Set Blue
SetBlue is an India-based digital services agency (Surat, Gujarat; brand of V2ideas.com) delivering web design, mobile app development, e-commerce, digital marketing, and hosting services to SMB and mid-market clients globally, with vertical specialization in jewelry e-commerce.
- Company typePrivate
- Founded2005
- HeadquartersSurat, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Set Blue does
SetBlue, operating as a brand of the Indian digital services parent V2ideas.com, is a full-service web and mobile development agency headquartered in Surat, Gujarat, established in 2005. The firm delivers end-to-end digital solutions across seven core service lines: Design Solutions (branding, UI/UX), Front-End Solutions (React.js, Next.js, Vue.js, Angular), Web Development (PHP/.NET/Node.js, WordPress, custom platforms), Mobile Development (native iOS/Android, cross-platform Flutter and React Native), Digital Marketing (SEO, PPC, social, content), Web Products (domain registration, cloud hosting, SSL, business email), and E-commerce Solutions (Magento, Shopify, WooCommerce). Its technology stack spans mainstream frameworks and CMS platforms, supplemented by a proprietary 360° Jewelry Views module that handles media compression, WebP conversion, and 360° product rotation for jewelry e-commerce.
The company monetizes primarily through project-based professional services and a flexible 'Hire Developers' staffing model offering fixed-cost, hourly (starting at $22/hour), and dedicated-team engagements across ~20 technology stacks, with a smaller recurring revenue stream from domain, hosting, and SSL subscriptions. Go-to-market is sales-led and direct, supported by inbound channels including SEO, a content blog, social media (Facebook, Instagram, Twitter/X, LinkedIn), platform listings on Clutch, Upwork, and TopSEO, and a global contact footprint (India, USA, UK, Canada phone numbers). Its named customer base includes jewelry brands (Sam's Jewelers, Netcarat, Pramukh Jewellers, Kalamandir Jewellers, Shivaay Jewels), fashion and apparel retailers, real estate developers, healthcare providers, and edtech startups across 5+ countries.
SetBlue positions vertical specialization — particularly in jewelry e-commerce, including ERP integration, inventory management, and 360° product visualization — as its primary differentiator, alongside certified Magento and Shopify developer depth and 20+ years of operating history. The firm is privately held under V2ideas.com, has no disclosed external funding, and is led by founder and CEO Amit Tulsiyani. It currently presents as a stable, self-funded Indian digital services agency with a stated 100+ team and 1,800+ cumulative website deliveries, exploring adjacent capabilities such as AI-enabled services.
Set Blue firmographics
Firmographics- Name
- Set Blue
- Legal name
- V2ideas.com
- Website
- https://setblue.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SetBlue is an India-based digital services agency (Surat, Gujarat; brand of V2ideas.com) delivering web design, mobile app development, e-commerce, digital marketing, and hosting services to SMB and mid-market clients globally, with vertical specialization in jewelry e-commerce.
- Ownership category
- akta.pro rank
Set Blue industry classification
Industry- Product category
- Web Development and Digital Agency Services
- NAICS
- Custom Computer Programming Services (541511), Advertising Agencies (541810), Graphic Design Services (541430), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)
Keywords
Where Set Blue is headquartered
LocationHeadquarters
- HQ city
- Surat
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Set Blue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Web Design & Development Services: Custom website development, responsive design, CMS development, and front-end solutions. Project-based engagements with pricing varying by scope and complexity.
- Mobile App Development: Native and cross-platform mobile application development for iOS and Android. End-to-end services from design to deployment.
- E-commerce Solutions: Building and customizing online stores on Magento, Shopify, and WooCommerce platforms. Includes payment gateway integration, inventory management, and store optimization.
- Digital Marketing Services: SEO services, PPC advertising, social media marketing, content writing, and email marketing campaigns.
- Dedicated Developer Hiring: Flexible hiring models allowing businesses to hire dedicated developers for full-time engagement. Developers work as extension of client's team.
- Web Products (Domain, Hosting, SSL, Email): Domain registration, cloud hosting services, SSL certificates, and professional email hosting. Recurring revenue from renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | UI/UX Designer Hiring - Fixed Cost |
| Usage-based | Pay-as-you-go | UI/UX Designer Hiring - Hourly |
| Subscription | Monthly | UI/UX Designer Hiring - Dedicated |
| Other | Pay-as-you-go | HTML5 Developer Hiring - Flexible Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Set Blue product offering
Product offeringCore offering
SetBlue is a digital agency that builds custom websites, mobile applications, e-commerce platforms, and digital marketing campaigns for businesses, alongside recurring web infrastructure products (domains, hosting, SSL, email). It operates a dedicated developer hiring model that lets clients engage developers across technologies on fixed-cost, hourly, or full-time dedicated terms. The firm has vertical specialization in the jewelry industry, offering proprietary 360° product visualization and ERP/inventory integration tailored to jewelry brands.
Product overview
Set Blue is a digital agency offering a comprehensive suite of web design, development, and marketing services rather than a single unified product or SaaS platform. Their service portfolio is organized around seven core offerings: Design Solutions (branding, UI/UX, website and mobile design), Front-End Solutions (React.js, Next.js, Vue.js, Angular.js development), Web Development (custom web development, CMS platforms including WordPress/Magento/Shopify, PHP/.NET/Node.js/CodeIgniter), Mobile Development (native iOS/Android and hybrid Flutter/React Native apps), Digital Marketing (SEO, PPC, social media, content), Web Products (domain registration, hosting, SSL, email services), and E-commerce Solutions (Magento, Shopify, WooCommerce specialization). They also offer specialized Jewelry Technology including 360° product visualization with media optimization. A Hire Developers service provides dedicated developers across multiple technologies. The agency operates as a traditional services firm rather than a product-based company.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Solutions
- Front-End Solutions
- Web Development
- Mobile App Development
- Digital Marketing
- E-commerce Solutions
- Web Products (Domain, Hosting, SSL, Email)
- Hire Developers
- 360° Jewelry Views
Quantifiable outcome
- 1800+ websites delivered across global clients
- +6 more outcomes
Companies that use Set Blue
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles3 records
Set Blue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Set Blue partnerships and signals
Strategic signalScale indicators22 records
Recent moves4 records
Expansion highlights5 records
Set Blue competitors and assessment
Company assessmentDirect peers
- ValueCoders: India-based software development agency offering custom web, mobile, and dedicated developer hiring services across similar technology stacks (React, Node, PHP, Magento, Shopify). Directly comparable on GTM (sales-led, project-based and staff augmentation) and target market (SMB to mid-market globally).
- Simform: India/US hybrid software development agency providing custom web and mobile app development plus dedicated engineering teams. Highly comparable in service mix, technology breadth, and offshore-to-US client delivery model.
- PixelCrayons: India-based digital agency delivering custom web development, mobile apps, e-commerce, and digital marketing services. Comparable offering portfolio and engagement models to SetBlue.
- Bacancy Technology: India-based full-stack development shop providing web, mobile, e-commerce, and dedicated developer hiring. Competes head-to-head on technology stack, pricing, and offshore delivery.
- Hidden Brains: India-headquartered software development company offering web, mobile, e-commerce, and digital marketing services to global clients. Closely comparable on enterprise services and global delivery.
- Konstant Infosolutions: India-based mobile app and web development agency with a similar technology stack and SMB-to-enterprise client base. Overlaps with SetBlue on e-commerce and mobile app specializations.
- OpenXcell: India/US software development and IT services firm delivering web, mobile, and digital transformation projects. Comparable on project-based and dedicated-team engagement models.
- Sparx IT Solutions: India-based web and mobile app development agency with similar service mix and offshore delivery model, focused on SMB and mid-market clients globally.
Broad incumbents
- WebFX: Established US-based digital marketing and web development agency offering SEO, web design, and integrated marketing services at larger scale. Comparable on digital marketing and web design front but much broader geographic scale.
- Lounge Lizard: US-based digital agency combining web design, branding, and digital marketing for mid-market and enterprise clients. Direct overlap on digital marketing and website design services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Set Blue social profiles
Digital presenceSet Blue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Set Blue leadership team
Management profileNumber of profiles
Profiles1 record
Set Blue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Set Blue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Set Blue
What does Set Blue do?
SetBlue is a digital agency that builds custom websites, mobile applications, e-commerce platforms, and digital marketing campaigns for businesses, alongside recurring web infrastructure products (domains, hosting, SSL, email). It operates a dedicated developer hiring model that lets clients engage developers across technologies on fixed-cost, hourly, or full-time dedicated terms. The firm has vertical specialization in the jewelry industry, offering proprietary 360° product visualization and ERP/inventory integration tailored to jewelry brands.
Is Set Blue a public or private company?
Set Blue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Set Blue founded?
Set Blue was founded in 2005. It employs 11 to 50 people.
Where is Set Blue based?
Set Blue is headquartered in Surat, India, in the Asia region.
How does Set Blue make money?
Six revenue lines are on record. Web Design & Development Services are the primary driver. The others are mobile App Development, E-commerce Solutions, digital Marketing Services, dedicated Developer Hiring and web Products (Domain, Hosting, SSL, Email).
Who are Set Blue's main competitors?
Direct peers on record are ValueCoders, Simform, PixelCrayons, Bacancy Technology, Hidden Brains, Konstant Infosolutions, OpenXcell and Sparx IT Solutions. Broad incumbents are WebFX and Lounge Lizard.
Does Set Blue have an API?
No public API is recorded for Set Blue.
What industry is Set Blue in?
Set Blue's product category is Web Development and Digital Agency Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of BPAEAMAK, Captive/Global In-House Center (GIC) Setup & Managed Services. Its NAICS code is 541511 and its SIC code is 7370.