What Prose does

Prose is a New York-based hybrid marketing agency and curated talent platform founded in 2012 by Justin Belmont. The company combines a full-service digital marketing offering with a network of 1,000+ pre-vetted freelance marketing professionals, delivering strategy, content, design, PR, digital advertising, SEO/GEO/AEO, fractional staffing, and AI marketing services to enterprise and mid-market clients. Its core differentiator is human curation: senior marketing executives with 10+ years of experience personally match talent to engagements, drawing on a network built primarily through referrals rather than open freelancer marketplaces.

The technology stack is intentionally lightweight and integration-oriented rather than proprietary. Prose connects into client workflows through standard collaboration tools (Slack, Teams, Zoom, Asana, Trello, Monday.com, Jira, Basecamp, Google Workspace) and runs internal operations on Salesforce (CRM), Outreach (sales engagement), PandaDoc (e-signature), FreshBooks (invoicing), and Webflow (web hosting). AI capabilities are positioned as an augmentation layer for human content production rather than a standalone platform, spanning generative text, image, and video creation with human editorial oversight.

Prose operates a sales-led go-to-market motion with consultative direct outreach targeting enterprise and mid-market clients across verticals including technology, healthcare, financial services, consumer, industrial, and services/education. Revenue is generated through professional services with custom pricing, flexible engagement structures (project-based, retainer, fractional staffing), and no required long-term commitments. The company is bootstrapped and has never raised external institutional capital, prioritizing client service over investor returns under founder leadership. Distribution is augmented by a white-label program that allows partner agencies to resell Prose services under their own brand.

Name

Prose

Legal name

Prose Media LLC

Website

https://prosemedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Prose is a New York-based hybrid marketing agency and talent platform that connects enterprise and mid-market brands with a curated network of 1,000+ vetted freelance marketing professionals. Founded in 2012 and bootstrapped, it offers flexible access to senior marketing talent across strategy, content, SEO, digital advertising, PR, and AI-enhanced services.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Marketing staffing services
• Content marketing agency
• Fractional marketing talent
• Digital marketing services
• Marketing strategy consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services and Staffing: Prose generates revenue through a hybrid model combining full-service marketing agency offerings with flexible staffing solutions. Clients pay for access to vetted marketing talent on-demand, with flexible commitments ranging from project-based work to ongoing retainer arrangements. The company offers custom pricing tailored to client needs, with discounts for consistent engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Prose is a hybrid marketing agency that combines full-service marketing capabilities with on-demand access to a network of 1,000+ pre-vetted marketing professionals. The firm delivers strategy, content, PR, digital advertising, SEO, staffing, and AI marketing solutions to enterprise clients, and offers white-label marketing services that enable other agencies to scale capacity. Engagements range from project-based work to flexible fractional/staffing models, with talent matched by senior executives from a curated pool described as the top 1% of marketing professionals.

Product overview

Prose is a hybrid marketing agency combining marketing strategy/execution services with staffing solutions. The platform offers seven core service pillars: (1) Marketing Strategy & Execution, (2) Content Writing & Design, (3) PR & Creative Communications, (4) Digital Advertising, (5) SEO/GEO/AEO, (6) Staffing for Marketing Roles, and (7) AI Marketing Solutions. Additional specialized offerings include white-label services for agencies, industry-specific verticals (Tech, Healthcare, Finance, Consumer, Industrial, Services/Education), and use-case specific services for branding, design, video, sales enablement, and translation. The model emphasizes a hybrid approach combining human expertise with AI capabilities, connecting clients with 1,000+ vetted marketing professionals for flexible, on-demand access.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy & Execution Full-service marketing strategy and execution for enterprise clients, covering planning, campaign management, and end-to-end delivery of marketing programs.
• Content Writing & Design Content creation and design services producing written and visual marketing assets for brands across channels.
• PR & Creative Communications Public relations and creative communications services, including media outreach, storytelling, and brand communications.
• Digital Advertising Paid digital advertising services managing campaigns across online channels to drive awareness, leads, and conversions for clients.
• SEO, GEO & AEO Search engine optimization alongside Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) services to improve visibility in traditional and AI-driven search results.
• Staffing for Marketing Roles On-demand marketing staffing placing vetted fractional, contract, and full-time marketing professionals into client teams for flexible engagements.
• AI Marketing Solutions AI-powered marketing services and solutions that help brands improve visibility and performance in AI-driven search and content environments.
• White-Label Marketing for Agencies White-label marketing services delivered on behalf of other agencies, allowing partner agencies to scale delivery capacity under their own brand.
• Branding Branding services covering brand strategy, identity development, and positioning for client companies.
• Design Design services delivering visual assets, graphic design, and creative design support for marketing initiatives.
• Video Production Video production services producing marketing video content for brand campaigns and digital channels.
• Sales Enablement Sales enablement services producing collateral, content, and tools that support client sales teams in converting prospects.
• Translation Services Translation services supporting multilingual marketing content and communications for clients operating in multiple markets.

Quantifiable outcome

• 90% reduction in time spent on content creation
• +2 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• A.Team: A.Team curates elite product, design, and marketing talent into on-demand teams for venture-backed and enterprise clients. It competes with Prose in the curated senior-marketer-for-hire category and overlaps in content, growth, and brand engagements.
• Superside: Superside delivers subscription-based creative and marketing services to enterprises using a distributed vetted-designer model. It mirrors Prose's agency-plus-staffing hybrid and competes for the same mid-market and enterprise design/content budgets.
• Toptal: Toptal operates an elite freelance network spanning marketing, design, software, and finance, with a top-3% vetting claim analogous to Prose's top-1% positioning. It is a direct comparable on the curated-talent-network business model and pricing tier.
• MarketerHire: MarketerHire is a curated marketplace connecting brands with vetted freelance marketing talent, offering fractional and project-based engagements. It is the closest direct competitor to Prose, matching the same enterprise buyer profile with a similar pre-vetted talent pool.
• Lemonlight: Lemonlight is a content production agency offering video, design, and creative services to brands and agencies. It overlaps with Prose's content/design pillar and competes for similar brand-driven production engagements.

Broad incumbents

• Edelman: Edelman is a global public relations and communications firm. It directly overlaps with Prose's PR & Creative Communications service pillar and competes for executive ghostwriting, thought leadership, and reputation-management engagements.
• WPP: WPP is a global advertising holding company offering creative, media, PR, and data services. It competes with Prose at the enterprise tier for full-service marketing engagements and has the scale and proprietary tooling Prose lacks.
• Dentsu: Dentsu is a global advertising and marketing services group with creative, media, and CX capabilities. It competes for the same enterprise marketing budgets as Prose, particularly in Tech, Consumer, and Financial Services verticals.
• Publicis Groupe: Publicis is one of the world's largest advertising and marketing services holding companies. It is both an existing Prose client and a broad incumbent competitor with full-service creative, media, digital, and PR capabilities across enterprise accounts.

Emerging players

• Contra: Contra is a commission-free freelance platform with a growing focus on marketing, design, and product talent. It is an emerging competitor to Prose's curated-network positioning, particularly with Gen Z and early-career marketers seeking higher take-home pay than legacy platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prose
• Facebookfacebook.com/ProseMedia
• LinkedInlinkedin.com/company/prose

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prose