Animal Genetics

What Animal Genetics does

Animal Genetics is a privately held animal genetic testing laboratory founded in 1992 and headquartered in Tallahassee, Florida, with a second regional laboratory in St. Austell, United Kingdom. The company provides DNA testing services for genetic disorders, color and pattern traits, performance traits, and parentage verification across horses, dogs, cats, and pigeons, with a catalog of more than 300 validated tests. Its equine DNA profiling uses a 20-loci ISAG-standard STR marker panel with stated efficacy exceeding 99.99% for parentage detection, accepted by breed registries internationally.

The company's technology stack spans classical molecular biology methods — nested PCR, qPCR, multiplex PCR, fragment analysis, capillary electrophoresis, recombinant ELISA, and protein electrophoresis — and newer Oxford Nanopore GridION sequencing deployed for advanced applications. Sample intake is handled through a self-serve e-commerce portal (my.animalgenetics.com), and customers include individual pet owners, breeders, veterinarians, breed registries, and zoological institutions such as Disney, SeaWorld, San Diego Zoo, Busch Gardens, the USDA, and kennel clubs.

Revenue is generated primarily through one-time per-test fees on a pay-as-you-go basis, with individual tests priced between $10 and $95 in both US dollars and British pounds and a 10% volume discount automatically applied to orders of five or more canine samples. Go-to-market combines direct-to-consumer online ordering with sample-collection kit fulfillment from both US and UK facilities, plus B2B referrals from veterinary practices and breed registries. Customer acquisition relies heavily on organic search and species-specific content marketing rather than paid media or institutional sales channels.

Name

Animal Genetics

Legal name

Animal Genetics Inc.

Website

https://animalgenetics.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Animal Genetics is a privately held DNA testing laboratory founded in 1992, offering more than 300 genetic tests across horses, dogs, cats, and pigeons for breeders, veterinarians, pet owners, and zoological organizations from labs in Tallahassee, Florida and St. Austell, UK.

Ownership category

akta.pro rank

Product category

Animal Genetic Testing Services

NAICS

Veterinary Services (541940)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Molecular & Genetic Testing (Breed, Hereditary Disease, Oncology) (HLAMADAE)

akta.pro secondary industries

Genomic Testing & Genetic Evaluation Services (AFAEAJAC), Companion/Specialty Animal Breeding & Genetics Services (non-livestock) (AFAEAJAO), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ), Veterinary Diagnostic Laboratories & Pathology (AFAEANAF)

Keywords

• Animal genetic testing
• DNA parentage verification
• Equine genetic services
• Canine genetic testing
• Hereditary disorder screening

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. DNA Genetic Testing Services: One-time fee per genetic test performed on animal samples. Tests are priced individually ranging from $10 to $95 for various tests. Customers submit samples (hair, blood, buccal swabs) and pay per test ordered. Volume discounts available: 10% discount for 5+ canine samples on orders. Results are delivered online, by email (PDF), or by mail.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Animal Genetics is a private genetic testing laboratory that performs DNA-based tests on animal samples (hair, blood, buccal swabs) submitted by customers. The lab offers more than 300 tests covering genetic disorders, coat color and pattern genetics, physical and performance traits, and parentage verification across horses, dogs, cats, and pigeons, delivered through a self-serve online portal as well as via veterinarians, breeders, and zoological institutions.

Product overview

Animal Genetics provides a comprehensive genetic testing platform offering 300+ tests across multiple species (horses, dogs, cats, and pigeons). The core offering is DNA Testing Services, which encompasses Equine Genetic Services, Canine Genetic Services, Feline Genetic Services, and Parentage Testing. For horses specifically, the company offers specialized test modules including Equine Color Tests, Equine Pattern Tests, Equine Disorder Tests, Equine Trait Tests, and Equine DNA Profile Tests. Additional products include Sample Collection Kits and a Horse Coat Color Calculator tool. The company operates primarily through its customer portal (my.animalgenetics.com) where customers can order tests and access results.

Differentiator

Problem solved

Functional benefit

Products and services

• DNA Testing Services Core DNA analysis service covering genetic disorders, traits, color genetics, and parentage verification across horses, dogs, cats, and pigeons; customers submit samples (hair, blood, buccal swabs) and receive results online, by email, or by mail.
• Equine Genetic Services Comprehensive DNA testing service for horses spanning color, pattern, disorder, trait, and DNA profiling/parentage testing.
• Canine Genetic Services DNA testing services for dogs covering genetic disorders, color genetics, and parentage verification using ISAG markers.
• Feline Genetic Services Genetic testing services for cats covering coat color tests and identification of inherited genetic disorders.
• Parentage Testing Standalone DNA-based parentage verification service using genetic marker comparison, applicable to all species served, with 3-5 day US turnaround; results are accepted by breed registries globally.
• Sample Collection Kits Canine and feline buccal swab collection kits that allow customers to submit DNA samples to the lab, ordered and shipped through the company's customer portal.

Quantifiable outcome

• 99.99% efficacy rate for detection of incorrectly assigned parentage
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AnGen1992
• LinkedInlinkedin.com/company/151568

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Genetics