Banfi

Banfi is a family-owned Italian wine company producing premium Tuscan wines including Brunello di Montalcino and La Pettegola rosés, distributed globally through regional trade offices and a US e-commerce channel, with hospitality at Castello Banfi Wine Resort.

Company typePrivate
Founded1919
HeadquartersBrookville, United States
Headcount101–250
GTM typeB2C
OfferingHardware or Manufacturing

Banfi firmographics

Firmographics

Name: Banfi
Website: https://banfiwines.com
Company type: Private
Founded year: 1919
Operating status: Operating
Headcount range: 101–250 employees
Short description: Banfi is a family-owned Italian wine company producing premium Tuscan wines including Brunello di Montalcino and La Pettegola rosés, distributed globally through regional trade offices and a US e-commerce channel, with hospitality at Castello Banfi Wine Resort.
Ownership category
akta.pro rank

Banfi industry classification

Industry

Product category: Italian Wines
NAICS: Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
SIC: Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
akta.pro primary industry: Wine Production & Winemaking (AFAFAAAB)
akta.pro secondary industries: Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

Keywords

Italian wine production
Tuscan vineyard estates
Brunello di Montalcino
Wine hospitality resort
Global wine distribution

Where Banfi is headquartered

Location

Headquarters

HQ city: Brookville
HQ country: United States
HQ region: North America

Offices5 records

Markets served

Banfi business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Wine Sales: Banfi generates revenue through the sale of wines including Brunello di Montalcino, Sangiovese, Merlot, and rosé varietals. Products are sold through global distribution networks in multiple markets at various price points.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	La Pettegola Rosé Toscana IGT

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Banfi product offering

Product offering

Core offering

Banfi produces and distributes premium Tuscan wines, including Brunello di Montalcino and the La Pettegola portfolio (rosé, Sangiovese, and Merlot varietals), from its vineyard and winery estate in Montalcino, Tuscany. The company operates global trade and media offices across the United States, Europe, Canada, Central and South America, the Caribbean, the Middle East, and Asia-Pacific markets, and complements its wine business with hospitality experiences at the Castello Banfi Wine Resort.

Differentiator

Problem solved

Functional benefit

Brands

La Pettegola: A portfolio of Tuscan rosé wines including La Pettegola Rosé Toscana IGT, crafted from Sangiovese and Merlot grapes.

Products and services

Banfi Wines Banfi's core Italian wine portfolio produced from estate-grown grapes in Montalcino, Tuscany, including Brunello di Montalcino and other Tuscan varietals. Sold through global trade and media offices across the US, Europe, Canada, Central/South America, Caribbean, Middle East, and Asia-Pacific.
La Pettegola Portfolio A collection of approachable Tuscan wines under the La Pettegola brand, designed to make Tuscan wines accessible to consumers while building on Banfi's reputation as a pioneer of Brunello di Montalcino. Crafted from Sangiovese and Merlot grapes.
La Pettegola Rosé Toscana IGT A Tuscan rosé wine made from Sangiovese and Merlot grapes, priced at $19.99 per 750ml bottle, and part of the La Pettegola portfolio targeting approachable wine consumption.
Castello Banfi Wine Resort Hospitality Wine tourism and hospitality services at Castello Banfi, offering guest experiences including tastings, accommodations, and events at the winery estate in Montalcino, Tuscany.

Companies that use Banfi

Customer profile

Segments2 records

Ideal customer profiles2 records

Banfi technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Banfi competitors and assessment

Company assessment

Direct peers

Marchesi Antinori: Multi-generational Tuscan wine dynasty producing Brunello di Montalcino and premium Super Tuscans with global distribution — the closest direct analogue to Banfi in heritage, geography, and category.
Marchesi de' Frescobaldi: Historic Tuscan family-owned wine group with Brunello di Montalcino and broader Italian portfolio, plus hospitality estates — comparable structure and premium positioning to Banfi.
Ruffino: Tuscan wine producer with strong US distribution of Brunello di Montalcino and other Italian varietals — competes directly with Banfi in the same US trade channels and price tiers.
Zonin1821: Family-owned Italian wine producer with global US distribution and multiple Tuscan estates — directly comparable in family ownership, multi-region scale, and import-led US model.
Masi Agricola: Italian family-listed wine producer with global distribution and premium Amarone/Veneto portfolio — comparable in family heritage, premium positioning, and multi-region export strategy.
Santa Margherita Gruppo Vinicolo: Italian family wine group with multiple estates across Italian regions and global premium distribution — comparable multi-brand, family-controlled model anchored on premium Italian varietals.

Broad incumbents

E. & J. Gallo Winery: Largest US wine producer with broad premium portfolio including Italian-sourced wines — competes with Banfi for US retail shelf space and on-premise accounts at a much larger scale.
Constellation Brands Wine & Spirits: Major multinational beverage company owning Ruffino and other premium Italian wine brands — a broad incumbent with overlapping premium Italian portfolio and vastly greater distribution leverage.
Treasury Wine Estates: Global premium wine company with portfolio including Italian brands and a US-focused distribution platform — comparable premium-wine positioning and global trade reach, though publicly listed and broader in scope.

Others

Villa Banfi / Banfi Vintners (US import arm): Banfi's own US distribution and marketing operation — included as the directly comparable US go-to-market arm rather than as an external peer, illustrating the company's positioning against US importers.

Market position

Customer concentration

Banfi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Banfi leadership team

Management profile

Number of profiles

Profiles1 record

Banfi funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Banfi M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banfi

What does Banfi do?

Is Banfi a public or private company?

Banfi is a private company. It is classified as family owned and is currently operating.

When was Banfi founded?

Banfi was founded in 1919. It employs 101 to 250 people.

Where is Banfi based?

Banfi is headquartered in Brookville, United States, in the North America region.

How does Banfi make money?

One revenue line is on record: wine Sales.

Who are Banfi's main competitors?

Direct peers on record are Marchesi Antinori, Marchesi de' Frescobaldi, Ruffino, Zonin1821, Masi Agricola and Santa Margherita Gruppo Vinicolo. Broad incumbents are E. & J. Gallo Winery, Constellation Brands Wine & Spirits and Treasury Wine Estates. Villa Banfi / Banfi Vintners (US import arm) is listed as an others.

Does Banfi have an API?

No public API is recorded for Banfi.

What industry is Banfi in?

Banfi's product category is Italian Wines. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.