What Promob Software Solutions does

Promob Software Solutions is a Brazilian-headquartered vertical software company specializing in CAD/CAM, 3D rendering, and project management solutions for the global furniture industry. Founded in 1990 (with a secondary source citing 1994) and headquartered in Caxias do Sul, Brazil, the company operates as a wholly-owned subsidiary of Cyncly, a global technology conglomerate with 43 offices across 23 countries. The platform serves the full furniture value chain — from consumer-facing inspiration through Spaces Flex, to professional design via Promob Plus and Promob Studio, to manufacturing optimization through Promob, Promob Start, FoccoERP, and Promob Cut Pro, to retail store management via FoccoLOJAS. Customer segments include furniture factories (enterprise), furniture retailers (mid-market), designers and architects (SMB), cabinet makers/marcenarias (SMB), educational institutions, and end consumers.

The core product architecture is a modular suite built around the Promob CAD/BIM engine, extended by specialized modules including Real Scene 2.0 (a cloud-based rendering engine powered by 2020 Spaces technology), Revest (automated wall and floor material coating), Builder Closet (cabinet design with configurable partitions and doors), Promob Information (real-time manufacturer-to-retailer communication), Promob Cut Pro (CNC cutting optimization), Promob Maker, Promob Catalog, and Promob Entrega Certa (delivery management). The platform integrates directly with CNC manufacturing equipment for automated production workflows. AI capabilities are embedded in Real Scene IA, which offers AI-optimized rendering with two credit-based consumption modes.

Promob generates revenue primarily through annual software subscriptions across multiple tiers — Plus Enterprise, Plus Professional, Studio, Start, Maker, and Academic — supplemented by usage-based pricing on AI rendering credits (400 monthly credits per subscription, with additional packs available for purchase via portal.promob.com) and training/education services. Go-to-market combines direct enterprise field sales with a corporate sales team, a self-service online portal for SMB and individual buyers, and a B2B2C distribution channel where furniture manufacturers deploy Promob to their retail dealer networks. Pricing is quote-based and not publicly disclosed. The company serves markets across Latin America (Brazil headquarters), North America (United States), and Europe (Germany, Italy), leveraging the broader Cyncly global distribution network.

Name

Promob Software Solutions

Legal name

PROMOB SOFTWARES S.A.

Website

https://promob.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Promob Software Solutions, a Cyncly subsidiary, develops CAD/CAM, 3D rendering, and project management software for the global furniture industry, serving manufacturers, retailers, designers, cabinet makers, and educational institutions across Latin America, North America, and Europe through subscription and usage-based pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Caxias Do Sul

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Promob operates on a subscription model with multiple product tiers (Plus Enterprise, Plus Professional, Start, Studio, Maker). Users can upgrade subscriptions. The platform offers various plans including Promob Plus, Promob Academic for educational institutions.
2. AI Rendering Credits: Cloud-based AI rendering features consume credits: Standard mode uses 10 credits per render, Reality mode uses 15 credits. Monthly allocation of 400 credits per subscription. Additional credits available for purchase via portal.promob.com.
3. Training and Education: EAD (distance learning) courses and training programs for professional development in Promob software usage.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Promob develops and sells CAD/CAM, rendering, ERP, and retail management software tailored for the furniture industry. Its platform covers the full furniture value chain from consumer inspiration and professional design through automated manufacturing and retail sales, including CNC machine integration, AI-powered rendering, and manufacturer-to-retailer communication tools.

Product overview

Promob Software Solutions operates as a comprehensive furniture industry software ecosystem under the Cyncly global technology group. The portfolio comprises a unified platform-plus-modules architecture centered on the Promob CAD/BIM core product, extended through specialized add-on modules for manufacturing (Promob Start, Promob Cut Pro, Builder), professional design (Promob Plus, Promob Studio), and retail operations (Spaces Flex). Supporting products include FoccoERP for enterprise manufacturing management, FoccoLOJAS for retail store operations, and Promob Academic for educational institutions. The platform also includes specialized plugins such as Real Scene 2.0/IA for rendering, Promob Revest for material coating, Builder Closet for cabinet design, and Promob Information for manufacturer-to-retailer communication. The ecosystem connects the entire furniture industry lifecycle from consumer inspiration and professional design through manufacturing and retail sales.

Differentiator

Problem solved

Functional benefit

Brands

• Promob Plus: Professional design software for furniture projects
• Promob Studio
• Promob Start
• Promob Academic
• Real Scene 2.0
• Spaces Flex
• Revest
• Information
• Builder Closet
• FoccoERP
• FoccoLOJAS

Products and services

• Promob Flagship CAD/BIM software for furniture design offering parametric modeling, rendering, production documentation, and CNC integration for carpentry shops, factories, and furniture stores.
• Promob Plus Advanced version of Promob with professional-grade rendering, enhanced project management, and comprehensive design tools for designers and architects.
• Promob Studio Professional design suite combining 3D modeling, photorealistic rendering, and business management tools for furniture factories and retail chains.
• Promob Start Entry-level design and manufacturing software for small to medium carpentry shops, providing essential project and production tools with CNC integration.
• Promob Academic Educational licensing program providing students and educational institutions access to Promob software for learning furniture design and manufacturing.
• Spaces Flex Online 3D visualization and configuration tool enabling consumers and retailers to explore product ideas, browse catalogs, and create furniture designs from anywhere.
• FoccoERP Enterprise resource planning system designed for furniture manufacturers, covering product engineering, pricing, lead capture, sales, production, and factory management.
• FoccoLOJAS Retail management system for furniture stores, providing point-of-sale, inventory, customer relationship, and project management capabilities.

Quantifiable outcome

• 400 monthly AI rendering credits included with subscription
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• CNC Machine ManufacturerscoreTechnology or IntegrationIntegration partnerships with CNC machines and manufacturing equipment, enabling seamless transfer of project data to production machinery. Critical for furniture factory customers requiring automated manufacturing workflows.
• Furniture ManufacturerscoreChannel Partner/ Reseller/ DistributorFurniture manufacturers deploy Promob software to their retail dealer networks, creating a B2B2C distribution model. Manufacturers use the platform to communicate with retail points of sale through the Information plugin.
• FoccoERPcoreTechnology or IntegrationRelated product under Cyncly umbrella for ERP and factory management, integrated with Promob for complete furniture manufacturing solution.
• FoccoLOJAScoreTechnology or IntegrationRelated product under Cyncly umbrella for retail store management, integrated with Promob for complete furniture retail solution.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Microvellum: Direct competitor in furniture-specific CAD/CAM and manufacturing software. Microvellum serves cabinet makers, millwork shops, and furniture manufacturers with parametric design, CNC integration, and production automation — the same core use cases as Promob Start and Promob Cut Pro.
• Cabinet Vision (Hexagon): Direct competitor in cabinet and furniture design-to-manufacturing software. Cabinet Vision provides parametric cabinet design, CNC output, and shop-floor integration, competing head-to-head with Promob's Builder Closet, Promob Start, and CNC tooling for the cabinet maker segment.
• IMOS: European-based direct competitor offering CAD/CAM solutions for the furniture and woodworking industry. IMOS covers design through manufacturing with strong CNC integration, comparable to Promob's end-to-end furniture workflow positioning in European markets.
• Mozaik Software: Direct peer offering cabinet and furniture design software with web-based visualization and CNC output. Mozaik targets cabinet makers and small-to-mid furniture shops — the same SMB marcenaria segment as Promob Start.
• 2020 Spaces (Cyncly): Sibling brand under Cyncly (also the parent of Promob) offering space planning and visualization software. Overlaps directly with Promob's Spaces Flex consumer-facing visualization tool and shares the 2020 Spaces rendering engine technology referenced in Real Scene 2.0.
• Klaes: German-based direct competitor offering ERP and production software for the window, door, and furniture industry. Klaes competes with Promob's FoccoERP and Promob Start in the European furniture manufacturing segment.

Emerging players

• Masterwood: Furniture manufacturing software and CNC machinery vendor with integrated design-to-production tools. Competes with Promob's manufacturing-focused modules (Promob Maker, Promob Cut Pro) for the factory-floor automation buyer.
• Tops Solid: European CAD/CAM/ERP vendor for wood and furniture manufacturing. Tops Solid competes with Promob's integrated design-to-production workflow in the European cabinet and furniture shop segment, particularly among mid-market manufacturers.

Broad incumbents

• Autodesk (Fusion 360 / AutoCAD): Broad CAD/CAM incumbent whose Fusion 360 and AutoCAD platforms are used by furniture designers and manufacturers. Not purpose-built for furniture but competes for the same designer/architect segment and could verticalize into furniture-specific workflows.
• Dassault Systèmes (Solidworks): Global 3D CAD incumbent serving manufacturing and product design broadly. Solidworks competes for design-led furniture manufacturers and industrial designers who might otherwise choose Promob Plus or Studio for parametric furniture modeling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/promobbrasil
• Facebookfacebook.com/PromobBrasil
• LinkedInlinkedin.com/company/promobsa
• Instagraminstagram.com/promobbrasil

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promob Software Solutions