Colombia
Colombia is an India-based ad-tech platform owned by Times Internet that operates one of India's largest content recommendation and native advertising networks, connecting advertisers with 450+ premium publishers and 8,500+ audience segments via its ML-driven Colombia Audience Network.
- Company typePrivate
- Founded2014
- HeadquartersNoida, India
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Colombia does
Colombia (ColombiaOnline) is an India-based ad-tech platform that operates one of the country's largest content recommendation and native advertising networks. Its core product, the Colombia Audience Network (CAN), connects advertisers with a network of 450+ premium publishers — including marquee Times Group properties such as Times of India, Economic Times, Gaana, and MagicBricks — reaching 650M+ unique visitors per month and serving 15B+ content recommendations monthly. The platform is underpinned by a machine learning–driven recommendation engine and a proprietary Data Management Platform (DMP) containing 8,500+ audience segments used for interest-based targeting and re-engagement of dormant audiences.
The company serves two customer segments through distinct products: advertisers, who can either self-serve campaigns on a pre-paid basis (minimum Rs. 5,000) or engage a dedicated managed-service team, and publishers, who use the Colombia One platform to monetize inventory via fair-auction demand from aggregators including Google and Facebook while reducing dependence on third-party algorithm changes. Colombia is wholly owned by Times Internet Limited, itself a subsidiary of Bennett Coleman & Co. Limited (the Times Group), and integrates with a broad programmatic stack including PubMatic, OpenX, Index Exchange, AppNexus, Criteo, and others to support header bidding and audience targeting.
Go-to-market combines product-led growth (self-serve sign-up at ads.colombiaonline.com) with enterprise field sales via the managed model. Pricing is quote-based and not publicly disclosed; revenue is generated primarily through advertising placements and campaign performance fees. Operational offices are located in Noida (headquarters), Gurgaon, and New Delhi, all within India, and the platform currently serves only the Indian market with no disclosed international expansion.
Colombia firmographics
Firmographics- Name
- Colombia
- Legal name
- Times Internet Limited
- Website
- https://colombiaonline.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Colombia is an India-based ad-tech platform owned by Times Internet that operates one of India's largest content recommendation and native advertising networks, connecting advertisers with 450+ premium publishers and 8,500+ audience segments via its ML-driven Colombia Audience Network.
- Ownership category
- akta.pro rank
Where Colombia is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Colombia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Services: Performance marketing platform enabling marketers to run advertising campaigns across the Colombia Audience Network of 450+ premium publishers, charging based on ad placements and campaign performance
- Publisher Monetization: Enables publishers to monetize their premium native inventory through content recommendation and advertising placements
- Pre-paid Account Services: Pre-paid model where users load funds (minimum Rs. 5000) to access advertising services on the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Self-serve Model |
| Other | Pay-as-you-go | Managed Model |
| Subscription | Pay-as-you-go | Pre-paid Account |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Colombia product offering
Product offeringCore offering
Colombia operates a machine learning-driven ad-tech platform — the Colombia Audience Network (CAN) — that connects advertisers with 450+ premium Indian publishers for content recommendation, native advertising, and audience-targeted campaigns. It offers advertisers a self-serve platform and a managed service model for campaign management, and offers publishers (via Colombia One) inventory monetization, audience engagement tools, and algorithm-independent traffic driving across search, social, and paid channels.
Product overview
Colombia is an Indian ad-tech platform owned by Times Internet Limited (a Bennett Coleman & Co. subsidiary) that operates as one of India's largest content recommendation and native advertising networks. The core offering is the Colombia Audience Network (CAN), a premium publisher network with 450+ publishers including Times Internet marquee properties, reaching over 650 million unique visitors monthly and serving 15+ billion content recommendations through 8500+ audience segments. The platform provides two engagement models: a self-serve platform for advertisers to manage campaigns independently, and a managed model with dedicated team support. For publishers, Colombia One enables inventory monetization with algorithm-independent traffic driving and personalized user engagement tools. The platform connects advertisers with premium brands through fair auction from top demand aggregators including Google and Facebook.
Differentiator
Problem solved
Functional benefit
Products and services
- Colombia Audience Network (CAN) India's largest premium audience network connecting advertisers with 450+ publishers and 8,500+ audience segments. Enables ML-driven targeted advertising across Times Internet properties and partner sites.
- Colombia Publisher Solution (Colombia One) Revenue and content management platform for premium publishers with audience insights, content creation tools, fair-auction access to Google and Facebook demand, and traffic-driving tools across search, social, and paid channels plus engagement features such as mailers, push notifications, and subscription messaging.
- Colombia Advertiser Solution Centralized campaign management platform providing advertisers with audience control, campaign analytics, and ROI optimization across the Colombia Audience Network via self-serve and managed engagement models.
- Colombia Self-Serve Platform Self-service advertising platform allowing marketers to create and manage their own campaigns independently, access analytics dashboards, and control ad placements and targeting parameters. Minimum pre-paid activation balance of Rs. 5,000.
- Colombia Managed Service Model Dedicated account management service in which Colombia's team handles campaign execution, optimization, and media buying on behalf of premium brand advertisers seeking hands-on support.
Companies that use Colombia
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Colombia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability2 records
Feature4 records
Colombia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GooglecoreGoogle serves as a key advertising partner and demand aggregator in Colombia's network. Colombia utilizes Google Analytics for user behavior tracking and website analytics. Google Ads integration through ADMELD/ADX for ad serving.
- Facebook/MetacoreFacebook Inc serves as a key advertising partner through Facebook's ad network integration for serving targeted advertisements across the Colombia publisher network.
- Times Internet Limited (Parent)coreTimes Internet Limited (TIL), a wholly owned subsidiary of Bennett Coleman & Co. Limited (Times Group), owns and operates Colombia Audience Network. Provides access to TIL marquee properties including Times of India, Economic Times, Gaana.
- PayUcorePayU serves as the primary payment gateway partner for processing advertising fee payments from customers. Handles credit/debit card and net banking transactions.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Colombia competitors and assessment
Company assessmentDirect peers
- Outbrain: Leading content recommendation and native advertising network for publishers. Colombia already lists Outbrain as an integration partner, underscoring direct overlap in content discovery monetization.
- Taboola: Global content discovery and native advertising platform powering recommendations across publisher networks. Direct competitor to Colombia's content recommendation engine and native ad monetization layer.
- InMobi: India-founded mobile-first ad-tech platform offering programmatic advertising and audience targeting. Comparable as a major Indian ad-tech player serving advertisers with ML-driven targeting across premium inventory.
- Affle India: Indian mobile ad-tech and consumer intelligence platform with programmatic and audience targeting capabilities. Comparable in scale, geography, and ML-driven mobile audience targeting for advertisers.
- Criteo: Global retargeting and personalized advertising platform. Already integrated with Colombia as an advertising partner; overlaps directly in performance/retargeting ad serving on publisher inventory.
- PubMatic: Programmatic advertising infrastructure and SSP for publishers. Direct comparable on the supply-side programmatic layer, providing header bidding and ad serving capabilities overlapping with Colombia's exchange integrations.
- Magnite: Independent programmatic SSP formed via the Rubicon Project / Telaria merger. Direct comparable in programmatic ad exchange infrastructure and publisher monetization.
- AppNexus (Xandr): Programmatic ad platform owned by Microsoft (formerly independent). Comparable in ad exchange and programmatic buying capabilities; Colombia integrates AppNexus as a programmatic partner.
Broad incumbents
- Google Ad Manager: Google's dominant ad server and programmatic exchange. Functions both as a Colombia integration partner and the largest competitive incumbent for advertiser budgets and publisher monetization.
- Meta Audience Network: Meta's third-party mobile ad network extending Facebook targeting beyond its owned properties. Comparable in offering audience-network monetization to publishers and is integrated with Colombia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Colombia social profiles
Digital presenceColombia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colombia leadership team
Management profileNumber of profiles
Colombia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colombia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colombia
What does Colombia do?
Colombia operates a machine learning-driven ad-tech platform — the Colombia Audience Network (CAN) — that connects advertisers with 450+ premium Indian publishers for content recommendation, native advertising, and audience-targeted campaigns. It offers advertisers a self-serve platform and a managed service model for campaign management, and offers publishers (via Colombia One) inventory monetization, audience engagement tools, and algorithm-independent traffic driving across search, social, and paid channels.
Is Colombia a public or private company?
Colombia is a private company. It is classified as corporate owned and is currently operating.
When was Colombia founded?
Colombia was founded in 2014. It employs 251 to 500 people.
Where is Colombia based?
Colombia is headquartered in Noida, India, in the Asia region.
How does Colombia make money?
Three revenue lines are on record. Advertising Services are the primary driver. The others are publisher Monetization and pre-paid Account Services.
Who are Colombia's main competitors?
Direct peers on record are Outbrain, Taboola, InMobi, Affle India, Criteo, PubMatic, Magnite and AppNexus (Xandr). Broad incumbents are Google Ad Manager and Meta Audience Network.
Does Colombia have an API?
No public API is recorded for Colombia.