Drivers License Guide Company

What Drivers License Guide Company does

Drivers License Guide Company is a privately-held reference publisher specializing in ID and driver's license verification materials, headquartered at 1492 Oddstad Drive in Redwood City, California. Founded over 50 years ago and operating under the brand "Drivers License Guide," the company produces both printed and digital reference guides that catalog the security features, formatting standards, issuance guidelines, and numbering conventions of driver's licenses and government-issued IDs across all 50 U.S. states, Canadian provinces, U.S. territories, and select international jurisdictions. Core products include the I.D. Checking Guide (U.S. & Canada Edition), the I.D. Checking Guide (International Edition), the 700-page U.S. Identification Manual covering federal and state documents, and Online References providing subscribers-only digital access for corporate and government networks. The company's differentiation rests on life-size full-color imagery, granular documentation of security features (UV images, ghost images, laser perforation, microprint, holograms, tactile features), and a documented 5-step ID verification methodology used in training programs.

The company monetizes primarily through one-time printed guide sales with volume discounts at 100+ copies, supplemented by recurring online subscriptions for corporate and government networks, and licensing/bulk arrangements for nationwide operations. Distribution combines direct e-commerce (driverslicenseguide.com), toll-free phone ordering (800-227-8827), a reseller network, and dedicated National Account Managers (Kathy Friars, Lynn Hawthorne) for institutional buyers. Customer demand is diversified across law enforcement, financial services, alcohol control/hospitality, government agencies, retail, and HR/employment, with the company claiming use by DMVs, government agencies at all levels, and 50,000+ businesses. Marketing is primarily content-led: state-specific SEO landing pages, free educational and training resources, a newsletter, and bulk-order programs drive top-of-funnel awareness. The firm has no disclosed funding, no M&A history, no API or app product, no AI/ML capabilities, and operates with an estimated 11-50 employees, consistent with a long-running, profitable niche reference business under president and founder Keith Doerge.

Name

Drivers License Guide Company

Legal name

Drivers License Guide Co.

Website

https://driverslicenseguide.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Drivers License Guide Company publishes printed and digital ID verification reference guides covering driver's licenses and government IDs across all 50 U.S. states, Canadian provinces, and international jurisdictions for law enforcement, financial institutions, retailers, and government agencies.

Ownership category

akta.pro rank

Product category

Identity Verification Reference Publishing

NAICS

Investigation and Personal Background Check Services (561611), Testing Laboratories and Services (54138)

akta.pro primary industry

Motor Vehicle Records (MVR) & Driver Screening (BPACALAG)

akta.pro secondary industry

Permitting, Validation & Credential Programs (Permits, Passes, Validations) (BPABAKAL)

Keywords

• ID verification references
• Driver license guides
• Identification manuals
• Fraud prevention compliance
• Government ID authentication

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Printed I.D. Checking Guides: Sale of physical reference guides including the U.S. & Canada I.D. Checking Guide, International I.D. Checking Guide, and U.S. Identification Manual (700 pages). Volume discounts available for large orders of 100+ copies.
2. Online/Subscribers-Only Reference Access: Digital online versions and subscribers-only access for corporate/government networks and department/staff reference. Available for instant on-the-go access.
3. Bulk/Corporate Licensing: Large volume orders for nationwide operations with dedicated National Account Manager support. Corporate and government network services available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Drivers License Guide Company publishes and sells the I.D. Checking Guide (U.S. & Canada), the I.D. Checking Guide (International Edition), the 700-page U.S. Identification Manual, and Online References — printed books and digital subscriptions containing full-size reference images and security feature documentation for driver's licenses and government-issued IDs across all 50 U.S. states, Canadian provinces, U.S. territories, and international jurisdictions. The guides are used by DMVs, law enforcement, banks, retailers, and government agencies to authenticate presented credentials at point-of-sale, in the field, and during onboarding.

Product overview

Drivers License Guide Company offers a portfolio of printed and online ID verification reference guides. The core offerings include the I.D. Checking Guide, U.S. & Canada Edition (covering all 50 states and Canadian provinces), the I.D. Checking Guide International Edition (for foreign credentials), the U.S. Identification Manual (700-page comprehensive reference), and Online References (digital access versions). These products function as authoritative visual reference tools that help law enforcement, financial institutions, retailers, and government agencies verify the authenticity of driver's licenses and government-issued ID documents by comparing presented credentials against verified full-size images and detailed security feature descriptions.

Differentiator

Problem solved

Functional benefit

Brands

• I.D. Checking Guide (U.S. & Canada): Printed and online ID verification guide covering all 50 U.S. states and Canadian provinces
• I.D. Checking Guide (International Edition)
• U.S. Identification Manual
• Online References

Products and services

• I.D. Checking Guide, U.S. & Canada
• I.D. Checking Guide, International Edition
• U.S. Identification Manual
• Online References

Quantifiable outcome

• More than 50,000 businesses and government agencies rely on the company's products
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• ID.me: ID.me provides identity verification and digital identity services used by government agencies and financial institutions. While Drivers License Guide Company offers human-conducted reference tools, ID.me delivers automated verification — both compete for the same compliance-driven buyer in the identity verification workflow.
• Jumio: Jumio offers AI-powered identity verification, document scanning, and biometric authentication for financial services, retail, and government customers. It addresses the same ID verification use cases that Drivers License Guide Company serves with reference guides.
• Veriff: Veriff provides automated identity verification for government-issued IDs globally. Its document verification capabilities compete for the same financial services, government, and retail compliance buyers served by Drivers License Guide Company.
• Persona: Persona offers configurable identity verification infrastructure including government ID checks and document authentication. It targets similar regulated use cases (KYC, age verification, fraud prevention) as Drivers License Guide Company but via automated API-based verification.
• AuthenticID: AuthenticID provides AI-based identity verification and document authentication for financial institutions, government agencies, and retailers. Its automated approach competes for the same identity-verification use cases served by Drivers License Guide Company's printed and online reference guides.

Direct peers

• Intellicheck: Intellicheck provides ID authentication technology for age verification, fraud prevention, and customer identification at retail, financial services, and government points of sale. It is the most direct competitor to Drivers License Guide Company, replacing manual reference-checking with automated ID scanning.

Broad incumbents

• Onfido: Onfido (now part of Entrust) is an established identity verification platform serving banks, fintechs, and government entities with AI-driven document and biometric verification. It competes for the same financial services and regulated identity verification spend as Drivers License Guide Company.
• GBG (Acuant): GBG (including the Acuant identity verification business) provides global identity verification, document authentication, and fraud prevention solutions. It competes for the same financial services and compliance-driven buyers that Drivers License Guide Company serves.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drivers License Guide Company