Promises Behavioral Health

Name

Promises Behavioral Health

Legal name

Promises Behavioral Health

Website

https://promisesbehavioralhealth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment services
• Mental health treatment
• Residential treatment programs
• Outpatient rehabilitation
• Behavioral health care

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Healthcare Treatment Services Revenue: Promises Behavioral Health generates revenue through providing addiction treatment and mental health services. Services include medical detox, residential treatment, and outpatient programs. Revenue is primarily collected through health insurance reimbursement and private pay arrangements. The company verifies insurance coverage prior to admission and accepts most major insurance providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Promises Behavioral Health operates a nationwide network of accredited addiction treatment and mental health centers delivering medical detox, residential, and outpatient programs across multiple U.S. states. Services span evidence-based therapies (CBT, DBT, EMDR, trauma-informed care), specialized tracks for substances (alcohol, heroin, fentanyl), co-occurring disorders (dual diagnosis), gender-specific and professional-focused programs, and ongoing alumni support. Revenue is collected through health insurance reimbursement and private pay, with free insurance verification provided prior to admission.

Product overview

Promises Behavioral Health is a nationwide family of addiction treatment and mental health centers offering a comprehensive, multi-level continuum of care. The organization operates multiple accredited treatment facilities across seven states (Tennessee, Pennsylvania, Texas, Massachusetts, and Georgia) providing medical detox, residential treatment, and outpatient programs. The portfolio includes evidence-based therapy modalities (CBT, DBT, EMDR, trauma-informed care) alongside holistic approaches (art therapy, equine therapy, yoga, massage). Specialized programs address specific populations (professionals, gender-specific treatment), substances (heroin, fentanyl, alcohol), and co-occurring mental health disorders. The company integrates traditional 12-step principles with non-12-step alternatives, supported by alumni networks and aftercare services. All locations are JCO, NIH, and SAMHSA accredited.

Differentiator

Problem solved

Functional benefit

Brands

• The Ranch TN: Addiction treatment center located in Nunnelly, Tennessee
• The Ranch PA
• Promises Brazos Valley
• The Right Step Houston
• Washburn House
• Promises Dallas-Fort Worth
• Promises Atlanta

Products and services

• Medical Drug Detox

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• American Addiction Centers: Publicly traded multi-state residential and outpatient SUD treatment operator with a similar multi-level continuum (detox, residential, PHP/IOP) and comparable footprint scale. Closest direct comparable by service mix and facility model.
• Hazelden Betty Ford Foundation: Largest nonprofit residential SUD treatment network in the U.S. Directly comparable on full continuum of care, evidence-based modalities, and dual-diagnosis capability; Promises' accredited residential model competes for similar patients and referrals.
• Recovery Centers of America: Multi-state for-profit residential SUD chain built via roll-up of regional facilities (acquired-brand model) — directly mirrors Promises' acquired_brand_retained subsidiary structure and inpatient rehab focus.
• Caron Treatment Centers: Legacy nonprofit residential SUD provider offering detox, residential, and outpatient programs with strong dual-diagnosis and specialty population programming (professionals, gender-specific). Directly competes for high-acuity residential patients.
• Summit Behavioral Health: Multi-state for-profit residential and outpatient SUD and mental health operator with comparable acquired-brand portfolio structure; competes head-to-head for insured residential and IOP patients in overlapping geographies.
• BayMark Health Services: National outpatient-focused SUD provider specializing in medication-assisted treatment (MAT), counseling, and office-based opioid treatment. Comparable on insurance-driven revenue model and SUD focus, though lighter on residential.

Broad incumbents

• Acadia Healthcare: Publicly traded behavioral health hospital and residential treatment operator; broader portfolio beyond SUD but overlaps meaningfully in psychiatric and substance-use inpatient services and serves similar commercial and Medicaid populations.
• Universal Health Services (Behavioral Health segment): Large publicly traded hospital system with a substantial behavioral health segment (acute psychiatric and residential treatment). Not SUD-pure-play but overlaps at the high-acuity inpatient end and on facility-based operations.

Emerging players

• BrightView Health: Multi-state outpatient addiction treatment provider with strong MAT emphasis and a tech-enabled care model. Overlaps on the outpatient/IOP layer of Promises' continuum but does not operate residential facilities.
• Crossroads Treatment Centers: Multi-state outpatient opioid addiction treatment network with MAT at scale. Comparable on insurance-reimbursed SUD care delivery and rapid expansion playbook, though focused on office-based opioid treatment rather than residential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Promisesbh
• YouTubeyoutube.com/user/elementsbhealth
• Facebookfacebook.com/PromisesBehavioralHealth
• LinkedInlinkedin.com/company/promises-behavioral-health

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promises Behavioral Health