Person & Covey

What Person & Covey does

Person & Covey is a privately held, family-owned therapeutic skin and hair care manufacturer founded in 1941 by chemist Lorne V. Persōn in Glendale, California. The company develops and produces a portfolio of dermatologist-recommended, hypoallergenic products for sensitive, reactive, and condition-specific skin, organized into five sub-brands: Aquanil (lipid-free cleansers, plus the new Aquanil AD hypochlorous acid line for sensitive and recovering skin), DHS (medicated shampoos, conditioners, and body wash for dandruff, seborrheic dermatitis, and psoriasis), DML (moisturizing lotions and creams, including a daily facial moisturizer with SPF 25), SOLBAR (sunscreens from SPF 30 to SPF 50, including mineral and reef-safe options), and Drysol (antiperspirant). Key formulations rely on lipid-free cleansing systems, 2% zinc pyrithione, salicylic acid, coal tar extracts, and licensed Microcyn (hypochlorous acid) technology from Sonoma Pharmaceuticals. Aquanil Cleanser and DML Moisturizing Lotion carry the National Eczema Association Seal of Acceptance.

The company operates a dual-channel go-to-market combining direct-to-consumer e-commerce on personandcovey.com (with a subscription program offering a 20% discount via Recharge Payments) and wholesale distribution through drug stores, pharmacies, and OTC dermatology channels nationwide. Products are positioned around third-party endorsements and condition-specific use cases (eczema, rosacea, dandruff, post-procedure care) rather than mass-market beauty, with price points ranging from approximately $10 to $22 per SKU. Customer acquisition leans on dermatologist recommendations, an educational blog, email marketing, and a modest social presence on Facebook and Instagram. The business is self-funded with no disclosed outside capital, no parent company, and no M&A history; the Sonoma Pharmaceuticals partnership, signed in March 2026, is the company's most significant recent commercial move and extends the product surface into hypochlorous acid-based recovery skincare.

Name

Person & Covey

Legal name

Persōn & Covey, Inc.

Website

https://personandcovey.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

101–250 employees

Short description

Person & Covey is a family-owned Glendale, California manufacturer, founded in 1941, that develops hypoallergenic therapeutic skin and hair care products under the Aquanil, DHS, DML, SOLBAR, and Drysol brands, selling direct to consumers and through drug stores, pharmacies, and OTC dermatology channels.

Ownership category

akta.pro rank

Product category

Dermatological Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Dermatology & Topical Skin Treatments (HLAIADAE), Shampoo & Scalp Cleansers (CRABABAA), Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH)

Keywords

• Dermatological skincare products
• Therapeutic personal care
• Medicated antidandruff shampoos
• Sensitive skin formulations
• Dermatologist-recommended sunscreens

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through the company's e-commerce website with subscription options offering 20% discount. Products are sold at various price points with free shipping on orders of 5 or more items.
2. Distribution Partnerships: Wholesale distribution through over-the-counter dermatology channels and retail pharmacies. Exclusive distribution partnership with Persōn & Covey for Aquanil AD products developed by Sonoma Pharmaceuticals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Person & Covey manufactures and distributes therapeutic dermatological skin and hair care products under four brands: Aquanil (lipid-free cleansers and the Aquanil AD hypochlorous acid line for sensitive/recovering skin), DML (moisturizing lotions, creams, and facial moisturizer with SPF), SOLBAR (broad-spectrum sunscreens SPF 30-50), and DHS (medicated shampoos, conditioners, and body wash for scalp conditions). Products are formulated for individuals with sensitive, reactive, or clinically compromised skin and are sold via direct e-commerce, drug stores, pharmacies, and OTC dermatology channels.

Product overview

Persōn & Covey is a California-based dermatology and skincare company founded in 1941, offering a comprehensive portfolio of therapeutic personal care products primarily for sensitive skin. The product lineup centers on three main brands: Aquanil (cleansing products including the new Aquanil AD hypochlorous acid line for sensitive/recovering skin), DML (moisturizers including DML Moisturizing Lotion, DML Forte Cream, and DML Daily Facial Moisturizer with SPF), and SOLBAR (sunscreens ranging from SPF 30 to SPF 50 including mineral-based options), plus DHS hair and scalp care products (medicated shampoos with Zinc Pyrithione, Salicylic Acid, or Coal Tar for dandruff and seborrheic dermatitis, along with conditioners and body wash). Several key products including Aquanil Cleanser and DML Moisturizing Lotion carry the National Eczema Association Seal of Acceptance. Products are distributed through over-the-counter dermatology channels and the company's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Aquanil: Lipid-free, soap-free cleanser line for sensitive skin, including Aquanil Cleanser, Aquanil HC (hydrocortisone), and Aquanil AD (hypochlorous acid-based advanced dermatology line).
• DHS
• DML
• SOLBAR
• Aquanil AD

Products and services

• Aquanil Cleanser Soapless, lipid-free cleanser for sensitive skin that rinses clean without leaving pore-clogging residue; formulated with only 7 ingredients and free from Sodium Lauryl Sulfate; carries the National Eczema Association Seal of Acceptance.
• Aquanil AD Repair Mist Hypochlorous acid mist using Microcyn technology for quick, comfortable support of dry, tight, or environmentally stressed skin; designed for frequent use without disrupting the skin barrier.
• Aquanil AD Recovery Gel Silky, barrier-supportive gel formulated for recovering skin, including post-procedure areas or scar-adjacent zones; provides a comforting protective layer for gentle healing.
• Aquanil AD Rescue Serum Barrier-supportive hydration serum engineered for sensitive and reactive skin with low tolerance threshold; calming on contact and intended as an ideal first step after cleansing.
• DML Moisturizing Lotion Non-sticky, non-greasy daily lotion for dry skin exposed to sun, adverse climatic conditions, chemical agents, and skin abrasions; carries the National Eczema Association Seal of Acceptance.
• DML Forte Cream Provides relief to dry skin on hands, face, and body; contains Panthenol to smooth roughness and seal in moisture, forming a natural barrier to help skin retain moisture.
• DML Daily Facial Moisturizer SPF 25 Hydrates and protects facial skin with Hyaluronic Acid and Dimethicone while providing broad-spectrum SPF 25 protection from UVA and UVB rays.
• SOLBAR Thirty SPF 30 Alcohol-gel-based sunscreen for oily skin providing broad-spectrum UVA and UVB protection in a non-greasy, easily absorbed, irritant-free formula.
• SOLBAR AVO SPF 35 Natural and healing hypoallergenic sunscreen with Avobenzone for broad-spectrum UV protection; guards against cellular damage and inflammation.
• SOLBAR Zinc SPF 40 Moisturizing sunscreen with transparent Zinc Oxide extending UVA spectrum protection; oil-free, lightweight formula ideal for sensitive users and an excellent base for makeup.
• SOLBAR Shield SPF 40 100% mineral sunscreen with Titanium Dioxide and transparent Zinc Oxide; contains Aloe and Vitamin E for moisturizing and antioxidant protection; reef-safe formula.
• SOLBAR Fifty SPF 50 Highest-SPF SOLBAR sunscreen with Avobenzone to neutralize damaging UV rays; Paba-free, moisturizing lotion with Oxybenzone for photosensitive or photo-allergic users.
• DHS Zinc Shampoo Medicated shampoo with 2% Zinc Pyrithione for the control of dandruff or seborrheic dermatitis; provides immediate relief of flaking and itching with gentle yet effective treatment.
• DHS SAL Shampoo Medicated shampoo with 3% Salicylic Acid to assist with psoriasis, dandruff, and seborrheic dermatitis; helps remove scale and softens skin.
• DHS Tar Shampoo Coal tar shampoo with 0.5% Coal Tar Extract providing effective relief from dandruff and psoriasis symptoms including itching, flaking, scaling, and inflammation.
• DHS Tar Gel Shampoo Tar-based gel shampoo for dandruff and psoriasis treatment providing relief from itching, flaking, scaling, and inflammation.
• DHS Clear Shampoo Regular shampoo for daily use that works alongside medicated DHS shampoos to maintain natural moisture balance.
• DHS Revitalizing Shampoo Revitalizing shampoo supporting hair and scalp health.
• DHS Conditioning Rinse Conditioning rinse specially formulated to work with all DHS products and help maintain natural moisture balance.
• DHS Revitalizing Conditioner Revitalizing conditioner supporting hair and scalp health.
• DHS Body Wash Gentle body wash for sensitive skin providing effective cleansing while maintaining skin barrier health.

Quantifiable outcome

• Aquanil Cleanser and DML Moisturizing Lotion received NEA Seal of Acceptance after independent evaluation by panel of experts meeting strict criteria for ingredient safety and mildness.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Sonoma PharmaceuticalscoreStrategic or Co-development Partner · 18 March 2026Sonoma Pharmaceuticals developed the Aquanil AD hypochlorous acid-based dermatology product line exclusively for distribution by Persōn & Covey in the United States. The partnership combines Sonoma's Microcyn technology with Persōn & Covey's established OTC dermatology distribution channels. Products include Aquanil AD Repair Mist, Recovery Gel, and Rescue Serum. Both companies' CEOs expressed enthusiasm about the partnership, with plans to expand collaboration and reach more consumers across the US market.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vanicream: Independent sensitive-skin brand focused on fragrance-free, minimalist formulations (cleansers, moisturizers, sunscreens). Closely comparable in positioning, ingredient philosophy, and dermatologist-recommended channel to Person & Covey.
• Sarna (Prestige Consumer Healthcare): Anti-itch and sensitive-skin OTC brand owned by Prestige Consumer Healthcare. Comparable therapeutic OTC dermatology positioning and drug-store channel presence.
• Free & Clear: Independent sensitive-skin brand with fragrance-free, dermatologist-recommended cleansers and moisturizers. Closely comparable in minimalist formulation philosophy and patient-recommendation channel.

Broad incumbents

• CeraVe: L'Oréal-owned dermocosmetic brand offering cleansers, moisturizers, and treatment products for sensitive and eczema-prone skin. Direct overlap with Aquanil Cleanser and DML Moisturizing Lotion, but with far larger marketing budgets and broader distribution.
• Cetaphil: Galderma-owned sensitive-skin brand with cleansers, moisturizers, and baby care. Closely comparable to Person & Covey's Aquanil and DML portfolios and distributed through the same U.S. drug store and pharmacy channels.
• La Roche-Posay: L'Oréal dermocosmetics brand with thermal spring water–based sensitive-skin and eczema ranges. Comparable product mix and dermatologist-endorsed model, with significantly larger global footprint.
• Aveeno: Johnson & Johnson skincare brand with sensitive-skin and eczema-focused SKUs leveraging oat-based formulations. Comparable audience and channel overlap with Person & Covey's dermatologist-recommended positioning.
• Eucerin: Beiersdorf-owned dermocosmetic brand offering eczema, dry-skin, and sensitive-skin lines. Comparable therapeutic OTC positioning and pharmacy distribution, with deeper international presence.
• Head & Shoulders (P&G): P&G's flagship dandruff/seborrheic dermatitis shampoo brand featuring zinc pyrithione. Direct overlap with Person & Covey's DHS Zinc Shampoo, though Head & Shoulders competes at mass-market scale versus Person & Covey's dermatology-channel focus.

Emerging players

• SkinSmart Antimicrobial: Hypochlorous acid–based antimicrobial skincare brand. Directly comparable to the new Aquanil AD line leveraging Microcyn/HOCl technology and represents a competing emerging HOCl-based dermatology play.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShopPersonandCovey
• Instagraminstagram.com/personandcoveyinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Person & Covey