Texas Tech

What Texas Tech does

Texas Tech Credit Union (TTCU) is a member-owned, not-for-profit financial cooperative headquartered in Lubbock, Texas, serving the Texas Tech University community and employees of 24+ affiliated West Texas school districts. Founded in 1959, the institution provides a full suite of retail banking products — checking accounts (including a 1% cashback Spend+ account), savings, money market, certificates of deposit, and a broad lending platform covering mortgages, auto/boat/RV loans, personal loans, and specialty products such as Doctor Loans and construction financing. Distribution is omnichannel: eight physical branches across Lubbock, Abilene, Amarillo, and Floydada, complemented by iOS and Android mobile apps, an online banking portal, phone support, and a website-based "Let's Chat" concierge service. The credit union also extends eligibility via a partnership with the American Consumer Council.

The business model follows the standard cooperative credit union framework: revenue is generated primarily through net interest margin on the $317.8M loan portfolio plus fee income from wires, skip-a-pay, and account services, with excess earnings returned to members in the form of higher deposit rates and lower loan rates. As of April 30, 2026, total assets stood at $449.7M, member shares at $394.6M, and equity at $47.5M. The credit union is federally insured by the NCUA ($250,000 per ownership category), is the official sponsor of Texas Tech University's Raider Red mascot program, and has been recognized four times as a "Best Credit Union to Work For" by the Credit Union Journal. The leadership team comprises CEO Chris Hutson, Chief Mortgage Officer Eric Lundberg, CFO Monty Long, and Chief of Staff Sarah Daghistany, supported by a member-elected board of directors and supervisory committee.

Name

Texas Tech

Legal name

Texas Tech Credit Union

Website

https://texastechfcu.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Texas Tech Credit Union is a member-owned, not-for-profit cooperative headquartered in Lubbock, Texas, serving Texas Tech University students, faculty, staff, alumni, and affiliated West Texas school district employees with deposit accounts, consumer and mortgage loans, and digital banking across eight branches.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Student/University Credit Unions (FSABAEAJ)

akta.pro secondary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending products
• Mortgage loan services
• Credit union membership
• Community banking services

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Lending: The credit union generates revenue primarily through interest earned on loans including auto loans, home mortgages, personal loans, and other lending products. As a not-for-profit credit union, excess earnings are returned to members through better rates and lower fees.
2. Fee Income: Various fee-based services including wire transfer fees ($20 domestic, $50-$60 international), skip-a-pay fees ($25), ACH transfer fees, and other account service charges

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Texas Tech Credit Union is a not-for-profit, member-owned financial cooperative that provides retail banking products to its members, including checking accounts (Spend+ Cashback and Spend), savings products (Save, Money Market, Certificates of Deposit), and a full lending portfolio covering auto loans, personal loans, mortgages, and specialty loans. The institution is chartered to serve Texas Tech University students, employees, retirees, alumni, Texas Tech Health Sciences Center affiliates, and employees of affiliated West Texas school districts, distributing services through 8 branch locations, an online banking portal, and a mobile banking app.

Product overview

Texas Tech Credit Union offers a comprehensive suite of banking products centered around its core deposit and lending services. The product portfolio consists of checking accounts (Spend+ Cashback and Spend Account), savings products (Save Account, Money Market Account, and Certificates of Deposit), and lending solutions (Home Loans/Mortgages, Auto Loans, Personal Loans, and specialized mortgage products including FHA, VA, USDA, Conventional, Construction, and Doctor Loans). Digital banking is delivered through a Mobile Banking App and Online Banking platform. The credit union supplements its core offerings with convenience features like Skip-A-Pay loan deferments and the Best Rate Guarantee mortgage program. Educational resources including First-Time Homebuyer Guide, Car Financing Guide, and Banking Switch Kit support member financial literacy. The institution primarily serves Texas Tech University students, employees, alumni, and related community members, operating as a not-for-profit member-owned credit union.

Differentiator

Problem solved

Functional benefit

Products and services

• Spend+ Cashback Account A free checking account that pays 1% cash back on everyday purchases, with early direct deposit access up to 2 days early and access to 88,000+ fee-free ATMs, designed for students and members of the Texas Tech community.
• Spend Account Basic checking account for members to manage daily banking needs with digital banking access.
• Save Account Traditional savings account with a $5 minimum balance to earn dividends, no monthly service fee, and easy access to funds.
• Money Market Account High-yield savings account with tiered interest rates based on balance, offering higher dividends than traditional savings with free checks and no monthly fee when daily balance averages $1,000 or more.
• Certificates of Deposit (CD) Fixed-rate savings product with terms ranging from 6 to 60 months, offering competitive APY with a $1,000 minimum deposit.
• Home Loans / Mortgages Mortgage lending services including home purchase loans and refinance loans with Best Rate Guarantee, supported by a dedicated mortgage team offering Conventional, FHA, USDA, VA, and Construction loan options.
• Auto Loans Vehicle financing for new and used cars, trucks, SUVs, motorcycles, ATVs, RVs, travel trailers, and boats with competitive APR rates and flexible terms up to 84 months.
• Personal Loans Unsecured personal loans and lines of credit for various purposes including medical emergencies and vacations, with rates based on creditworthiness.
• FHA Loans Federal Housing Administration-backed mortgages with lower down payment requirements, suitable for first-time homebuyers.
• VA Loans Veterans Affairs-backed mortgage loans offering favorable terms for eligible veterans and service members.
• USDA Loans United States Department of Agriculture rural development home loans with no down payment requirement for eligible properties.
• Conventional Loans Standard mortgage products not backed by government agencies, based on conventional lending criteria.
• Construction Loans Financing for building a home from foundation to finish, guiding members from plans to move-in.
• Doctor Loans Specialized mortgage products designed for medical professionals with tailored qualification criteria addressing unique physician income structures.
• Mobile Banking App (CUnow) Mobile application for iOS and Android enabling account access, balance monitoring, fund transfers, credit score tracking, mobile check deposits, and bill pay for members.
• Online Banking Web-based banking platform providing account management, transfers, bill pay, and eStatement access to members.

Quantifiable outcome

• Deposits insured up to $250,000 per ownership category through NCUA

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• American Consumer CouncilminorChannel Partner/ Reseller/ DistributorThe American Consumer Council offers membership qualification for individuals who wish to join Texas Tech Credit Union. Joining the ACC at no additional cost allows qualifying individuals to become members of the credit union.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amplify Credit Union: Texas-based credit union offering comparable checking, savings, mortgage, and consumer lending products with an Austin-area branch footprint that competes for overlapping West Texas digital members.
• Firstmark Credit Union: San Antonio-based credit union offering similar consumer banking, lending, and digital services to a defined membership. Comparable scale and product positioning to TTCU.
• Security Service Federal Credit Union: San Antonio-headquartered credit union serving a defined field of membership across Texas with deposit, mortgage, auto, and consumer lending products that directly overlap with TTCU's product mix.
• TDECU (Texas Dow Employees Credit Union): Large Texas-based credit union with similar full-service deposit and lending suite and field-of-membership model. Comparable in product breadth and digital channel strategy though materially larger.
• Randolph-Brooks Federal Credit Union: Texas-headquartered community credit union with comparable branch-based and digital banking offering. Overlaps directly with TTCU on auto lending, mortgages, deposits, and member services across Central/South Texas.
• University Federal Credit Union (UFCU): University-affiliated credit union serving the University of Texas and broader Austin community. Directly comparable as a Texas university-focused credit union with similar deposit, lending, and digital banking product set and analogous field-of-membership model.

Broad incumbents

• VyStar Credit Union: Florida-headquartered super-regional credit union with comparable consumer banking, mortgage, and digital products. A scaled credit union operator with a similar member-owned model.
• Alliant Credit Union: Large national digital-first credit union offering the full suite of deposit and lending products TTCU provides. While not a direct Texas competitor, Alliant competes for digitally-engaged TTCU members via mobile apps and competitive deposit rates.
• BancorpSouth / Cadence Bank: Regional commercial bank with significant Texas presence (including West Texas) offering deposit accounts, mortgages, and consumer loans that compete with TTCU's product set in overlapping geographies.

Regional players

• Texas Bay Credit Union: Houston-area credit union with similar community-credit-union business model and deposit/lending offerings. Comparable on product set though operating in a different Texas geography than TTCU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TexasTechCU
• Facebookfacebook.com/TexasTechCU
• LinkedInlinkedin.com/company/texastechcu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Tech