What Gun Media does

Gun Media (legal entity Hotspot Online SRL) is a Bucharest-based digital marketing agency founded in 2013 that specializes in performance marketing for eCommerce businesses, primarily in Romania. The firm delivers integrated multi-channel strategies spanning paid advertising (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads), organic SEO (technical, content, local), email/SMS marketing, and campaign planning, with services delivered as consulting engagements under custom retainers rather than as packaged software products. Its technology stack is platform-agnostic, leveraging industry-standard tools — Ahrefs, SEranking, SiteBulb, Screaming Frog for SEO; Google Analytics, SEMrush, Swydo, HubSpot for analytics; The Marketer, Klaviyo, ActiveCampaign, MailChimp for email/SMS; and AI-powered tools including Aqurate for customer segmentation and RTB House for retargeting — combined with its own methodologies for cross-channel integration.

The firm's go-to-market is sales-led and direct, targeting scaling-stage eCommerce businesses through consultative engagement. Pricing is quote-based with annual billing cadence, and no public pricing tiers are disclosed. Revenue is generated through professional services fees tied to ongoing campaign management across multiple channels. Gun Media holds Google Partner Premier and Meta Business Partner certifications, which provide privileged platform access and signal tier-one capability. The team is founder-led, with Managing Partner Ana Florea and COO Silvia Tatu leading a 10+ person organization that includes dedicated department heads for PPC and SEO. The client base spans 500+ companies since inception, with anchor relationships in Home & Deco (Neakaisa, Trendy Sanitary, Rosehome), Beauty (Cupio), Financial Services (Ferratum Bank), Software (Core Software), and Children's Clothing (MiniKids). The firm has extended beyond pure service delivery into thought leadership through GUN MEDIA LAB, a research and content division publishing case studies and the "People 1 and 1" video series.

Name

Gun Media

Legal name

Hotspot Online SRL

Website

https://gun.ro

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Gun Media is a Bucharest-based digital marketing agency founded in 2013 that delivers integrated PPC, SEO, email, and content marketing services to scaling eCommerce businesses, primarily in Romania, holding Google Partner Premier and Meta Business Partner certifications.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Digital marketing services
• Ecommerce marketing
• PPC campaign management
• Search engine optimization
• Integrated marketing strategy

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing campaign management, strategy development, and optimization services for eCommerce businesses. Revenue generated through management fees and service contracts for ongoing campaign execution across multiple channels including Google Ads, Meta Ads, SEO, and Email Marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Gun Media is a B2B digital marketing agency that plans, executes, and optimizes multi-channel marketing campaigns for ecommerce businesses. Core deliverables span Paid Advertising management (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Bing Ads), Search Engine Optimization (technical SEO, AI-assisted SEO, content marketing, local SEO), and Strategy services (campaign planning, email and SMS marketing, data analytics, marketing automation). Engagements are delivered as ongoing service contracts with continuous optimization based on ROAS, conversion rate, and organic traffic performance.

Product overview

Gun Media is an online marketing agency specializing in ecommerce since 2013, offering a comprehensive suite of digital marketing services organized around three core pillars: Paid Advertising (PPC Campaign Management across Google, Meta, TikTok, LinkedIn, Pinterest, and Bing), SEO (including AI SEO Optimization, Content Marketing, and Local SEO), and Strategy (Campaign Planning, Email Marketing, Data Analytics, and Automation Services). The agency operates GUN MEDIA LAB as its research and thought leadership division. Services are delivered as consulting engagements rather than standalone software products, with the agency utilizing specialized tools including The Marketer for email/SMS automation, Aqurate for AI-driven customer segmentation, and various SEO tools (Ahrefs, SEranking, SiteBulb, Screaming Frog) to execute campaigns for client ecommerce businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• PPC Campaign Management Pay-per-click advertising services across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, LinkedIn Ads, Pinterest Ads, and Bing Ads, including campaign strategy, execution, optimization, and performance analysis for ecommerce businesses.
• SEO Services Search engine optimization services including technical SEO, content marketing, and local SEO to improve organic visibility and drive sustainable long-term traffic growth for ecommerce clients.
• Content Marketing Strategic content creation and marketing services including blog content, infographics, case studies, and educational materials designed to support SEO performance and brand positioning for ecommerce businesses.
• Email Marketing Email and SMS marketing automation services using platforms like The Marketer, including campaign creation, segmentation, and performance optimization for client retention and conversion.
• Campaign Planning & Strategy Strategic marketing planning services including campaign roadmaps, multi-channel strategy development, and integrated marketing approaches tailored to ecommerce businesses.
• Data Analytics Data analysis and reporting services using advanced analytics tools to evaluate campaign performance, identify growth opportunities, and inform strategic decisions, including predictive analysis and real-time optimization.
• Automation Services Marketing automation implementation including email sequences, customer journey mapping, and AI-driven personalization for improved efficiency and conversion rates.
• GUN MEDIA LAB Research and thought leadership division producing case studies, blog articles, infographics, recommendations, and psychology-in-marketing content to showcase agency expertise and provide educational resources.

Quantifiable outcome

• 134% increase in revenue from Google Ads campaigns
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner Premier status. Provides personalized consulting, access to Google events, training sessions, and the latest market studies. Gun Media manages Google Ads campaigns across Search, Display, Shopping, and Performance Max for clients.
• MetacoreTechnology or IntegrationMeta Business Partner status. Provides personalized consulting, training sessions, and useful resources for running Facebook and Instagram ad campaigns.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GunMediaRomania
• Instagraminstagram.com/gunmedia_romania
• LinkedInlinkedin.com/company/gun-media
• YouTubeyoutube.com/channel/UCGunMedia
• TikToktiktok.com/@gunmedia_romania

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gun Media