Doc.online
Doc.online (DOC.UA) is a Ukrainian digital healthcare marketplace founded in 2013 that lets patients search, book, and pay for appointments with 16,000+ verified doctors, clinics, diagnostic centers, and pharmacies across 40+ cities, free of charge to patients and monetized via provider-side acquisition fees.
- Company typePrivate
- Founded2013
- HeadquartersKyiv, Ukraine
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Doc.online does
Doc.online, operating under the brand DOC.UA (legal name Doc.ua), is a Ukrainian digital healthcare marketplace founded in 2013 and headquartered in Kyiv. The platform aggregates more than 16,000 verified medical specialists, 318+ diagnostic centers in Kyiv, and pharmacy and laboratory partners across roughly 40 Ukrainian cities, allowing individual patients to search, compare, book in-person and online appointments, and access e-prescriptions and home-visit services without paying any booking fee. The underlying technology is a web platform with native iOS and Android applications, integrated telemedicine flows supporting video, audio, and chat consultations 24/7, and sub-branded product surfaces for diagnostics (MRI, CT, ultrasound, X-ray), laboratory tests (Lab.doc.ua), online pharmacy, electronic prescriptions (E-recept), and home doctor visits. Distribution is built on city-specific SEO landing pages, a 42-specialty editorial health blog, a podcast series, and app store presence.
The business model is a free-to-patient two-sided marketplace in which healthcare providers (doctors, clinics, diagnostic centers, pharmacies, and laboratories) pay for patient acquisition and promotional visibility, while patients transact with no hidden commissions. Service pricing is set by providers (e.g., online consultations 385-790 UAH, in-clinic therapy 650-850 UAH). The company has secured funding from Chernovetskyi Investment Group (2014), Effective Investments (2019 and 2020), and QPDigital (2019), with the last disclosed round led by Asters and Effective Investments in November 2020. Sergey Kazantsev serves as founder and CEO, with Garry Andreasyan as COO. The firm appears bootstrapped between rounds, with no disclosed revenue, no parent company, and operations currently constrained by Ukraine's wartime operating environment.
Doc.online firmographics
Firmographics- Name
- Doc.online
- Legal name
- Doc.ua
- Website
- https://doc.ua
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Doc.online (DOC.UA) is a Ukrainian digital healthcare marketplace founded in 2013 that lets patients search, book, and pay for appointments with 16,000+ verified doctors, clinics, diagnostic centers, and pharmacies across 40+ cities, free of charge to patients and monetized via provider-side acquisition fees.
- Ownership category
- akta.pro rank
Doc.online industry classification
Industry- Product category
- Healthcare Appointment Booking & Telemedicine Marketplace
- NAICS
- Offices of Physicians (62111)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Appointment Scheduling & Online Booking (HLACADAA)
- akta.pro secondary industries
- Primary Care & General Medicine Virtual Care (HLALAAAA), Patient Intake, Registration & Digital Forms (HLACADAD), Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)
Keywords
Where Doc.online is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Doc.online business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Commission-free Platform Model: DOC.UA operates as a free service for patients, earning revenue by driving patient volume to partner healthcare providers (clinics, doctors, diagnostic centers). The platform facilitates bookings without charging patients any fees or hidden commissions, while healthcare providers pay for patient acquisition through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free patient access to all platform features |
| Usage-based | Pay-as-you-go | Online doctor consultation pricing |
| Unit Pricing | Pay-as-you-go | In-clinic consultation services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Doc.online product offering
Product offeringCore offering
Doc.online (DOC.UA) operates a free online healthcare marketplace that aggregates 16,000+ verified doctors, clinics, diagnostic centers, laboratories, and pharmacies across 40+ Ukrainian cities. Patients use the platform and mobile apps to search specialists, book in-clinic appointments, schedule diagnostics, request lab tests, obtain electronic prescriptions, search for medicines, and access 24/7 telemedicine consultations via video, audio, or chat. Revenue is generated from healthcare providers paying for patient acquisition, while the patient experience is entirely free of booking fees and commissions.
Product overview
DOC.UA is a unified Ukrainian healthcare platform providing comprehensive medical service aggregation. The platform consists of a core appointment booking system (DOC.UA) connecting patients with over 16,000 verified specialists across clinics, complemented by multiple integrated sub-products: Telemed for online consultations, E-recept for electronic prescriptions, Lab.doc.ua for laboratory services, an online Pharmacy for medications, Diagnostics for imaging and diagnostic services, and Home Doctor Visit for in-person home consultations. The Health Blog provides educational content. The platform operates across 80+ Ukrainian cities and is free for patients with no hidden fees.
Differentiator
Problem solved
Functional benefit
Products and services
- DOC.UA Online service for booking medical appointments in clinics across Ukraine, providing access to over 16,000 verified specialists and enabling appointment scheduling, clinic selection, and promotion management. Targets Ukrainian patients seeking convenient access to qualified doctors.
- Telemed (Лікар-онлайн) Telemedicine platform enabling online doctor consultations via video, audio, or chat from any location, offering both on-demand and scheduled consultations with verified healthcare professionals at 385-790 UAH per consultation. Targets patients seeking remote medical advice without in-person visits.
- E-recept (Онлайн-рецепт) Electronic prescription service allowing patients to obtain prescriptions for medications through online consultation with licensed physicians. Targets patients needing medication prescriptions without visiting a clinic in person.
- Lab.doc.ua Laboratory services platform for booking medical tests including clinical, hematological, hormonal, biochemical, allergic, and immunological analyses with discount pricing. Targets patients seeking convenient scheduling of laboratory diagnostics.
- Pharmacy (Аптека) Medicine search and booking service for pharmaceutical products, including medications, mother and baby products, and cosmetics at competitive prices. Targets patients looking for medicines and pharmacy products with price comparison and booking functionality.
- Diagnostics Diagnostic service aggregation platform covering MRI, CT, X-ray, ultrasound, Doppler ultrasound, and endoscopic examinations across multiple diagnostic centers in Ukraine. Targets patients needing imaging and other diagnostic procedures with no hidden booking commissions.
- Home Doctor Visit (Виклик лікаря додому) In-home medical consultation service bringing qualified doctors to patients' homes for examinations and treatment. Targets patients who need medical care at home, including elderly, mobility-limited, or post-operative patients.
Quantifiable outcome
- Online consultations cost 3-6x less than in-person visits
- +1 more outcomes
Companies that use Doc.online
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Doc.online technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Doc.online partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- OpenLikarminorEducational platform collaborating with DOC.UA on a survey of Ukrainian medical workers to understand real salary levels, job satisfaction, and future plans of healthcare professionals in Ukraine.
- Xenium Medical CenterminorMedical center partnership offering free xenon therapy for rehabilitation of Ukrainian Armed Forces military personnel, with DOC.UA promoting the program to help wounded soldiers access rehabilitation services.
- Doctors and ClinicscoreHealthcare providers (doctors, clinics, diagnostic centers, laboratories) partner with DOC.UA to gain patient bookings through the platform. The platform drives patient volume while providers deliver medical services.
- Pharmacies and Pharmaceutical ManufacturerscorePharmacy partners integrated into the platform for medicine search and booking functionality. Pharmaceutical manufacturers may also partner for promotional visibility.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Doc.online competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Doc.online social profiles
Digital presenceDoc.online financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doc.online leadership team
Management profileNumber of profiles
Profiles2 records
Doc.online funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doc.online M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doc.online
What does Doc.online do?
Doc.online (DOC.UA) operates a free online healthcare marketplace that aggregates 16,000+ verified doctors, clinics, diagnostic centers, laboratories, and pharmacies across 40+ Ukrainian cities. Patients use the platform and mobile apps to search specialists, book in-clinic appointments, schedule diagnostics, request lab tests, obtain electronic prescriptions, search for medicines, and access 24/7 telemedicine consultations via video, audio, or chat. Revenue is generated from healthcare providers paying for patient acquisition, while the patient experience is entirely free of booking fees and commissions.
Is Doc.online a public or private company?
Doc.online is a private company. It is classified as venture growth investor backed and is currently operating.
When was Doc.online founded?
Doc.online was founded in 2013. It employs 101 to 250 people.
Where is Doc.online based?
Doc.online is headquartered in Kyiv, Ukraine, in the Europe region.
How does Doc.online make money?
One revenue line is on record: commission-free Platform Model.
Does Doc.online have an API?
No public API is recorded for Doc.online.
What industry is Doc.online in?
Doc.online's product category is Healthcare Appointment Booking & Telemedicine Marketplace. Its primary akta.pro industry code is HLACADAA, Appointment Scheduling & Online Booking, with a secondary code of HLALAAAA, Primary Care & General Medicine Virtual Care. Its NAICS code is 62111 and its SIC code is 8000.