Supera Farma

What Supera Farma does

Supera Farma Laboratórios S/A is a privately held Brazilian pharmaceutical company headquartered in São Paulo that manufactures and distributes prescription medications, over-the-counter drugs, and nutritional supplements and probiotics within Brazil. The company operates a unified product portfolio organized into three explicit categories — Isentos de Prescrição (non-prescription products including antialergics, nasal sprays, and antacids), Prescrição (prescription pharmaceutical products), and Suplementos & Probióticos (nutritional supplements and probiotics) — and serves the Brazilian healthcare market through pharmacy chains, independent pharmacies, and direct B2B sales to healthcare providers.

The company's go-to-market combines B2B distribution through pharmacy networks and healthcare providers with B2C reach via its corporate website (superafarma.com.br), a corporate blog (blog.superafarma.com.br), organic social presence on Facebook, Instagram, and LinkedIn, and direct customer support via WhatsApp ((11) 5525-3227) and a toll-free SAC line (0800 708 1818). The operating entity Supera RX Medicamentos Ltda conducts commercial activities while the legal parent Supera Farma Laboratórios S/A holds the corporate structure as a Brazilian sociedade anônima; ownership is not publicly disclosed and no venture, private-equity, or strategic investor has been identified in the source material.

Documented strategic governance activity began in 2016 with marketing-strategy design, was consolidated in 2017 with revision of mission, vision, and values and publication of the second edition of the Code of Ethics and Conduct, continued in 2018 with leadership mapping of strategic initiatives through 2022, and most recently included an August 2024 leadership strategic-alignment process at the Estanplaza hotel in São Paulo incorporating SWOT analysis and a catalyst model for initiative management. Salary and transparency reports covering 2024-2026 and a recent brand refresh signaled by a "Nova marca" navigation label round out the disclosed governance and marketing posture. Revenue, headcount, and pricing are not publicly disclosed.

Name

Supera Farma

Legal name

Supera Farma Laboratórios S/A

Website

https://superafarma.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Supera Farma Laboratórios S/A is a privately held Brazilian pharmaceutical company that manufactures and distributes prescription, over-the-counter, and supplement/probiotic products through pharmacy networks and healthcare providers across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Pharmaceutical Products: Sale of prescription drugs, non-prescription medications, and dietary supplements through pharmacies and healthcare providers in Brazil.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Supera Farma Laboratórios S/A is a Brazilian pharmaceutical company that manufactures and distributes pharmaceutical products across three product categories: prescription medications, non-prescription (OTC) medications, and supplements and probiotics. The company operates a B2B and B2C distribution model, reaching end consumers through pharmacy networks and supplying healthcare providers directly.

Product overview

Supera Farma is a Brazilian pharmaceutical company (Laboratórios S/A) that manufactures and distributes quality pharmaceutical medicines and dietary supplements. The company operates a unified product portfolio organized into three main categories: Non-Prescription Products (Isentos de Prescrição) covering antialergics, nasal sprays, and antacids available without medical prescription; Prescription Products (Prescrição) for treatments requiring medical authorization; and Nutritional Supplements & Probiotics (Suplementos & Probióticos) for health and wellness. The company emphasizes synergy, innovation, and excellence in its pharmaceutical offerings, serving the Brazilian healthcare market through its website platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Medications (Prescrição) Prescription pharmaceutical products manufactured by Supera Farma for the treatment of medical conditions, dispensed through pharmacies and supplied to healthcare providers and institutional buyers in Brazil.
• Non-Prescription Medications (Isentos de Prescrição / OTC) Over-the-counter (OTC) pharmaceutical products manufactured by Supera Farma for self-care and treatment of minor ailments, sold directly to consumers through pharmacy networks and to enterprise healthcare buyers in Brazil.
• Supplements & Probiotics (Suplementos & Probióticos) Dietary supplements and probiotic products manufactured by Supera Farma for nutritional support and wellness, distributed to consumers via pharmacy networks and to healthcare providers in Brazil.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Eurofarma Laboratórios: Brazil's largest privately held pharmaceutical company, with a diversified prescription, OTC, generics, and hospital specialty portfolio spanning multiple therapeutic areas. Directly comparable to Supera Farma across business model (Brazilian pharma manufacturer/distributor) and product mix.
• EMS: One of Brazil's leading pharmaceutical manufacturers with broad prescription, OTC, generics, and consumer health coverage distributed through pharmacy chains. Closely comparable to Supera Farma in product portfolio breadth and Brazil-centric distribution model.
• Aché Laboratórios: Brazilian pharmaceutical company operating across multiple therapeutic specialties with both prescription and consumer health products. Comparable to Supera Farma as a Brazilian-domiciled pharma serving physicians, pharmacies, and end consumers.
• Hypera Pharma: Major Brazilian pharmaceutical group with prescription, OTC, generics, and consumer health brands sold through pharmacy chains. Directly comparable to Supera Farma across product categories and pharmacy-led distribution in Brazil.
• Cimed: Brazilian pharmaceutical group covering prescription, OTC, generics, and personal care categories with strong pharmacy distribution. Comparable to Supera Farma in serving both prescriber and consumer segments within Brazil.
• Biolab: Brazilian pharmaceutical company with a diversified prescription and consumer health portfolio sold through retail pharmacy networks. Comparable to Supera Farma in product mix and Brazil-domestic distribution strategy.
• Cristália: Brazilian pharmaceutical manufacturer with both prescription and hospital/institutional product lines serving the domestic market. Comparable to Supera Farma as a Brazilian pharma manufacturer with prescription and specialty therapeutic exposure.

Broad incumbents

• Sanofi (Brazil): Multinational pharmaceutical company with established Brazilian operations spanning prescription, vaccines, and consumer health. Comparable to Supera Farma as a prescription and OTC pharmaceutical supplier in Brazil, though operating as part of a much larger global portfolio.
• Bayer (Brazil): Multinational with significant Brazilian pharmaceutical and consumer health operations, including OTC and prescription products distributed through pharmacies. Comparable to Supera Farma in OTC/consumer health categories, but at materially larger scale.
• Novartis (Brazil): Multinational pharmaceutical company with established prescription and specialty medicine presence in Brazil. Comparable to Supera Farma in the prescription pharmaceutical segment of the Brazilian market, though as part of a global specialty-focused portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/superafarma
• LinkedInlinkedin.com/company/supera-farma
• Instagraminstagram.com/supera_farma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supera Farma