AgroTech España
AgroTech España is a non-profit Spanish professional association that aggregates 750+ agricultural technology companies and connects them with farmers, cooperatives, and public entities through matching, training, events, and funding services.
- Company typePrivate
- Founded2020
- HeadquartersValencia, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AgroTech España does
AgroTech España is a non-profit professional association (Asociación) founded in February 2020 and headquartered in Real de Gandía, Valencia, Spain. It represents Spanish technology companies specializing in the digitalization of agriculture, agribusiness, livestock, fisheries, and rural areas, while also admitting agricultural producers, cooperatives, exporters, and public/research entities as members. The association aggregates an ecosystem of more than 750 AgroTech companies offering over 40 technology categories — ranging from precision agriculture, IoT, drones, and satellites to AI/ML, blockchain traceability, ERP, CRM, and cybersecurity.
The organization operates through multiple service divisions: AgroTech MATCHING (a platform connecting digitalization needs with technology providers), AgroTech CONSULTING (research and industry analysis), AgroTech ACADEMY (digitalization training), AgroTech EVENTOS (event organization), AgroTech RETOS (digitalization challenge resolution), AgroTech FUNDING (investment and EU fund facilitation via Euro-Funding), AgroTech CÍTRICOS (citrus vertical events), AgroTech PEDIA (knowledge base), and AgroTech JOBS (employment portal). It also organizes annual collective exhibition stands at Fruit Attraction (IFEMA Madrid), scaling from 64m² in 2022 to nearly 200m² across two islands in 2025.
Revenue is generated through three streams: annual membership fees (€500/year for Tech, Agro, and Entity members), event participation fees from booth rentals at trade shows, and AgroTech Funding services delivered in partnership with Euro-Funding. The association is governed by a three-person board (President Ivan Lütolf, Treasurer Salvador Marí, Secretary Minerva Paredes) and does not have external investors or a parent company.
AgroTech España firmographics
Firmographics- Name
- AgroTech España
- Legal name
- Asociación AgroTech ESPAÑA
- Website
- https://agro-tech.es
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AgroTech España is a non-profit Spanish professional association that aggregates 750+ agricultural technology companies and connects them with farmers, cooperatives, and public entities through matching, training, events, and funding services.
- Ownership category
- akta.pro rank
AgroTech España industry classification
Industry- Product category
- Agricultural Technology Association Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)
Keywords
Where AgroTech España is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
AgroTech España business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Membership Fees: Annual membership fees from Tech companies, Agro companies, and Entities. Members receive services including matching, consulting, event access, and discounts on stand rentals at events.
- Event Participation Fees: Revenue from organizing collective stands at trade shows like Fruit Attraction, charging for booth space at various sizes
- AgroTech Funding Services: Collaboration with Euro-Funding for investment, financing, EU funds, subsidies, and tax deductions services for AgroTech companies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic/Premium Membership |
| Unit Pricing | Multi-year contract | 3m² Booth at Fruit Attraction 2025 |
| Unit Pricing | Multi-year contract | 6m² Booth at Fruit Attraction 2025 |
| Unit Pricing | Multi-year contract | 12m² Booth at Fruit Attraction 2025 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
AgroTech España product offering
Product offeringCore offering
AgroTech España is a non-profit professional association that evangelizes the digitalization of agriculture, agro-food, livestock, fisheries, and rural areas. It connects an ecosystem of 750+ Spanish AgroTech providers offering 40+ technology categories with agricultural businesses through a matching platform, online training academy, consulting division, event organization, funding facilitation, and a specialized knowledge base. The association also organizes collective exhibition stands at major trade fairs such as Fruit Attraction in Madrid.
Product overview
AgroTech España is a professional association (Asociación), not a product company. It does not offer a unified software platform but instead operates multiple service divisions: AgroTech MATCHING (matching platform connecting Agro companies with Tech providers), AgroTech CONSULTING (research and analysis), AgroTech ACADEMY (training), AgroTech EVENTOS (event organization), AgroTech RETOS (digitalization challenge resolution), AgroTech FUNDING (investment/financing assistance), AgroTech CÍTRICOS (citrus sector events), AgroTech PEDIA (knowledge base), and AgroTech JOBS (employment portal). The association also organizes collective exhibition stands at Fruit Attraction annually. The primary value proposition is evangelizing and connecting the AgTech ecosystem rather than selling proprietary software products.
Differentiator
Problem solved
Functional benefit
Products and services
- AgroTech MATCHING Interactive platform that connects agricultural companies' digitalization needs with AgroTech providers through detailed forms accepting text, video, audio, photos, and document inputs. The association acts as an intermediary to match companies with appropriate technology providers.
- AgroTech CONSULTING Division analyzing studies, reports from entities, news from media, and regulations from public administrations. Produces own reports including the annual AgTech report for AgroTech and Agro companies.
- AgroTech ACADEMY Online training academy specialized in digitalization for agricultural, livestock, and fishing companies. Provides ongoing technology education for AgroTech companies and weekly online presentations of AgroTech platforms through partnerships with agricultural engineering colleges such as COITAVC and COITAGRA.
- AgroTech EVENTOS Event division negotiating special conditions with event, fair, and congress organizers for AgroTech participation, including reduced tariffs, collective exhibition stands, auditorium presentations, 1to1 meeting areas, networking platforms, and working lunches at events like Fruit Attraction, Smart AgriFood Summit, and StartUp Olé.
- AgroTech RETOS Division helping agricultural, livestock, fishing companies, and related entities resolve challenges related to new technology implementation and digitalization through needs analysis, defining digitalization aspects, prioritizing implementation order, and identifying technology providers.
- AgroTech CÍTRICOS Event organizing the citrus sector ecosystem (farmers, producers, cooperatives, exporters, research centers) to discover AgroTech hardware and software solutions applicable to citrus cultivation.
- AgroTech PEDIA Wikipedia-style knowledge base for AgTech terminology, categories, and subcategories. Defines and explains the 40+ technology categories in the AgTech sector for unified taxonomy and criteria.
- AgroTech JOBS First job portal specialized in technology profiles for AgroTech and Agro companies, connecting tech professionals with agricultural technology companies.
- Fruit Attraction Collective Stands Annual collective exhibition stands at Fruit Attraction trade fair in Madrid, offering AgroTech companies premium locations with various booth sizes (2m² to 64m²), VideoWall advertising, and networking opportunities in the Innova&Tech area.
Quantifiable outcome
- More than 80% of AgroTechs planned to grow more in 2021 than in 2020
- +3 more outcomes
Companies that use AgroTech España
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
AgroTech España technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AgroTech España partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Euro-FundingcoreCollaboration agreement signed with Euro-Funding, a company specializing in identification, presentation, and achievement of aid, subsidies, and financing. Particularly relevant for accessing new European Next Generation funds, tax deductions, and Social Security bonuses. They operate on a success-fee basis, only charging fees if they achieve the concession.
- McDonald'sflagshipInvited to participate in McDonald's White Book ('Primero el sector Primario') as members of the Sustainability and Digitalization Commission. The White Book promotes economic, environmental, and social sustainability for Spanish farmers and ranchers, particularly in adopting new technologies and digitalization offered by AgroTechs. Presented in March 2023.
- COITAVC (Official College of Agricultural Technical Engineers of Valencia and Castellón)coreCollaboration agreement for online training sessions. COITAVC and AgroTech España signed agreement to provide weekly online presentations of AgroTech platforms including Agricultural Apps, Sensors, Satellite Maps, Drones, and Water Management to convert agricultural engineers into 'technological agricultural engineers'.
- COITAGRA (Official College of Agricultural Technical Engineers of Granada)coreCollaboration agreement for online training sessions similar to COITAVC. Weekly online presentations of AgroTech platforms covering Agricultural Apps, Sensors, Satellite Maps, Drones, Water Management, and AgRobots to advance digital skills of agricultural professionals.
- Banco SabadellminorSponsor of the Fruit Attraction 2022 Collective Stand, providing financial support for the association's exhibition activities.
- StartUp OléminorEvent partnership agreement providing AgroTech España members preferential conditions including booth rate discounts, associative stand access, auditorium presentations, 1to1 meeting zone access, networking platform access, and business lunch access.
- Smart AgriFood SummitminorEvent partnership agreement in Málaga providing similar benefits as StartUp Olé: preferential booth rates, associative stand access, auditorium presentations, and networking opportunities.
- IFEMA (Fruit Attraction)flagshipPrimary annual event partnership for collective AgroTech stands in the Innova&Tech area. Negotiates favorable terms for member participation with central aisle locations and VideoWall visibility.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
AgroTech España competitors and assessment
Company assessmentBroad incumbents
- Western Growers Association: US regional trade association for fresh produce growers that has built a dedicated agtech/innovation arm. Comparable as an established farmer-focused industry body that has layered AgTech-specific programs (matching, events, policy) on top of broader agricultural membership — a wider portfolio than AgroTech España but with overlapping go-to-market.
Direct peers
- AgFunder: Global AgTech investment and intelligence platform running the AgFunder network, news outlet, and GROW Impact Fund. Directly comparable because it provides AgTech ecosystem curation, investor matching, and industry reporting analogous to AgroTech España's matching, funding, and consulting divisions.
- AgriTech New Zealand: National industry association for New Zealand's agricultural technology companies. Directly comparable as a country-level AgTech membership body that runs matching, events, and ecosystem-development programs — the same operating model AgroTech España uses for Spain.
Regional players
- EIT Food: EU-funded knowledge and innovation community for food and ag, headquartered in Leuven and active across Europe. Comparable as a Europe-wide AgTech/food ecosystem convener running accelerator, education, and matching programs that overlap with AgroTech España's academy, matching, and funding offerings.
- Agri-EPI Centre: UK-based agri-tech innovation center connecting farmers, researchers, and technology companies. Comparable as a national-level AgTech intermediary running matching, events, and demonstration projects — operates in a different geography but with an analogous association/hub structure.
Others
- Farmer's Business Network: US digital farmer-to-farmer network and input/marketplace platform. Adjacent rather than directly competitive: serves the same farm-buyer segments AgroTech España targets but as a commercial ag-platform rather than an industry association.
- AgroPages: Global agriculture industry portal running directories, news, and B2B matchmaking for agrochemical, seed, and AgTech companies. Comparable as an enabling information and directory layer for the same AgTech ecosystem; not a membership association but plays a similar connecting role globally.
Emerging players
- AgriNovus Indiana: State-level AgTech initiative convening companies, academia, and capital around agricultural innovation. Comparable as an AgTech-specific cluster-development organization running ecosystem, talent, and capital programs — narrower scope (sub-national, US) than AgroTech España but the same association-style mandate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AgroTech España social profiles
Digital presenceAgroTech España financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgroTech España leadership team
Management profileNumber of profiles
Profiles3 records
AgroTech España funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgroTech España M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgroTech España
What does AgroTech España do?
AgroTech España is a non-profit professional association that evangelizes the digitalization of agriculture, agro-food, livestock, fisheries, and rural areas. It connects an ecosystem of 750+ Spanish AgroTech providers offering 40+ technology categories with agricultural businesses through a matching platform, online training academy, consulting division, event organization, funding facilitation, and a specialized knowledge base. The association also organizes collective exhibition stands at major trade fairs such as Fruit Attraction in Madrid.
Is AgroTech España a public or private company?
AgroTech España is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AgroTech España founded?
AgroTech España was founded in 2020. It employs 1 to 10 people.
Where is AgroTech España based?
AgroTech España is headquartered in Valencia, Spain, in the Europe region.
How does AgroTech España make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are event Participation Fees and agroTech Funding Services.
Who are AgroTech España's main competitors?
Western Growers Association is listed as a broad incumbent. Direct peers are AgFunder and AgriTech New Zealand. Regional players are EIT Food and Agri-EPI Centre. Others are Farmer's Business Network and AgroPages. AgriNovus Indiana is listed as an emerging player.
Does AgroTech España have an API?
No public API is recorded for AgroTech España.
What industry is AgroTech España in?
AgroTech España's product category is Agricultural Technology Association Services. Its primary akta.pro industry code is THAHABAM, Agriculture, Farming & AgriTech Shows Organizers. Its NAICS code is 56192 and its SIC code is 8600.