Hayes International

What Hayes International does

Hayes International is a New Zealand-based industrial machinery manufacturer specializing in rollforming equipment for the global metal building and construction industries. Founded by Tom Hayes in Rotorua in 1960 and operating from a ~50,000 sq.ft manufacturing facility at 170-190 Riri Street, the company designs and builds Panel Mills (Single Level, Dual Level, and Rafted configurations), Purlin Mills (in QC Quick Change, FC Fast Change, and RC Rapid Change variants), a Stud Mill, and fully custom rollforming lines, supported by a broad accessory portfolio covering coil handling, slitting, curving, folding, stacking, and finished-product handling. Its core technology revolves around a series of patented changeover and material-gauge systems (Quick Change, Fast Change, Rapid Change, Auto Gauge) that minimize manual adjustment and downtime when switching between profiles such as Cee and Zed purlins, plus proprietary software such as the SmartCut Control System for multi-batching and ERP-integrated production control.

Hayes generates revenue through one-time sales of custom-built capital equipment, supplemented by recurring streams from spare parts, retooling, preventative maintenance and servicing, and machine upgrades. Pricing is quote-based rather than list-based, reflecting each machine's bespoke specification, with a stated multi-year contract cadence. The company sells exclusively through direct B2B channels — there are no resellers or distributors — with regional sales coverage in Australia and the Americas supported by its parent, the Bradbury Group, which acquired Hayes in July 1999. Approximately 95% of production is exported to more than 90 countries, with the largest end markets being Australia and the United States; named customers span metal roofing, post-frame agricultural construction, steel building components, and custom fabrication, with multi-decade relationships (e.g., Fletcher Dimond Roofing at 40 years, Custom Metal Industries since 1960 with three Hayes machines) demonstrating deep installed-base loyalty.

The company employs 87-90 staff, of whom roughly 25% are recruited internationally for specialized trade and engineering roles, reflecting the niche talent pool required for rolltool and mechanical design. Management tenure is notable: Managing Director Nick Looijen has 30 years of service, Technical Sales Manager Craig Bedford has 29 years, and the Engineering, Factory, Service, and HR functions are led by similarly long-tenured operators. The company has no disclosed software product, no app, and no public API; competitive advantage rests on mechanical engineering patents, institutional manufacturing know-how, customer-specific tooling lock-in, and the global distribution reach of the Bradbury Group rather than on AI, data, or software differentiation.

Name

Hayes International

Legal name

Hayes International

Website

https://hayesint.co.nz

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Hayes International is a New Zealand-based, wholly-owned Bradbury Group subsidiary that designs and manufactures custom industrial rollforming machinery — Panel Mills, Purlin Mills, Stud Mills, and accessories — exporting 95% of production to metal building, roofing, and construction customers in over 90 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotorua

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Rollforming Machinery Sales: Primary revenue from manufacturing and selling rollforming machines including Panel Mills, Purlin Mills, Stud Mills, and Custom Machinery. Machines are built to order with custom specifications. 95% of product is exported to over 90 countries.
2. Spare Parts: Replacement parts including push buttons, drive motors, pneumatic cylinders sourced and shipped worldwide to minimize customer downtime.
3. Machine Upgrades: Upgrade services including additional guarding, purlin mill upgrades, control upgrades and conversions, and coil handling equipment improvements.
4. Retooling Services: Manufacturing new tooling sets to replace old or worn-out tooling rolls for existing machines.
5. Machine Servicing and Maintenance: Preventative maintenance programs and comprehensive machine servicing to maintain reliability and performance. Cost-saving proactive maintenance to prevent costly breakdowns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hayes International is a rollformer and industrial equipment manufacturer headquartered in Rotorua, New Zealand, producing Panel Mills, Purlin Mills, Stud Mills, and custom rollforming machinery for metal building component manufacturers. The company also supplies accessories, tooling, and after-sales services, including retooling and parts. The business has been operating since 1960 and was acquired by the Bradbury Group in 1999, becoming a wholly-owned subsidiary.

Product overview

Hayes International is a manufacturer of industrial rollforming machinery and equipment based in Rotorua, New Zealand, operating since 1960 and now part of the Bradbury Group. The company offers a portfolio of rollforming machines consisting of three main product lines: Panel Mills (including Single Level, Dual Level, and Rafted configurations), Purlin Mills (available in FC Fast Change, QC Quick Change, and RC Rapid Change variants), and a Stud Mill. Beyond core machinery, the portfolio includes comprehensive accessory categories for coil handling (Coil Cars, Hands Free Systems, Uncoilers in Linkage, Twin Mandrel, and Wedge configurations), panel mill equipment (Powered Slitter, Flying Shear, Plastic Applicator), purlin mill equipment (Purlin Stacker, Sigma Purlin Section), and finished product handling (End Tamper, Runout Table). Additional products include Autocurvers and Crimp Curvers for profile curving, and Sheet Metal Folders. Supporting the equipment, Hayes offers services including Parts supply, Retooling, Machine Services, and Upgrades. 95% of production is exported to over 90 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Panel Mills

Quantifiable outcome

• Profile changeover reduced from 5 hours to minimal time with custom Fletcher Dimond machine
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• The Bradbury GroupflagshipStrategic or Co-development Partner · 1 July 1999In July 1999, Tom Hayes sold Hayes International to the Bradbury Group. The Bradbury Group is a corporation based in Kansas USA that started in 1959. Today the group consists of multiple companies including Bradbury Co., American Machine & Rollform tech, Beck Automation LLC, Hayes International, Marion Die & Fixture, Custom Rollforming Corp., Bradbury U.K., Bradbury Group Australia, Metform International Ltd., Alliance Machine & Engraving LLC, Athader S.L., Bradbury Group Pu.Ma., and Bradbury Metal Tile Roofing Solutions. Hayes International is a wholly-owned subsidiary and maintains its New Zealand manufacturing operations as part of the group.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Formtek (Mestek): One of the largest US-based rollforming equipment manufacturers serving metal building, HVAC, and automotive industries. Directly competes with Hayes in purlin, stud, and panel rollforming lines with comparable custom-engineering capabilities and broader product portfolio.
• Bradbury Group: Parent company and direct sister brand of Hayes within the Bradbury Group. Bradbury Co. manufactures rollforming equipment, coil processing lines, and automated controls for the same metal building OEM customer base, with overlapping product categories and shared global sales channels.
• Lockformer Company: Subsidiary of Mestek focused on rollforming machinery for HVAC duct, metal roofing, and building products. Competes directly with Hayes in panel and purlin rollforming equipment for the North American metal building market.
• Fenn (Yoder): US manufacturer of roll forming equipment including the legacy Yoder product line, serving metal building, tube, and structural applications. Competes with Hayes in custom-engineered panel and structural rollforming lines.
• ASC Machine Tools: US manufacturer of rollforming equipment, tube mills, and coil processing systems. Serves metal building, storage rack, and structural steel customers with comparable panel and purlin mill offerings.
• Gasparini Industries: Italian manufacturer of rollforming lines, tube mills, and cut-to-length systems serving global metal building and construction customers. Competes with Hayes particularly in purlin mills and custom rollforming equipment for European and global markets.
• BTD Manufacturing: US-based manufacturer of roll forming equipment, tube mills, and custom metal forming machinery. Serves overlapping metal building and structural steel framing OEMs with comparable custom-engineering approach and product range.
• Tishken: US manufacturer of roll forming machinery, cut-off presses, and automated production systems for the metal building, automotive, and appliance industries. Overlapping customer base with Hayes in custom-engineered rollformers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hayesinternational
• LinkedInlinkedin.com/company/hayes-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayes International