WXXV-TV
WXXV-TV (WXXV News 25) is an FCC-licensed NBC-affiliated local broadcast television station in Gulfport, Mississippi, owned by Morris Network of Mississippi, that delivers local news, weather, and sports programming to South Mississippi Gulf Coast viewers across broadcast, web, and mobile channels.
- Company typePrivate
- Founded1987
- HeadquartersGulfport, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WXXV-TV does
WXXV-TV (operating as WXXV News 25) is an FCC-licensed local broadcast television station headquartered in Gulfport, Mississippi, that has served the Mississippi Gulf Coast since 1987. The station is owned and operated by Morris Network of Mississippi, Inc., a regional media group, and is NBC-affiliated. Its functional mandate is to produce and distribute local news, weather, and sports content to viewers across Harrison, Jackson, Hancock, Pearl River, and Stone Counties, with a particular emphasis on severe-weather and hurricane coverage tailored to the Gulf Coast geography.
The product surface spans traditional over-the-air broadcast, the wxxv25.com website, a News 25 Livestream, and two mobile applications (the News 25 Mobile App and the dedicated Your Weather Authority App). Programmatic franchises include the Hurricane Guide, Storm Ready 2026, the Live on 25 Weather Cameras network, the 25 in 25 high school football series, the Saints Report NFL coverage, and recurring community features such as Chamber Member Spotlight, Pet of the Week, and Hometown History. The station relies on Associated Press-licensed wire content for national reporting and participates in the Mississippi Gulf News (MGN) regional news-sharing arrangement. Technology stack details (CMS, automation, graphics, traffic/billing systems) are not publicly disclosed.
The business model is a classic local-TV monetisation structure: the audience is monetised indirectly through advertising, with rates quote-based and not publicly disclosed. GTM is a direct/local sales motion targeting SMB and individual advertisers across the DMA, supplemented by digital ad inventory on web, mobile, and livestream. The company is private (no ticker), has 11-50 employees, and reports no external venture, PE, or institutional investment; it operates as a wholly-owned subsidiary of Morris Network of Mississippi with no disclosed M&A, restructuring, or leadership changes in the source material.
WXXV-TV firmographics
Firmographics- Name
- WXXV-TV
- Legal name
- WXXV, Morris Network of Mississippi, Inc.
- Website
- https://wxxv25.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WXXV-TV (WXXV News 25) is an FCC-licensed NBC-affiliated local broadcast television station in Gulfport, Mississippi, owned by Morris Network of Mississippi, that delivers local news, weather, and sports programming to South Mississippi Gulf Coast viewers across broadcast, web, and mobile channels.
- Ownership category
- akta.pro rank
WXXV-TV industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local/Regional News Channels (MPABAIAD)
- akta.pro secondary industries
- Weather & Emergency Information Channels (MPABAIAF), News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where WXXV-TV is headquartered
LocationHeadquarters
- HQ city
- Gulfport
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WXXV-TV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Distribution channels3 records
Marketing channels5 records
WXXV-TV product offering
Product offeringCore offering
WXXV News 25 is a local NBC-affiliated broadcast television station serving South Mississippi, delivering local news, weather, and sports programming over-the-air, through its website with livestreaming, and via mobile applications. It specializes in hurricane and severe weather coverage for the Gulf Coast region and produces recurring sports and community feature segments. The station monetizes its audience reach primarily through television and digital advertising sales to local and regional advertisers.
Product overview
WXXV News 25 is a local broadcast television station serving South Mississippi (Gulfport, MS area) that operates as a traditional television news operation with digital platforms. The core offering includes WXXV News 25 broadcast news programming distributed via over-the-air television, live streaming (News 25 Livestream), and mobile applications (News 25 Mobile App and Your Weather Authority App). Weather-related features include the Hurricane Guide emergency resource, Storm Ready 2026 preparedness program, Live on 25 Weather Cameras network, and Weather Kid Wednesday educational segment. Sports content includes the Saints Report NFL coverage and the 25 in 25 high school football series. The station is operated by Morris Network of Mississippi, Inc. and is affiliated with regional content partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- WXXV News 25 broadcast
Companies that use WXXV-TV
Customer profileSegments1 record
Ideal customer profiles1 record
WXXV-TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WXXV-TV partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Associated Press (AP)coreWXXV News 25 uses content from the Associated Press under license for news reporting. Some content on the station's website and broadcasts is used under license from AP, with specific terms and conditions applying to such content.
- Morris Network of Mississippi, Inc.coreWXXV, Morris Network of Mississippi, Inc. is the parent company that operates wxxv25.com and its sub-domains. The network owns and operates the television station.
Recent moves4 records
Expansion highlights4 records
WXXV-TV competitors and assessment
Company assessmentRegional players
- WLBT: NBC-affiliated station in Jackson, MS covering central Mississippi; an in-state peer with comparable newsroom structure and NBC network programming relationship.
- WDAM: NBC-affiliated station in the Hattiesburg-Laurel MS market, sharing NBC network affiliation and overlapping regional news coverage with WXXV in southern Mississippi.
Broad incumbents
- Nexstar Media Group: Largest U.S. TV broadcast group, operating hundreds of local stations; provides benchmark for national advertising sales scale, retransmission economics, and digital expansion strategies.
- Gray Television: Publicly traded broadcast group with a heavy footprint in small and mid-sized U.S. markets; comparable to WXXV's parent-style ownership economics and small-market station profile.
- Sinclair Broadcast Group: Large publicly traded broadcast group operating numerous local TV stations nationally; relevant comparable for station-level economics, advertising sales models, and group-scale operating benchmarks.
- Sun Herald: Regional newspaper serving the Mississippi Gulf Coast; competes for local news audience share and digital advertising budgets in the same geography as WXXV.
- Morris Network: Parent company of WXXV and operator of multiple local broadcast stations across the southeastern U.S.; directly comparable as the group-level owner and operator of stations similar to WXXV.
Direct peers
- WKRG: CBS-affiliated station in Mobile, AL that overlaps with the Gulf Coast viewing area and competes for advertisers and audiences across the Mississippi/Alabama coastal region.
- WLOX: ABC-affiliated local TV station serving the same Biloxi-Gulfport-Pascagoula DMA as WXXV. Direct head-to-head competitor for local news, weather, and advertising revenue in the Mississippi Gulf Coast.
- WALA-TV: Fox-affiliated station in Mobile, AL competing in the broader Gulf Coast market with overlapping weather and news coverage of the Mississippi coastline.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WXXV-TV social profiles
Digital presenceWXXV-TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
WXXV-TV leadership team
Management profileNumber of profiles
WXXV-TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WXXV-TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WXXV-TV
What does WXXV-TV do?
WXXV News 25 is a local NBC-affiliated broadcast television station serving South Mississippi, delivering local news, weather, and sports programming over-the-air, through its website with livestreaming, and via mobile applications. It specializes in hurricane and severe weather coverage for the Gulf Coast region and produces recurring sports and community feature segments. The station monetizes its audience reach primarily through television and digital advertising sales to local and regional advertisers.
Is WXXV-TV a public or private company?
WXXV-TV is a private company. It is classified as corporate owned and is currently operating.
When was WXXV-TV founded?
WXXV-TV was founded in 1987. It employs 11 to 50 people.
Where is WXXV-TV based?
WXXV-TV is headquartered in Gulfport, United States, in the North America region.
Who are WXXV-TV's main competitors?
Regional players on record are WLBT and WDAM. Broad incumbents are Nexstar Media Group, Gray Television, Sinclair Broadcast Group, Sun Herald and Morris Network. Direct peers are WKRG, WLOX and WALA-TV.
Does WXXV-TV have an API?
No public API is recorded for WXXV-TV.
What industry is WXXV-TV in?
WXXV-TV's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABAIAD, Local/Regional News Channels, with a secondary code of MPABAIAF, Weather & Emergency Information Channels. Its NAICS code is 51612 and its SIC code is 4833.