BBQ
BBQ – Baumann Bildung und Qualifizierung GmbH is a privately held, AZAV-certified German vocational education provider operating 13+ physical training centers and a nationwide Online-Akademie, delivering government-voucher-funded retraining, continuing education, coaching, and language courses primarily to job seekers, migrants, and career changers across Germany.
- Company typePrivate
- Founded1998
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BBQ does
BBQ – Baumann Bildung und Qualifizierung GmbH is a privately held German vocational education and training provider headquartered in Berlin, founded in 1998, operating 13+ physical training locations across Germany (including Berlin, Dresden, Düsseldorf, Hamburg, Köln, Leipzig, Bonn, Bochum, Frankfurt, Hannover, Krefeld, Neuss, and Wuppertal) alongside a nationwide Online-Akademie for remote delivery. Its core services span four pillars: Umschulung (full vocational retraining, typically 24 months, leading to recognized qualifications such as Verwaltungsfachangestellte:r, Fachinformatiker:in, and Medizinische Fachangestellte:r); Weiterbildung (continuing education with certificates, including Python Developer, Data Analyst, Agile Führung & Change Management, and Technical Facility Manager); 1:1 Coaching (job, life, EDV/digital competency, and integration coaching); and Sprachkurse (German and English from A1–C1, including integration and professional language courses). Programs are AZAV-certified, the German accreditation required for public funding. Revenue mechanics rest on government voucher instruments — primarily Bildungsgutschein (BGS), Aktivierungs- und Vermittlungsgutschein (AVGS), BAMF integration funding, and contributions from Deutsche Rentenversicherung, Berufsgenossenschaften, and BFD — under which training is fully funded and no direct fees are paid by eligible participants. Customer acquisition is referral-driven: participants enter through Agentur für Arbeit and Jobcenter channels and direct inquiries via website and WhatsApp consultation. Reported outcomes include a 95% post-qualification employment rate, 85%+ examination pass rate (2024–2025), 90%+ public service integration rate for administrative retraining, and a 4/5 customer satisfaction rating.
BBQ firmographics
Firmographics- Name
- BBQ
- Legal name
- BBQ – Baumann Bildung und Qualifizierung GmbH
- Website
- https://bbq.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BBQ – Baumann Bildung und Qualifizierung GmbH is a privately held, AZAV-certified German vocational education provider operating 13+ physical training centers and a nationwide Online-Akademie, delivering government-voucher-funded retraining, continuing education, coaching, and language courses primarily to job seekers, migrants, and career changers across Germany.
- Ownership category
- akta.pro rank
BBQ industry classification
Industry- Product category
- Vocational Education and Training
- NAICS
- All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Apprenticeships, Pre-Apprenticeships & Work-Based Learning (EDAAAOAC)
Keywords
Where BBQ is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices14 records
Markets served
BBQ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Government-Funded Training Programs: BBQ generates revenue through government-funded professional retraining and qualification programs. Programs are fully financed through Bildungsgutschein (education vouchers) from employment agencies and job centers, AVGS (activation and placement vouchers), BAMF funding for migration integration, and other government sources including Deutsche Rentenversicherung, Berufsgenossenschaften, and BFD.
- Professional Services and Consulting: Free consulting and advisory services provided to prospective students, with revenue generated through funded training program enrollment rather than direct fees to participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Government-funded training for job seekers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
BBQ product offering
Product offeringCore offering
BBQ is a German vocational education provider that delivers government-funded retraining (Umschulung), continuing education (Weiterbildung), career and life coaching, and language courses (German and English) to job seekers, migrants, and career changers. Programs are AZAV-certified and fully financed through Bildungsgutschein, AVGS, BAMF, and other public vouchers, delivered at 13+ physical branches and through a nationwide Online-Akademie.
Product overview
BBQ (Baumann Bildung und Qualifizierung) is a German vocational education and training provider operating 13 physical locations plus a nationwide Online-Akademie. The company offers a unified platform of educational services centered around Umschulung (vocational retraining), Weiterbildung (continuing education), Coaching, and Sprachkurse (language courses). Core programs include administrative specialist retraining (Verwaltungsfachangestellte), IT programs (Python, Data Analyst, Fachinformatik), medical assistant training, and technical facility management. The modular product structure includes coaching services (job coaching, life coaching, integration coaching, EDV coaching), language training (German and English from A1-C1 levels), and preparation courses, all delivered through classroom, online, or hybrid formats. Individual coaching is provided 1:1 while language and technical courses use both individual and group instruction. Programs are AZAV-certified and eligible for full funding through Bildungsgutschein (education vouchers) and other government-sponsored instruments.
Differentiator
Problem solved
Functional benefit
Products and services
- Umschulung (Vocational Retraining)
Quantifiable outcome
- 95% of graduates are in work after completing their qualification
- +3 more outcomes
Companies that use BBQ
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
BBQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BBQ partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Constellation AcademyminorBBQ participated in an AI Hackathon organized by Constellation Academy, bringing together 26 participants from 10 sister companies to explore practical AI applications in the workplace. The collaboration focused on AI-supported learning content, feedback analysis, document management, and quality management.
- QUALLIANZ e.V.minorBBQ is a member of QUALLIANZ e.V., an association of education providers committed to quality, networking, and innovation in vocational training. Members benefit from current teaching concepts, practice-oriented content, and a strong network providing orientation and exchange in a changing work environment.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
BBQ competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BBQ social profiles
Digital presenceBBQ compliance and trust
Trust signalCompliance2 records
BBQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
BBQ leadership team
Management profileNumber of profiles
Profiles2 records
BBQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BBQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BBQ
What does BBQ do?
BBQ is a German vocational education provider that delivers government-funded retraining (Umschulung), continuing education (Weiterbildung), career and life coaching, and language courses (German and English) to job seekers, migrants, and career changers. Programs are AZAV-certified and fully financed through Bildungsgutschein, AVGS, BAMF, and other public vouchers, delivered at 13+ physical branches and through a nationwide Online-Akademie.
Is BBQ a public or private company?
BBQ is a private company. It is classified as management employee owned and is currently operating.
When was BBQ founded?
BBQ was founded in 1998. It employs 51 to 100 people.
Where is BBQ based?
BBQ is headquartered in Berlin, Germany, in the Europe region.
How does BBQ make money?
Two revenue lines are on record. Government-Funded Training Programs are the primary driver. The others are professional Services and Consulting.
Does BBQ have an API?
No public API is recorded for BBQ.
What industry is BBQ in?
BBQ's product category is Vocational Education and Training. Its primary akta.pro industry code is EDAAAOAC, Apprenticeships, Pre-Apprenticeships & Work-Based Learning. Its NAICS code is 61169 and its SIC code is 8200.