NAViKS
NAViKS is a Brooklyn-based aftermarket automotive electronics retailer selling vehicle-specific CarPlay, Android Auto, smartphone mirroring, and camera interface modules to vehicle owners and installation dealers via DTC e-commerce and a dealer network.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What NAViKS does
NAViKS is a privately held, US-based (Brooklyn, NY) aftermarket automotive electronics retailer that designs and sells vehicle-specific infotainment interface modules. The company's core products are hardware interface units that add Apple CarPlay, Android Auto (both wired and wireless), smartphone mirroring, and camera input functionality to factory-installed OEM infotainment systems in vehicles from approximately 1998 onward, while preserving original factory features. The catalog spans over 600 SKUs across 11 categories, including rear/front/trailer/360-degree camera interfaces, video-in-motion bypass modules, remote start, mirror folding, and AUX audio input accessories, with vehicle-specific fitments covering mainstream, luxury, and exotic brands (Audi, Ferrari, Porsche, Range Rover, Aston Martin, Nissan GT-R, among others).
Underlying technology centers on hardware-and-firmware modules that bridge OEM head units, OEM touch/button controls, and consumer smartphones. The interfaces integrate with factory touch screens and physical buttons and accept HDMI video input, enabling mirroring of apps such as YouTube, Netflix, Waze, and Google Maps. There is no disclosed AI/ML or data component; the IP is in vehicle-specific integration engineering rather than software intelligence.
NAViKS operates a direct-to-consumer e-commerce model (naviks.com) supplemented by domestic and international dealer networks for professional installation. Pricing is transactional and unit-based, ranging from approximately $100 for basic AUX audio add-ons to $1,500+ for premium exotic-vehicle kits, with a 12-month warranty and free standard shipping on most domestic orders. The company employs 51-100 people, has no disclosed funding, no institutional investors, no parent company, and no M&A history visible in the input data.
NAViKS firmographics
Firmographics- Name
- NAViKS
- Legal name
- NAViKS
- Website
- https://naviks.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NAViKS is a Brooklyn-based aftermarket automotive electronics retailer selling vehicle-specific CarPlay, Android Auto, smartphone mirroring, and camera interface modules to vehicle owners and installation dealers via DTC e-commerce and a dealer network.
- Ownership category
- akta.pro rank
NAViKS industry classification
Industry- Product category
- Aftermarket Automotive Infotainment Electronics
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start) (IMACANAH)
- akta.pro secondary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where NAViKS is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NAViKS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Hardware Product Sales: NAViKS generates revenue through the sale of vehicle infotainment integration hardware products including CarPlay/Android Auto interfaces, camera interfaces, smartphone mirroring solutions, and accessories. Products are sold directly through their e-commerce website at varying price points ($100-$1500+), with free shipping on most domestic orders. The company also sells to dealers domestically and internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products (AUX Audio, basic interfaces) |
| Unit Pricing | Pay-as-you-go | Mid-range products (Smartphone mirroring, standard interfaces) |
| Unit Pricing | Pay-as-you-go | Premium products (Full CarPlay/Android Auto with camera integration) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
NAViKS product offering
Product offeringCore offering
NAViKS designs, sources, and sells aftermarket vehicle-specific hardware interface modules that add Apple CarPlay, Android Auto, smartphone screen mirroring, and multi-camera (rear, front, 360-degree, trailer) integration to factory-installed OEM infotainment systems. Products are sold as vehicle-specific kits priced from approximately $100 to over $1,500, targeting owners of older vehicles who want modern smartphone connectivity while retaining factory features.
Product overview
NAViKS is an automotive aftermarket electronics company that specializes in vehicle infotainment interface products. The product portfolio centers on CarPlay & Android Auto interface modules (the core offering) and smartphone mirroring solutions, supplemented by various camera interface add-ons (rear, front, trailer, 360-degree), video-in-motion bypass modules, remote start, mirror folding, and AUX audio input accessories. Products are vehicle-specific interfaces that integrate with factory OEM infotainment systems while preserving original factory equipment functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- CarPlay & Android Auto Interface
Companies that use NAViKS
Customer profileSegments3 records
Ideal customer profiles3 records
NAViKS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
NAViKS partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
NAViKS competitors and assessment
Company assessmentBroad incumbents
- Rosen Electronics: Long-standing aftermarket in-vehicle entertainment manufacturer (headrest monitors, head units, video interfaces). Overlaps with NAViKS in the vehicle video interface and infotainment retrofit category.
- Metra Electronics: Large, established manufacturer of aftermarket automotive audio/video installation products, dash kits, and interfaces. Owns Axxess Interfaces and competes broadly across NAViKS' categories with much greater scale and dealer reach.
- VOXX International: Diversified automotive and consumer electronics company (parent of Audiovox, iDatalink, Code Alarm). Operates across aftermarket vehicle security, infotainment, and connected-car categories overlapping with NAViKS' footprint.
Direct peers
- NavTool: Aftermarket CarPlay/Android Auto and camera/video integration interface manufacturer for specific vehicle models. Competes directly with NAViKS on the same vehicle-retrofit proposition and similar pricing tiers.
- Beat-Sonic: Manufactures vehicle-specific audio/visual interfaces including CarPlay/Android Auto adapters and HDMI integration. Sells similar aftermarket infotainment retrofit hardware to consumers and dealers.
- Axxess (by Metra Electronics): Aftermarket integration interfaces and harness solutions for adding CarPlay/Android Auto, cameras, and retained accessory power to factory radios. Direct competitor for the installer/dealer channel served by NAViKS.
- iDatalink (by Audiovox): Vehicle integration solutions under the Maestro brand, including CarPlay/Android Auto interfaces, remote start modules, and telematics — overlapping almost exactly with NAViKS' product line, including OE-grade integrations.
- GROM Audio: Specializes in vehicle-specific audio and infotainment interface modules (Bluetooth, CarPlay, smartphone integration) for older vehicles. Competes head-to-head with NAViKS on CarPlay/Android Auto retrofit interfaces and direct e-commerce distribution.
- Crux Interfacing Solutions: Aftermarket manufacturer of CarPlay, Android Auto, and camera integration interfaces designed for specific vehicle makes/models. Directly competes with NAViKS on the same vehicle retrofit use case and B2B/B2C dealer channel.
Emerging players
- Dynavin: Aftermarket infotainment head unit manufacturer offering CarPlay/Android Auto-equipped replacement radios for premium vehicles (BMW, Mercedes, Audi). Adjacent competitor for the same vehicle owner upgrading factory infotainment systems.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NAViKS social profiles
Digital presenceNAViKS financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAViKS leadership team
Management profileNumber of profiles
NAViKS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAViKS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAViKS
What does NAViKS do?
NAViKS designs, sources, and sells aftermarket vehicle-specific hardware interface modules that add Apple CarPlay, Android Auto, smartphone screen mirroring, and multi-camera (rear, front, 360-degree, trailer) integration to factory-installed OEM infotainment systems. Products are sold as vehicle-specific kits priced from approximately $100 to over $1,500, targeting owners of older vehicles who want modern smartphone connectivity while retaining factory features.
Is NAViKS a public or private company?
NAViKS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NAViKS founded?
NAViKS was founded in -1. It employs 51 to 100 people.
Where is NAViKS based?
NAViKS is headquartered in Brooklyn, United States, in the North America region.
How does NAViKS make money?
One revenue line is on record: hardware Product Sales.
Who are NAViKS's main competitors?
Broad incumbents on record are Rosen Electronics, Metra Electronics and VOXX International. Direct peers are NavTool, Beat-Sonic, Axxess (by Metra Electronics), iDatalink (by Audiovox), GROM Audio and Crux Interfacing Solutions. Dynavin is listed as an emerging player.
Does NAViKS have an API?
No public API is recorded for NAViKS.
What industry is NAViKS in?
NAViKS's product category is Aftermarket Automotive Infotainment Electronics. Its primary akta.pro industry code is IMACANAH, Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start), with a secondary code of CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 33632 and its SIC code is 3714.