Baldwin Supply Co.

What Baldwin Supply Co. does

Baldwin Supply Company is a privately held, family-owned Midwest industrial distributor founded in 1920 and now in its third generation of ownership. The company distributes mechanical power transmission components, conveyor belts, electrical control products, and a broad range of industrial supplies under six product categories: Automation & Electrical, Conveyor Belting, Electric Motors, Industrial Supplies, Pneumatics, and Power Transmission. Its portfolio spans thousands of SKUs sourced from more than 40 brand partners, including Dodge, Gates, Habasit, Fenner Dunlop, Nord Gear, US Tsubaki, Regal Rexnord, Schaeffler, Siemens, and WEG.

The company operates 14 Midwest branch locations across Minnesota, Wisconsin, North Dakota, South Dakota, Iowa, Kansas, and Nebraska, supported by a Twin Cities headquarters in Plymouth, Minnesota, and a dedicated Twin Cities Belt Shop. Its business model is relationship-driven B2B distribution, executed through field sales representatives with technical expertise, an e-commerce storefront for existing account holders, and will-call/walk-in service at branch locations. Pricing is quote-based under standard Net 30 terms, with no minimum order charge. Revenue is generated primarily from one-time product sales, augmented by six on-site value-added services: Arrowhead Belt Service, Automation Services, Light Weight Belt Fabrication and Installation, Speed Reducer Repair, Asset Management, and Conveyor Services.

Baldwin Supply serves industrial customers across at least 10 verticals, including aggregate and mining, food and beverage, poultry, agriculture, packaging, industrial conveyors, power generation, frac sand, recycling, waste water, and industrial machinery. Named enterprise references include Des Moines Water Works and a major oilseed processing facility. The company is a member of the AD independent distributor buying group, participates in PTDA, NIBA, BSA, EASA, and NAM, and received AD's Best Annual Planning Process Award in 2025. In December 2025 it acquired Construction & Aggregate Products Inc. (CAP), adding Des Moines, Iowa and Lenexa, Kansas locations, and in April 2026 it opened a new branch in Omaha, Nebraska.

Name

Baldwin Supply Co.

Legal name

Baldwin Supply Company

Website

http://baldwinsupply.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

Baldwin Supply Company is a privately held, third-generation Midwest industrial distributor founded in 1920, offering mechanical power transmission, conveyor belting, and industrial supplies across 14 branch locations to customers in aggregate, mining, food & beverage, agriculture, and related industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Revenue generated from distribution of power transmission components, industrial supplies, bearings, motors, conveyor belting, and related products to industrial customers across the Midwest. The company also generates revenue from value-added services including belt fabrication, installation, and repair services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Baldwin Supply Co. is a Midwest industrial distributor of mechanical power transmission components, conveyor belting, electric motors, pneumatic components, automation and electrical products, and general industrial supplies sourced from over 40 brand partners. The company complements product distribution with on-site value-added services including belt fabrication and installation, vulcanization, speed reducer repair, conveyor services, automation services, and asset management. Baldwin operates 14 branch locations across the Midwest serving industrial customers in aggregate, mining, food and beverage, poultry, agriculture, packaging, power generation, frac sand, recycling, wastewater, and industrial machinery sectors.

Product overview

Baldwin Supply Co. is a Midwest distributor of mechanical power transmission, conveyor belt, electrical control products, and industrial supplies. The company operates as a multi-location industrial distributor offering a comprehensive portfolio organized into six core product categories: Automation & Electrical, Conveyor Belting, Electric Motors, Industrial Supplies, Pneumatics, and Power Transmission. These product categories include thousands of individual SKUs from over 40 brand partners including Dodge, Habasit, Fenner Dunlop, Gates, Nord Gear, US Tsubaki, Regal Rexnord, PPI, and others. The company enhances its product distribution with six on-site services: Arrowhead Belt Service, Automation Services, Light Weight Belt Fabrication and Installation, Speed Reducer Repair, Asset Management, and Conveyor Services. Baldwin Supply serves diverse industries including aggregate and mining, food and beverage, poultry, agriculture, packaging equipment, industrial conveyors, power generation, frac sand, waste water, and industrial machinery. The company operates 14 Midwest locations supporting its distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• CAP Kansas City: Formerly Construction & Aggregate Products Inc. Kansas City location
• CAP Des Moines

Products and services

• Conveyor Belting Products Conveyor belt products including light weight and heavy belting solutions for industrial conveyor systems, distributed from brand partners such as Habasit, Fenner Dunlop, Intralox, Volta, and Flexco. Targeted at aggregate, mining, food processing, packaging, and other industrial conveyor operators.
• Power Transmission Components Mechanical power transmission products including bearings, belt drives, gear reducers, chain and sprockets, couplings, clutches, brakes, gears, and linear motion components from brands such as Dodge, Regal Rexnord, Gates, US Tsubaki, Nord Gear, Schaeffler, Martin Sprocket & Gear, and Boston Gear.
• Electric Motors Electric motors and related motor controls from brands including Baldor Reliance, WEG, Marathon, Leeson, Bodine Electric, Toshiba, Siemens, and Mitsubishi Electric, supplied for industrial machinery and process applications.
• Automation and Electrical Products Industrial automation and electrical products and components including motor controls, variable frequency drives, and electrical supplies for manufacturing and processing facilities.
• Pneumatic Components Pneumatic components and systems for industrial automation and machinery applications, supplied from manufacturers such as Graco and other pneumatic brands.
• General Industrial Supplies General industrial supplies including bearings, belts, chains, sprockets, couplings, clutches, brakes, gears, linear motion components, motor controls, pneumatics, seals, tools, and related MRO consumables.
• Arrowhead Belt Service On-site belt service for industrial conveyor systems, provided from the Hibbing, Minnesota branch.
• Automation Services Industrial automation services for manufacturing and processing facilities, supporting customers with automation deployment and integration.
• Light Weight Belt Fabrication and Installation Custom fabrication and installation services for light weight conveyor belts, supplied and fitted to customer specifications.
• Speed Reducer Repair Repair services for speed reducers and gearboxes returned by industrial customers.
• Asset Management Asset management services for industrial equipment and customer inventory, including customizable inventory solutions for agricultural and other operations.
• Conveyor Services Comprehensive conveyor system services including installation, maintenance, vulcanization, and repair, operated from the Hibbing, Minnesota branch.
• E-Commerce Ordering Platform Online ordering storefront at estore.baldwinsupply.com for existing account holders, supporting quick order entry, favorites, order history, saved carts, and invoice review.

Quantifiable outcome

• Achieved energy savings for Des Moines Water Works through ABB VFD installations
• +1 more outcomes

Named customers2 records

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Schaeffler Group USA Inc.coreChannel Partner/ Reseller/ Distributor · 23 April 2021Baldwin Supply has a partnership with Schaeffler Group USA Inc., distributing their bearing and power transmission products. Schaeffler manufactures products under the brands FAG, INA, and LuK.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Dakota Supply Group: Regional Midwest distributor of electrical, plumbing, HVAC, and industrial supplies headquartered in the upper Midwest. Comparable to Baldwin in regional mid-market positioning and multi-branch distribution model, though more focused on electrical/plumbing than PT/conveyor.
• Winsupply: US-based acquisition platform of locally owned distributors serving plumbing, HVAC, industrial, and PVF markets. Comparable as a decentralized regional industrial distribution peer; however, Winsupply's model is focused on owner-operator branches rather than Baldwin's centralized corporate structure.

Direct peers

• MSC Industrial Direct: Major US MRO-focused industrial distributor serving metalworking, manufacturing, and facility maintenance customers. Comparable to Baldwin in supplying industrial supplies and power transmission components, though MSC is significantly larger and primarily competes through its catalog and e-commerce channels.
• Applied Industrial Technologies: Large US distributor of industrial components including bearings, power transmission, fluid power, and maintenance supplies. Directly comparable to Baldwin Supply in product mix (bearings, PT, motors) and MRO customer base, though at significantly larger scale and with broader geographic coverage.
• Motion Industries: One of North America's largest industrial distributors of bearings, power transmission, electrical, and industrial supply products. Closely comparable to Baldwin in core PT/conveyor categories and industrial customer base; operates at national scale with similar value-added service offerings (e.g., fluid power, repair).
• Kaman Industrial Technologies: Former industrial distribution business (now part of Motion Industries) historically distributing bearings, power transmission, and automation products to industrial customers in the US. Closely comparable historical peer in product categories and customer overlap with Baldwin Supply.

Others

• Gates Industrial: Global manufacturer of power transmission belts, hydraulic hoses, and industrial products. Comparable as a featured Baldwin brand partner; relevant peer because Gates' direct distribution decisions directly affect Baldwin's ability to source and resell industrial belting at competitive terms.
• Regal Rexnord: Manufacturer of power transmission, motion control, and industrial products. Comparable as a major upstream supplier whose bearings, drives, and PT components Baldwin distributes — relevant peer because Regal's direct-to-customer strategy directly impacts Baldwin's distribution economics.

Broad incumbents

• Fastenal: US-based industrial distributor and supply chain partner focused on fasteners, safety, and MRO products. Adjacent to Baldwin's industrial supplies business through overlapping manufacturing customers, though Fastenal's vending-machine and on-site bin model differs materially from Baldwin's PT-focused distribution.
• W.W. Grainger: Largest US industrial supply distributor operating across MRO, fasteners, motors, and material handling. Overlaps with Baldwin's catalog of industrial supplies and motors but at national scale with a digital-first model that competes against regional distributors' quote-based sales motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/baldwinsupply
• Facebookfacebook.com/baldwin-supply-company-142498955774790
• LinkedInlinkedin.com/company/baldwin-supply-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baldwin Supply Co.