Experiment 7
Experiment 7 is a private VR games studio that develops strategy and tabletop games — Magic Table Chess, Dungeon Chess, and Catan VR — for the Oculus platform, partnering with major IP holders like Catan GmbH and Wizards of the Coast.
- Company typePrivate
- Founded2015
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Experiment 7 does
Experiment 7, Inc. is a privately held VR games studio founded in 2015 by Geoffrey Zatkin and Demetri Detsaridis, headquartered in San Diego with a second office in New York. The company develops strategy and tabletop games for the Oculus VR ecosystem under the Magic Table™ platform umbrella. Its product portfolio consists of three titles: Magic Table Chess (launched 2016 as a freemium download), Dungeon Chess (launched 2017 in partnership with Wizards of the Coast), and Catan VR (launched 2018 in collaboration with Klaus and Benjamin Teuber, Catan GmbH, and Asmodee Digital, achieving the #1 sales position on Oculus Platforms).
Experiment 7's underlying technology is a proprietary VR platform supporting table-based game experiences, customizable environments and chess sets, original soundtracks, multi-tier AI opponents, and cross-play multiplayer across Oculus Rift, Quest, Go, and Samsung Gear VR devices. The Magic Table™ trademark is registered. Key IP partnerships — with Catan GmbH (Klaus and Benjamin Teuber) and Wizards of the Coast — provide access to iconic board game franchises and have produced the two strongest-performing titles.
The company monetizes through a mix of one-time VR game sales on the Oculus Store (Catan VR, Dungeon Chess), freemium with potential premium expansions (Magic Table Chess), and licensing royalties from IP partners. Go-to-market relies on Oculus Store placement, earned media coverage from gaming and VR publications (Nerdist, Player.One, UploadVR, Geek & Sundry, Bleeding Cool), an active Discord community, founder presentations at GDC and PAX, and dedicated press kits. The target customers are VR gaming enthusiasts and traditional board game fans seeking immersive, social, multiplayer tabletop experiences. The company has raised at least two undisclosed early-stage funding rounds (2016, 2017) and currently reports 11–50 employees with no active hiring.
Experiment 7 firmographics
Firmographics- Name
- Experiment 7
- Legal name
- Experiment 7 Inc.
- Website
- https://experiment7.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Experiment 7 is a private VR games studio that develops strategy and tabletop games — Magic Table Chess, Dungeon Chess, and Catan VR — for the Oculus platform, partnering with major IP holders like Catan GmbH and Wizards of the Coast.
- Ownership category
- akta.pro rank
Experiment 7 industry classification
Industry- Product category
- Virtual Reality Games
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- VR/AR Gaming Platforms (BPAMAKAG)
Keywords
Where Experiment 7 is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Experiment 7 business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- VR Game Sales: One-time purchase revenue from selling VR games through the Oculus Store ecosystem across multiple VR platforms including Rift, Quest, Go, and Gear VR.
- Freemium Core Game: Magic Table Chess offers a free download with core chess experience, multiple environments, original soundtrack, and customization options. Additional premium content or expansions may drive upsells.
- Licensing Royalties: Revenue from licensing branded content including Catan VR (with Catan GmbH) and Dungeon Chess (with Wizards of the Coast).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Core Download |
| One time/ perpetual license | Pay-as-you-go | Catan VR - Standard Edition |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Experiment 7 product offering
Product offeringCore offering
Experiment 7 is a virtual reality game studio that develops and publishes immersive strategy and tabletop games for Oculus VR platforms. Its portfolio includes the Magic Table™ series (Magic Table Chess, Dungeon Chess) and Catan VR, distributed through the Oculus Store across Rift, Quest, Go, and Gear VR, with cross-play multiplayer functionality.
Product overview
Experiment 7 is a VR games studio developing high-quality strategy games for virtual reality platforms. Their portfolio consists of multiple distinct games organized under the Magic Table™ platform umbrella. The core products include Magic Table Chess (the first game in the series, launched 2016), Dungeon Chess (a Wizards of the Coast partnership launched 2017), and Catan VR (a collaboration with Klaus Teuber and Asmodee Digital, launched 2018 which hit #1 sales on Oculus Platforms). The Magic Table™ platform serves as the overarching brand for these VR tabletop experiences, all designed to provide 'better than life' social gaming experiences where players can reunite with friends or meet new players online for classic board game nights in VR.
Differentiator
Problem solved
Functional benefit
Brands
- Magic Table: Magic Table is a series/platform for tabletop games in virtual reality. The first game in the series was Magic Table Chess, followed by Dungeon Chess.
- Catan VR
- Magic Table Chess
- Dungeon Chess
Products and services
- Catan VR A virtual reality adaptation of the classic Catan board game optimized for VR, allowing players to experience the best-selling board game in a fully-immersive format with cross-play functionality across multiple VR platforms. Targeted at VR gaming enthusiasts and tabletop board game fans.
- Magic Table Chess The first game in the Magic Table™ series, offering a fresh VR take on classic chess with customizable boards, environments, and chess sets; features multiplayer mode with colorful avatar masks and AI opponents ranging from beginner to master level. Available as a free download.
- Dungeon Chess A VR chess variant launched in partnership with Wizards of the Coast in 2017, part of the Magic Table™ series of tabletop games adapted for virtual reality.
Quantifiable outcome
- Catan VR reached #1 sales position on Oculus Platforms at launch in 2018
Companies that use Experiment 7
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Experiment 7 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Experiment 7 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Klaus and Benjamin TeubercoreThe original creators of the Catan board game, working with Experiment 7 to develop Catan VR. Their involvement ensures authenticity and alignment with the classic gameplay experience.
- Catan and Asmodee Digital TeamscoreCollaborated with Experiment 7 on the development and publishing of Catan VR, providing brand licensing and digital publishing expertise through Asmodee Digital.
- Wizards of the CoastcorePartnership with Wizards of the Coast in 2017 to develop Dungeon Chess, bringing the D&D/chess hybrid game to VR. Validates Experiment 7's ability to partner with major tabletop gaming brands.
- Oculus (Facebook)coreExperiment 7 develops and distributes games exclusively on Oculus platforms including Rift, Quest, Go, and Gear VR. The partnership provides access to the Oculus Store distribution ecosystem and cross-play infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Experiment 7 competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Experiment 7 social profiles
Digital presenceExperiment 7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experiment 7 leadership team
Management profileNumber of profiles
Profiles2 records
Experiment 7 funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experiment 7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experiment 7
What does Experiment 7 do?
Experiment 7 is a virtual reality game studio that develops and publishes immersive strategy and tabletop games for Oculus VR platforms. Its portfolio includes the Magic Table™ series (Magic Table Chess, Dungeon Chess) and Catan VR, distributed through the Oculus Store across Rift, Quest, Go, and Gear VR, with cross-play multiplayer functionality.
Is Experiment 7 a public or private company?
Experiment 7 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Experiment 7 founded?
Experiment 7 was founded in 2015. It employs 11 to 50 people.
Where is Experiment 7 based?
Experiment 7 is headquartered in San Diego, United States, in the North America region.
How does Experiment 7 make money?
Three revenue lines are on record. VR Game Sales are the primary driver. The others are freemium Core Game and licensing Royalties.
Does Experiment 7 have an API?
No public API is recorded for Experiment 7.
What industry is Experiment 7 in?
Experiment 7's product category is Virtual Reality Games. Its primary akta.pro industry code is BPAMAKAG, VR/AR Gaming Platforms. Its NAICS code is 7131 and its SIC code is 7371.