FIVE19

What FIVE19 does

FIVE19 is a full-service advertising and marketing agency headquartered in Richmond, Virginia, specializing exclusively in senior living communities. Founded in 2006 (formerly operating as Sandbox before rebranding to FIVE19), the agency serves continuing care retirement communities (CCRCs), independent living, assisted living, and senior living facilities across more than ten U.S. states. The agency is led by founder Derek Machado, who serves as CEO and CCO, with a team of 11-50 employees delivering integrated marketing services from its 1620 W. Main St. headquarters.

The agency's core offerings span strategy, creative development, video production, digital marketing, website design and development, media buying across digital/social/print/broadcast channels, marketing automation, and print production. Its technical work includes user-centric multi-site website redesigns with SEO/SEM optimization, automated email nurture workflows, multi-channel media planning, and direct mail campaigns targeted to age- and income-qualified prospects. Notable technical outputs include the Pinnacle Living multi-site unified design system (2023) and cinematic TV/video campaigns such as "The Wait Is Over" (Brandermill Woods, 2023) and "Everyday Magic" (Pinnacle Living, 2023). The agency's differentiator is vertical specialization — it targets both seniors and their adult children, who often drive placement decisions — under the brand promise "Never Feel Old."

FIVE19 operates a professional services revenue model, generating fees through customized marketing engagements scoped to each senior living client's needs. Pricing is not publicly disclosed. Go-to-market is relationship-driven enterprise sales, evidenced by long-tenured anchor client relationships (Brandermill Woods at 15+ years) and a portfolio of enterprise customers including Pinnacle Living, Royal Oaks, Fleet Landing, Jefferson's Ferry, Porter Hills Village, Aberdeen Heights, and Vinson Hall. The agency has begun modest vertical diversification, evidenced by the 2024 "Moments of Impact" TV campaign for law firm Allen & Allen, and maintains industry positioning through its LeadingAge association support.

Name

FIVE19

Legal name

Five19

Website

https://wearefive19.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

FIVE19 is a Richmond, Virginia-based full-service advertising and marketing agency specializing exclusively in senior living communities. It delivers integrated strategy, creative, video, digital, website design, and media buying services to enterprise senior living operators across more than ten U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service agency fees for senior living marketing including strategy, creative, video, digital, media buying, and print services. Revenue is generated through professional services engagements with senior living communities and related organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FIVE19 is a full-service advertising and marketing agency specializing exclusively in senior living retirement communities. The agency delivers strategy, creative, video production, digital, media buying, and print services through bespoke campaigns, website design and development, marketing automation, and lead generation programs targeting seniors and their adult children.

Product overview

FIVE19 is a full-service advertising and marketing agency specializing in senior living retirement communities. The agency offers an integrated suite of services including Strategy, Creative, Video Production, Digital (websites and campaigns), Media Buying, Print Services, and Marketing Automation. Their portfolio includes campaign work (The Wait Is Over for Brandermill Woods, Everyday Magic for Pinnacle Living, Moments of Impact for Allen & Allen), website redesigns (Pinnacle Living multi-site), and expansion marketing (Royal Oaks Inspirata Pointe). The agency's brand promise is 'Never Feel Old,' focused on honoring the beauty of aging.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic consulting including research, audience insights, and market trends to build strategic foundations for campaigns, media buys, and marketing strategies for senior living clients.
• Creative Services Brand development, campaign creative, and content creation including branding, campaigns, and content that catches the eye and challenges expectations for senior living audiences.
• Video Production End-to-end video storytelling from concept to post-production, collaborating with top-tier content creators to deliver cinematic quality with strategic purpose for senior living clients.
• Digital Services Digital solutions including high-impact marketing campaigns and user-centric websites with smart strategy, standout design, and data-driven optimization for senior living communities.
• Media Buying Strategic media planning and purchasing across digital, social, print, and broadcast channels to maximize campaign impact and reach the right audience for senior living clients.
• Print Services Print media production including layouts, typography, and printing details for essential communication and consumer engagement materials supporting senior living marketing campaigns.
• Website Design & Development Custom website redesign and development for senior living communities, including SEO and SEM optimized landing pages, expansion-specific microsites, and unified design systems across multi-site portfolios.

Quantifiable outcome

• Royal Oaks case study: Generated 1,977 leads and re-inquiries (47% above original goal of 1,344) and achieved 55.78% pre-sold rate by end of 2021
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LeadingAgeminorOthersFIVE19 is a proud supporter of LeadingAge, an organization dedicated to inspiring progress and innovation in senior living. This affiliation demonstrates commitment to the senior living industry and access to industry resources and networking opportunities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/five19
• Facebookfacebook.com/wearefive19
• LinkedInlinkedin.com/company/1999590
• Instagraminstagram.com/wearefive19
• Xx.com/wearefive19

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIVE19