Nordic Tyre Group

What Nordic Tyre Group does

Nordic Tyre Group is the largest independent tyre wholesaler in the Nordics and Baltics, distributing tyres to professional B2B customers across six national markets: Sweden, Finland, Norway, Latvia, Lithuania, and Estonia. The group was founded in 2019 through the merger of Gummigrossen and RengasDuo, and has since expanded its footprint through a series of regional wholesale acquisitions, bringing long-established national brands (including Gummigrossen, Starco, and other regional entities) under a single holding structure. It employs approximately 500 people and serves more than 5,000 B2B tyre dealers and workshops with a portfolio of consumer, commercial, and specialty tyres.

The company's core capability is physical and operational: pan-Nordic/Baltic warehousing, inbound freight from tyre manufacturers, and last-mile delivery to thousands of small and mid-sized tyre dealers. Its "Tyre Wholesale Intelligence" platform adds predictive supply-chain and demand-planning technology onto this physical base, targeting better inventory turn, availability, and assortment decisions across markets. The 2026 acquisition of Dinamic92 (a Romanian tyre wholesaler distributing ~700,000 tyres annually to 5,000+ B2B customers) extends the same template into Continental Europe.

The economic model is straightforward wholesale distribution: Nordic Tyre Group purchases tyres from major manufacturers, holds them in regional warehouses, and resells at markup to professional dealers, with revenue driven by unit volume, mix, and freight/working-capital efficiency. Pricing is transaction-based per tyre delivered, and the customer base is deliberately horizontal and fragmented (5,000+ SMB dealers) to limit single-customer concentration risk. The business is currently backed by Nordic private equity firm Axcel following a 2025 take-private, positioning the group for further consolidation-led growth.

Name

Nordic Tyre Group

Legal name

Nordic Tyre Group AB

Website

https://nordictyregroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Nordic Tyre Group is the largest independent tyre wholesaler in the Nordics and Baltics, distributing tyres to 5,000+ B2B dealers across six countries (Sweden, Finland, Norway, Latvia, Lithuania, Estonia) via owned national brands, with a 2026 expansion into Romania.

Ownership category

akta.pro rank

Product category

Tyre Wholesale Distribution

NAICS

Tire and Tube Merchant Wholesalers (42313), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tyre wholesale distribution
• Commercial vehicle tyres
• Automotive parts supply
• B2B tyre distribution
• Nordic tyre wholesaler

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Tyre Wholesale Distribution: Wholesale distribution of tyres across multiple vehicle segments including cars, trucks, construction machinery, and agricultural equipment to B2B dealer customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nordic Tyre Group is an independent B2B tyre wholesaler operating as the largest tyre distributor in the Nordics and Baltics. The company supplies car, truck, construction vehicle, and agricultural equipment tyres to tyre dealers and automotive service providers across six markets through a portfolio of national wholesale brands (Gummigrossen, RengasDuo, Starco, DekkTeam, Latakko) and applies predictive supply chain technology branded "Tyre Wholesale Intelligence" to ensure in-stock availability.

Product overview

Nordic Tyre Group is a tyre wholesale and distribution platform operating as the largest tyre wholesaler in the Nordics and Baltics. The company offers a wide range of tyres across vehicle types including cars, trucks, construction machinery, and agricultural equipment. The group operates under the 'Tyre Wholesale Intelligence' approach, combining customer relationships, industry expertise, and supply chain technology. Nordic Tyre Group consists of multiple well-known national tyre wholesale brands including Gummigrossen (Sweden), RengasDuo (Finland), Starco (Norway), DekkTeam AS (Norway), and Latakko (Baltic States). The company was founded in 2019 through the merger of Gummigrossen and RengasDuo, and has since expanded across six markets through acquisitions.

Differentiator

Problem solved

Functional benefit

Brands

• Gummigrossen: Swedish tyre wholesale brand operating under Nordic Tyre Group
• RengasDuo
• Starco
• DekkTeam
• Latakko

Products and services

• Tyre Wholesale Intelligence Wholesale tyre distribution service using predictive supply chain technology to maintain stock availability across product lines for B2B dealer customers.
• Car Tyres Wholesale Wholesale distribution of passenger car tyres to dealers and automotive service providers.
• Truck Tyres Wholesale Wholesale distribution of truck and cargo vehicle tyres to B2B dealer customers.
• Construction and Agricultural Tyres Wholesale Wholesale distribution of tyres for construction machinery, agricultural transport, industrial vehicles, and motorcycles to B2B dealer customers.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Euromaster:
• Continental AG: Continental is a global tyre manufacturer that also operates its own wholesale and retail distribution networks (including Vianor in the Nordics). It is comparable to NTG as a large-scale tyre distributor competing for dealer relationships in the same Nordic/Baltic region, though Continental is also a manufacturer.
• Michelin: Michelin is the world's largest tyre manufacturer and operates Euromaster as its distribution network. It competes with NTG via Euromaster and through direct dealer programs that could disintermediate NTG's wholesale layer.
• First Stop:

Direct peers

• Point S: Point S is an international tyre retail and wholesale cooperative serving independent dealers across Europe. It is directly comparable to NTG as a multi-country tyre distribution platform targeting B2B dealer customers with a multi-brand network structure similar to NTG's house of brands approach.
• Däckia: Däckia is a Swedish tyre retail and service chain (owned by the Nordström family, formerly bridgestone-partnered). It directly competes with NTG's Gummigrossen and Starco brands in the Swedish B2B and B2C tyre market.
• Vianor: Vianor is Continental's Nordic and European tyre retail/wholesale chain, directly competing with NTG's Gummigrossen, Starco, and RengasDuo brands in Sweden, Finland, Norway, and the Baltics. It is the most direct incumbent competitor in NTG's home markets.

Others

• Sumitomo Rubber Industries (Dunlop/Falken): Sumitomo Rubber Industries manufactures Dunlop and Falken tyres and operates distribution channels in Europe. It is comparable to NTG as a manufacturer-distributor combination that NTG both sources from and competes against for dealer relationships.
• Hankook Tire: Hankook is a global tyre manufacturer that sells through wholesale channels to dealers in Europe, including NTG's customer base. While not a direct distributor, Hankook represents both a key supplier relationship for NTG and a competitor via manufacturer-direct programs.

Emerging players

• TBC Corporation: TBC Corporation is one of North America's largest tyre distributors, operating under brands like Big O Tires and Midas. While geographically distinct, it represents a comparable multi-brand tyre wholesale/distribution platform model that NTG could emulate or partner with as it expands across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nordic-tyre-group
• Xtwitter.com/nordictyregroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Tyre Group