Ole Miss Alumni Association

What Ole Miss Alumni Association does

The Ole Miss Alumni Association is a 501(c)-style nonprofit organization founded in 1852 by the University of Mississippi's first graduating class, making it one of the oldest continuously operating alumni associations in the United States. Headquartered at the Triplett Alumni Center at 651 Grove Loop on the Ole Miss campus in University, Mississippi, the Association operates with 11-50 employees and is led by Executive Director Kirk Purdom (BA '93), who was appointed in March 2016 following a leadership transition from Tim Walsh (2008-2015). Its core function is to maintain the lifelong connection between University of Mississippi graduates and their alma mater through membership programs, regional alumni clubs, student engagement, travel, scholarships, athletics heritage, and on-campus hospitality.

The Association's core products and underlying platform consist of a tiered membership structure (Individual $50/year, Couple $65/year, Life Membership with half-price Lyceum tier for seniors, and Future Alumni Network student membership at $25/year or $75 for four years), a mobile application that delivers virtual membership cards, nationwide discounts, event calendars, room reservations for The Inn at Ole Miss, and real-time alerts, and a content layer built around the quarterly Ole Miss Alumni Review magazine and Rebel Insider email newsletter. It also operates The Inn at Ole Miss (the university's only on-campus hotel), McCormick's Bar & Grill, the M-Club athletics heritage program, Rebel Traveler and Rebel Road Trip travel programs, the nationwide alumni club network, and a Walk of Champions memorial brick program.

Revenue is generated primarily through recurring membership dues, donations through The Grove Society and IMPACT by Ironwood major-donor programs, a capital campaign for a new Triplett Alumni Center, travel program fees, corporate memberships and partnerships (including Rose Business Equipment, Liberty Mutual, Blue Delta, Ole Miss Bookstore, and Country Club of Oxford), The Inn at Ole Miss lodging and catering, and ancillary programs such as car decals, license plates, and merchandise through a Shopify storefront. The go-to-market motion is direct-to-consumer, recruiting members through the website, the on-campus Triplett Alumni Center, regional alumni club events, travel programs, social media, and the Future Alumni Network pipeline at the student level.

Name

Ole Miss Alumni Association

Legal name

Ole Miss Alumni Association

Website

https://olemissalumni.com

Company type

Private

Founded year

1852

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ole Miss Alumni Association is a 1852-founded nonprofit that connects University of Mississippi alumni through membership, travel, and on-campus events. It serves 25,500+ active members nationwide via dues, donations, The Inn at Ole Miss, Rebel Traveler programs, the Future Alumni Network, and a network of regional alumni clubs anchored at the Triplett Alumni Center.

Ownership category

akta.pro rank

Product category

Alumni Association Services

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Alumni Relations & Alumni Engagement Programs (EDALAOAA)

akta.pro secondary industries

Alumni Benefits, Membership & Affinity Programs (EDALAOAM), Alumni Events, Reunions & Regional Chapters (EDALAOAG), Major Gifts, Planned Giving & Endowment Development (EDALAOAC), Student & Alumni Communities (BPAMABAK), Alumni, Reunion & Affinity Group Educational Travel (THAKAGAJ)

Keywords

• Alumni association services
• Alumni membership programs
• University alumni engagement
• Alumni travel programs
• Alumni event management

Headquarters

HQ city

University

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues fund scholarships for children of graduates, connect supporters through reunions and the nationwide Ole Miss club network, and assist with the upkeep of the Grove. Individual membership is $50 per year, couples membership is $65 per year.
2. Student Membership: Future Alumni Network student memberships at $25 annually or $75 for four years, with what students pay during their undergraduate career applicable as a discount toward a Life Membership.
3. Travel Programs: Rebel Traveler brings Ole Miss alumni and friends together for extraordinary adventures around the world, generating revenue through travel program fees.
4. Triplett Alumni Center Campaign / Donations: Campaign to fund a new Triplett Alumni Center; The Grove Society and IMPACT by Ironwood are major donor programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Ole Miss Alumni Association operates a membership-based platform that connects graduates and friends of the University of Mississippi through lifelong engagement programs. Core offerings include annual, couple, and life memberships, the Future Alumni Network student membership program, regional alumni clubs, the Rebel Traveler and Ole Miss Sports Travel programs, the quarterly Ole Miss Alumni Review magazine, the official alumni mobile app, the M-Club athletics heritage program, the Member Zone VIP hospitality area on football game days, and The Inn at Ole Miss on-campus hotel.

Product overview

The Ole Miss Alumni Association offers a membership-based platform providing programs and services to connect alumni with the University of Mississippi. The core offering includes various membership tiers (Individual, Couple, Life, and Student/Future Alumni Network), an official mobile application for iOS and Android, the quarterly Ole Miss Alumni Review magazine, and nationwide alumni clubs. Supporting programs include M-Club (athletics heritage), Rebel Traveler (group travel), The Inn at Ole Miss (on-campus hospitality), and the Walk of Champions brick memorial program. The Association operates the Triplett Alumni Center as its primary facility.

Differentiator

Problem solved

Functional benefit

Brands

• Future Alumni Network: Student membership program offering benefits and discounts for undergraduate students at the University of Mississippi
• Member Zone
• Rebel Road Trip
• Rebel Traveler
• Young Alumni Council
• The Inn at Ole Miss

Products and services

• Alumni Membership (Individual, Couple, Life) Subscription-based annual, couple, and life memberships that provide access to the quarterly Ole Miss Alumni Review magazine, savings and special offers from participating businesses and partners, an annual calendar, Member Zone hospitality entry on home football game days, special event invitations, and the official alumni car decal. Targets University of Mississippi graduates and former students.
• Future Alumni Network (Student Membership) Student membership at $25 annually or $75 for four years providing a car decal, smartphone wallet, nationwide discounts at retail and restaurant partners, free printing, scantrons and blue books at Triplett Alumni Center, and special event invitations. Amount paid applies as a discount toward a Life Membership. Targets current undergraduate students at the University of Mississippi.
• Rebel Traveler

Quantifiable outcome

• Over 25,500 active members achieved
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rose Business EquipmentminorOthersRose Business Equipment, an Ole Miss Alumni Association Corporate Member, supplies digital copiers, printing supplies, and fax machines, and is the generous sponsor of printers used by Future Alumni Network student members in Triplett Alumni Center and The Inn at Ole Miss. Contact: Chuck Rose, P.O. Box 1063, Grenada, MS 38902-1063.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• University of Alabama Alumni Association: SEC peer that operates a tiered membership program, alumni clubs, travel programs, and a magazine for University of Alabama graduates. Highly comparable in mission, structure, and programming mix to Ole Miss Alumni Association.
• LSU Alumni Association: SEC peer running membership tiers, regional chapters, and the Tiger Traveler program. Directly comparable in size, mission, and SEC-tail-gated engagement model.
• Mississippi State Alumni Association: In-state peer operating membership, clubs, and a magazine for Mississippi State graduates. Comparable scope and product mix, serving the same regional donor and member base.
• Auburn Alumni Association: SEC peer with tiered membership, regional clubs, magazine, and travel programs. Closely comparable governance structure and engagement playbook.
• University of Georgia Alumni Association: SEC peer with membership tiers, Bulldog Clubs, and travel programs. Comparable in scale and program breadth within the same conference ecosystem.
• University of Tennessee Alumni Association: SEC peer providing memberships, alumni clubs, travel, and a magazine. Directly comparable in programming and target member demographic.
• University of Michigan Alumni Association: Large public university alumni association with membership, clubs, travel, dedicated hotel partnerships, and a major magazine. Comparable product breadth at a larger scale.
• Harvard Alumni Association: One of the oldest and largest alumni associations globally, offering membership, clubs, travel, and reunions. Comparable institutional mission at a much larger scale.
• University of Texas Alumni Association: Large alumni association with multi-tier membership, regional clubs, travel, and a magazine. Comparable in operating model and revenue mix.

Others

• Council for Advancement and Support of Education (CASE): Industry association serving advancement professionals at educational institutions. Comparable insofar as it sets standards and benchmarks for alumni relations work, but does not offer individual alumni memberships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OleMissAlumni
• Facebookfacebook.com/olemissalumni
• LinkedInlinkedin.com/company/ole-miss-alumni-association
• Instagraminstagram.com/olemissalumniassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ole Miss Alumni Association