High Peaks Resort

What High Peaks Resort does

High Peaks Resort is a privately held, independent destination resort operating three distinct properties totaling 177 guest rooms and suites on Mirror Lake in Lake Placid, New York: the flagship Main Resort (105 rooms), the mid-century modern Lake House (44 rooms, renovated 2019-2020), and the Waterfront Collection (28 rooms including 10 suites). The resort serves leisure travelers, families, couples, sports event participants (notably as the official host hotel for IRONMAN Lake Placid), corporate groups, and pet-friendly guests with year-round Adirondack programming. Underlying operations rest on a standard hospitality property management system with an online reservation engine, multi-channel distribution (direct website, phone, OTAs, and the Stash Rewards loyalty program via Spire Hospitality management), and a 7% resort fee bundling parking, pools, watercraft, snowshoes, fitness, WiFi, and Saturday yoga.

The business model is primarily transactional lodging revenue supplemented by on-site F&B at Dancing Bears Restaurant (operating since 1979 with walk-in-only brunch and dinner), curated packages (Bed & Breakfast, Golf, Mountains & Maple, Stay More Play More), event and banquet services, and ancillary fees (e.g., $25/night rollaway). Pricing is quote-based rather than publicly disclosed. Marketing relies on the resort website and blog, social media (Facebook, Twitter, Instagram, TripAdvisor), email newsletters, press coverage in publications such as Forbes and Travel + Leisure, and an organized summer events program (yoga, hula hooping, game nights, live music, birds of prey demonstrations). A cross-country ski partnership with Whiteface Club & Resort extends the winter amenity package.

Revenue is not publicly disclosed and no funding rounds, M&A activity, or technology differentiation beyond standard PMS tooling are evident. The competitive position is anchored by irreplaceable Mirror Lake frontage, 150+ years of brand heritage, proximity to Olympic venues, and operational scale from Spire Hospitality — but the business operates within a fixed addressable market (Lake Placid tourism) with high seasonality and event-driven demand sensitivity.

Name

High Peaks Resort

Legal name

High Peaks Resort

Website

https://highpeaksresort.com

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

11–50 employees

Short description

High Peaks Resort is a privately held, three-property destination resort (177 keys) on Mirror Lake in Lake Placid, NY, serving leisure, sports event, family, and corporate guests with lodging, F&B, and year-round Adirondack amenities under Spire Hospitality management.

Ownership category

akta.pro rank

Product category

Resort and Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Destination Spa Resorts (THAGAMAA)

Keywords

• Resort accommodations
• Hotel lodging
• Event venues
• Outdoor recreation
• Vacation packages

Headquarters

HQ city

Lake Placid

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guest Room Accommodations: The primary revenue stream comes from 177 guest rooms and suites across three distinct properties: Main Resort (105 rooms), Lake House (44 rooms), and Waterfront Collection (28 rooms including 10 suites). Room bookings include standard nightly rates with seasonal variations. The resort also charges a 7% resort fee covering parking, fitness center, pool access, watercraft, snowshoe rental, WiFi, yoga class, and lobby refreshments.
2. Dining - Dancing Bears Restaurant: On-site restaurant serving brunch (7 AM-2 PM daily) and dinner (3 PM-9 PM daily) year-round. The restaurant operates on a walk-in only basis with no reservations. Revenue includes food and beverage sales. Takeout and delivery options available for resort guests.
3. Package Add-ons and Activities: The resort offers various packages including Bed & Breakfast, Golf Package, Mountains & Maple, Adirondack Angler's Retreat, and group stay packages. Additional revenue comes from rollaway bed rentals ($25/night) and other ancillary services.
4. Event and Banquet Services: The resort manages meeting and event spaces for gatherings of various sizes, with private events handled through the High Peaks Resort sales team.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

High Peaks Resort operates three lodging properties on Mirror Lake in Lake Placid, NY — the Main Resort (105 rooms), Lake House (44 rooms), and Waterfront Collection (28 rooms) — totaling 177 guest rooms and suites available for nightly booking. The core offering bundles accommodations with on-site dining at Dancing Bears Restaurant (a Lake Placid institution since 1979), indoor and outdoor pools, a 24-hour fitness center, complimentary seasonal watercraft and snowshoe rentals, winter cross-country ski trail access, and curated vacation packages such as Bed & Breakfast and the Adirondack Golf Package. Meeting, banquet, and group event space is also offered across the properties.

Product overview

High Peaks Resort is a hospitality company operating three distinct properties on Mirror Lake in Lake Placid, NY: the Main Resort (105 rooms, flagship), Lake House (44 rooms, mid-century modern), and Waterfront Collection (28 rooms, lakeside suites). The resort offers guest accommodations ranging from standard rooms to suites across all three properties, with a unified amenity package including indoor/outdoor pools, fitness center, complimentary watercraft (paddleboards, kayaks, pedal boats), snowshoe rentals, and winter trail access. On-site dining is provided through Dancing Bears Restaurant (brunch and dinner) and The Bar at Lake House. Additional offerings include a summer events program with yoga, game nights, live music, and wildlife demonstrations, plus vacation packages (Bed & Breakfast, Golf, Mountains & Maple). A 7% resort fee covers parking, fitness center, pools, waterfront access, watercraft, snowshoes, wireless internet, Saturday yoga, welcome beverage, lobby refreshments, and in-room coffee/tea. Total inventory spans 177 guest rooms and suites.

Differentiator

Problem solved

Functional benefit

Brands

• Dancing Bears Restaurant: A Lake Placid original since 1979, serving brunch from 7 AM to 2 PM and dinner from 3 PM to 9 PM daily. Known for burgers, pizza, fish tacos, and views of the village.

Products and services

• Main Resort (High Peaks Resort)

Quantifiable outcome

• 177 guest rooms and suites across three properties
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Whiteface Club & ResortminorStrategic or Co-development PartnerCross-country ski trail access partnership. High Peaks Resort guests receive complimentary access to 15km of groomed cross-country ski trails at Whiteface Club & Resort's nordic center as part of the resort's winter program amenities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mirror Lake Inn Resort & Spa: The most direct competitor in Lake Placid — a family-owned full-service resort on Mirror Lake with comparable room count, on-site dining, spa, and year-round outdoor recreation. Operates in the same micro-market and competes for the same leisure, sports-event, and group travel segments.
• The Whiteface Lodge: Upscale all-suite resort in Lake Placid offering luxury accommodations, full-service spa, dining, and direct ski-in/ski-out access to Whiteface Mountain. Competes for premium leisure and family travelers in the same destination.
• Golden Arrow Lakeside Resort: Family-friendly resort on Mirror Lake in Lake Placid with similar amenity set including indoor waterpark, multiple dining outlets, and lakefront access. Directly competes for families and sports-event attendees in the same micro-market.
• Lake Placid Lodge: Boutique luxury lakefront resort in Lake Placid with on-site dining, spa, and curated Adirondack experience. Competes for the same high-end leisure and romantic getaway segments at the premium tier of the market.
• Whiteface Club & Resort: Adjacent Lake Placid resort offering condominium-style accommodations, golf, and the nordic center that High Peaks partners with for winter trail access. Overlaps on leisure and golf package demand in the same destination.
• Hampton Inn & Suites Lake Placid: Limited-service branded competitor in Lake Placid targeting price-sensitive leisure and sports-event travelers. Competes directly for IRONMAN, lacrosse, and family travel demand with lower ADR positioning.
• Courtyard Lake Placid: Marriott-branded select-service hotel in Lake Placid with Marriott Bonvoy loyalty access. Competes for business and leisure travelers who prefer branded chain consistency over independent resort experience.

Regional players

• Smugglers' Notch Resort: Family-focused mountain resort in Jeffersonville, Vermont with comparable four-season amenity programming, condominium lodging, kids' programming, and ski/ice/water recreation. Comparable model but serves a different Northeast mountain destination.
• Topnotch Resort: Upscale resort in Stowe, Vermont offering mountain and seasonal recreation with spa, dining, and event facilities. Comparable full-service mountain resort operating model in another Northeast ski/leisure destination.

Broad incumbents

• Omni Mount Washington Resort: Grand historic mountain resort in Bretton Woods, NH with golf, spa, dining, and full-service amenities under a national brand. Comparable multi-property mountain resort format, but operates at much larger scale and broader geographic portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HighPeaksResort
• Facebookfacebook.com/highpeaksresort
• Instagraminstagram.com/highpeaksresort/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Peaks Resort