Waypoint Analytical

What Waypoint Analytical does

Waypoint Analytical is a US-based agricultural and environmental laboratory network headquartered in Memphis, Tennessee, operating 13+ laboratories and 7 outpost sample drop-off sites across the United States, with affiliated international representation in Mexico (Guadalajara) and Uruguay (Montevideo and Mercedes). Founded in 1971 and operating as a subsidiary of Nutrien Ltd., the company provides soil, plant tissue, water, nematology, pathology, fertilizer, manure, and compost analytical testing services to agricultural growers, horticultural and landscape professionals, environmental consulting firms, government agencies, and residential homeowners. Its differentiated analytical offering includes proprietary Soil Biology Testing using functional gene analysis (performed at the Champaign, IL lab) that measures microbial populations responsible for nitrogen, phosphorus, potassium, and sulfur cycling, alongside an extensive menu of EPA, Standard Methods, and ASTM-compliant environmental testing including EPA Method TO-15 VOC analysis, RCRA, CWA, NPDES, and SDWA work.

The company's technology stack centers on a digital platform comprising a web portal (portal.wpacorp.com) and native iOS/Android mobile applications that enable electronic sample submission, real-time status tracking with push notifications, invoice management, and supply ordering. Waypoint maintains NELAP accreditations across multiple states, USDA APHIS plant and soil permits, US Composting Council certification, and participation in NAPT, ALP, Magruder, and MAP proficiency testing programs — collectively producing homogeneous, legally defensible data across all facilities. Quality control programs ensure consistent results regardless of submission location, and the geographic distribution enables next-day turnaround on routine soils, plant tissue, and water test packages.

Waypoint's revenue model is professional services-based and transactional: customers purchase standardized test packages (e.g., S1M, S3M, PT2, A17, W3A) priced per sample, with quote-based pricing not publicly disclosed. Customer acquisition operates through direct sales targeting enterprise agricultural accounts, environmental consulting firms, and government clients, alongside mail-in residential lawn and garden service and self-serve digital ordering. Sales channels include outbound agronomist-led support, content marketing via technical publications and YouTube, and a multi-channel digital presence. The company operates regional subsidiary entities (Waypoint Analytical California, Inc., Carolina, Inc., Illinois, Inc., Iowa, Inc., Louisiana, Inc., Mississippi, Inc., Pennsylvania, Inc., Virginia, Inc.) under the Nutrien corporate umbrella, and expanded in 2023 through the acquisition of Environment 1, Inc.

Name

Waypoint Analytical

Legal name

Waypoint Analytical LLC

Website

https://waypointanalytical.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

Waypoint Analytical is a US-based agricultural and environmental laboratory network operating 13+ labs across the United States, serving growers, environmental consultants, government agencies, landscapers, and homeowners with soil, plant tissue, water, and pathogen testing as a Nutrien Ltd. subsidiary.

Ownership category

akta.pro rank

Product category

Agricultural and Environmental Laboratory Testing Services

NAICS

Testing Laboratories and Services (54138), Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731), Agricultural Services (700)

akta.pro primary industry

Soil Testing & Nutrient Analysis Services (AFACAKAA)

akta.pro secondary industries

Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration) (AFACAKAD), Agricultural Water Testing Services (Irrigation, Groundwater, Surface Water) (AFACAKAC), Manure, Compost & Organic Amendments Testing Services (AFACAKAJ), Environmental & Regulatory Compliance Testing for Farms (Runoff, Nutrient Management, Wastewater) (AFACAKAN), Pesticide Residue & Agrochemical Screening Services (Soil/Plant/Water) (AFACAKAF)

Keywords

• Agricultural soil testing
• Environmental laboratory services
• Plant tissue analysis
• Water quality testing
• Agronomy diagnostics

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Testing Services: Laboratory testing services for soil, plant tissue, water, nematology, pathology, fertilizer, lime, manure, and compost for agricultural growers. Services are priced per sample or per test package. Turnaround is typically next-day for routine tests. Revenue is generated on a per-test, transactional basis with competitive pricing.
2. Environmental Testing Services: Legally defensible analytical data for environmental projects including wastewater, groundwater, solid waste, drinking water, and specialty testing. Testing follows EPA, Standard Methods, ASTM methodologies for regulatory compliance. Revenue is project-based per analysis requested.
3. Lawn & Garden Testing Services: Soil testing and disease diagnosis services for residential homeowners, landscapers, and gardeners. Services include soil sample analysis with fertility recommendations and plant pathology diagnosis.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Waypoint Analytical operates a multi-site laboratory network delivering soil, plant tissue, water, nematology, pathology, manure, compost, fertilizer, lime, and environmental testing services for agricultural, environmental, and residential customers. Services are priced per sample or test package with next-day turnaround for routine soils, tissues, and water tests, supported by a web portal and mobile app for electronic sample submission, tracking, and results delivery.

Product overview

Waypoint Analytical is a multi-service laboratory providing agricultural, environmental, and lawn/garden testing solutions across 13 US locations plus international operations. The core offering consists of Agricultural Testing Services (soils, tissue, water, diagnostics, compost, manure, lime, fertilizer, heavy metals), Environmental Testing Services (wastewater, groundwater, solid waste, microbiology), and Lawn & Garden Testing. Key modules include Soil Biology Testing for functional gene analysis, Plant Pathology Services, Nematology Packages, and Pesticide/Herbicide Residuals Testing. The technology platform includes a mobile app for sample submission and tracking, and a web portal for result access. The company operates 8 agricultural labs and multiple environmental/microbiology labs, with a pathology lab in Anaheim, CA.

Differentiator

Problem solved

Functional benefit

Brands

• Soil Biology Testing: Soil biology testing services that measure functional genes microbes use to cycle nitrogen, phosphorus, potassium, and sulfur

Products and services

• Agricultural Testing Services
• Environmental Testing Services
• Lawn & Garden Soil Testing
• Soil Biology Testing Proprietary advanced soil biology analysis measuring functional genes microbes use to cycle nitrogen, phosphorus, potassium, and sulfur. Provides Total Microbial Biomass, Total Bacteria, Total Fungi, Nitrogen Fixers, Bradyrhizobia, Nitrifiers, Ammonifiers, Denitrifiers, N2O Reducers, Mycorrhizal Fungi, P Mineralization, P & K Solubilization, Sulfur Oxidation, and Sulfur Reduction metrics. Performed at the Champaign, IL lab.
• Plant Pathology Services Plant disease diagnosis services including fungal and bacterial pathogen culture, virus and phytoplasma testing, Pythium and Phytophthora assays, Verticillium quantification, and soil-borne pathogen quantification. Performed at the Anaheim, CA laboratory under the PO1-PO4 package lineup.
• Nematology Packages Nematode identification and quantification services covering burrowing, cyst, dagger, lance, lesion, root-knot, reniform, and sting nematodes, with egg quantification and root extraction methods for soil and root samples.
• Pesticide and Herbicide Residuals Testing Multi-residue pesticide and herbicide screening including GCMS analysis for acetochlor, atrazine, metolachlor, and other compounds, plus phenoxy herbicides, carbamate, organochlorine, and organophosphorus pesticide screens for soil and water matrices.

Quantifiable outcome

• Next-day turnaround for most soil, plant tissue and water test packages
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• West Analitica y Servicios, S.A. de C.V. (México)coreStrategic or Co-development PartnerAffiliated international laboratory in Guadalajara, Jalisco, Mexico providing international testing services. Contact personnel include Ricardo Michel (Gerente), Manuel Aldana (Customer Service), and Emilia Aguilar. Website: laboratoriosaldemexico.com.mx. This partnership extends Waypoint Analytical's geographic reach internationally.
• M&F Soil (Uruguay)minorStrategic or Co-development PartnerAffiliated office representation in Uruguay with two locations: Montevideo (Boulevard Artigas 3073) and Mercedes (Wilson Ferreira Aldunate 1125, Mercedes, Soriano). Contact: Ing. Agr. Hugo Francois. Provides local support and representation for Waypoint Analytical services in Uruguay.
• Environment 1, Inc.coreStrategic or Co-development PartnerWaypoint Analytical LLC acquired Environment 1, Inc., a Greenville, NC based environmental testing company. This acquisition expanded Waypoint Analytical's environmental testing capabilities and geographic footprint in North Carolina, adding a Greenville, NC lab location and a Charlotte, NC lab.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SGS: Global testing, inspection, and certification giant with extensive agricultural, environmental, and life sciences laboratory capabilities. Comparable as a large incumbent offering overlapping agricultural soil, water, and environmental testing services with a global footprint Waypoint cannot match.
• Eurofins Scientific: World-leading food, environmental, and agricultural product testing group operating hundreds of laboratories worldwide. Comparable to Waypoint across agricultural and environmental testing categories, though with substantially broader international reach and a public-company scale.
• ALS Limited: Global testing services provider with strong agricultural, environmental, water, and food testing offerings across the Americas, Europe, and Asia-Pacific. Comparable as a broad incumbent operating in many of the same soil, tissue, and environmental testing end-markets as Waypoint.
• Bureau Veritas: International testing, inspection, and certification company with agricultural commodities, environmental, and water testing laboratories. Comparable as a diversified incumbent that competes with Waypoint in environmental compliance testing and agricultural commodity analysis.
• Intertek: Global quality assurance provider offering agricultural, environmental, and laboratory testing services across multiple continents. Comparable as a broad incumbent with overlapping capabilities in environmental compliance and agricultural testing markets.

Direct peers

• A&L Laboratories: Canadian agricultural and environmental laboratory providing soil testing, plant tissue analysis, water analysis, and manure/compost testing to North American growers. Closely comparable to Waypoint's core agricultural testing business, with similar product packages and turnaround commitments.
• Midwest Laboratories: US-based independent agricultural and environmental testing laboratory offering soil, plant tissue, water, manure, and feed testing. Direct comparable to Waypoint in routine agricultural testing packages, geographic coverage in the Midwest, and customer base of growers and agronomists.
• Brookside Laboratories: US agricultural testing laboratory focused on soil, plant tissue, water, and manure analysis with agronomic interpretation services. Comparable to Waypoint as a regional-to-national competitor serving similar agricultural customer segments with overlapping test packages.
• AgSource Laboratories: US agricultural and environmental testing laboratory providing soil, tissue, water, manure, and feed analysis to growers and agribusiness. Comparable to Waypoint in core agricultural testing offerings and in serving both agronomic and environmental compliance customers.
• Waters Agricultural Laboratories: US-based agricultural testing laboratory providing soil, plant tissue, water, and nematode analysis to growers across the Southeast. Comparable to Waypoint in routine soil and tissue test packages and overlapping customer segments in row crop and specialty crop agriculture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@waypointanalytical
• LinkedInlinkedin.com/company/waypoint-analytical-agricultural-services
• Xx.com/wpacorp

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waypoint Analytical