What translate plus does

translate plus is a London-headquartered, award-winning language services and technology company that operates as part of Publicis Groupe's production platform. The firm was founded in 2008 and has 101-250 employees, serving enterprise marketers globally through enterprise field sales across more than 200 markets. Its core offering spans language localization and content adaptation services, integrated within the broader Publicis Production network — the world's largest studio network with 6,000 experts, 52 global locations, 13,000 linguists, and 5 global hubs providing around-the-clock, time-zone-aligned production.

The underlying technology stack is anchored by Marcel Make, positioned as the world's first agentic Intelligent Content platform, which combines human and AI intelligence through a conversational interface to connect the entire content supply chain. The platform rests on three proprietary pillars: Connected Intelligence (merging Connected Identity consumer data with Connected Performance asset attribute tagging), Connected Craft (a 3,000 sqm XR studio, an Academy Award-nominated post-production subsidiary Harbor, and social-first content agency Boomerang with 15M influencer access), and Connected Scale (global linguist network supporting localization across 200 markets). AI capabilities span generative AI, predictive analytics, autonomous agents, recommendation engines, and multimodal content processing across text and video.

translate plus operates on a B2B enterprise sales model with quote-based pricing that is not publicly disclosed. The primary customer segment is large enterprise marketers seeking to address pain points around channel proliferation, content-platform fit, fragmented performance tracking, and the gap between AI promise and delivery. Revenue is generated through subscription/recurring intelligent content production engagements tied to multi-platform content localization and optimization at scale. As a unit within Publicis Groupe (EPA: PUB), the company is funded through parent group capital rather than independent funding rounds.

Name

translate plus

Legal name

Publicis Production

Website

https://translateplus.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Short description

translate plus is a London-based language services and technology company serving enterprise marketers globally, operating within Publicis Groupe's production platform via the Marcel Make agentic AI content platform and a network of 13,000 linguists spanning 200 markets.

Ownership category

akta.pro rank

Product category

Translation and Localization Services

NAICS

Translation and Interpretation Services (541930), Translation and Interpretation Services (54193), Graphic Design Services (541430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Localization, Translation & Transcreation (BPAFAIAH)

akta.pro secondary industries

Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH), Translation & Transcreation Services (Script/Dialogue Adaptation) (MPAHAFAD), Speech Translation & Multilingual Speech Tech (HDAAAFAE)

Keywords

• Language services
• Translation services
• Localization services
• Multilingual content production
• Language technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Intelligent Content Production Services: B2B enterprise content production services leveraging AI and human craft capabilities for creating predictively performing content at scale across multiple markets and platforms

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

translate plus is an award-winning language services and technology company that delivers translation, localization, and multilingual content production for global enterprises. Operating as part of Publicis Groupe's Intelligent Creativity production platform, the company draws on a network of 13,000 linguists across 200 markets and 52 global studio locations, combining human linguistic craft with agentic AI capabilities (Marcel Make, Connected Intelligence) to produce culturally fit, predictively performing content at enterprise scale.

Product overview

Publicis Production is the first Intelligent Content company, offering a unified platform centered on Marcel Make — the world's first Intelligent Content agent. The platform combines Connected Intelligence (merging Connected Identity for audience data with Connected Performance for asset optimization), Connected Craft (creative production with XR studio and Harbor post-production), and Connected Scale (global linguist network across 52 locations). The portfolio also includes Boomerang for social-first content with 15M influencer access. Together, these components enable predictively performing content through agentic AI.

Differentiator

Problem solved

Functional benefit

Brands

• Marcel Make: World's first Intelligent Content agent - a conversational AI platform combining human and AI intelligence to connect the entire content supply chain.

Products and services

• Translation Services Professional translation delivered through a network of 13,000 linguists covering 200 markets, offered to large enterprise marketing organizations that need multilingual content production at global scale.
• Localization Services Content localization across 200 markets with cultural fit and platform-fit checks, delivered through 52 global studio locations and time-zone-aligned production hubs for enterprise marketing clients.
• Multilingual Content Production Integrated multilingual content production combining translation, localization, and creative production, enabled by the Marcel Make agentic AI platform and supported by Connected Scale infrastructure for enterprise clients.
• Connected Scale Linguist Network Network of 13,000 linguists covering 200 markets with 5 global hubs providing around-the-clock scaled production, serving as the linguistic infrastructure underlying translate plus's translation and localization services.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• AdgeAIcoreStrategic or Co-development PartnerPublicis doubled down on predictive measurement with the acquisition of AdgeAI, strengthening their AI-powered content intelligence capabilities.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hogarth Worldwide: Hogarth is WPP's global content production company and the closest peer to Publicis Production/translate plus — offering scaled creative, content, and localization production for enterprise marketers across global studios with similar AI integration ambitions.
• TransPerfect: TransPerfect is one of the world's largest language services and translation companies, offering enterprise translation, localization, and AI-enabled content services — directly comparable to translate plus's core localization offering across 200+ markets.
• RWS Group: RWS (which acquired SDL) is a major language services and intellectual property services company offering translation, localization, and AI training data services — directly competing in enterprise localization workflows.
• Lionbridge: Lionbridge is a global translation and localization company with AI-enabled content services for enterprise clients across marketing, gaming, and life sciences — overlapping with translate plus's multilingual production capabilities.
• Welocalize: Welocalize provides enterprise translation, localization, and AI data services with a global linguist network — directly comparable to translate plus's core translation and content localization services for global marketers.
• LanguageLine Solutions: LanguageLine Solutions is a leading provider of translation, interpretation, and localization services to enterprises and government — competing for the same multilingual content production budgets that translate plus serves.

Emerging players

• Smartling: Smartling is a cloud-based translation management platform combining AI translation with human review for enterprise content workflows — an emerging tech-enabled competitor to translate plus's traditional services model.
• Keywords Studios: Keywords Studios provides technical and creative services to the gaming and entertainment industries including localization and post-production — comparable in its multilingual content production and post-production craft capabilities (similar to Harbor).

Others

• ProductionHUB: ProductionHUB is a marketplace and network for production services and creative professionals — an ecosystem enabler rather than direct competitor, but adjacent to translate plus's content production network.

Broad incumbents

• Deloitte Digital: Deloitte Digital is the creative and marketing arm of a Big Four consultancy, offering enterprise content production and digital transformation — a broader incumbent with overlapping capabilities to translate plus's intelligent content platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/publicis-production
• Xx.com/translate_plus

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about translate plus