Frende Forsikring

What Frende Forsikring does

Frende Forsikring is a Norwegian insurance company founded in 2007 and headquartered in Bergen. The company offers a broad portfolio of personal and commercial insurance products across property & casualty, life and health, vehicle, pet, travel, and specialty lines — including cyber, guarantee, board liability, and agricultural coverage. Frende's core technology stack is a web-based self-service platform anchored by a Digital Advisor tool, electronic health declaration, online claims reporting, and a BankID-secured Min side customer portal. Distribution combines direct-to-consumer digital purchasing with a phone-based customer service center and a network of 28 local distributor offices (brannkasser/fire insurance mutuals) across Norway.

The company's revenue model is straightforward recurring insurance premiums: subscription-style monthly or annual payments from individual policyholders for personal lines (car, home, travel, life, pet) and from SMEs and enterprises for business lines (employee benefits, cyber, guarantee, fleet). Pricing is risk-based and individualized, with bundling incentives of up to 17% total customer discount for five-plus products and a 5% loyalty bonus after three years. Go-to-market is hybrid: digital-first for self-directed customers, with local brannkasser providing face-to-face advisory in regional markets. Key strategic partners include Eyr (telemedicine), Falck Global Assistance (emergency response), Nordic Guarantee (guarantee insurance capacity up to 1.5 billion NOK), and NAV (youth employment).

In 2025 Frende reported an ordinary pre-tax result of 785 million NOK, more than double the 384 million NOK reported in 2024, with a combined ratio improving to 90.7% from 97.7%. The company executed its first acquisition (Granne Forsikring) and onboarded 17 new brannkasse offices from Gjensidige at the start of 2026, expanding the distributor network to 28. Frende has won Norway's KSIndeks customer satisfaction survey multiple times (2023, 2025) and has held the Nordic Customer Service Award at Kundeserviceprisen on multiple occasions.

Name

Frende Forsikring

Legal name

Frende Forsikring

Website

https://frende.no

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Frende Forsikring is a Bergen-based Norwegian insurance company offering personal and commercial P&C, life, and health products through a digital platform and 28 local distributor offices across Norway.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers (5241), Finance and Insurance (52)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Guaranteed Issue Term Life Insurance (FSAIAAAG)

akta.pro secondary industries

Guaranteed Issue Whole Life Insurance (FSAIABAG), Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

Keywords

• Personal insurance products
• Commercial insurance solutions
• Vehicle insurance coverage
• Life and health insurance
• Property damage protection

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums - Property and Casualty: Frende generates revenue through collecting insurance premiums from policyholders for property and casualty insurance products including car, travel, home, cabin, boat, and pet insurance. Revenue is recurring as customers pay premiums on annual or multi-payment terms.
2. Insurance Premiums - Life and Health: Revenue from life insurance, critical illness, disability, accident, and child insurance products. Premiums are collected monthly for life insurance and on various terms for other products.
3. Business Insurance Premiums: Corporate insurance products including employee insurance, property insurance, cyber insurance, guarantee insurance, professional liability, and fleet vehicle insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Frende Forsikring is a Norwegian insurance company that underwrites and distributes personal lines (car, home, travel, life, health, pet, accident) and commercial lines (property, cyber, board liability, group life, fleet, guarantee) insurance. Products are sold direct via the frende.no self-service web store, phone-based advisors, and through a network of 28 local fire insurance mutuals (brannkasser) and savings banks across Norway.

Product overview

Frende Forsikring is a Norwegian insurance company offering a broad portfolio of personal, commercial, and specialty insurance products. The core personal lines include vehicle insurance (car, motorcycle, motorhome, moped, snowmobile, caravan, trailer), home insurance (house, cabin, home contents, valuable items), travel insurance, and life and health insurance (life, critical illness, disability, accident, child/youth insurance, dog and cat insurance, and the youth sub-brand Frende Ung). Business insurance products include company insurance, project insurance, corporate vehicle insurance, truck insurance, work machine insurance, cyber insurance, guarantee insurance (via Nordic Guarantee), board liability insurance, professional injury insurance, group life insurance, health insurance, and homeowner insurance for businesses. The company also provides a digital advisor tool for automated product recommendations. Frende operates through a network of 28 distributors including savings banks and local fire insurance offices, and has pursued an acquisition strategy with its first acquisition of Granne Forsikring in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance (Bilforsikring) Comprehensive and third-party motor vehicle insurance for private car owners, available in multiple coverage tiers (liability, partial, full kasko) with optional rental car and machine damage coverage. Includes fastest bonus accumulation in Norway (10% annually up to 75% in 3 years).
• Travel Insurance (Reiseforsikring) Travel insurance covering medical emergencies, trip cancellations, baggage loss, and sports equipment, available for individuals, families, and youth aged 18-30. Includes free video doctor consultations via Eyr app and 24/7 emergency assistance via Falck Global Assistance.
• Home Contents Insurance (Innboforsikring) Insurance covering household belongings and movable property, with optional accidental damage coverage and unlimited sums for contents under 1 million NOK.
• House Insurance (Husforsikring) Building insurance for private homes with options for full-value guarantee (nyverdierstatning) and coverage against natural disasters.
• Cabin/Holiday Home Insurance (Hytteforsikring) Insurance for holiday homes and cabins, including full-value guarantee options and coverage for short-term rentals.
• Life Insurance (Livsforsikring) Death benefit insurance paying a lump sum to beneficiaries, available for persons aged 18-70 with sums ranging from 100,000 to 10 million NOK.
• Critical Illness Insurance (Kritisk sykdom) Insurance providing a lump-sum payout upon diagnosis of covered serious illnesses such as cancer, heart attack, stroke, and multiple sclerosis. Minimum sum 100,000 NOK, maximum 20G (national insurance base unit).
• Accident Insurance (Ulykkesforsikring) Insurance covering permanent disability and death benefits from accidents, with options for coverage during leisure time, at work, or both, with sums up to 5 million NOK.
• Disability Insurance (Uføreforsikring) Insurance providing monthly payments to cover loss of income if the insured becomes disabled, with payments starting after 12 months of continuous sick leave.
• Child Insurance (Barneforsikring) Comprehensive insurance for children from 3 months to 16 years, covering disability income, medical invalidity from illness and accidents, with automatic transition to adult coverage at age 26.
• Boat Insurance (Båtforsikring) Insurance for recreational boats under 50 feet with speed under 50 knots, covering hull, liability, and accident for passengers and crew.
• Dog Insurance (Hundeforsikring) Insurance for dogs covering veterinary costs, with optional loss-of-life coverage and ID chip requirement for sums above 15,000 NOK.
• Motorcycle Insurance (MC-forsikring) Motorcycle insurance with options for liability, partial, and full coverage, with safety discounts for riders aged 30+ and garaged parking.
• Business Insurance (Bedriftsforsikring) Comprehensive business insurance covering company assets, liability, and operations for small to medium enterprises.
• Cyber Insurance (Cyberforsikring) Insurance covering data breaches, cyberattacks, ransomware, and business interruption from cyber incidents for businesses.
• Guarantee Insurance (Garantiforsikring) Guarantee insurance offered through Nordic Guarantee, an alternative to bank guarantees for contractually required guarantees, with capacity up to 1.5 billion NOK per customer across the Nordic region.
• Board/Management Liability Insurance (Styreansvarsforsikring) Insurance covering board members' and executives' legal liability and financial exposure from corporate decisions.
• Group Life Insurance (Gruppelivsforsikring) Group life insurance for company employees, providing lump-sum death benefits to dependents.
• Health Insurance (Helseforsikring) Private health insurance for employees providing access to private healthcare providers and faster treatment.
• Corporate Vehicle Insurance (Firmabilforsikring) Insurance for company-registered passenger and goods vehicles under 5 tonnes, with rental car and legal expense coverage options.
• Frende Ung Insurance package tailored for young adults aged 18-30, combining travel and other coverage at a discounted rate.

Quantifiable outcome

• Bonus increases 10% annually up to 75% after 3 claim-free years
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• EyrcoreTechnology or Integration · 1 January 2025Partnership with Eyr app providing free video doctor consultations for travel insurance holders. Available when traveling in Norway or abroad, completely free of charge. Doctors accessible via video in the Eyr app every day, year-round.
• Falck Global AssistancecoreTechnology or Integration · 1 January 2025Emergency assistance services for serious illness or accidents abroad. Alarm center available 24/7 for medical emergencies when traveling. Contact: +47 21 49 24 14.
• Nordic GuaranteecoreChannel Partner/ Reseller/ Distributor · 1 January 2025Guarantee insurance partnership offering guarantees up to 1.5 billion NOK per customer across the Nordic region. Has over 20 years of experience and offices in Stockholm, Copenhagen, Helsinki, Malmö, and Oslo. Underwritten by leading global reinsurers.
• HELIOZ / Caritas IndiaminorOthers · 1 January 2025Climate compensation partnership through WADI project in India. Provides 30,185 families in Madhya Pradesh with access to clean drinking water using UV technology. Gold Standard certified climate project.
• Various Fire Insurance Mutuals (Brannkasser)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Network of local fire insurance mutuals operating as Frende distributors. Includes Brannkassen, Grind Forsikring, Valdres Brannkasse, Sykkylven Brannkasse, and Indre Sunnmøre Brannkasse. 28 total distributors as of 2026.
• NAV (Norwegian Labour and Welfare Administration)minorOthers · 1 January 2025Partnership through Crust n' Trust initiative for recruiting youth who have partially dropped out of school and work. NAV refers participants to the program.
• Crust n' TrustminorOthers · 1 January 2024Social responsibility partnership supporting youth employment. Frende provides financial support and training in customer service and sales. Initiative has employed 200 youth in Oslo, Bergen, Gjøvik, and Ålesund.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Eika Forsikring: Norwegian insurance brand owned by the Eika savings-bank alliance. Competes with Frende through a similar bank-distributor model, primarily in personal P&C lines; smaller product breadth but shared go-to-market motion.

Direct peers

• Gjensidige Forsikring: Norway's largest general insurer offering P&C, life, health, and bank products through a similar online-plus-branchnetwork model. Gjensidige is the primary incumbent Frende is taking share from, evidenced by the 2026 transfer of seven branch offices from Gjensidige to Frende.
• If Skadeforsikring: Major Nordic P&C insurer (part of Sampo Group) with full personal and commercial lines across the Nordics. Comparable product portfolio, digital advisor tools, and target customer segments in Norway, with deeper scale across Sweden, Denmark, and Finland.
• Tryg Forsikring: One of the largest Nordic P&C insurers with strong personal and commercial lines in Norway. Competes head-to-head with Frende in motor, home, and travel, and offers similar digital self-service portals and bundling discounts.
• Storebrand Forsikring: Norwegian life, health, and pension insurer that also offers P&C products. Overlaps with Frende on life, critical-illness, disability, and accident insurance, and competes for the same employer and household customers.
• SpareBank 1 Forsikring: Insurance arm of the SpareBank 1 alliance, offering P&C and personal insurance products distributed through partner savings banks. Closely comparable distribution model — bank/branch-led advice plus digital portal — and direct competitor to Frende's own savings-bank-affiliated network.
• Fremtind Forsikring: Norwegian personal and commercial lines insurer formed from the merger of DNB Forsikring and Storebrand's P&C arm. Direct competitor across home, motor, travel, and life/health, with comparable bank-channel and digital capabilities.

Broad incumbents

• KLP Forsikring: Norway's largest mutual insurer primarily serving public-sector occupational pensions but also offering P&C, life, and health products. Overlaps with Frende on life/health lines and competes for the same household customers.
• DNB Forsikring: Insurance arm of Norway's largest bank, distributing P&C, life, and health products through DNB's banking network. Comparable omnichannel distribution model and customer base to Frende, though bank-led rather than savings-bank/branch-led.

Regional players

• Codan (Denmark): Danish personal and commercial P&C insurer (part of Sun Life) providing a comparable product portfolio in a neighboring Nordic market. Useful regional peer for benchmarking digital tools, bundling discounts, and underwriting discipline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/frendeno

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frende Forsikring