CallerSmart
CallerSmart is a privately held, community-driven reverse phone lookup service helping individual consumers across North America identify unknown callers, block spam, and avoid phone scams through its iOS app and web platform.
- Company typePrivate
- Founded2013
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What CallerSmart does
CallerSmart operates a community-driven reverse phone lookup service targeting individual consumers across North America. The platform enables users to identify unknown callers, screen spam, and avoid phone scams through both a web-based online phone book and an iOS app that holds a 4.6-star rating across 14.9K App Store reviews. Its primary user base consists of smartphone owners who receive unsolicited calls and want to vet callers before answering, with secondary segments including privacy-conscious consumers and adult children or caregivers protecting elderly relatives from phone fraud schemes such as Medicare and IRS scams.
The product suite centers on a reverse phone lookup database spanning the entire North American Numbering Plan (NANP), covering all US states, Canada, Caribbean nations, and US territories. The platform's distinctive technical component is a community-driven Trust Factor rating system where user-submitted feedback determines number trustworthiness scores, complemented by a gamified Caller I.Q. points system that incentivizes participation and redemptions. Supporting features include a public Hall of Shame database organized by geography, Smart Badges for top contributors, a blog and Smart Guides knowledge base covering phone-scam awareness, and a Premium tier delivering detailed background reports that include name, address, email, social media profiles, and historical ownership information.
CallerSmart monetizes through a freemium model: basic lookups are free while a recurring monthly subscription (CallerSmart Premium) and à-la-carte report purchases generate paid revenue. The go-to-market is product-led: users discover the service through App Store search, organic SEO on per-state phone-book landing pages, content marketing via scam-awareness articles, and a referral program that issues credits for successful sign-ups. The company operates as a privately held, bootstrapped entity, registered as Caller Smart Inc., with a lean team of 1-10 employees.
CallerSmart firmographics
Firmographics- Name
- CallerSmart
- Legal name
- Caller Smart Inc.
- Website
- https://callersmart.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CallerSmart is a privately held, community-driven reverse phone lookup service helping individual consumers across North America identify unknown callers, block spam, and avoid phone scams through its iOS app and web platform.
- Ownership category
- akta.pro rank
CallerSmart industry classification
Industry- Product category
- Caller Identification & Reverse Phone Lookup
- akta.pro primary industry
- Voice Security, Fraud Prevention & Authentication (STIR/SHAKEN, anti-spam) (HDAIAHAL)
Keywords
Where CallerSmart is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
CallerSmart business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Premium Lookup Reports: Paid premium reports providing detailed information about phone numbers including full name, address, email, social media profiles, and historical ownership information.
- CallerSmart Premium Subscription: Monthly subscription service with automatic renewal offering enhanced features and lookup capabilities beyond the free tier.
- Past Activity Reports: Purchase of detailed reports showing historical search activity and past ownership information for specific phone numbers.
- Credits System: Platform credits earned through referrals or purchased, used for premium lookups. Free credits provided for successful referrals who create accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with basic reverse phone lookup |
| Subscription | Monthly | CallerSmart Premium monthly subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
CallerSmart product offering
Product offeringCore offering
CallerSmart runs a community-driven reverse phone lookup platform accessible via its iPhone app and website, covering every phone number in the North American Numbering Plan (USA, Canada, Caribbean, US territories). Users can identify unknown callers, view Trust Factor ratings, block robocalls and scammers, and report suspicious numbers. A freemium tier is layered with the paid CallerSmart Premium subscription, which unlocks detailed Premium Lookup Reports (full name, address, email, social profiles, carrier) and Past Activity Reports.
Product overview
CallerSmart operates as a community-driven reverse phone lookup platform comprising an award-winning iPhone app, an online phone book, and a premium subscription service. The core product is the free reverse phone lookup functionality that allows users to identify unknown callers and report spam or scam numbers. The CallerSmart Premium paid tier adds detailed lookup reports with personal information, social media profiles, and historical activity data. All features are powered by user-generated feedback and community Trust Factor ratings, covering phone numbers across the USA, Canada, Caribbean, and US territories under the North American Numbering Plan.
Differentiator
Problem solved
Functional benefit
Products and services
- CallerSmart iPhone App (CallerSmart: Reverse Lookup) Award-winning iPhone reverse phone lookup and caller ID application for individual consumers that allows users to identify unknown callers, block robocalls, scammers, and telemarketers, and report suspicious phone numbers to the community database. Rated 4.6 stars from 14.9K reviews on the App Store.
- Online Phone Book (callersmart.com) Community-driven online directory available via the website that allows individual consumers to perform free reverse phone lookups on any phone number within the North American Numbering Plan (NANP), including the USA, Canada, Caribbean nations, and US territories.
- CallerSmart Premium Paid subscription service for individual consumers that provides detailed Premium Lookup Reports, including full name, address, email, social media profiles, age, gender, and carrier information for any phone number, plus Past Activity Reports and Premium credits. Available as a monthly web subscription with automatic renewal and a 100% money-back guarantee within 24 hours.
Quantifiable outcome
- Over the past year, spam calls in Florida increased by 1000.17% - demonstrating growing need for caller ID services
- +1 more outcomes
Companies that use CallerSmart
Customer profileSegments3 records
Ideal customer profiles2 records
CallerSmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CallerSmart partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
CallerSmart competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CallerSmart social profiles
Digital presenceCallerSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
CallerSmart leadership team
Management profileNumber of profiles
Profiles2 records
CallerSmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CallerSmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CallerSmart
What does CallerSmart do?
CallerSmart runs a community-driven reverse phone lookup platform accessible via its iPhone app and website, covering every phone number in the North American Numbering Plan (USA, Canada, Caribbean, US territories). Users can identify unknown callers, view Trust Factor ratings, block robocalls and scammers, and report suspicious numbers. A freemium tier is layered with the paid CallerSmart Premium subscription, which unlocks detailed Premium Lookup Reports (full name, address, email, social profiles, carrier) and Past Activity Reports.
Is CallerSmart a public or private company?
CallerSmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CallerSmart founded?
CallerSmart was founded in 2013. It employs 1 to 10 people.
Where is CallerSmart based?
CallerSmart is headquartered in Vancouver, Canada, in the North America region.
How does CallerSmart make money?
Four revenue lines are on record. Premium Lookup Reports are the primary driver. The others are callerSmart Premium Subscription, past Activity Reports and credits System.
Does CallerSmart have an API?
No public API is recorded for CallerSmart.
What industry is CallerSmart in?
CallerSmart's product category is Caller Identification & Reverse Phone Lookup. Its primary akta.pro industry code is HDAIAHAL, Voice Security, Fraud Prevention & Authentication (STIR/SHAKEN, anti-spam).