What Umbrosa does

Umbrosa is a privately held Belgian designer and manufacturer of premium outdoor shade solutions, founded in 2012 and headquartered in Roeselare, Belgium, with a US corporate subsidiary (UMBROSA INC) in New York. The company produces 7 umbrella collections (including the Aurelis cantilever line by Monica Armani, Versa PX cantilever by Dirk Wynants, Nata UX, Infina, Spectra, Icarus, Eclipsum PX, and the wall-mounted Paraflex), a shade sails collection (Ingenua), and four umbrella base options, all developed and produced in Belgium.

The product engineering centers on cantilever and telescopic-folding umbrella mechanisms, paired with 100% Acryl 260g/m² fabric supplied by Sunbrella or Tuvatextil with Color Rating 7/8 and water-repellent finishing. The Versa PX line adds a "Personal Experience" customization layer across canopy shape, frame color, canopy color, and base type. The portfolio is positioned at the design-oriented end of the outdoor parasol market, with product copy emphasizing sculptural form and "invisible" engineering.

Umbrosa operates a dual-channel go-to-market: a worldwide authorized dealer network (discoverable through a dealer locator on the multilingual website covering en/nl/fr/de/es/it/usa), and a direct e-commerce storefront at umbrosashop.com. It serves two primary customer segments — the residential market seeking design-grade parasols for private terraces, and the project/hospitality market (hotels, restaurants, resorts) requiring durable, high-ticket commercial-grade shades — and supports these with trade fair presence such as BDNY 2025 and named-designer co-development collaborations. Pricing is not publicly disclosed, and revenue, headcount detail, and funding history are not provided in the source data.

Name

Umbrosa

Legal name

Umbrosa

Website

https://umbrosa.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Umbrosa is a Belgian designer and manufacturer of premium outdoor shade solutions — cantilever and centre-post parasols, shade sails, and bases — serving global residential and hospitality customers through authorized dealers, a direct online shop, and trade fair channels.

Ownership category

akta.pro rank

Product category

Outdoor Shade Products

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)

akta.pro secondary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

Keywords

• Outdoor shade solutions
• Cantilever umbrellas
• Patio parasols
• Shade sails
• Architectural sun protection

Headquarters

HQ city

Roeselare

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Parasol and Umbrella Sales: Direct sales of premium outdoor shade products including cantilever umbrellas, center-post umbrellas, and shade sails to residential and project market customers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Umbrosa designs, manufactures, and sells premium outdoor shade solutions including cantilever umbrellas, centre-post umbrellas, wall-mounted parasols, and shade sails. All products are developed and produced in Belgium and are offered to residential homeowners and commercial/hospitality customers through a global authorized dealer network and a direct online shop. The range covers seven umbrella collections, an Ingenua shade sails collection, and four umbrella base options.

Product overview

Umbrosa is a Belgian outdoor shade design company offering stylish and sustainable shade solutions for residential and project markets. The product portfolio consists of 7 umbrella collections (Aurelis, Versa PX, Nata UX, Infina, Spectra, Icarus/Eclipsum, Paraflex), a shade sails collection (Ingenua), and four umbrella base options. Products are developed and produced in Belgium with an emphasis on architectural elegance, ergonomic functionality, and long-lasting quality. The collections serve residential, hospitality, and commercial outdoor spaces worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Aurelis Collection by Monica Armani Designer umbrella collection by Monica Armani offering cantilever umbrellas with a telescopic folding mechanism and centre post umbrellas, available in 14 fabric colors with a Grey Beige frame. Targeted at residential and hospitality outdoor spaces.
• Versa PX Cantilever Umbrella Cantilever umbrella collection with personalization options for canopy shape (square or round), frame color, canopy color, and base type. PX stands for 'Personal Experience'. Suited to residential terraces and commercial hospitality outdoor spaces.
• Nata UX Centre post umbrella with a nostalgic design aesthetic, available in multiple colors and configurations. Designed for residential outdoor living spaces.
• Infina Centre Post Umbrella Centre post umbrella featuring a fully flat canopy design, reinvented for contemporary outdoor residential and commercial spaces.
• Spectra Cantilever Umbrella Cantilever umbrella with a floating design aesthetic intended for residential and commercial outdoor spaces.
• Icarus Cantilever Umbrella Beach umbrella design with tilting cantilever functionality for residential and hospitality applications.
• Eclipsum PX Offset cantilever umbrella with architectural elegance, offered in round and offset configurations for residential and commercial settings.
• Paraflex Wall Mounted Umbrella Wall-mounted balcony umbrella offering a space-saving shade solution for terraces, balconies, and compact outdoor areas.
• Ingenua Sun Shade Sails Sun shade sails providing flexible outdoor shade coverage, available in triangular configurations for residential and commercial spaces.
• Versa LUX Luxury cantilever umbrella offering premium design features within the Versa family of products.
• Mounting Options and Parasol Bases Range of bases and mounting solutions for parasols, including mobile flat bases, tile bases, and floor installation options.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Monica ArmanicoreStrategic or Co-development PartnerItalian architect and designer Monica Armani collaborates with Umbrosa on the Aurelis collection. Her design philosophy of balancing form, function, and quiet innovation aligns with Umbrosa's approach to shade design. The partnership creates products that combine precise design with innovative engineering solutions.
• Dirk WynantscoreStrategic or Co-development PartnerBelgian designer Dirk Wynants, known globally as a trend creator in outdoor furniture, designed the Versa PX collection. His passionate and creative vision focuses on high-quality materials and innovative solutions contributing to a better world.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Umbrosa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umbrosa