Chancellor Health Care

What Chancellor Health Care does

Chancellor Health Care is a privately held senior living operator founded in 1992 (incorporated in Delaware on November 20, 1992) with corporate presence in Windsor, California, and additional operating offices in Loma Linda, Sacramento, Napa, and McMinnville, Oregon. The company operates six senior living communities across California and Oregon, providing direct, on-site housing and 24-hour care to over 400 seniors through a full continuum of service lines: Independent Living, Assisted Living, Memory Care (specialized dementia and Alzheimer's care), and Skilled Nursing and Rehabilitation. Disclosed facility specifications include Linda Valley Villa (98 independent living apartments in Loma Linda), Revere Court of Sacramento (72 memory care beds), Cherrywood Memory Care (56 memory care beds in McMinnville), Fircrest Senior Living (52 memory care beds plus 29 assisted living apartments in McMinnville), Maple Valley Memory Care (28 memory care beds and 16 independent living apartments), and The Inn on Villa Lane (Napa).

The product offering is care-driven rather than technology-driven. Memory Care is the most differentiated line, featuring secure environments and protocols that incorporate aromatherapy, light therapy, touch therapy, music therapy, and pet therapy, with assessments informing individualized service plans. Therapy offerings — physical, occupational, and speech — extend into Skilled Nursing and Rehabilitation for both long-term residents and short-term rehab stays. Each resident receives an assessment-based service plan, and 24-hour supervision applies across assisted and memory care settings. The company employs approximately 400 staff members, many described as long-tenured, with leadership consisting of CEO/Chairman Michel Augsburger (~40-year industry veteran; Chair of the California Assisted Living Association; Vice-Chair of the Assisted Living Federation of America), CFO Dr. Cluney Stagg, and VP of Administration and Corporate Secretary Danit McBride.

Revenue is generated through recurring monthly fees covering housing, care services, meals, housekeeping, medication management, transportation, and therapy — a subscription-recurring model characteristic of senior living. Go-to-market is direct-to-consumer, anchored by community reputation, family referrals, and relationships with local healthcare providers and discharge planners. There are no proprietary technology platforms, mobile applications, APIs, or AI systems described in the source data, and pricing is not publicly disclosed. The company's marketing footprint is built around individual community brand websites (e.g., LindaValleyVilla.com, RevereCourt.com, InnOnVillaLane.com, McMinnvilleSeniorLiving.com) operated on a third-party website platform (LTC Website Solutions).

Name

Chancellor Health Care

Legal name

Chancellor Health Care, LLC

Website

https://chancellorhealthcare.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Chancellor Health Care is a privately held, Delaware-incorporated senior living operator founded in 1992, running six communities across California and Oregon that deliver Independent Living, Assisted Living, Memory Care, and Skilled Nursing services to over 400 seniors.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Health Services (8000)

akta.pro primary industry

Affordable / Middle-Market CCRCs (HLADAEAJ)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living services
• Assisted living care
• Memory care services
• Skilled nursing care
• Independent living

Headquarters

HQ city

Windsor

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Senior Living Services: Monthly fees for independent living, assisted living, memory care, and skilled nursing services. Revenue is generated through housing fees, care service fees, and additional services such as personal care, medication management, meals, transportation, and therapeutic services. The company offers various living options from independent apartments to memory care units.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Chancellor Health Care operates six senior living communities across California and Oregon that provide a continuum of care including Independent Living, Assisted Living, Memory Care, and Skilled Nursing and Rehabilitation. Services include personal care, medication management, meals, housekeeping, transportation, and therapeutic activities delivered on a 24/7 basis across approximately 400 residents. The company employs roughly 400 staff and serves local markets through directly owned and operated facilities.

Product overview

Chancellor Health Care is a senior living and care provider operating six communities across California and Oregon. The company offers a continuum of care through four distinct service lines: Independent Living Communities (for self-sufficient seniors with minimal needs), Assisted Living Communities (with personalized support and daily living assistance), Memory Care (specialized secure environments for dementia and Alzheimer's patients incorporating therapeutic modalities), and Skilled Nursing and Rehabilitation (round-the-clock medical care with therapy services). The company serves over 400 seniors across its communities and employs approximately 400 staff members.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Communities Residential senior living for self-sufficient seniors needing little or no assistance with activities of daily living. Provides fully equipped private apartments (studio to two-bedroom), dining services, housekeeping, laundry, social activities, and entertainment. For seniors seeking maintenance-free housing and community engagement.
• Assisted Living Communities Residential senior living providing supportive services and health care tailored to individual needs. Staff assists with daily activities such as bathing, dressing, medication management, meals, and transportation, along with mobility, incontinence, and mild cognitive impairment support. Residents are assessed to develop personalized service plans with 24-hour supervision.
• Memory Care Secure, specialized care within assisted living communities for residents diagnosed with Alzheimer's disease or dementia. Features unique operational protocols emphasizing security, safety, and life-affirming activities tailored to each person's abilities. Dementia programs incorporate research-backed modalities including aromatherapy, light therapy, touch therapy, music, and pet therapy.
• Skilled Nursing and Rehabilitation 24-hour skilled nursing care for long-term residents and short-term rehabilitation stays. Compassionate staff assists with complex medical needs and activities of daily living. Includes physical, occupational, and speech therapy, plus group and one-to-one therapeutic activities. For individuals with complex chronic conditions and post-acute rehabilitation patients.

Quantifiable outcome

• Over 400 seniors cared for 24/7 at 6 communities
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities offering independent, assisted living, and memory care. Comparable to Chancellor as a multi-state operator across the full care continuum, though at vastly larger scale.
• LCS (Life Care Services): Large national CCRC operator and third-party manager with ~140 communities. Comparable CCRC / continuum-of-care business model and management services overlap with Chancellor's operating approach.
• Five Star Senior Living: National senior living operator and management company with communities spanning independent, assisted living, memory care, and skilled nursing. Comparable diversified service offering across multiple states.
• Sunrise Senior Living: Premium national senior living provider operating ~270 communities with strong assisted living and memory care programs. Comparable continuum-of-care model with differentiated dementia programming similar to Chancellor's.
• Atria Senior Living: Major national senior living operator with more than 200 communities in the U.S. and Canada, providing independent living, assisted living, and memory care. Directly comparable service mix and target demographic to Chancellor.

Regional players

• Eskaton: California-based nonprofit senior living provider operating independent, assisted living, memory care, and skilled nursing communities. Highly comparable geographic footprint (Northern California overlap with Chancellor) and continuum-of-care model.
• Aegis Living: West-coast-focused assisted living and memory care operator with communities primarily in California, Washington, and Nevada. Comparable regional footprint, similar continuum-of-care focus, and strong memory care specialization.

Direct peers

• Belmont Village Senior Living: Privately held operator of ~30+ senior living communities with strong memory care programs and a presence in California and other Sunbelt states. Directly comparable in scale, west-coast footprint, and memory care specialty focus.
• Integral Senior Living: Privately held senior living management company operating independent, assisted living, and memory care communities, primarily in the western U.S. Comparable regional operator scale and service mix to Chancellor.
• Merrill Gardens: Privately held senior living operator with ~60 communities across the western U.S., offering independent, assisted living, and memory care. Closest direct peer to Chancellor given similar size, west-coast concentration, and continuum-of-care positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Chancellor-Health-Care-122317890201
• LinkedInlinkedin.com/company/chancellor-health-care-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chancellor Health Care