Glenrose Hospital Foundation

Name

Glenrose Hospital Foundation

Legal name

Glenrose Rehabilitation Hospital Foundation

Website

https://glenrosefoundation.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Healthcare Rehabilitation Philanthropy

NAICS

Grantmaking and Giving Services (81321), Services for the Elderly and Persons with Disabilities (62412), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industries

Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Rehabilitation hospital foundation
• Healthcare fundraising
• Assistive technology programs
• Brain-computer interface research
• Specialized rehabilitation care

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: Primary revenue stream through individual donations, corporate sponsorships, and major gifts. The foundation runs annual campaigns including the $25 million Make IF Possible campaign. Donor programs include Circle of Courage monthly giving ($83.33/month or $1,000 minimum).
2. Government Grants: Government of Alberta provided $3.25 million toward the $6.5 million therapeutic pool redevelopment. RBC Foundation provided a $300,000 Community Spaces Grant. Government grants represent significant non-recurring funding for capital projects.
3. Special Events Revenue: Annual signature events including the Courage Gala (raised over $1.6 million in 2026) and Courage Ride cycling event (raised over $580,000 cumulatively). 2026 Courage Gala raised funds toward therapeutic pool redevelopment.
4. Lottery Revenue: Western Canada's first Split the Pot Lottery partnered with 29 Alberta hospital and healthcare foundations. 50% of jackpot supports participating foundations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Glenrose Hospital Foundation is the fundraising arm of the Glenrose Rehabilitation Hospital, Canada's largest rehabilitation medicine hospital. It raises and deploys philanthropic capital to fund specialized rehabilitation equipment, assistive technology, research, and capital projects — including the Imagination Centre's Brain-Computer Interface program, the I CAN Centre for Assistive Technology, the Therapeutic Pool redevelopment, and the Chadi Centre for Pediatric Rehabilitation — supporting patients of all ages with brain injury, spinal cord injury, stroke, cerebral palsy, and amputation across Alberta.

Product overview

The Glenrose Hospital Foundation supports the Glenrose Rehabilitation Hospital, Alberta's specialized rehabilitation centre offering comprehensive inpatient and outpatient services. The foundation funds key facilities including the Therapeutic Pool (under redevelopment), Imagination Centre (BCI technology), I CAN Centre for Assistive Technology, Chadi Centre for Pediatric Rehabilitation, and the Edmonton Oilers Pediatric Procedure Room. Programs span pediatric to adult care including the PINC Initiative, GoBabyGo with BCI integration, and Ballistic Strength Training. The hospital also provides speech-language pathology, audiology, and adaptive technology services.

Differentiator

Problem solved

Functional benefit

Products and services

• Make IF Possible Campaign ($25 million) A $25 million capital campaign by the Glenrose Hospital Foundation to advance rehabilitation healthcare in Alberta, beginning with the redevelopment of the Glenrose therapeutic pool that previously served over 6,000 patients annually.
• Therapeutic Pool Redevelopment ($6.5 million project) Capital redevelopment project to rebuild the Glenrose therapeutic pool that was forced to close in November 2024 due to structural failure; the redevelopment is supported by Government of Alberta ($3.25M), RBC Foundation ($300K), Allard Foundation ($1M naming rights), and the 2026 Courage Gala ($1.6M+).
• Brain-Computer Interface (BCI) Program at the Imagination Centre

Quantifiable outcome

• Over 6,000 patients served annually by the therapeutic pool before its closure in November 2024
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• James H. Brown & AssociatesflagshipGTM or Marketing Partner · 18 April 2026Presenting sponsor of the annual Courage Awards (nineteenth annual in 2024, twentieth in 2025). Injury law firm that has consistently supported recognition of Glenrose patients' courage and determination.
• Edmonton Convention CentreminorOthersVenue partner for the annual Courage Gala event. Hosts the foundation's premier annual fundraising gala each year.
• Variety, the Children's Charity of AlbertacoreStrategic or Co-development PartnerGoBabyGo program partner that provides modified power wheel toy cars to children with mobility impairments. Has donated over 350 cars since the program began, with 77 in the last year alone. Donated a GoBabyGo car to the Glenrose's BCI Program and I CAN Centre.
• Edmonton Symphony Orchestra (ESO)coreStrategic or Co-development PartnerRiccardo Baldini, Glenrose patient and creator of Resonate Adaptive device, performed with the ESO at the Winspear Centre following his Courage Gala performance — demonstrating how adaptive technology enables musicians with disabilities to perform at the highest level.
• University of AlbertacoreStrategic or Co-development PartnerPartnership with University of Alberta to establish Alberta's first-ever Research Chair in Neurorehabilitation, held by Dr. Hossein Rouhani, focused on advancing BCI technology for children. Glenrose is part of the BCI-CAN network sharing technical and clinical expertise across Canadian research centres.
• BCI-CAN NetworkcoreStrategic or Co-development PartnerA national research network dedicated to pediatric BCI research and innovation. The Imagination Centre at Glenrose is part of this network, sharing technical and clinical expertise, collaborating on multi-centre research initiatives, and collectively training future pediatric BCI experts.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Alberta Children's Hospital Foundation: Calgary-based hospital foundation fundraising for Alberta's other major specialty pediatric hospital. Operates similar model — donations, events (Dream Lottery partnered with other Alberta foundations), major gifts — and shares the Split the Pot Lottery partnership with Glenrose, making it the closest regional peer.
• Stollery Children's Hospital Foundation: Edmonton-based pediatric hospital foundation with a similar signature-event fundraising model (Sweat Equity, car lottery). Competes for the same corporate and family-foundation donors in Alberta and partners with Glenrose on joint pediatric rehab cases.
• Calgary Health Foundation: Fundraising arm for Calgary-area hospitals. Operates comparable model of capital campaigns, signature events (Foothills Gala), and government grant capture within the same Alberta donor pool.
• Vancouver General Hospital & UBC Hospital Foundation: Major Canadian hospital foundation with similar signature gala model and capital campaign approach. Comparable in scale of major-gift cultivation and corporate partnership development.

Direct peers

• University Hospital Foundation (Edmonton): Edmonton-based hospital foundation supporting the University of Alberta Hospital. Same city, same provincial funding environment, same donor pool, and similar event-driven GTM (gala, lottery), making it the most directly comparable peer in the local market.
• Toronto Rehab Foundation (University Health Network): Fundraising arm for Toronto Rehabilitation Institute, one of Canada's largest rehabilitation hospitals. Directly comparable as another top-tier Canadian rehab hospital foundation with research chair partnerships and assistive technology programs.
• Rehab Foundation for Disabled Persons (Canadian): National Canadian nonprofit focused on assistive technology, accessibility, and rehabilitation research funding. Comparable in mission (funding rehab equipment and research) though smaller and more niche than Glenrose Foundation.

Broad incumbents

• Children's Miracle Network (Canada): National umbrella organization raising funds for children's hospitals across Canada, including via national corporate partnerships (Costco, Walmart). Broad incumbent that Glenrose's pediatric rehabilitation work could tap into for partnered campaigns.

Emerging players

• Variety Alberta (GoBabyGo program partner): Children's charity that has donated over 350 modified GoBabyGo cars — directly partnering with Glenrose's BCI program. Functionally a peer in the adaptive mobility space and a major donor/partner ecosystem member.
• Spinal Cord Injury Alberta: Alberta-based nonprofit serving spinal cord injury patients — a core patient segment for Glenrose. Operates smaller-scale peer-support and service-delivery model rather than capital campaigns, but adjacent in the spinal cord injury ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/glenrosefdn
• Facebookfacebook.com/GlenroseFoundation
• Instagraminstagram.com/glenrosefoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Glenrose Hospital Foundation