What Baltic Apprenticeships does

Baltic Apprenticeships is a UK-based digital apprenticeship training provider founded in 2007 and headquartered in Darlington, County Durham. Operating as the largest independent training provider in England, the company delivers tech-focused apprenticeship programmes at Levels 3, 4, and 5 across AI, Data, IT, Digital Marketing, Software Development, and Sustainability. The company currently supports over 1,500 active apprentices across more than 1,200 employer partners, with 65% of those partners being SMEs. Baltic achieved Ofsted Outstanding in 2023, ISO 9001 certification in March 2026, and recognition including the Apprenticeship Guide Best Provider 2025 and 3rd Best Training Provider in the UK by Rate My Apprenticeship.

The company's core technical asset is its proprietary SMART Classroom platform, which delivers remote apprenticeship training through Microsoft Teams with live lectures, breakout rooms, whiteboards, polls, and real-time instructor interaction. Complementary platforms include Be-Spoke (configurable apprenticeship frameworks), Baltic360 (self-directed learning phase), and the AI Accelerator Academy (embedded AI training across all programmes). Recent product launches span AI Enablement (Level 3, 2025), AI for Business Automation (Level 4, 2025), AI Leadership Apprenticeship Units (April 2026), and a Level 6 Degree Apprenticeship Pathway with Sheffield Hallam University (July 2026). The technology stack integrates Microsoft Teams, Power BI, Google Analytics 4, Hootsuite, WordPress, Adobe Creative Cloud, and Microsoft 365 Copilot within curriculum.

Baltic generates revenue primarily through government-funded apprenticeship programmes priced at £11,000-£18,000 per learner, financed via the UK Apprenticeship Levy for levy-paying employers and 95-100% government co-investment for non-levy SMEs. A secondary revenue stream comes from short commercial Microsoft and CompTIA certification courses priced at £800-£2,800. The go-to-market is hybrid: a sales-led motion targets UK employers with direct engagement, while a self-service online vacancy portal serves individual learners. Strategic partnerships with Microsoft, BCS, Sheffield Hallam University, Capgemini, and Serco underpin both curriculum and distribution. The company expanded via the 2020 acquisition of RAW Digital Training.

Name

Baltic Apprenticeships

Legal name

Baltic Apprenticeships

Website

https://balticapprenticeships.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Baltic Apprenticeships is a UK-based, Ofsted Outstanding digital apprenticeship training provider serving employers and individuals with tech-focused programmes (Levels 3-5) across AI, Data, IT, Digital Marketing, and Software Development, delivered via its proprietary SMART Classroom platform.

Ownership category

akta.pro rank

Product category

Apprenticeship Training Services

NAICS

Apprenticeship Training (611513), Computer Training (611420), Technical and Trade Schools (61151), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

akta.pro secondary industries

Information Technology & Software (EDAAAPAB), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Information Technology & Cybersecurity Certification Prep (CompTIA, Cisco, Microsoft, AWS, ISC2/ISACA) (EDANAIAF), Infrastructure, Networking & Systems Administration Training (BPAEANAJ)

Keywords

• Apprenticeship training
• Digital skills training
• Tech apprenticeships
• AI workforce training
• Vocational education

Headquarters

HQ city

Newton Aycliffe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Apprenticeship Training Fees: Baltic Apprenticeships generates revenue primarily through government-funded apprenticeship training programmes. The cost of programmes ranges from £11,000 to £18,000, funded through employer Apprenticeship Levy contributions, government co-investment for non-levy employers, and direct employer contributions. For levy-paying employers, costs are deducted from available levy funds. For SMEs not paying into the levy, the government funds 100% of training costs for apprentices aged 16-24.
2. Commercial Training Courses: Short, intensive commercial Microsoft and CompTIA certification courses ranging from 1-5 days, priced between £800-£2,800 plus VAT. Examples include CompTIA Security+ (£2,500 + VAT), PL-300 Microsoft Power BI Data Analyst (£2,800 + VAT), and SC-900 Security, Compliance and Identity Fundamentals (£800 + VAT). Discount code available for 50% off CompTIA courses when purchasing 2 courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Baltic Apprenticeships delivers tech-focused digital apprenticeship training programmes (Levels 3, 4 and 5, lasting 12-24 months) covering AI, Data, IT, Digital Marketing, Software Development, and Sustainability, alongside short (1-5 day) Microsoft and CompTIA certification courses. Programmes are delivered online through Baltic's proprietary SMART Classroom platform built on Microsoft Teams, with embedded AI training, BCS and Microsoft certifications, and personalised coaching. The Be-Spoke framework allows employers to customise programmes with industry-specific modules.

Product overview

Baltic Apprenticeships is a UK-based digital apprenticeship training provider offering a platform-plus-modules architecture. The core offering is the SMART Classroom—Baltic's proprietary online training delivery platform—combined with structured apprenticeship programmes at Levels 3, 4, and 5 spanning AI, Data, IT, Digital Marketing, Software Development, and Sustainability. The Be-Spoke framework allows customization through optional Expert modules and additional certifications. Short commercial courses (1-5 days) in Microsoft and CompTIA certifications provide immediate skills development. AI-specific offerings include dedicated AI Enablement, AI & Digital Transformation, and AI for Business Automation programmes, with AI Accelerator training embedded across all apprenticeships. The company also offers AI Skills Consultation services for organizational assessment.

Differentiator

Problem solved

Functional benefit

Products and services

• Apprenticeship Programmes (Levels 3-5) Long-term apprenticeship programmes (12-24 months) spanning AI, Data, IT, Digital Marketing, Software Development, and Sustainability, leading to nationally recognised qualifications. Available at Levels 3, 4, and 5 with embedded AI Accelerator Academy training, BCS and Microsoft certification access, and personalised 1-to-1 coaching.
• Be-Spoke Apprenticeships Customisable apprenticeship framework enabling employers to design tailored programmes aligned with industry-specific requirements by combining core modules with optional Expert modules and additional Be-Spoke modules for their workforce.
• Short Courses & Certifications Accredited Microsoft and CompTIA training courses (1-5 days) delivering immediate business impact through certifications in Excel, Power BI, Azure, Security, and networking. Targeted at teams needing rapid skills development.
• AI Skills Training Standalone AI training offerings for organisations seeking to build workforce AI capabilities, including dedicated AI apprenticeships covering prompt engineering, Microsoft 365 Copilot, generative AI, and AI-enabled process automation.
• AI Skills Consultation Consultation service that evaluates organisational AI maturity, identifies AI skills gaps, and provides tailored recommendations for AI adoption and learning pathways to support workforce AI readiness.

Quantifiable outcome

• 99% learner satisfaction rate
• +7 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sheffield Hallam UniversitycoreStrategic or Co-development Partner · 14 July 2026Partnership to launch Level 6 Degree Apprenticeship Pathway, enabling apprentices to progress to degree-level qualifications through Baltic's training programmes.
• BCS, The Chartered Institute for ITcoreTechnology or IntegrationBCS is a key partner in delivering the Level 4 AI & Digital Transformation apprenticeship. Learners receive access to four BCS certification exams aligned with programme modules, and by passing them become eligible for the BCS International Diploma in Business Analysis. All exam costs and BCS library subscription are fully funded by Baltic.
• MicrosoftcoreTechnology or IntegrationMicrosoft partnership expanded and enhanced training for IT Support Technicians through Expert Modules. Apprentices can earn additional Microsoft certifications including Azure Fundamentals, Security Compliance & Identity Fundamentals, and Microsoft 365 Copilot. All training and exam costs are fully funded by Baltic.
• EcologiminorStrategic or Co-development PartnerEnvironmental partnership turning learner engagement into positive action. Baltic funds tree planting through Ecologi for climate projects and reforestation. Over 3,000 trees have been funded, creating lasting environmental impact while reinforcing commitment to continuous learner experience improvement.
• CapgeminicoreStrategic or Co-development PartnerPartnership with one of the world's leading technology organisations demonstrates how apprenticeships support sustainable business growth. Capgemini develops both new and existing employees through Baltic programmes, building highly skilled workforce for digital transformation. Partnership created clear progression pathways for employees.
• SercocoreStrategic or Co-development PartnerPartnership with Serco on Innovate programme, a women-only data apprenticeship providing women Serco colleagues opportunity to develop technical skills, build confidence, and progress into data-focused careers. Programme generated exceptional interest with 200+ colleagues attending information sessions for 14 places.
• Great North Air Ambulance Service (GNAAS)minorStrategic or Co-development PartnerCorporate partnership supporting GNAAS's charitable work. Baltic contributed to nearly half a million pounds raised for the air ambulance service through corporate partnerships.

Scale indicators16 records

Recent moves6 records

Expansion highlights7 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/balticapprentice
• YouTubeyoutube.com/@balticapprenticeships
• Facebookfacebook.com/balticapprenticeships
• LinkedInlinkedin.com/company/baltic-apprenticeships
• Instagraminstagram.com/balticapprenticeships

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baltic Apprenticeships