Good Good Good
Good Good Good is a privately held US media company that curates positive news across environmental, social justice, and mental health verticals via its Goodnewspaper print subscription, Goodnewsletter email (53K+ subscribers), and Sounds Good Podcast.
- Company typePrivate
- Founded2015
- HeadquartersFranklin, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Good Good Good does
Good Good Good is a privately held American media company founded in 2015 and headquartered in Franklin, United States, that publishes curated positive news journalism and civic-engagement resources. The portfolio centers on the Goodnewspaper, a monthly print subscription delivered by mail; the Goodnewsletter, a free weekly email with 53,000+ subscribers; the Sounds Good Podcast; an extensive on-site article library organized by cause verticals (environment, LGBTQ+ rights, mental health, racial justice, animals, human rights, and more); and Take Action Guides that provide practical resources such as scripts for contacting elected representatives, volunteer opportunities, and advocacy toolkits. The company positions itself as non-partisan and faith-independent, drawing editorial inspiration from Mister Rogers' "look for the helpers" framing, with each story packaged with a concrete action step. It is Climate Neutral Certified and a 1% for the Planet member, donating 1% of all sales to environmental nonprofits.
The business model is primarily subscription-driven via the Goodnewspaper monthly print edition (with the first issue offered for $1 shipping as a trial funnel), supplemented by affiliate referral commissions on products and books referenced in editorial content and by one-time e-commerce sales of past issues and merchandise through shop.goodgoodgood.co. Go-to-market is product-led and content-led: the free Goodnewsletter and organic social presence on TikTok, Pinterest, Instagram, and Facebook serve as top-of-funnel acquisition; the podcast functions as mid-funnel engagement; and earned media features in The New York Times, The Washington Post, Parade, Men's Health, The Good Trade, Country Living, and others provide brand reinforcement. Customer segments are horizontal B2C, targeting conscious consumers experiencing news fatigue, environmental and climate advocates, the LGBTQ+ community and allies, and mental-health-focused individuals.
Operationally, the company runs with 1-10 employees, has no disclosed funding rounds or institutional investors, no parent company, no subsidiaries, and no API or app product surface. Technology stack is not publicly disclosed and there are no documented AI/ML capabilities; distribution relies on standard content marketing, email, and social tooling rather than proprietary platform infrastructure. The business appears to be a founder-operated, cash-funded lifestyle media entity rather than a venture-backed growth-stage company.
Good Good Good firmographics
Firmographics- Name
- Good Good Good
- Legal name
- Good Good Good
- Website
- https://goodgoodgood.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Good Good Good is a privately held US media company that curates positive news across environmental, social justice, and mental health verticals via its Goodnewspaper print subscription, Goodnewsletter email (53K+ subscribers), and Sounds Good Podcast.
- Ownership category
- akta.pro rank
Good Good Good industry classification
Industry- Product category
- Positive News Media
- NAICS
- Periodical Publishers (51312), Newspaper Publishers (513110)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
- akta.pro secondary industries
- Politics, Current Affairs & Social Commentary Publishing (MPAJAAAM), News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where Good Good Good is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Markets served
Good Good Good business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Goodnewspaper Print Subscription: Monthly print newspaper subscription delivered by mail. Each issue contains dozens of good news stories with action steps, a centerfold poster, comics, recipes, and thematic content. Subscribers also receive access to all digital editions of past Goodnewspapers.
- Goodnewsletter Email List: Free daily/weekly email newsletter with over 53,000 subscribers driving awareness and conversion to paid Goodnewspaper subscription.
- Shop Sales: Sale of past Goodnewspaper issues and merchandise through the company's online store.
- Affiliate Program: Commission revenue from affiliate links throughout the website content, particularly for books and recommended products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Goodnewspaper Subscription - Monthly Print Edition |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Good Good Good product offering
Product offeringCore offering
Good Good Good publishes and distributes curated positive news content across multiple formats, including a monthly print newspaper (Goodnewspaper), a free weekly email newsletter (Goodnewsletter) with 53,000+ subscribers, a podcast (Sounds Good), and an extensive online article library organized by impact categories (environment, LGBTQ+, mental health, racial justice, animals, health, human rights). The company also offers Take Action Guides that equip readers with practical tools for civic engagement, and sells merchandise and past issues through an online shop.
Product overview
Good Good Good is a media company offering a unified portfolio of content products centered on positive news and social impact. The core offerings include the monthly Goodnewspaper (print publication with digital access), the weekly Goodnewsletter (email delivery), the Sounds Good Podcast, and an extensive library of curated articles organized by impact categories (environment, LGBTQ+, mental health, racial justice, animals, health, human rights). Take Action Guides provide readers with practical resources for civic engagement. The company positions itself as a platform for finding helpers and becoming one—curating good news while equipping readers with actionable steps for social change.
Differentiator
Problem solved
Functional benefit
Products and services
- Goodnewspaper A monthly print newspaper subscription delivered by mail, featuring dozens of good news stories with action steps, a centerfold poster, comics, recipes, and thematic content such as sustainability, mental health, animals, and social justice. Includes access to all digital editions of past Goodnewspapers. First issue offered free with $1 shipping to encourage trial.
- Goodnewsletter A free weekly email newsletter with 53,000+ subscribers delivering curated good news stories covering social and environmental causes, helping readers stay informed about positive developments.
- Sounds Good Podcast A podcast featuring hopeful conversations with optimists and world-changers about headlines worth celebrating and inspiring stories of change.
- Take Action Guides Practical resource guides helping readers take action on social issues, including scripts for calling elected representatives, volunteer opportunities, and advocacy toolkits.
Quantifiable outcome
- 53,000+ newsletter subscribers receiving regular good news content
- +1 more outcomes
Companies that use Good Good Good
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Good Good Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Good Good partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Good Good Good competitors and assessment
Company assessmentDirect peers
- Good News Network: Long-running independent digital outlet dedicated to positive news, serving a similar 'good news only' audience with curated articles and a newsletter. Directly comparable in editorial positioning and reader intent.
- Positive News: UK-based independent media outlet publishing constructive journalism via a print magazine, digital articles, and newsletter. Closely matches Good Good Good's mix of print + digital + values-driven framing.
- Reasons to be Cheerful: David Byrne-founded digital publication focused on solutions-oriented journalism. Comparable as a content-led, mission-driven outlet counter-positioning against negative news cycles.
- The Optimist Daily: Solutions-focused digital media site and newsletter curating positive and progress-oriented stories. Direct peer in audience intent, format (newsletter-led), and editorial stance.
- Sunny Skyz: Aggregator-style good news site covering uplifting human-interest stories. Comparable in editorial niche and ad-driven discovery, though lighter on original reporting than Good Good Good.
- Goodnet: Values-driven digital outlet (affiliated with 92nd Street Y) covering good news, sustainability, and social impact. Direct peer in mission, content verticals (environment, ethics), and newsletter-led engagement.
- The Happy Newspaper: Print-first positive news publication offering a monthly good news newspaper by subscription. Closely mirrors Good Good Good's print + mail subscription model and editorial niche.
Broad incumbents
- Upworthy: Established viral-content publisher historically known for uplifting and shareable stories. Larger scale and broader editorial mix, but overlapping audience of socially conscious readers seeking hopeful content.
- Patch: Large network of local news sites with newsletters and ad-supported content. Comparable as a multi-topic, newsletter-driven, ad/subscription-supported publisher, though locally rather than thematically focused.
Emerging players
- Good Good Magazine: Independent print/digital publication focused on good news and positivity with a print edition. Smaller-scope emerging player with similar editorial positioning and print magazine format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Good Good Good social profiles
Digital presenceGood Good Good compliance and trust
Trust signalCompliance3 records
Good Good Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Good Good leadership team
Management profileNumber of profiles
Good Good Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Good Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Good Good
What does Good Good Good do?
Good Good Good publishes and distributes curated positive news content across multiple formats, including a monthly print newspaper (Goodnewspaper), a free weekly email newsletter (Goodnewsletter) with 53,000+ subscribers, a podcast (Sounds Good), and an extensive online article library organized by impact categories (environment, LGBTQ+, mental health, racial justice, animals, health, human rights). The company also offers Take Action Guides that equip readers with practical tools for civic engagement, and sells merchandise and past issues through an online shop.
Is Good Good Good a public or private company?
Good Good Good is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Good Good founded?
Good Good Good was founded in 2015. It employs 1 to 10 people.
Where is Good Good Good based?
Good Good Good is headquartered in Franklin, United States, in the North America region.
How does Good Good Good make money?
Four revenue lines are on record. Goodnewspaper Print Subscription is the primary driver. The others are goodnewsletter Email List, shop Sales and affiliate Program.
Who are Good Good Good's main competitors?
Direct peers on record are Good News Network, Positive News, Reasons to be Cheerful, The Optimist Daily, Sunny Skyz, Goodnet and The Happy Newspaper. Broad incumbents are Upworthy and Patch. Good Good Magazine is listed as an emerging player.
Does Good Good Good have an API?
No public API is recorded for Good Good Good.
What industry is Good Good Good in?
Good Good Good's product category is Positive News Media. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press, with a secondary code of MPAJAAAM, Politics, Current Affairs & Social Commentary Publishing. Its NAICS code is 51312 and its SIC code is 2721.