technical users.
• E-Shop-Hosting Hosting for general e-commerce websites with infrastructure tuned for online stores including SSL, email, and databases.
• Magento-Hosting Professional hosting configured for the Magento e-commerce platform with pre-installed Magento, Varnish Cache, SAS disks with RAID, automated backups, and free SSL installation; entry tier at 14.99 EUR/month, higher tiers up to 96 GB RAM.
• Magento-Server Dedicated server solutions optimized for Magento with full server control and optional VLAN configurations for high-performance clustering.
• Cloud-Server Pro Virtual private server (VPS/VDS) on cloud infrastructure with dedicated resources, brand-name hardware, full system control, and German data center locations; enhanced SSD storage in latest 2023 refresh.
• Cloud-Server Premium High-performance VPS tier with expanded resources, increased SSD storage, and premium infrastructure compared to Cloud-Server Pro.
• Dedicated Server Full dedicated server hosting with complete hardware control, hosted in the Leipzig data center with connectivity to major European internet exchanges; entry-level Dedicated Server L from 69.99 EUR/month.
• BareMetal Server Dedicated physical server with no virtualization overhead for maximum performance, using Parallels Server 4 Bare Metal technology with direct BIOS access and KVM control, plus viPanel administration, backups, monitoring, and DNS.
• Reseller Webhosting Web hosting reseller package enabling partners to operate as independent web hosts with domain pricing tools, bulk management, and Lifetime-Provision commissions on referrals, starting at 9.99 EUR/month.
• SSL-Zertifikate (SSL Certificates) Comodo SSL certificates — Positive SSL, Instant SSL, and Premium SSL — with 256-bit encryption for securing websites; starting at 1.79 EUR/month or 14.28 EUR/year with free server-side installation.
• Microsoft 365 Cloud-based Microsoft 365 productivity suite (Word, PowerPoint, Excel and other Office applications) resold by Alfahosting with German-based support.
• Cloud-Backup Online backup service (Acronis-based) for secure data protection and disaster recovery, part of the Office product line.
• Cloud-Speicher (ALFADRIVE) ALFADRIVE online cloud storage for password-protected file storage on German servers with high security standards; included in many hosting tariffs.
• Nameserver DNS nameserver service for routing internet traffic to the correct destinations, starting at 0.99 EUR/month.

Quantifiable outcome

• 99% server availability (annual average)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• RIPE NCCcoreTechnology or IntegrationAlfahosting is a member of RIPE NCC, the regional Internet registry for IP address allocation in Europe. As a LIR (Local Internet Registry), Alfahosting can independently assign IP addresses to its customers.
• DENIC eGcoreTechnology or IntegrationAs a DENIC member, Alfahosting obtains .de domains directly from the central registry. This enables particularly fast and effective domain registration and transfer processes.
• dogado-GruppecoreStrategic or Co-development PartnerAlfahosting operates under the umbrella of dogado-Gruppe. The partnership (begun ~2017) brings additional technical expertise and a broader product portfolio. The group serves ~200,000 customers in Germany and worldwide. Alfahosting's Job & Career page is hosted at dogado.group/karriere.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hetzner Online: German-based hosting and dedicated server provider serving SMBs, developers, and enterprises. Directly comparable to Alfahosting on shared hosting, VPS/cloud servers, dedicated/bare-metal servers, and domain services, with overlapping DACH customer base.
• IONOS: Largest European hosting and cloud provider, headquartered in Germany. Directly competes with Alfahosting on shared hosting, cloud servers, domains, and digital productivity bundles, and dwarfs Alfahosting in customer count and infrastructure scale.
• Strato: German mass-market web hosting provider for SMBs, bloggers, and small online shops. Overlaps directly with Alfahosting on shared hosting, domain registration, and HomePage builder products aimed at the same German-speaking segments.
• All-Inkl.com: Independent German web hosting specialist competing on shared hosting, servers, and domains. Targets the same private and SMB customer base in the DACH market with similar product breadth and pricing tiers.
• Mittwald: German hosting provider with deep specialization in CMS, e-commerce, and agency workloads (Typo3, WordPress, Shopware). Closely comparable to Alfahosting's CMS- and e-commerce-optimized hosting plans (Magento, WordPress) for German digital agencies.
• OVHcloud: European cloud and hosting provider offering shared hosting, VPS, dedicated servers, and domain registration. A direct competitor across Alfahosting's full hosting portfolio with similar emphasis on Europe-based infrastructure and competitive entry-level pricing.

Emerging players

• SiteGround: International managed hosting provider strong in WordPress, WooCommerce, and shared hosting. Comparable to Alfahosting's WordPress-Hosting and Homepage Baukasten offerings but with broader geographic coverage and managed-service branding.
• WP Engine: Premium managed WordPress hosting specialist. Comparable to Alfahosting's WordPress-Hosting tier but positioned upstream in performance, security, and developer tooling for professional WordPress sites and agencies.

Broad incumbents

• Cloudflare: Global cloud platform spanning CDN, DNS, Workers hosting, security, and domain registration. Overlaps with Alfahosting on DNS (Alfa-DNS), SSL, and increasingly on edge hosting for SMBs - raising competitive pressure from a vastly larger incumbent.
• GoDaddy: Global mass-market domain registrar, hosting provider, and website builder operator. Directly comparable to Alfahosting on domain registration, shared hosting, and website builder (Homepage Baukasten) products for small businesses, but at significantly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Alfahosting
• Facebookfacebook.com/Alfahosting
• LinkedInlinkedin.com/company/alfahosting-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfahosting