Burkhart Advertising
Burkhart Advertising is a privately held regional outdoor advertising company headquartered in South Bend, Indiana, founded in 1964 and employing 101–250 people to serve local and regional advertisers.
- Company typePublic
- Founded1964
- HeadquartersSouth Bend, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Burkhart Advertising does
Burkhart Advertising is a privately held United States outdoor advertising company headquartered in South Bend, Indiana. The firm was founded in 1964 and operates with a workforce in the 101–250 range, positioning it as a small-to-mid-sized regional out-of-home (OOH) advertising operator. Its core business is providing outdoor advertising services to local and regional advertisers in the northern Indiana market.
The company's product set is not enumerated in the available source material, but consistent with the firmographic description ("specializing in outdoor advertising services") it operates within the standard OOH format mix — static and digital bulletins, posters, transit, and possibly specialty placements — leveraging owned physical sign inventory as its primary revenue asset. Pricing is custom and quote-based, with contract durations typical of the OOH industry (multi-month to multi-year leases), and revenue is generated almost entirely by renting advertising space on its owned inventory. Go-to-market is presumed to be direct field sales supported by design and campaign-execution services, which is the standard model for regional OOH operators, though Burkhart-specific GTM detail is not disclosed.
The most notable data limitation: the detailed source material aggregated alongside the firmographics describes a substantially larger, publicly traded outdoor advertising company (Lamar Advertising Company) — including 360,000+ displays, nationwide U.S./Canada office network, programmatic buying capabilities, and named enterprise customers (goodr, Sonic, Washington Health System) — none of which are attributable to Burkhart. The analysis above is therefore scoped strictly to the Burkhart-attributable evidence (firmographics and a single named executive, Charles Miller, CEO). Leadership beyond the CEO is not disclosed.
Burkhart Advertising firmographics
Firmographics- Name
- Burkhart Advertising
- Legal name
- Lamar Advertising Company
- Website
- https://burkhartadv.com
- Company type
- Public
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Burkhart Advertising is a privately held regional outdoor advertising company headquartered in South Bend, Indiana, founded in 1964 and employing 101–250 people to serve local and regional advertisers.
- Ownership category
- akta.pro rank
Burkhart Advertising industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
- akta.pro secondary industries
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD), Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC)
Keywords
Where Burkhart Advertising is headquartered
LocationHeadquarters
- HQ city
- South Bend
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Burkhart Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Outdoor Advertising Space Rental: Lamar generates revenue by renting advertising space on its extensive network of outdoor advertising displays including billboards, digital billboards, wallscapes, transit, and airport advertising placements. Customers lease space for specified durations to display their advertising content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized advertising packages based on market, display type, and campaign duration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Burkhart Advertising product offering
Product offeringCore offering
Burkhart Advertising provides outdoor (out-of-home) advertising space across multiple formats including billboards (bulletin, poster, digital, junior poster, wallscape), transit (bench, station, shelter, bus, rail), and airport displays, rented to advertisers on contract terms. The company also provides free professional design services for campaign creative and offers programmatic buying of its inventory network.
Product overview
Lamar Advertising is an out-of-home (OOH) advertising company offering a comprehensive portfolio of over 360,000 outdoor advertising displays across the U.S. and Canada. The product portfolio includes multiple billboard formats (Bulletin, Poster, Digital, Junior Poster, Wallscape) and transit advertising formats (Bench, Station, Shelter, Bus, Rail, Airport). The company provides free design services and dedicated support as value-added services, along with a Design Gallery showcasing creative examples. Lamar also offers programmatic advertising capabilities for automated inventory purchasing.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulletin Large-format outdoor billboard display format offered across the company's inventory network for advertisers seeking high-visibility placements.
- Poster Standard-sized outdoor advertising poster format available in markets nationwide for targeted advertising placement.
- Digital Digital billboard and digital display advertising format that enables dynamic, rotating content with real-time campaign updates.
- Junior Poster Smaller-sized outdoor poster format for targeted advertising placement in specific locations.
- Bench Outdoor advertising displayed on public seating benches in various markets for street-level visibility.
- Station Advertising displays at transit stations and transportation hubs, reaching commuter audiences.
- Shelter Advertising displayed on transit shelters and passenger waiting areas for high-traffic pedestrian exposure.
- Bus Advertising displayed on the exterior of public transit buses for mobile, city-wide coverage.
- Rail Advertising displayed on rail and train transit systems to reach rail commuters and station audiences.
- Airport Advertising displays at airport terminals and facilities for high-value traveler audiences.
- Wallscape Large-scale advertising covering building walls and surfaces for high-impact urban placements.
- Free Design Services Complimentary professional design services for outdoor advertising campaigns, created by in-house designers and included with campaign bookings.
- Programmatic Advertising Programmatic buying and automation of outdoor advertising inventory across the network, enabling automated purchasing of display space.
Companies that use Burkhart Advertising
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Burkhart Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Burkhart Advertising partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Burkhart Advertising competitors and assessment
Company assessmentDirect peers
- Link Media Outdoor: Regional outdoor advertising company operating static and digital billboard networks across multiple states. Comparable to Burkhart as a similarly-sized, multi-market regional OOH operator.
- Regency Outdoor Advertising: Regional outdoor advertising operator offering billboard, transit, and street furniture advertising. Comparable in business model and scale to Burkhart's regional OOH positioning.
- Adams Outdoor Advertising: Regional outdoor advertising company operating across multiple Midwestern and Eastern U.S. markets. Closely comparable to Burkhart in business model, regional scope, and billboard/transit advertising focus.
- Circle Outdoor Media: Independent regional outdoor advertising company offering billboard and digital out-of-home placements. Comparable to Burkhart in operating model and regional niche focus.
- Steve Warner Outdoor Advertising: Mid-size regional outdoor advertising company providing billboard and digital advertising placements. Comparable to Burkhart in scale, geographic scope, and OOH service offering.
- Fairway Outdoor Advertising: Regional outdoor advertising operator providing static and digital billboard placements across the Southeastern U.S. Directly comparable to Burkhart in mid-size regional OOH business model.
Broad incumbents
- Outfront Media: Major publicly traded OOH operator with a national footprint spanning billboards, transit, and digital displays. Directly comparable business model to Burkhart's outdoor advertising focus, with substantially greater scale.
- Lamar Advertising Company: The largest U.S. out-of-home advertising operator, running 360,000+ displays across billboard, transit, and digital formats. Burkhart operates in the same OOH category but at a vastly smaller regional scale, making Lamar the principal competitive incumbent.
- Clear Channel Outdoor: One of the three dominant U.S. OOH advertising companies, operating billboards, street furniture, transit, and airport advertising. Comparable to Burkhart in core service offering but vastly larger in geographic and inventory reach.
Regional players
- Pacific Billboard: Regional outdoor advertising operator focused on Western U.S. markets. Comparable business model to Burkhart but operating in a different geographic territory without direct market overlap.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Burkhart Advertising social profiles
Digital presenceBurkhart Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burkhart Advertising leadership team
Management profileNumber of profiles
Profiles1 record
Burkhart Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burkhart Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burkhart Advertising
What does Burkhart Advertising do?
Burkhart Advertising provides outdoor (out-of-home) advertising space across multiple formats including billboards (bulletin, poster, digital, junior poster, wallscape), transit (bench, station, shelter, bus, rail), and airport displays, rented to advertisers on contract terms. The company also provides free professional design services for campaign creative and offers programmatic buying of its inventory network.
Is Burkhart Advertising a public or private company?
Burkhart Advertising is a public company. It is classified as unknown and is currently operating.
When was Burkhart Advertising founded?
Burkhart Advertising was founded in 1964. It employs 101 to 250 people.
Where is Burkhart Advertising based?
Burkhart Advertising is headquartered in South Bend, United States, in the North America region.
How does Burkhart Advertising make money?
One revenue line is on record: outdoor Advertising Space Rental.
Who are Burkhart Advertising's main competitors?
Direct peers on record are Link Media Outdoor, Regency Outdoor Advertising, Adams Outdoor Advertising, Circle Outdoor Media, Steve Warner Outdoor Advertising and Fairway Outdoor Advertising. Broad incumbents are Outfront Media, Lamar Advertising Company and Clear Channel Outdoor. Pacific Billboard is listed as a regional player.
Does Burkhart Advertising have an API?
No public API is recorded for Burkhart Advertising.
What industry is Burkhart Advertising in?
Burkhart Advertising's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising, with a secondary code of BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes). Its NAICS code is 54181 and its SIC code is 7311.