The Seating Shoppe
The Seating Shoppe is a US-based private manufacturer and wholesaler of customizable commercial seating, barstools, and tables, serving hospitality venues including restaurants, banquet halls, country clubs, and event spaces through direct e-commerce, a dealer network, and field sales reps.
- Company typePrivate
- Founded2001
- HeadquartersHarrison, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Seating Shoppe does
The Seating Shoppe is a US-based private furniture manufacturer and wholesaler founded in 2001 and headquartered in Harrison, operating with an 11–50 employee team under CEO Abe Rosenberg. The company designs, manufactures, and distributes seating and related furniture — chairs (including a 46+ SKU Chiavari ballroom line, 179+ banquet SKUs, 208+ lounge/country-club SKUs, 188+ arm chair SKUs, and 75+ wood chair SKUs), barstools, tables, booths, benches, carts, dance floors, mobile stages, and air purifiers — targeting the hospitality and food service industry. Core product technology centers on welded aluminum frames, high-density foam with web seating, enmeshed fabric layering, and construction that the company states exceeds BIFMA durability standards, supported by a self-service TSS Design Studio configurator offering 900+ fabric/vinyl choices and 30 frame finishes.
The business operates a multi-channel go-to-market: a direct e-commerce storefront with a custom product builder, a dealer/reseller network, and a field sales-rep layer for enterprise accounts, supplemented by a point-of-sale financing partnership with NewLane Finance. Pricing is quote-based and not publicly disclosed; the company positions itself as both creator and wholesaler to capture manufacturing margin while competing on customization breadth and durability rather than headline price. The Quick Ship Program (61+ SKUs) targets time-sensitive venue projects, and customer segments span fine-dining restaurants, banquet facilities, ballrooms, country clubs, conference and sanctuary venues, and event spaces, with no named marquee customers or institutional investors disclosed in the source data.
The Seating Shoppe firmographics
Firmographics- Name
- The Seating Shoppe
- Legal name
- The Seating Shoppe
- Website
- https://theseatingshoppe.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Seating Shoppe is a US-based private manufacturer and wholesaler of customizable commercial seating, barstools, and tables, serving hospitality venues including restaurants, banquet halls, country clubs, and event spaces through direct e-commerce, a dealer network, and field sales reps.
- Ownership category
- akta.pro rank
The Seating Shoppe industry classification
Industry- Product category
- Hospitality Seating Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337), Furniture Retailers (449110)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where The Seating Shoppe is headquartered
LocationHeadquarters
- HQ city
- Harrison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Seating Shoppe business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Seating Product Sales: The company generates revenue through direct sales of chairs, barstools, tables, and related furniture products. Products are sold as one-time purchases with customization options. Revenue comes from the sale of physical furniture goods to hospitality venues.
- Equipment Financing Services: Through partnership with NewLane Finance, the company offers financing options allowing customers to make affordable monthly payments for equipment purchases, enabling higher-ticket sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Seating Shoppe product offering
Product offeringCore offering
The Seating Shoppe is a manufacturer and wholesaler of commercial-grade seating, tables, barstools, and event furniture for the hospitality and food service industry. It produces over 700 products, including Chiavari ballroom chairs, banquet chairs, fine dining chairs, lounge and country club chairs, conference and sanctuary chairs, arm chairs, wood chairs, task chairs, booths, benches, and tables, available in metal, wood, and mixed materials. Customization is delivered through the TSS Design Studio product builder offering over 900 fabric/vinyl options and 30 frame finishes, with a Quick Ship program for expedited delivery.
Product overview
The Seating Shoppe is a manufacturer and wholesaler of high-quality seating solutions for the hospitality and food service industry, offering a diverse portfolio of products organized into several core categories. The product lineup includes Chiavari Ballroom Chairs (46+ variants), Fine Dining & Restaurant Chairs, Banquet Chairs (179+ products), Conference & Sanctuary Chairs (87+ products), Flexback Chairs, Lounge & Country Club Chairs (208+ products), Arm Chairs (188+ products), Wood Chairs (75+ products), Task Chairs, Booths & Benches, Barstools (84+ products including metal and wood variants), Tables (55+ products with table tops and bases), Carts, Event Equipment, and COVID-19 Products. The company's TSS Design Studio enables customers to configure custom seating with over 900 fabrics/vinyls and 30 frame finishes. The Quick Ship program offers expedited delivery on 61+ popular items. Products are available in metal, wood, and mixed materials, featuring durability, style, and customizable options with competitive pricing.
Differentiator
Problem solved
Functional benefit
Brands
- TSS Design Studio: A design/build tool allowing customers to customize and create their own chair designs with various fabric, finish, and option choices.
Products and services
- Chiavari Ballroom Chairs Comprehensive line of Chiavari-style ballroom chairs designed for events, ballrooms, and banquet use, available in numerous frame, finish, and upholstery variants.
- Fine Dining & Restaurant Chairs Premium dining chairs designed for fine dining establishments and restaurants, featuring classic and sophisticated styling with customizable options.
- Banquet Chairs Durable banquet seating combining strong frames, engineered ergonomics, and contemporary design for event venues and banquet halls.
- Conference & Sanctuary Chairs Seating solutions designed for conference rooms, sanctuaries, and professional meeting spaces with comfort and style.
- Flexback Chairs Chairs featuring flexible backrests for enhanced comfort, including Monza, Liberty, Grace, Deco, Mantova, Carter, August, Leia, Finesse, Olivia, and arm chair variants.
- Lounge & Country Club Chairs Upscale lounge seating for country clubs and hospitality venues, featuring designs like Duchess, Quartz, Allegro, Allure, and premium upholstered options.
- Arm Chairs Extensive collection of arm chairs including Consul, Sovereign, Symphony, Holden, Ovation, and many upholstered options for hospitality settings.
- Wood Chairs Wood-framed seating including Anthem, Consul, Shawn, Wylde, Prague, Vienna, Charles, and wood versions of popular chair designs.
- Task Chairs Office and workspace seating including Jeff and Nigel task chairs designed for professional environments.
- Booths & Benches Restaurant booth seating including Double Booth 7002, Single Booth 7001, and Folding Bench options.
- Barstools Comprehensive barstool collection including metal, wood, upholstered, backless, and specialty designs such as Brescia, Maxwell, Soho, Allure, and Chiavari variants.
- Tables Complete table solutions including banquet tables, conference tables, seamless table tops in various finishes (Barnwood, Black Grain, Black Walnut, Marble White, Natural, Red Oak, Rustic Wood), and table bases.
- Carts (Chair Handtrucks & Table Dollies) Material handling equipment including chair handtrucks and table dollies for easy transport and storage of seating and tables.
- Event Equipment (Dance Floors & Mobile Stages) Event venue equipment including portable dance floors and mobile staging solutions.
- COVID-19 Products (Air Purifiers) Air purification equipment for hospitality venues addressing health and safety concerns.
- Quick Ship Program Expedited shipping service offering 61+ products available for rapid delivery, featuring popular chair and table models.
Quantifiable outcome
- Products designed to last over a decade with durability that exceeds BIFMA standards
Companies that use The Seating Shoppe
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Seating Shoppe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Seating Shoppe partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Seating Shoppe competitors and assessment
Company assessmentDirect peers
- Mity-Lite (Mity Inc.): Mity-Lite manufactures tables and chairs for the banquet, hospitality, and conference industries, with folding and stackable designs. Its product focus on banquet furniture and event seating directly overlaps with The Seating Shoppe's core banquet and ballroom chair lines.
- National Public Seating: National Public Seating manufactures commercial-grade folding chairs, banquet chairs, and stacking seating used in schools, churches, and banquet facilities. It is a direct competitor to The Seating Shoppe in the institutional and hospitality seating category.
- Flash Furniture: Flash Furniture is a large online retailer and wholesaler of commercial and residential furniture, including a deep catalog of banquet, restaurant, and event seating. It directly competes with The Seating Shoppe on hospitality chairs, barstools, and tables via an e-commerce-led model.
- Office Star Products: Office Star Products designs and supplies task, conference, and hospitality seating under multiple brands. The company's task chairs and commercial seating overlap with The Seating Shoppe's task chair and conference/sanctuary categories.
- Palmer Hamilton: Palmer Hamilton manufactures commercial furniture for libraries, hospitality, and conference settings, including banquet and lounge seating. Its hospitality and conference furniture offerings place it in direct competition with The Seating Shoppe's banquet and conference chair lines.
- Krueger International (KFI Seating): KFI Seating produces commercial and institutional seating including banquet, stacking, and lounge chairs for hospitality and food service settings. It competes head-to-head with The Seating Shoppe for restaurant, banquet, and lounge seating contracts.
- Trinity Furniture: Trinity Furniture produces hardwood banquet, restaurant, and stacking chairs commonly used in hospitality and event venues. Its banquet and Chiavari-style chair offering directly overlaps with The Seating Shoppe's core hospitality seating catalog.
Broad incumbents
- Virco Manufacturing: Virco is a long-established manufacturer of furniture for educational, hospitality, and commercial environments, including banquet and event seating. As a larger publicly-traded incumbent, it competes with The Seating Shoppe in adjacent institutional and event seating segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Seating Shoppe social profiles
Digital presenceThe Seating Shoppe financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Seating Shoppe leadership team
Management profileNumber of profiles
Profiles1 record
The Seating Shoppe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Seating Shoppe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Seating Shoppe
What does The Seating Shoppe do?
The Seating Shoppe is a manufacturer and wholesaler of commercial-grade seating, tables, barstools, and event furniture for the hospitality and food service industry. It produces over 700 products, including Chiavari ballroom chairs, banquet chairs, fine dining chairs, lounge and country club chairs, conference and sanctuary chairs, arm chairs, wood chairs, task chairs, booths, benches, and tables, available in metal, wood, and mixed materials. Customization is delivered through the TSS Design Studio product builder offering over 900 fabric/vinyl options and 30 frame finishes, with a Quick Ship program for expedited delivery.
Is The Seating Shoppe a public or private company?
The Seating Shoppe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Seating Shoppe founded?
The Seating Shoppe was founded in 2001. It employs 11 to 50 people.
Where is The Seating Shoppe based?
The Seating Shoppe is headquartered in Harrison, United States, in the North America region.
How does The Seating Shoppe make money?
Two revenue lines are on record. Seating Product Sales are the primary driver. The others are equipment Financing Services.
Who are The Seating Shoppe's main competitors?
Direct peers on record are Mity-Lite (Mity Inc.), National Public Seating, Flash Furniture, Office Star Products, Palmer Hamilton, Krueger International (KFI Seating) and Trinity Furniture. Virco Manufacturing is listed as a broad incumbent.
Does The Seating Shoppe have an API?
No public API is recorded for The Seating Shoppe.
What industry is The Seating Shoppe in?
The Seating Shoppe's product category is Hospitality Seating Furniture. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 33712 and its SIC code is 2510.