Animal Genetics
Animal Genetics is a privately held DNA testing laboratory founded in 1992, offering more than 300 genetic tests across horses, dogs, cats, and pigeons for breeders, veterinarians, pet owners, and zoological organizations from labs in Tallahassee, Florida and St. Austell, UK.
- Company typePrivate
- Founded1992
- HeadquartersTallahassee, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Animal Genetics does
Animal Genetics is a privately held animal genetic testing laboratory founded in 1992 and headquartered in Tallahassee, Florida, with a second regional laboratory in St. Austell, United Kingdom. The company provides DNA testing services for genetic disorders, color and pattern traits, performance traits, and parentage verification across horses, dogs, cats, and pigeons, with a catalog of more than 300 validated tests. Its equine DNA profiling uses a 20-loci ISAG-standard STR marker panel with stated efficacy exceeding 99.99% for parentage detection, accepted by breed registries internationally.
The company's technology stack spans classical molecular biology methods — nested PCR, qPCR, multiplex PCR, fragment analysis, capillary electrophoresis, recombinant ELISA, and protein electrophoresis — and newer Oxford Nanopore GridION sequencing deployed for advanced applications. Sample intake is handled through a self-serve e-commerce portal (my.animalgenetics.com), and customers include individual pet owners, breeders, veterinarians, breed registries, and zoological institutions such as Disney, SeaWorld, San Diego Zoo, Busch Gardens, the USDA, and kennel clubs.
Revenue is generated primarily through one-time per-test fees on a pay-as-you-go basis, with individual tests priced between $10 and $95 in both US dollars and British pounds and a 10% volume discount automatically applied to orders of five or more canine samples. Go-to-market combines direct-to-consumer online ordering with sample-collection kit fulfillment from both US and UK facilities, plus B2B referrals from veterinary practices and breed registries. Customer acquisition relies heavily on organic search and species-specific content marketing rather than paid media or institutional sales channels.
Animal Genetics firmographics
Firmographics- Name
- Animal Genetics
- Legal name
- Animal Genetics Inc.
- Website
- https://animalgenetics.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Animal Genetics is a privately held DNA testing laboratory founded in 1992, offering more than 300 genetic tests across horses, dogs, cats, and pigeons for breeders, veterinarians, pet owners, and zoological organizations from labs in Tallahassee, Florida and St. Austell, UK.
- Ownership category
- akta.pro rank
Animal Genetics industry classification
Industry- Product category
- Animal Genetic Testing Services
- NAICS
- Veterinary Services (541940)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Molecular & Genetic Testing (Breed, Hereditary Disease, Oncology) (HLAMADAE)
- akta.pro secondary industries
- Genomic Testing & Genetic Evaluation Services (AFAEAJAC), Companion/Specialty Animal Breeding & Genetics Services (non-livestock) (AFAEAJAO), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ), Veterinary Diagnostic Laboratories & Pathology (AFAEANAF)
Keywords
Where Animal Genetics is headquartered
LocationHeadquarters
- HQ city
- Tallahassee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Animal Genetics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- DNA Genetic Testing Services: One-time fee per genetic test performed on animal samples. Tests are priced individually ranging from $10 to $95 for various tests. Customers submit samples (hair, blood, buccal swabs) and pay per test ordered. Volume discounts available: 10% discount for 5+ canine samples on orders. Results are delivered online, by email (PDF), or by mail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Genetic Tests (e.g., D-Locus, Color Tests) |
| Unit Pricing | Pay-as-you-go | Genetic Disorder Panels |
| Unit Pricing | Pay-as-you-go | DNA Profile / Parentage Testing |
| Unit Pricing | Pay-as-you-go | Trait Panels (e.g., Speed and Distance, Equine Trait Panel) |
| Unit Pricing | Pay-as-you-go | Volume Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Animal Genetics product offering
Product offeringCore offering
Animal Genetics is a private genetic testing laboratory that performs DNA-based tests on animal samples (hair, blood, buccal swabs) submitted by customers. The lab offers more than 300 tests covering genetic disorders, coat color and pattern genetics, physical and performance traits, and parentage verification across horses, dogs, cats, and pigeons, delivered through a self-serve online portal as well as via veterinarians, breeders, and zoological institutions.
Product overview
Animal Genetics provides a comprehensive genetic testing platform offering 300+ tests across multiple species (horses, dogs, cats, and pigeons). The core offering is DNA Testing Services, which encompasses Equine Genetic Services, Canine Genetic Services, Feline Genetic Services, and Parentage Testing. For horses specifically, the company offers specialized test modules including Equine Color Tests, Equine Pattern Tests, Equine Disorder Tests, Equine Trait Tests, and Equine DNA Profile Tests. Additional products include Sample Collection Kits and a Horse Coat Color Calculator tool. The company operates primarily through its customer portal (my.animalgenetics.com) where customers can order tests and access results.
Differentiator
Problem solved
Functional benefit
Products and services
- DNA Testing Services Core DNA analysis service covering genetic disorders, traits, color genetics, and parentage verification across horses, dogs, cats, and pigeons; customers submit samples (hair, blood, buccal swabs) and receive results online, by email, or by mail.
- Equine Genetic Services Comprehensive DNA testing service for horses spanning color, pattern, disorder, trait, and DNA profiling/parentage testing.
- Canine Genetic Services DNA testing services for dogs covering genetic disorders, color genetics, and parentage verification using ISAG markers.
- Feline Genetic Services Genetic testing services for cats covering coat color tests and identification of inherited genetic disorders.
- Parentage Testing Standalone DNA-based parentage verification service using genetic marker comparison, applicable to all species served, with 3-5 day US turnaround; results are accepted by breed registries globally.
- Sample Collection Kits Canine and feline buccal swab collection kits that allow customers to submit DNA samples to the lab, ordered and shipped through the company's customer portal.
Quantifiable outcome
- 99.99% efficacy rate for detection of incorrectly assigned parentage
- +2 more outcomes
Companies that use Animal Genetics
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Animal Genetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Animal Genetics partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Animal Genetics competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Animal Genetics social profiles
Digital presenceAnimal Genetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animal Genetics leadership team
Management profileNumber of profiles
Animal Genetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animal Genetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animal Genetics
What does Animal Genetics do?
Animal Genetics is a private genetic testing laboratory that performs DNA-based tests on animal samples (hair, blood, buccal swabs) submitted by customers. The lab offers more than 300 tests covering genetic disorders, coat color and pattern genetics, physical and performance traits, and parentage verification across horses, dogs, cats, and pigeons, delivered through a self-serve online portal as well as via veterinarians, breeders, and zoological institutions.
Is Animal Genetics a public or private company?
Animal Genetics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Animal Genetics founded?
Animal Genetics was founded in 1992. It employs 1 to 10 people.
Where is Animal Genetics based?
Animal Genetics is headquartered in Tallahassee, United States, in the North America region.
How does Animal Genetics make money?
One revenue line is on record: DNA Genetic Testing Services.
Does Animal Genetics have an API?
No public API is recorded for Animal Genetics.
What industry is Animal Genetics in?
Animal Genetics's product category is Animal Genetic Testing Services. Its primary akta.pro industry code is HLAMADAE, Molecular & Genetic Testing (Breed, Hereditary Disease, Oncology), with a secondary code of AFAEAJAC, Genomic Testing & Genetic Evaluation Services. Its NAICS code is 541940 and its SIC code is 8734.