BBQ

What BBQ does

BBQ – Baumann Bildung und Qualifizierung GmbH is a privately held German vocational education and training provider headquartered in Berlin, founded in 1998, operating 13+ physical training locations across Germany (including Berlin, Dresden, Düsseldorf, Hamburg, Köln, Leipzig, Bonn, Bochum, Frankfurt, Hannover, Krefeld, Neuss, and Wuppertal) alongside a nationwide Online-Akademie for remote delivery. Its core services span four pillars: Umschulung (full vocational retraining, typically 24 months, leading to recognized qualifications such as Verwaltungsfachangestellte:r, Fachinformatiker:in, and Medizinische Fachangestellte:r); Weiterbildung (continuing education with certificates, including Python Developer, Data Analyst, Agile Führung & Change Management, and Technical Facility Manager); 1:1 Coaching (job, life, EDV/digital competency, and integration coaching); and Sprachkurse (German and English from A1–C1, including integration and professional language courses). Programs are AZAV-certified, the German accreditation required for public funding. Revenue mechanics rest on government voucher instruments — primarily Bildungsgutschein (BGS), Aktivierungs- und Vermittlungsgutschein (AVGS), BAMF integration funding, and contributions from Deutsche Rentenversicherung, Berufsgenossenschaften, and BFD — under which training is fully funded and no direct fees are paid by eligible participants. Customer acquisition is referral-driven: participants enter through Agentur für Arbeit and Jobcenter channels and direct inquiries via website and WhatsApp consultation. Reported outcomes include a 95% post-qualification employment rate, 85%+ examination pass rate (2024–2025), 90%+ public service integration rate for administrative retraining, and a 4/5 customer satisfaction rating.

Name

BBQ

Legal name

BBQ – Baumann Bildung und Qualifizierung GmbH

Website

https://bbq.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

BBQ – Baumann Bildung und Qualifizierung GmbH is a privately held, AZAV-certified German vocational education provider operating 13+ physical training centers and a nationwide Online-Akademie, delivering government-voucher-funded retraining, continuing education, coaching, and language courses primarily to job seekers, migrants, and career changers across Germany.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Apprenticeships, Pre-Apprenticeships & Work-Based Learning (EDAAAOAC)

Keywords

• Vocational retraining services
• Continuing education programs
• Language training courses
• Career coaching services
• Government-funded training

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government-Funded Training Programs: BBQ generates revenue through government-funded professional retraining and qualification programs. Programs are fully financed through Bildungsgutschein (education vouchers) from employment agencies and job centers, AVGS (activation and placement vouchers), BAMF funding for migration integration, and other government sources including Deutsche Rentenversicherung, Berufsgenossenschaften, and BFD.
2. Professional Services and Consulting: Free consulting and advisory services provided to prospective students, with revenue generated through funded training program enrollment rather than direct fees to participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BBQ is a German vocational education provider that delivers government-funded retraining (Umschulung), continuing education (Weiterbildung), career and life coaching, and language courses (German and English) to job seekers, migrants, and career changers. Programs are AZAV-certified and fully financed through Bildungsgutschein, AVGS, BAMF, and other public vouchers, delivered at 13+ physical branches and through a nationwide Online-Akademie.

Product overview

BBQ (Baumann Bildung und Qualifizierung) is a German vocational education and training provider operating 13 physical locations plus a nationwide Online-Akademie. The company offers a unified platform of educational services centered around Umschulung (vocational retraining), Weiterbildung (continuing education), Coaching, and Sprachkurse (language courses). Core programs include administrative specialist retraining (Verwaltungsfachangestellte), IT programs (Python, Data Analyst, Fachinformatik), medical assistant training, and technical facility management. The modular product structure includes coaching services (job coaching, life coaching, integration coaching, EDV coaching), language training (German and English from A1-C1 levels), and preparation courses, all delivered through classroom, online, or hybrid formats. Individual coaching is provided 1:1 while language and technical courses use both individual and group instruction. Programs are AZAV-certified and eligible for full funding through Bildungs­gutschein (education vouchers) and other government-sponsored instruments.

Differentiator

Problem solved

Functional benefit

Products and services

• Umschulung (Vocational Retraining)

Quantifiable outcome

• 95% of graduates are in work after completing their qualification
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Constellation AcademyminorStrategic or Co-development Partner · 2 June 2026BBQ participated in an AI Hackathon organized by Constellation Academy, bringing together 26 participants from 10 sister companies to explore practical AI applications in the workplace. The collaboration focused on AI-supported learning content, feedback analysis, document management, and quality management.
• QUALLIANZ e.V.minorStrategic or Co-development PartnerBBQ is a member of QUALLIANZ e.V., an association of education providers committed to quality, networking, and innovation in vocational training. Members benefit from current teaching concepts, practice-oriented content, and a strong network providing orientation and exchange in a changing work environment.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BBQ.Baumann.Bildung.Qualifizierung

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBQ