bynd
bynd GmbH is the Munich-based strategy and technology consultancy of Omnicom Media Group Germany, delivering end-to-end marketing transformation across business strategy, customer strategy, MarTech implementation, and marketing effectiveness measurement for enterprise clients in automotive, pharmaceutical, FMCG, retail, and app services.
- Company typePrivate
- Founded2004
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What bynd does
bynd GmbH is a Munich-based strategy and technology consultancy operating as the dedicated consulting arm of Omnicom Media Group Germany, a wholly-owned subsidiary within the Omnicom Holding Germany structure. The firm delivers end-to-end marketing transformation organized around four integrated capabilities: Business Transformation (operating model, change management, governance), Customer Strategy (loyalty, CLV, lifecycle), Marketing Technology (MarTech stack design and implementation), and Success Measurement (marketing mix modelling, multi-touch attribution, dashboards). Project work spans organizational redesign, MarTech implementation on Adobe Experience Platform, Salesforce Marketing Cloud, Google Marketing Platform/Cloud, and Tealium Real-Time CDP, as well as data-lake setup on Google Cloud and Microsoft Azure, D2C infrastructure builds, and global reporting consolidation.
The firm's customer base is exclusively enterprise, with publicly featured engagements spanning international clients in automotive, pharmaceutical, FMCG, retail, and app services. bynd holds deep platform credentials including Adobe Platinum Partner status and partnerships with Google, Salesforce, and Tealium, and claims 1,400+ marketing mix modelling analyses with an average 20% media ROI uplift. The company is governed by Managing Directors Oliver Mohr and Florian Demanega with capability leads across the four service lines, and operates from offices in Munich (headquarters), Düsseldorf, and Hamburg with 11–50 employees.
Commercially, bynd runs a sales-led, project-based professional services model. Pricing is negotiated individually per engagement, projects are scoped from conception through implementation, and leads are sourced through direct enterprise sales, Omnicom network referrals, and inbound via the corporate website. Revenue is not publicly disclosed; the firm has no external venture funding and operates as an internal entity of the Omnicom advertising holding company. Notable adjacent activity includes a December 2025 co-investment in Spain-based AI-powered out-of-home AdTech Adcities.
bynd firmographics
Firmographics- Name
- bynd
- Legal name
- bynd GmbH
- Website
- https://bynd.consulting
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- bynd GmbH is the Munich-based strategy and technology consultancy of Omnicom Media Group Germany, delivering end-to-end marketing transformation across business strategy, customer strategy, MarTech implementation, and marketing effectiveness measurement for enterprise clients in automotive, pharmaceutical, FMCG, retail, and app services.
- Ownership category
- akta.pro rank
bynd industry classification
Industry- Product category
- Marketing Strategy & Technology Consulting
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industry
- Change Management & Transformation Consulting (BPAHAGAC)
Keywords
Where bynd is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
bynd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Management Consulting Services: bynd generates revenue by providing strategy and technology consulting services to corporate clients. Their services span business transformation, customer strategy, marketing technology implementation, and success measurement. Projects are managed from conception through implementation, with dedicated consultants assigned to client engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
bynd product offering
Product offeringCore offering
bynd is the strategy and technology consultancy of Omnicom Media Group Germany, providing end-to-end marketing transformation services organized into four integrated capabilities: Business Transformation (operating model and change management), Customer Strategy (lifecycle and loyalty), Marketing Technology (MarTech stack design and implementation across Adobe, Salesforce, Google, Tealium), and Success Measurement (marketing mix modelling and attribution). Engagements are delivered as custom consulting projects from strategy through implementation, targeting enterprise marketing and technology leaders.
Product overview
bynd is the strategy and technology consultancy of Omnicom Media Group Germany, offering integrated end-to-end marketing solutions. The company organizes its services across four core business capabilities: Business Transformation, Customer Strategy, Marketing Technology (MarTech), and Success Measurement. These capabilities are delivered through specialized consulting projects including campaign optimization tools, app booking modeling, D2C infrastructure development, and global reporting infrastructure setup. The company operates as a service-based consultancy rather than a software product company, implementing solutions through partnerships with technology platforms including Adobe Experience Platform, Salesforce Marketing Cloud, Google Marketing Platform, Google Cloud Platform, and Tealium.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Transformation
Quantifiable outcome
- Average 20% increase in media ROI across 1,400+ marketing mix modelling analyses
- +1 more outcomes
Companies that use bynd
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
bynd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
bynd partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered parent company and core.
- Omnicom Media Group Germanyparent companybynd GmbH is a wholly owned subsidiary of Omnicom Media Group Germany, part of Omnicom Holding Germany GmbH. As part of this global advertising and communications holding company, bynd has access to Omnicom's network resources, client base, and technology infrastructure. The company operates under the Omnicom umbrella while maintaining its own brand and operations.
- Adobecorebynd is an Adobe Platinum Partner specializing in implementing Adobe Experience Platform (AEP) products including Adobe Customer Journey Analytics (CJA), Adobe Customer Journey Optimizer (CJO), and Adobe Real-Time Customer Data Platform (CDP). They help advertisers realize use cases around customer insights, journey tracking, and personalization. The partnership includes individual certifications in relevant product areas.
- Salesforcecorebynd is a Salesforce partner specializing in implementing and optimizing Salesforce Marketing Cloud. They help advertisers implement the Marketing Cloud and integrate it into marketing processes or adapt it to specific needs through custom scripts. Product focus includes Customer Data Platform (CDP), E-Mail Studio, Journey Builder & Advertising Studio, and Datorama.
- Googlecorebynd is a Google partner with expertise across Google Marketing Platform (GMP) and Google Cloud Platform (GCP). They deliver integrated solutions connecting GMP (Campaign Manager, DV360) to GCP (BigQuery, Dataflow), Ads Data Hub, and Data Studio. They help collect, segment, and analyze information from marketing channels (SEA, YouTube, Display, Onsite) to increase marketing effectiveness and uncover cross-channel insights.
- Tealiumcorebynd is a Tealium Partner specializing in implementing the Tealium Real-Time CDP. Through Tealium AudienceStream and Predict ML, they help turn disparate customer data silos into actionable customer profiles. The partnership focuses on real-time data delivery for marketing personalization use cases based on individual customer behaviors.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
bynd competitors and assessment
Company assessmentDirect peers
- nexum: German digital marketing and transformation consultancy with strategy, MarTech and analytics capabilities — a like-for-like competitor in the DACH enterprise market.
- diconium: Germany-headquartered digital strategy and software consultancy with strong Google Cloud and Adobe credentials; directly comparable in geography, MarTech partner stack and enterprise customer focus.
- Publicis Sapient: Strategy and technology consultancy within the Publicis Groupe focused on digital business transformation, MarTech implementation and marketing-analytics delivery — the closest analog to bynd's end-to-end marketing-transformation model and its holding-company affiliation structure.
- Valtech: Independent digital transformation agency specialising in MarTech stack design, customer-data platforms, and data-driven marketing — comparable in capability mix and target buyer to bynd's Marketing Technology capability.
- denkwerk: Independent German digital agency and consultancy operating across strategy, platform implementation and performance analytics; directly comparable in client segment, service mix and regional footprint.
- AOE: German digital transformation and software consultancy with deep Adobe, commercetools and cloud-platform expertise; a relevant DACH competitor for MarTech and customer-data-platform delivery work.
Broad incumbents
- Accenture (Accenture Song): Global professional services firm with a large marketing-transformation and MarTech delivery practice (formerly Accenture Interactive, now Accenture Song); competes directly for enterprise marketing-strategy and Adobe/Salesforce/Google implementation mandates.
- Deloitte Digital: Big-4 digital consultancy offering marketing-strategy, customer-experience, MarTech and analytics services; a benchmark competitor for the same German and pan-European enterprise RFPs bynd pursues.
- Capgemini Invent: Strategic innovation and transformation arm of Capgemini, with significant marketing-and-customer-execution and MarTech delivery practices; overlaps with bynd across enterprise transformation and cloud-data marketing programmes.
- BCG (Marketing & Sales Practice): Top-tier strategy consultancy with an active marketing-and-sales transformation practice; competes with bynd for high-level CMO mandates in the same enterprise segments, particularly automotive and FMCG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
bynd social profiles
Digital presencebynd compliance and trust
Trust signalCompliance1 record
bynd financial estimates
Financial estimateRevenue estimate
Valuation estimate
bynd leadership team
Management profileNumber of profiles
Profiles3 records
bynd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bynd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bynd
What does bynd do?
bynd is the strategy and technology consultancy of Omnicom Media Group Germany, providing end-to-end marketing transformation services organized into four integrated capabilities: Business Transformation (operating model and change management), Customer Strategy (lifecycle and loyalty), Marketing Technology (MarTech stack design and implementation across Adobe, Salesforce, Google, Tealium), and Success Measurement (marketing mix modelling and attribution). Engagements are delivered as custom consulting projects from strategy through implementation, targeting enterprise marketing and technology leaders.
Is bynd a public or private company?
bynd is a private company. It is classified as corporate owned and is currently operating.
When was bynd founded?
bynd was founded in 2004. It employs 11 to 50 people.
Where is bynd based?
bynd is headquartered in Munich, Germany, in the Europe region.
How does bynd make money?
One revenue line is on record: management Consulting Services.
Who are bynd's main competitors?
Direct peers on record are nexum, diconium, Publicis Sapient, Valtech, denkwerk and AOE. Broad incumbents are Accenture (Accenture Song), Deloitte Digital, Capgemini Invent and BCG (Marketing & Sales Practice).
Does bynd have an API?
No public API is recorded for bynd.
What industry is bynd in?
bynd's product category is Marketing Strategy & Technology Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAHAGAC, Change Management & Transformation Consulting. Its NAICS code is 541613 and its SIC code is 8742.