ClimaCell

What ClimaCell does

ClimaCell (legal entity CWA Cellulose Werk Angelbachtal GmbH) is a German manufacturer of cellulose fiber insulation products, produced from recycled newspaper at a single automated facility in Angelbachtal, Baden-Württemberg, founded as a brand in 1994 and operating as an independent family-managed GmbH. The company sells loose-fill cellulose insulation (climacell S, pure), air sealing systems (climacell tenax with vapor barriers and membranes), acoustic coatings (climacell akust), and capillary-active interior insulation (climacell inside), complemented by a full line of proprietary installation equipment under the Cellfloc brand (C200, C355, C390, C410 Cameleon, C540, C9000AF, and Cobra spray systems). Production has been powered by 100% green hydropower electricity since 2015, and the company's cellulose insulation ranked #1 for lowest primary energy consumption among 29 materials tested in a 2014 VDI ZRE study commissioned by the German Federal Ministry for Environment.

The business model is primarily hardware sales of insulation materials and installation equipment to professional installers and end customers, supplemented by training and certification services for licensed applicators. Distribution flows through direct sales in Germany and exclusive regional partnerships with Breinholm Gruppen ApS in Denmark and Solios di Christine Schneider in Italy, supported by ANIT PAN software integration for Italian specifiers. ClimaCell is VDI-validated, ISO 9000/14000 and REACH certified, CMR certified for the French market, and a member of the Cluster Energie & Umwelt alliance of 66 regional energy-efficiency organizations. Customer segments span private homeowners (primary), commercial and industrial buildings, historic/heritage structures, and certified professional installers, with case-study references across residential, retail, hospitality, education, and small commercial end markets.

Go-to-market emphasizes a certified-installer channel model, recurring presence at European trade shows (Klimahouse in Bolzano, Byggeri in Fredericia), and dedicated multi-language websites for Germany, Denmark, and Italy. The Cellfloc equipment line is designed and produced in Austria and is distributed both directly and through Cellfloc-branded channels, creating a vertically integrated materials-plus-equipment ecosystem. Pricing is not publicly disclosed and is quoted per engagement via the company or authorized distributors.

Name

ClimaCell

Legal name

CWA Cellulose Werk Angelbachtal GmbH

Website

https://climacell.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

ClimaCell (CWA Cellulose Werk Angelbachtal GmbH) is a German manufacturer of cellulose fiber insulation products made from recycled newspaper. It produces loose-fill insulation, air sealing systems, acoustic coatings, and installation equipment for residential, commercial, and heritage building markets across Europe.

Ownership category

akta.pro rank

Product category

Building Insulation Materials

NAICS

Paper Bag and Coated and Treated Paper Manufacturing (322220)

SIC

Paper Mills (2621), Papers & Allied Products (2600)

akta.pro primary industry

Cellulose (Recycled Fiber) Insulation (IMADAGAC)

akta.pro secondary industry

Cellulose-Based Biodegradable Materials (cellulose films, fibers, derivatives) (IMAEAOAE)

Keywords

• Cellulose insulation
• Building insulation materials
• Recycled fiber insulation
• Air tightness systems
• Acoustic spray coating

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cellulose Insulation Products: Sale of cellulose insulation materials (climacell S, pure, tenax, akust, inside) to professional installers, distributors, and end customers. Products are sold as loose-fill materials for various applications including cavity insulation, roof insulation, and interior wall insulation.
2. Cellfloc Equipment Sales: Sale of professional installation equipment including blowing machines, spray systems, and accessories under the Cellfloc brand. Machines are sold to certified installers and distributors.
3. Training and Certification Services: Professional training programs for installers including licensing seminars on climacell application techniques and Cellfloc equipment operation. Training conducted at company headquarters and regional locations.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

ClimaCell manufactures and sells cellulose fiber insulation materials produced from recycled newspapers at its facility in Angelbachtal, Germany. The product range covers loose-fill cellulose insulation (climacell "S" and "pure"), air sealing systems ("tenax"), spray-applied acoustic coatings ("akust"), and capillary-active interior insulation ("inside"), complemented by Cellfloc-branded professional installation equipment for certified installers.

Product overview

ClimaCell offers a comprehensive portfolio of cellulose fiber insulation products made from recycled newspaper. The core product line includes climacell 'S' (standard recycled newspaper insulation), climacell 'pure' (unprinted newspaper for enhanced indoor air quality), climacell 'tenax' (air sealing systems with membranes and tapes), climacell 'akust' (acoustic spray coating), and climacell 'inside' (sprayed interior insulation). The climacell products are complemented by Cellfloc-branded professional installation equipment ( insufflation and spray machines) that enable proper application. Applications are supported through various techniques including SINGLE-Schlauchtechnik, MULTI-Schlauchtechnik, FLOWJet 120 rotary nozzle, and CSS Cobra spray system.

Differentiator

Problem solved

Functional benefit

Brands

• climacell S: Loose cellulose fiber high-performance insulation made from high-quality recycled newspaper.
• climacell pure
• climacell tenax
• climacell akust
• climacell inside
• Cellfloc

Products and services

• climacell "S" Loose cellulose fiber high-performance insulation made from high-quality recycled newspaper with fire and fungal retardants. Used for blown-in insulation in cavities, attics, and roof structures by professional installers.
• climacell "pure" Loose cellulose fiber insulation manufactured from unprinted newspaper, providing the same thermal and acoustic properties as climacell "S" with enhanced indoor air quality for sensitive residential applications.
• climacell "tenax" Air Tightness Systems

Quantifiable outcome

• Up to 80% energy savings in older buildings according to German Energy Agency (dena)
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Breinholm Gruppen ApScoreChannel Partner/ Reseller/ DistributorDanish distributor for climacell products. Offers certification courses for Danish installers 2-3 times per year in Brylle, Funen. Provides technical documentation and sales support for the Danish market.
• Solios di Christine SchneidercoreChannel Partner/ Reseller/ DistributorItalian regional representative for climacell products. Contact point for Italian customers and coordinates with professional installer network in Italy.
• Cluster Energie & Umwelt (Energy and Environment Cluster)minorStrategic or Co-development PartnerAlliance of 66 companies, research institutions, and universities for energy efficiency and renewable energy. Vision to make Rhein-Neckar region a model for energy efficiency in Europe by 2020.
• ANIT (Associazione Nazionale per l'Isolamento Termico e acustico)minorStrategic or Co-development PartnerItalian National Association for Thermal and Acoustic Insulation. Climacell database integrated into ANIT PAN software for building thermal and acoustic calculations.
• IQUH (Institut für Qualitätsmanagement und Umfeldhygiene)minorImplementation/ SI/ Consulting PartnerQuality management institute providing product testing according to ISO 9000/14000 and REACH standards. Offers integrated process management verification.
• Cellfloc GmbHcoreTechnology or IntegrationRelated company producing professional equipment for cellulose insulation installation. Brand includes machines C200, C355, C390, C410, C540, C9000AF, and Cobra spray systems. Equipment designed and produced in Austria.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unger-Diffutherm: German manufacturer of ecological insulation systems including cellulose-based and wood-fiber solutions. Direct competitor in the German ecological-insulation channel with overlapping customer base of installers and ecological-building specialists.
• STEICO: European manufacturer of natural insulation products including cellulose and wood-fiber insulation. Competes with ClimaCell in the ecological-insulation segment across Germany, France, and broader Europe, with overlapping target customers (certified installers, ecological builders).
• Homatherm: German cellulose insulation producer serving residential and commercial construction with comparable loose-fill products. Direct competitor in the DACH region with similar positioning around sustainability and recycled-paper feedstock.
• Isofloc: German cellulose insulation manufacturer and ClimaCell's closest direct competitor. Both produce loose-fill cellulose fiber insulation from recycled paper and serve the European ecological-construction market with similar installer-based distribution.

Broad incumbents

• Saint-Gobain Isover: Saint-Gobain's insulation brand, a major European incumbent offering glass wool and other insulation products. Overlaps with ClimaCell on thermal/acoustic insulation specifications in commercial and residential construction.
• Rockwool: Global leader in mineral wool insulation serving the same European construction market as ClimaCell. Competes on thermal/acoustic insulation applications but with a much broader portfolio and a fundamentally different (fossil-fuel-intensive) material chemistry.
• Pavatex (Soprema): Part of Soprema group, offering wood-fiber insulation panels positioned in the same ecological-insulation segment as ClimaCell. Competes for the same architect-and-installer channel across Europe with a broader product portfolio.
• Knauf Insulation: Major European insulation manufacturer offering mineral wool and other insulation solutions. Competes broadly with ClimaCell in building-envelope applications but specializes in glass-stone wool rather than cellulose.
• Kingspan Group: Global building-envelope solutions provider with rigid foam insulation and increasingly other insulation technologies. Competes in the same European high-performance construction segment where ClimaCell targets retrofit and ecological projects.

Emerging players

• ThermaCote: Specialist insulation producer in the German/European market overlapping with ClimaCell in ecological cellulose-based building materials. Comparable in scale and customer base, though narrower product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgXbxhlgYGONed7_1xgIIlA
• Facebookfacebook.com/climacell.de
• Instagraminstagram.com/CLIMACELLITALIA

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClimaCell