What Jay Shetty Certification School does

Jay Shetty Certification School (legal entity 108 Coaching LLC, headquartered in Encino, California) is an accredited institution that trains and certifies professional life coaches. The company runs a single, unified 108+ hour certification program that combines pre-recorded video modules delivered by Jay Shetty, live Zoom coaching labs, peer practice sessions, and monthly Q&A access with Jay Shetty, structured to be completed in roughly six months. The program is accredited by the Association for Coaching (AC) at AACT level, complies with The Global Code of Ethics For Coaches, Mentors, and Supervisors, and is delivered through an Office of Qualifications and Examinations Regulation (OTHM)-approved centre as a Level 7 Endorsed Learning Programme in Coaching and Leadership Development, equivalent to postgraduate-level study. The proprietary ABC Coaching Framework is the signature methodology taught throughout the curriculum, and graduates gain a pathway to individual AC accreditation.

The school's go-to-market is sales-led and direct-to-consumer: prospective students are routed through a 30-second personality quiz and then into an enrollment advisor discovery call that doubles as application review, with rolling monthly cohort intakes. Marketing is overwhelmingly organic and brand-driven, anchored on Jay Shetty's "On Purpose" podcast, the alumni testimonial library, and a horizontal segmentation spanning aspiring professional coaches, corporate and organizational leaders, and wellness and personal development seekers across 90+ countries.

Revenue is generated primarily from certification program tuition, which is priced individually during the enrollment call and paid via installment plans ranging from 3 to 8 months, with select-country financing partners extending payment terms. A secondary recurring revenue stream comes from the optional post-graduation Business Accelerator program and adjacent ecosystem products, including Business Launchpad, the Certified Coach Community alumni platform, the public Find a Coach directory, and the annual JSCS LIVE event. The company is privately held, founder-controlled, with no disclosed institutional funding, parent company, or acquisition activity.

Name

Jay Shetty Certification School

Legal name

108 Coaching LLC

Website

https://jayshettycoaching.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Life Coach Certification Training

NAICS

Business Schools and Computer and Management Training (6114), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industry

Study Skills & Learning Strategies Coaching (EDAMAIAA)

Keywords

• Life coaching certification
• Online coach training
• Professional coaching programs
• Accredited coaching education
• Personal development training

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Certification Program Tuition: Primary revenue from certification program enrollment with multiple installment payment options ranging from 3 to 8 months. Tuition varies based on goals and desired outcomes, determined during enrollment call.
2. Business Accelerator Program: Optional post-graduation program for graduates seeking to grow and scale their coaching businesses with hands-on support for marketing, sales, branding, and growth strategies.
3. Financing Partner Arrangements: Revenue facilitation through trusted financial partners offering extended payment terms in select countries, enabling broader accessibility to program enrollment.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Jay Shetty Certification School delivers an accredited life and success coach training program totaling 108+ hours over approximately six months, combining Jay Shetty's proprietary ABC Coaching Framework, live mentorship, on-demand video modules, peer coaching labs, and AC/OTHM-endorsed curriculum. Graduates receive a globally recognized credential and gain access to a post-graduation alumni community, business training, and a public directory to launch professional coaching practices.

Product overview

Jay Shetty Certification School is a single, unified coaching certification program (not a platform-plus-modules architecture) that trains individuals to become certified life and success coaches. The core product is the 108-hour, 6-month certification program which combines pre-recorded video modules taught by Jay Shetty himself, live mentorship sessions, coaching practice labs, and peer community interaction. Beyond the core certification, the offering extends into post-graduation products including the Business Accelerator (for building and scaling coaching businesses), the Certified Coach Community (ongoing alumni network), and Business Launchpad (post-assessment business training). Supporting offerings include the 30-Second Coach Quiz (an interactive assessment tool for prospective students) and the Find a Coach Directory (a public directory connecting graduates with potential clients). The program is accredited by the Association for Coaching (AC) at AACT level and is an OTHM-approved centre delivering a Level 7 Endorsed Learning Programme.

Differentiator

Problem solved

Functional benefit

Brands

• Business Accelerator: Post-graduation program designed to help coaches expand their business impact.
• Certified Coach Community

Products and services

• Jay Shetty Certification School A 6-month, 108+ hour life and success coach certification program for aspiring and developing professional coaches. Combines live mentorship, on-demand modules, peer labs, and coaching practice, and confers AC-accredited certification at AACT level with an OTHM Level 7 Endorsed Learning Programme credential.
• Business Accelerator A post-graduation program for certified JSCS graduates that provides hands-on support for marketing, sales, branding, and growth strategies to help coaches build and scale their coaching businesses.
• Certified Coach Community An alumni network offering ongoing mentorship, monthly live expert sessions, coach-led sessions, exclusive resources, and a private directory for continued learning, collaboration, and referrals among 3,700+ certified coaches across 90+ countries.
• Business Launchpad A post-assessment bonus program that teaches actionable steps to identify and attract clients, grow audiences, and build momentum in a new coaching practice after graduation.
• Find a Coach Directory A public online directory on the JSCS website featuring graduate coach profiles and contact information, making certified coaches visible and accessible to potential clients globally.

Quantifiable outcome

• 97% Graduate Satisfaction
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Association for Coaching (AC)coreStrategic or Co-development PartnerOfficial member of the Association for Coaching at AACT level. Curriculum, ethics, mentor training, and assessments meet The Global Code of Ethics For Coaches, Mentors, and Supervisors. Students receive individual student membership into the Association of Coaching with all associated member benefits and a unique pathway for individual coach accreditation after graduation.
• OTHM (Office of Qualifications and Examinations Regulation)coreStrategic or Co-development PartnerOTHM-approved centre delivering a non-regulated Endorsed Learning Programme in Coaching and Leadership Development at Level 7. The program meets equivalent standard of postgraduate-level study. Graduates may be eligible to progress to further university study depending on individual university requirements.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iNLP Center: An online NLP and life coach certification provider offering self-paced and live training with international accreditation. Comparable to JSCS in self-paced online delivery model, life coach certification, and global reach across multiple countries.
• CTI Co-Active Training Institute: One of the oldest and most established ICF-accredited coach training programs globally, offering multi-level co-active coaching certification. Comparable to JSCS in accredited life coach certification model and global delivery, though with longer heritage and broader curriculum.
• Marie Forleo's B-School: Marie Forleo's B-School is a high-ticket online business and coaching training program marketed to aspiring coaches and entrepreneurs. Comparable to JSCS in celebrity-founder model, premium tier coaching certification, and direct-to-consumer enrollment with sales-call conversion.
• iPEC Coaching: iPEC is one of the largest ICF-accredited coach training organizations globally, offering multi-level life and leadership coaching certification. Directly comparable to Jay Shetty Certification School in target customer (aspiring professional coaches), curriculum depth, and credentialed certification model.
• Martha Beck Life Coach Training: Martha Beck's life coach training program is an ICF-accredited certification built around a proprietary methodology. Comparable to JSCS in celebrity-founder positioning, life coaching focus, and premium tier coaching certification offering.
• Robbins-Madanes Training: Tony Robbins-backed coach training program offering life, relationship, and performance coaching certification. Directly comparable to JSCS as a celebrity-led, high-ticket certification program targeting aspiring coaches with structured proprietary methodology.
• The Life Coach School (Brooke Castillo): Founded by Brooke Castillo, this is a high-profile life coach certification and training program built around a proprietary framework (similar to JSCS's ABC Framework). Directly comparable in celebrity-founder model, life coaching focus, and self-certification product structure.
• Coach Training Alliance: An ICF-approved coach training organization offering accredited life and business coach certification programs. Directly comparable to JSCS in target customer (aspiring coaches seeking credentialed certification) and curriculum structure.

Broad incumbents

• Mindvalley: Mindvalley is a broader personal development and transformational education platform offering courses across many domains (not just coaching). Comparable to JSCS in online personal development positioning and premium subscription model, though with a much wider catalog and established scale.

Others

• International Coach Federation: ICF is the largest globally recognized coaching industry association that sets credentialing standards. Relevant to JSCS as the dominant third-party accreditation body whose credentials shape competitive positioning in the coaching certification market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jayshettycertificationschool
• LinkedInlinkedin.com/company/jay-shetty-certification-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jay Shetty Certification School