Selective Micro Technologies

What Selective Micro Technologies does

Selective Micro Technologies, founded in 1999 and headquartered in Dublin, Ohio, manufactures EPA-registered Ultra-Pure chlorine dioxide (ClO2) disinfectants, sanitizers, and deodorizers under the Selectrocide brand. The company's core innovation is a patented sealed membrane micro-reactor technology (US Patent No. 12036525) that generates 99.9% pure ClO2 at the point of use inside a sealed pouch, eliminating the chlorite, chlorate, and acidic byproducts associated with conventional stabilized chlorine dioxide systems. The technology delivers 5-log pathogen reduction at concentrations of 5 ppm — roughly 200x more potent than bleach on an efficacy-per-ppm basis — while remaining pH-neutral, non-corrosive, and breaking down into salt and oxygen with no harmful residue. The portfolio spans 17 products, including Selectrocide 1G/5G/12G/A12 micro-reactor pouches (sold individually or as kits with generation tanks and test strips), the Selective Micro Clean 750A precision generator for clinical analyzers, CleanAir for Ice Machines, the CLOBBERIZER fast-release gas deodorizer, Extended Release and Fast Release deodorizer lines, a no-rinse Multi-Surface Cleaner, and dedicated ClO2 test strips.

The company sells through three channels: a Shopify e-commerce storefront serving SMB and consumer buyers, a global distributor and wholesaler network with volume pricing, and direct industrial accounts requiring minimum order quantities and bulk fulfillment. GTM is sales-led with channel partners, supported by content marketing (blog, YouTube, email, trade shows, and earned media such as the Trending Today news segment). The portfolio is certified across a broad regulatory stack: EPA Reg. No. 74986-5, five FDA Food Contact Notifications (FCNs 445, 645, 1578, 1764, 1804), NSF/ANSI 60 and 61, OMRI organic listing, and ISO 9001 manufacturing.

Customer base spans eight primary verticals: food safety and processing, agriculture (poultry, swine, cattle), healthcare facilities, clinical and diagnostics, water treatment, beverage processing, mold remediation, and transportation. Named enterprise users include Roche Diagnostics, Siemens Healthcare Diagnostics, and Beckman Coulter (clinical analyzer sanitation); Homeland grocery and a Major Orlando Resort (food service and hospitality); the Houston Fire Department (fleet/emergency response); and a 73-acre South African vineyard (winery and foliar treatment). Quantified outcomes documented in case studies include 99.9% reduction in meat-department bacterial counts, ice-machine contamination reduced from 19.2M to 50 CFUs, livestock livability improvements from 79.5% to 88.8% with feed-conversion gains, and 9% reduction in pre-weaning mortality in swine operations.

Name

Selective Micro Technologies

Legal name

Selective Micro Technologies

Website

https://selectivemicro.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Selective Micro Technologies manufactures EPA-registered Ultra-Pure chlorine dioxide disinfectants and sanitizers using patented sealed membrane micro-reactor technology, serving food safety, agriculture, healthcare, clinical diagnostics, water treatment, and industrial sanitation customers globally through direct, distributor, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Industrial Disinfectants

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Chemical Manufacturing (325)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Water Treatment & Process Specialty Chemicals (IMAEABAN)

akta.pro secondary industries

Food & Beverage Process & CIP/Sanitation Chemicals (IMAEAJAK), Biocides & Disinfection Chemicals (Non-Agricultural) (IMAEAJAL), Industrial Wastewater Treatment Chemicals (IMAEAJAC)

Keywords

• Chlorine dioxide disinfectants
• Industrial sanitizing solutions
• Membrane micro-reactor chemistry
• Food safety antimicrobials
• EPA-registered biocides

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ultra-Pure Chlorine Dioxide Products: Manufactures and sells EPA-registered ultra-pure chlorine dioxide disinfectant and sanitizer products including Selectrocide 1G, 5G, 12G kits, ClO₂ cleaners, deodorizers, test strips, and disinfection kits. Products ship dry and generate solutions on-site. Revenue from direct product sales to end users and through distributor network.
2. Wholesale and Volume Pricing: Volume pricing for distributors and wholesalers across food safety, agriculture, healthcare, water treatment, and industrial sanitation. Minimum order quantities apply for direct industrial accounts and bulk buyers. Priority shipping and application-specific product recommendations.
3. Consultation Services: Expert consultation services including phone consultations, email guidance, live chat, and on-site visits for complex projects. On-site visits require a consultation fee. The team provides product recommendations, application strategies, and safety guidelines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Selective Micro Technologies manufactures and sells Ultra-Pure chlorine dioxide (ClO2) disinfectants, sanitizers, and deodorizers produced through its patented sealed membrane micro-reactor process. The products serve food safety, agriculture, healthcare, clinical diagnostics, water treatment, beverage processing, and mold remediation applications across industrial and institutional buyers.

Product overview

Selective Micro Technologies offers a portfolio of Ultra-Pure chlorine dioxide (ClO₂) products centered on the Selectrocide® micro-reactor platform, which generates 99.9% pure ClO₂ on-site at point of use through a patented sealed membrane pouch system. The core product line consists of three micro-reactor pouch sizes — Selectrocide® 1G, 5G, and 12G (with A12 as a variant) — which differ in yield (2.5, 12.5, and 30 gallons at 100 ppm respectively) and are used for water treatment, surface disinfection, and sanitation across agriculture, healthcare, food processing, and industrial applications. Each is available as a standalone pouch or bundled in a kit with a generation container, test strips, and dispensing equipment. Adjacent to the core line, the company sells ClO₂ delivery devices including the CLOBBERIZER (fast-release dry gas for enclosed-space deodorization), Extended Release Deodorizer (slow-release for up to 30 days), Fast Release Deodorizer (for whole-space fumigation), Selective Micro Clean 750A (precision generator for clinical/diagnostic equipment), Multi-Surface Cleaner (no-rinse food contact surface cleaner), and CleanAir™ for ice machines (continuous low-level gas release). The product line also includes Low Range and Wide Range ClO₂ Test Strips for concentration verification, and the 1-2 Punch Kit combining CLOBBERIZER and Bag Brawler for targeted odor control. All products are EPA-registered, OMRI-listed, NSF/ANSI-certified, and manufactured in Ohio under ISO 9001 quality systems.

Differentiator

Problem solved

Functional benefit

Brands

• Selectrocide: Ultra-Pure chlorine dioxide product line including 1G, 5G, and 12G disinfectant kits and pouches for water treatment, surface sanitation, and industrial applications.

Products and services

• Ultra-Pure Chlorine Dioxide Disinfectants EPA-registered chlorine dioxide-based disinfectants produced via patented sealed membrane micro-reactor technology for use across food processing, healthcare, agriculture, water treatment, and industrial sanitation applications.
• Ultra-Pure Chlorine Dioxide Sanitizers Chlorine dioxide sanitizing solutions for hard surfaces, equipment, and processing environments used by food processors, beverage producers, clinical labs, and institutional facilities.
• Chlorine Dioxide Deodorizers Odor control products based on chlorine dioxide chemistry for use in commercial, institutional, and residential settings to neutralize odors at the source.
• Agricultural Antimicrobial Treatments Chlorine dioxide-based antimicrobial treatments for poultry, swine, and cattle operations, including water system treatment, surface sanitation, and animal housing applications.
• Mold Remediation Solutions Chlorine dioxide-based products for professional mold remediation and remediation contractors addressing mold contamination in buildings, vehicles, and contents.
• Water Treatment Solutions Chlorine dioxide treatment chemistries for industrial and municipal water systems, including cooling tower, process water, and drinking water applications.

Quantifiable outcome

• 200x more powerful than bleach - achieves 5-log pathogen reduction at 5 ppm vs 68,000 ppm for peroxide
• +13 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Roche DiagnosticscoreTechnology or IntegrationTrusted in clinical diagnostic environments working with Roche Diagnostics for analyzer system sanitation and fluidic pathway contamination control.
• Siemens Healthcare DiagnosticscoreTechnology or IntegrationTrusted in clinical diagnostic environments working with Siemens Healthcare Diagnostics for equipment sanitation solutions.
• Beckman CoultercoreTechnology or IntegrationTrusted in clinical diagnostic environments working with Beckman Coulter for diagnostic equipment sanitation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bio-Cide International: Direct competitor producing stabilized chlorine dioxide products (Oxine, ProOxine) for water treatment, food processing, and industrial sanitation. Closely comparable to SMT in core chemistry, regulatory positioning, and target verticals.
• ClorDiSys Solutions: Manufacturer of chlorine dioxide generation systems and on-site ClO₂ services for healthcare, pharmaceutical, and food safety applications. Competes head-to-head with Selectrocide in ClO₂ generation and delivery.
• Scotmas Group: Specialist in chlorine dioxide chemistry for water treatment, agriculture (livestock biosecurity), and industrial sanitation. Closely comparable to SMT in agricultural and water-treatment ClO₂ applications.

Emerging players

• CDG Environmental: Manufacturer of chlorine dioxide generators and precursor chemistries for water and wastewater treatment. Comparable to SMT's generator-based delivery model, though more equipment-focused than packaged pouch.

Broad incumbents

• Ecolab: Global sanitation, hygiene, and water treatment giant whose disinfectant portfolio overlaps with SMT in food processing, healthcare, and hospitality. Acts as a benchmark for distribution scale and a primary competitor in enterprise sanitation.
• Solenis: Specialty chemicals provider for water treatment and process industries including pulp/paper, food, and beverage. Comparable to SMT in industrial water treatment chemistry and CIP applications.
• Stepan Company: Specialty chemical manufacturer producing disinfectants, sanitizers, and cleaning compounds for industrial and consumer markets. Competes with SMT in sanitation chemistry across food, dairy, and institutional segments.
• Lonza Group: Diversified specialty chemicals and biocide manufacturer with a historical chlorine dioxide franchise. Comparable to SMT in regulated disinfection applications across water and life sciences.

Others

• Grundfos (Alldos): Equipment vendor for ClO₂ generation systems used in municipal and industrial water treatment. Adjacent to SMT as an enabling infrastructure provider rather than a packaged-chemistry competitor.

Regional players

• Accepta Water Treatment: UK-based water treatment chemicals supplier covering cooling, boiler, and process water. Comparable to SMT's water treatment chemicals offering, though primarily focused on the European and Middle Eastern markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SelectiveMicro
• Facebookfacebook.com/Selective-Micro-Technologies-596736707066246
• LinkedInlinkedin.com/company/selective-micro-technologies

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selective Micro Technologies