General Broach Company

What General Broach Company does

General Broach Company, founded in 1942 and headquartered in Morenci, Michigan, designs and manufactures precision broaching tooling, broaching machines, and contract production broaching services for primarily automotive and aerospace manufacturers. The company operates five divisions (Broach Tool, Broach Machine, Production, Aircraft Broach, and EDM) and is a wholly-owned subsidiary of Utica Enterprises, Inc. since 1991. Its core technology stack includes CNC machining centers, wire EDM equipment, CAD design tools, internally developed software, and high-end metrology (J&L Epic 30 Optical Comparator, Leitz PMM), holding profile tolerances to within 0.0002 inch. The company pioneered the blind-spline broaching process for machining surfaces obstructed by flanges or protrusions, holding a 1999 US patent for the tool retention design.

The product portfolio spans custom broach cutting tools (round, spline, form broaches in high-speed steel and carbide), complete broaching systems including fixtures, controls, and accessory equipment, contract production broaching with FMEAs and process control plans, and a machine parts/aftermarket business serving Cargill, Snyder, Newcor, GBC, Utica Assembly, and Robomatics equipment. Revenue is generated through one-time tooling sales, hardware sales of broaching machines (including remanufacturing/retrofitting services), and professional services for contract production broaching, with all pricing handled via a custom quote-based Request for Quote system under multi-year contracts.

The go-to-market motion is enterprise field sales targeting Tier 1 automotive suppliers and aerospace OEMs, supported by a website quote portal, content marketing (broaching fundamentals, glossary, FAQs), participation in IMTS 2024, a Manufacturing Marvels TV feature, and an active LinkedIn/Facebook presence. Named customers include GE Aviation, Dana Incorporated, TRW, IHI Corporation, Linamar, LCN, Shively Bros, KBI, Mahar Tool, and Fairfield Mfg. Co. In October 2024 the company expanded into a sales agency role for Stenhøj Hydraulik A/S broaching machines across USA, Canada, and Mexico. The company is ISO 9001:2015 certified (October 2023) and maintains operations from facilities at 307 and 322 Salisbury Street in Morenci, Michigan.

Name

General Broach Company

Legal name

General Broach Company

Website

https://generalbroach.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

101–250 employees

Short description

General Broach Company, founded 1942 in Morenci, Michigan, designs and manufactures precision broaching tooling, machines, and contract production broaching services for automotive and aerospace manufacturers. The company operates five divisions, holds a US patent for blind-spline broaching (1999), and serves enterprise customers including GE Aviation, Dana, TRW, and IHI.

Ownership category

akta.pro rank

Headquarters

HQ city

Morenci

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Broach Tooling Sales: Design, manufacture, and sale of broach cutting tools including round broaches, spline broaches, form broaches, and special tooling. Tools are sold to automotive and aerospace manufacturers for precision machining operations.
2. Broach Machines and Systems: Sale of broaching machines and complete broaching systems including tooling, fixtures, controls and accessory equipment. Also offers remanufacturing and retrofitting services for previously built broaching machines.
3. Production Broaching Services: Contract production broaching services for customers in automotive, aircraft, hand tool, and farm implement industries. Services include FMEAs, process control plans, and process flow charts.
4. Machine Parts Supply: Supply of replacement parts for Cargill, Snyder, Newcor, GBC, Utica Assembly and Robomatics machinery. Parts inventory includes original blueprints and engineering support. Services include build-to-print, refurbishment, repair, and field service.
5. Remanufacturing and Retrofitting: Services to remanufacture existing broaching equipment incorporating latest technology, improving performance to better-than-new levels. Options include overhaul, restoration to original specifications, or advanced computer controls.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

General Broach Company designs, manufactures, and sells precision broach cutting tools, broaching machines and systems, and contract production broaching services for automotive and aerospace manufacturers. The company pioneered the blind-spline broaching process (U.S. Patent, 1999) and supplies complete broaching systems including tooling, fixtures, controls, and accessory equipment, with profile tolerances held to within .0002 inch. Its five operating divisions cover tool manufacturing, machine building, contract production broaching, aircraft broaching, and EDM services.

Product overview

General Broach Company offers a comprehensive suite of broaching solutions centered around its core product lines: Broach Tooling (precision cutting tools), Broach Machines (systems with remanufacturing services), Production Broaching (contract services), and Machine Parts. The company pioneered Blind-Spline Broaching, a proprietary process for machining blind surfaces. With over 82 years of experience since 1942, the company serves automotive and aerospace industries with Total Broaching Systems combining tooling, fixtures, controls, and accessory equipment for world-class reliability.

Differentiator

Problem solved

Functional benefit

Products and services

• Broach Tooling Precision broach cutting tools designed and manufactured in-house by experienced engineers using CAD and internally developed software. Includes round broaches, spline broaches, and form broaches in high-speed steel, with optional carbide inserts, sold to automotive and aerospace manufacturers for precision machining operations.
• Broach Machines and Systems Broaching machines and complete broaching systems including tooling, fixtures, controls, and accessory equipment designed for optimum productivity. Includes remanufacturing and retrofitting services for previously built broaching machines to improve performance to better-than-new levels.
• Production Broaching Services Contract production broaching services with over seven decades of experience serving automotive, aircraft, hand tool, and farm implement industries. Services include FMEAs, process control plans, process flow charts, de-burring, and part washing.
• Machine Parts Supply and Service Replacement parts and engineering support for Cargill, Snyder, Newcor, GBC, Utica Assembly, and Robomatics machinery. Services include build-to-print, refurbishment, repair, field service, and retool using original blueprints.
• Blind-Spline Broaching Proprietary blind-spline broaching process pioneered by General Broach that enables machining of blind surfaces (surfaces impeded by a flange or protrusion). Single-tooth cutting tools work in sets with each successive tool removing a predetermined amount of material until the desired profile is achieved, delivering high accuracy and production rates over 10 times faster than shaping or hobbing.

Quantifiable outcome

• 10-15x faster production for helical gear machining compared to traditional shaper tools
• +2 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Stenhøj Hydraulik A/SmajorChannel Partner/ Reseller/ Distributor · 1 October 2024General Broach Company entered a new North American partnership with Stenhøj Hydraulik A/S in October 2024. GBC, along with their sales teams, will serve as the new sales agent to expand the reach of Stenhøj's high-end broaching machines in the USA, Canada, and Mexico. Stenhøj chose GBC because they have been a trusted and reliable supplier of high-quality broaching tools for more than 82 years, sharing the same commitment to customer satisfaction and dedication to excellence. This strategic partnership aims to enhance their joint presence in the North American market.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Colonial Tool Group: Manufacturer of broaches, splines, and special cutting tools serving automotive, aerospace, and industrial markets. Comparable as a Tier-1 US broaching specialist with similar custom tooling, tolerances, and OEM customer profile.
• Ferguson Machine Company: Producer of broaching machines, tooling, and contract broaching services. Competes head-to-head with GBC on integrated broaching systems and contract broaching for automotive and aerospace customers.
• Apex Broach Systems: US-based precision broach tooling and machine manufacturer serving automotive and industrial OEMs. Direct competitor in round, spline, and form broaches plus broaching systems, with overlapping product portfolio and customer base.
• Stenhøj Hydraulik A/S: Danish manufacturer of high-end hydraulic broaching machines. Recently entered a North American distribution partnership with GBC; directly competes in broaching machine supply while partnering for tool/machine cross-sell.
• Midwest Broach & Machine: US manufacturer of broaching machines, tooling, and contract broaching services for automotive and heavy-equipment customers. Closely comparable scale, product mix, and customer segments as GBC.
• Huffman Corporation: Specialty machine builder including broaching, honing, and thermal deburring systems for precision manufacturing. Comparable as a niche industrial machine and tooling supplier serving similar automotive/aerospace customers.

Broad incumbents

• Kennametal: Large industrial tooling and wear materials supplier with a significant metalcuting tools business that competes in cutting tool supply and tool management services for aerospace and automotive OEMs.
• Sandvik Coromant: Global leader in metal cutting tools and machining solutions. Competes in adjacent tooling categories with extensive R&D, financial resources, and OEM relationships across automotive and aerospace.

Others

• Utica Enterprises, Inc. Parent company of General Broach since 1991, a diversified manufacturing conglomerate. Not a direct competitor but shapes strategic and capital allocation decisions for GBC.
• Lincoln Electric Holdings: Adjacent industrial manufacturing supplier (welding, cutting) serving similar automotive and aerospace customers with broad tooling/equipment portfolios; relevant as a benchmark for diversified industrial tooling business models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GeneralBroachCompany
• LinkedInlinkedin.com/company/generalbroach

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about General Broach Company