SBI Asset Management

What SBI Asset Management does

SBI Asset Management Co., Ltd. (SBIアセットマネジメント株式会社) is a Tokyo-headquartered, privately held Japanese asset management company founded in 1986 and operating as a registered financial instruments business operator under Kanto Finance Bureau permit No. 311. It is a subsidiary of SBI Global Asset Management Co., Ltd., within the broader SBI Holdings group, and operates a diversified product lineup spanning Japanese, US, European, Asian, Indian, and Middle Eastern equities; domestic and US REITs; gold and bond funds; ETFs; target-date and wrap-account solutions; and alternative strategies. The product architecture combines low-cost passive index funds built on licensed methodologies from Vanguard (SBI V-series), BlackRock iShares (SBI iShares series), Invesco (QQQ NASDAQ100), SPDR (S&P500 High Dividend), MSCI, and Franklin Templeton India with higher-fee active and alternative strategies sourced from sub-advisors such as Man Group (London) for liquid trend and Dalton Investments for Japan/Asia activist strategies.

The company makes money primarily through recurring fund management fees as a percentage of assets under management — roughly 0.10-0.20% on passive products and higher on active and alternative funds — supplemented by ETF trading commissions routed through Tokyo Stock Exchange designated participants. Distribution is anchored by SBI Securities, Japan's largest online brokerage, with a rapidly expanding network of regional banks (Chiba Bank, Trust Bank) and online brokers (Rakuten Securities, Matsui Securities, Mitsubishi UFJ e-Smart Securities) onboarding during April-June 2026. Marketing combines an active YouTube channel (@sbi6197), seminars with SBI Securities, and product explainers on the corporate site, targeting Japanese retail investors served via NISA and iDeCo tax-advantaged accounts. Customer base exceeds 140,000 individuals; flagship AUM milestones include the SBI NASDAQ100 Index Fund exceeding ¥500 billion in net assets (June 2026), making it the fastest NASDAQ100-linked fund in Japan to reach that scale.

Name

SBI Asset Management

Legal name

SBI Asset Management Co., Ltd.

Website

https://sbiam.co.jp

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

SBI Asset Management is a Tokyo-based Japanese asset manager (founded 1986) and SBI Holdings subsidiary operating a diversified lineup of passive index funds, active strategies, REITs, ETFs, and alternative funds distributed primarily through SBI Securities and an expanding network of regional banks and online brokers to Japanese retail investors.

Ownership category

akta.pro rank

Product category

Asset Management (Investment Trusts & ETFs)

NAICS

Portfolio Management and Investment Advice (52394), Open-End Investment Funds (52591), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282)

akta.pro primary industry

Index Mutual Funds (Non-ETF) (FSAAAEAE)

akta.pro secondary industries

Target-Risk / Risk-Managed Allocation Funds (FSAAAEAG), Multi-Asset Income Funds (Diversified Income) (FSAAAJAG)

Keywords

• Investment trust management
• Index fund management
• Active equity funds
• Alternative investment funds
• ETF asset management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fund Management Fees (運用報酬): SBI Asset Management earns recurring management fees from each managed fund, calculated as a percentage of assets under management (AUM). Fee rates vary by fund type: passive index funds charge as low as approximately 0.10–0.20% per annum (e.g., Saudi ETF at 0.175% incl. tax), while actively managed funds charge higher rates. Revenue scales directly with AUM growth.
2. ETF Trading Commissions: ETF products listed on Tokyo Stock Exchange generate trading commission income through the securities distribution network. Sales commissions are collected by selling companies (販売会社) with SBI Securities as the primary distributor.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SBI Asset Management manages and distributes a broad lineup of Japanese investment trusts (mutual funds) and ETFs for retail investors in Japan. Its offerings span passive index funds (using MSCI, Vanguard, iShares, Invesco QQQ, and SPDR methodologies), actively managed equity and dividend funds, J-REIT and US REIT funds, thematic funds (technology, FinTech, energy), regional funds (Japan, US, Europe, India, Saudi Arabia, China, Vietnam), alternative investment funds (liquid trends via Man Group, credit/alternative income), wrap funds, and target-date series. Products are distributed primarily through SBI Securities and a network of banks and online brokers, with select ETFs listed on the Tokyo Stock Exchange.

Product overview

SBI Asset Management operates as a diversified asset management firm offering a comprehensive portfolio of investment products. The company provides both actively managed funds and index funds across multiple asset classes and geographies. Core product lines include: (1) Index fund series - the SBI-V series (using Vanguard methodologies for global markets), SBI-iShare series (using BlackRock iShares for bonds, gold, and international indices), and proprietary index funds tracking NASDAQ, TOPIX, and other indices; (2) Equity funds - regional funds for Japan, US, Europe, India, China, Southeast Asia, Saudi Arabia, and thematic funds focusing on technology, FinTech, and energy; (3) REIT funds - Japanese and US real estate investment trust funds with distribution options; (4) Dividend equity funds - targeting high dividend stocks globally, regionally, and by country; (5) Alternative investments - including the SBI-Man Liquid Trend Fund utilizing Man Group strategies and the SBI Alternative High Income Select Fund; (6) Target date/wrap funds - including Select Life Story series and Global Wrap Fund series; (7) ETFs - including the Saudi Arabia Stock Listed Investment Trust (273A) on Tokyo Stock Exchange. The firm serves retail and institutional investors in Japan, offering fund products with various distribution frequencies (annual, semi-annual, quarterly) and hedging options.

Differentiator

Problem solved

Functional benefit

Products and services

• SBI NASDAQ100 Index Fund Index fund tracking the NASDAQ 100 index, providing Japanese retail investors exposure to large-cap US technology and growth companies. Selected as candidate investment product for SBI Securities iDeCo select plan.
• SBI Dalton Japan Asia Activist Fund Actively managed fund focusing on Japanese and Asian equities using an activist investment strategy to discover corporate value through constructive shareholder dialogue with portfolio companies.
• SBI Alternative High Income Select Fund Alternative investment fund providing diversified exposure to alternative assets including credit strategies for regular income generation, including US high-yield bonds and related instruments.
• SBI-Man Liquid Trend Fund Alternative investment fund utilizing Man Group's (London) liquid trend strategies for portfolio diversification, providing Japanese retail access to institutional-grade alternative strategies.
• SBI Saudi Arabia Equity Listed ETF (273A) Exchange-traded fund listed on Tokyo Stock Exchange tracking the MSCI Saudi Arabia Index (post-tax dividend inclusive, yen-converted), covering approximately 85% of Saudi Arabia's float-adjusted market capitalization. Trust fee 0.175% p.a. (incl. tax). NISA Growth Investment枠 eligible.
• SBI J-REIT (Distribution) Fund Japanese REIT fund with quarterly distribution focus, providing exposure to domestic Japanese real estate investment trusts.
• SBI S US High Dividend Equity Fund US high dividend equity fund targeting the S&P 500 high dividend stock universe with regular quarterly distribution options. Raised ¥150 billion on first day of public offering (December 2024).
• SBI·V Global Equity (ex-US) Fund

Quantifiable outcome

• SBI NASDAQ100 Index Fund became fastest NASDAQ100-linked fund in Japan to exceed ¥500 billion in net assets (June 2026)
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and secondary.

• Rakuten Securities (楽天証券)coreChannel Partner/ Reseller/ Distributor · 17 May 2026Rakuten Securities is developing crypto investment trusts in partnership with SBI Securities and other Japanese brokerages, pending 2028 regulatory approval from Japan's Financial Services Agency. Rakuten Securities distributes SBI-Man Liquid Trend Fund as of April 2026.
• Nomura Securities (野村證券)coreStrategic or Co-development Partner · 17 May 2026Nomura, one of Japan's largest brokerages, is collaborating with SBI Securities, Rakuten Securities, Daiwa, SMBC Group, and Asset Management One to develop crypto investment trusts for retail investors, targeting the 2028 regulatory change. Nomura is also preparing for potential spot crypto ETFs as early as 2028.
• Daiwa Asset Management (大和アセットマネジメント)coreStrategic or Co-development Partner · 17 May 2026Daiwa is part of the consortium of Japanese brokerages developing crypto investment trusts for retail investors ahead of the anticipated 2028 regulatory change. Daiwa is also preparing for potential spot crypto ETFs as early as 2028.
• SMBC Group / SMBC Nikko SecuritiescoreChannel Partner/ Reseller/ Distributor · 17 May 2026SMBC Group (via SMBC Nikko Securities) is a key designated participant and selling company for SBI ETF products (SBI Saudi Arabia ETF). SMBC Group is also part of the broader crypto trust development consortium targeting 2028 regulatory approval.
• Dalton Investments (Philippines/Japan)coreStrategic or Co-development Partner · 17 December 2025Dalton Investments, a Philippines-based activist investment firm with a focus on Japan and Asia, serves as the investment manager for the SBI Dalton Japan Asia Activist Fund. The fund uses an activist strategy to drive corporate value discovery through constructive engagement with portfolio companies. Launched December 2025 with ¥150 billion raised on the first day.
• Man Group (London)coreStrategic or Co-development Partner · 24 November 2025Man Group, a leading global alternative asset manager based in London, provides its 'Liquid Trends' investment strategy to the SBI-Man Liquid Trend Fund. SBI Asset Management distributes this strategy to Japanese retail investors as part of its 'democratization of alternative investments' initiative. The fund launched in August 2024 and is distributed through SBI Securities and Rakuten Securities.
• Mitsubishi UFJ Asset Management / Asset Management OnesecondaryStrategic or Co-development Partner · 24 November 2025Part of the consortium of Japan's largest asset management firms including SBI Global, Daiwa, Nomura, Mitsubishi UFJ, Asset Management One, and Amova preparing to launch Japan's first cryptocurrency investment trusts ahead of anticipated 2026 regulatory changes by the Financial Services Agency.
• iShares (BlackRock) — SBI iShares SeriescoreTechnology or IntegrationSBI Asset Management partners with BlackRock's iShares to offer the SBI iShares series of index funds, providing access to iShares' established index methodologies (Nikkei 225, TOPIX, US bonds, gold, India equity, etc.) under the SBI brand. These funds represent some of the lowest-cost passive investment options in Japan.
• Franklin Templeton India — SBI Franklin Templeton India Equity Index FundsecondaryStrategic or Co-development PartnerPartnership with Franklin Templeton India to offer the SBI Franklin Templeton India Equity Index Fund (SBI・フランクリン・テンプルトン・インド株式インデックス・ファンド), providing Japanese retail investors access to Indian equity markets through a passive index strategy.
• Invesco — SBI Invesco QQQ NASDAQ100 Index FundcoreTechnology or IntegrationLicensing the Invesco QQQ and NASDAQ100 index methodology for the SBI Invesco QQQ NASDAQ100 Index Fund (雪だるまQQQ・NASDAQ100), one of the flagship index products that reached ¥500 billion in AUM rapidly.
• Vanguard — SBI V SeriescoreTechnology or IntegrationSBI V Series funds are developed in partnership with Vanguard's index investment methodology, offering Japanese retail investors access to Vanguard's established global index strategies (S&P500, total world, US dividend, US growth, etc.) under the SBI brand with competitive fee structures.
• SPDR (State Street) — SBI SPDR S&P500 High Dividend Equity Index FundcoreTechnology or IntegrationLicensing the SPDR S&P500 High Dividend Equity Index for the SBI SPDR S&P500 High Dividend Equity Index Fund, offering exposure to high-dividend US large-cap stocks using SPDR's established index methodology.
• MSCI Inc.coreTechnology or IntegrationMSCI Inc. provides index licensing for multiple SBI ETF products including the MSCI Saudi Arabia Index (for 273A ETF), MSCI Emerging Markets Index (various funds), and other international equity indices. MSCI handles index calculation and methodology, while SBI Asset Management serves as the fund manager.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nomura Asset Management: One of Japan's largest asset managers, offering a full lineup of active and passive mutual funds and ETFs to Japanese retail and institutional clients through Nomura Securities and bank channels. Directly comparable product breadth, distribution model, and SBI Asset Management's home market.
• Daiwa Asset Management (part of Daiwa AM Group, including Asset Management One): Major Japanese asset manager within the Daiwa Securities / Daiwa AM Group, also a partner in the crypto trust consortium with SBI. Closely comparable in scale, channel partners, and active/passive product mix serving Japanese retail.
• Mitsubishi UFJ Asset Management / Amova Asset Management: Asset manager of the Mitsubishi UFJ financial group, offering broad mutual fund and ETF lineup to Japanese retail. Co-member of the crypto trust consortium with SBI; comparable scale, product breadth, and bank-led distribution.
• Nikko Asset Management (now part of Amova): Historically a flagship Japanese asset manager (merged into Amova). Comparable active/passive product breadth, ETF franchise, and bank-led distribution; relevant peer for Japanese retail fund dynamics.
• Rakuten Investment Management (Rakuten Securities affiliate): Affiliated with Rakuten Securities, which is itself a selling-company partner for SBI Asset Management funds. Operates competing mutual fund and ETF products distributed via the Rakuten Securities platform to overlapping Japanese retail customers.
• Man Group: London-based liquid alternatives specialist providing the underlying strategy for the SBI-Man Liquid Trend Fund. Directly comparable as a sub-advisor/strategy partner in the democratization-of-alts thesis, and a competitor in liquid trend strategies globally.

Broad incumbents

• BlackRock Japan (iShares): Japanese arm of the world's largest asset manager and licensor of the SBI iShares series. Overlaps as both partner and competitor in the Japanese passive/ETF space, with much broader global AUM and resources.
• Vanguard Japan / Vanguard Group: Licensor of the SBI V series index methodologies and a global low-cost passive incumbent. Comparable focus on low-fee index products, but with vastly larger global AUM scale and brand recognition.
• Franklin Templeton Japan / Franklin Templeton India: Sub-advisor for SBI Franklin India Equity Index Fund and a broader global asset manager with significant Japan retail presence. Comparable product positioning in regional/thematic equity and as a co-marketer of India and EM strategies in Japan.
• State Street Global Advisors (SSGA) Japan — SPDR: Global asset manager and SPDR franchise licensor for SBI's S&P 500 High Dividend Equity Index Fund. Comparable in the index/ETF space with deep institutional roots and overlap in dividend-themed passive products distributed in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sbi6197
• Xx.com/sbi_am
• Facebookfacebook.com/sbiamexei

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBI Asset Management